First thought: No, not again! A vuvuzela - or is it a misplaced clarinet? That the Süddeutsche Zeitung also has to jump on this bandwagon. As if there weren't already enough blowing the same horn. "More of the same", in other words. But the paper is trying to distance itself from the same old, same old with its subject. The advertisement reads: "All the highs. All the lows. All the nuances." Admittedly, not bad at all. But can we please put the issue to bed now? That's enough!

Armin Meier has been Managing Director of the Swiss branch of the globally active sports and event marketing agency IMG in Zurich since 2006. Meier developed and implemented the new business model of IMG Switzerland and managed a team of 30 employees in his role. Meier is a graduate of the BPIH School of Management, Leadership and Human Resources in Bern. In his newly created role as Director Marketing and Sponsoring Ringier Switzerland and Germany, he will report directly to CEO Marc Walder. Born in Lucerne, he will also be a member of the extended Ringier Switzerland and Germany Executive Board.

(Picture: Former professional cyclist and later Tour de Suisse marketer Armin Meier (Keystone).

The Weinberg Tunnel, one of the largest construction sites in Switzerland, forms the heart of the so-called Altstetten-Zurich HB-Oerlikon cross-city link, which will serve to increase capacity and make the change of direction in the terminus station superfluous for some destinations. For construction reasons, the exact time of the breakthrough cannot yet be determined - "a fact that the flexible team from Lenzburg has accepted as an exciting challenge", the agency wrote in a press release on Tuesday.

Responsible at the Swiss Federal Railways SBB: Roland Kobel (overall project manager for the cross-city link), Marco Ceriani (section manager for the Weinberg Tunnel). Responsible at Schaerer and Partner: Andi Schaerer, Marco Canonica (overall management).

With this friend at their side, open-air visitors always know which bands are on stage when, where to get a Thai curry and where urgent needs can be taken care of. And with the Friend Finder function, lost friends can also be located precisely on the festival site. The "Open Air Buddy" is the final piece of the "Are You Open Air" campaign, which accompanies Swisscom's sponsorship commitment at six major festivals. The little helper is available as an iPhone app, as a slightly slimmed-down web version for other end devices and as a widget for Google Android and OVI from Nokia.

Responsible at Swisscom: Pascal Reichmuth (Technology and Data). Responsible at Jung von Matt/Limmat: Lukas Frei (CD), Thomas Engeli, Christian Schnellmann (text), Björn Burkhard, Bruno Manser (AD), David Lüscher (consulting), Anja Schatz, Alexander Schradt (screen design), Mobile Tecnics (programming).

The Great Place to Work Institute supports companies in evaluating the quality of their employees' working life and implementing measures to improve it. The partner office in Switzerland has been active since 2008 and has already acquired clients such as Cisco, Hilti, McDonald's and Philips during this time. The investment will enable Studimedia to expand its position in employer branding and offer clients a broader range of services, according to Patrick Mollet, Managing Director of Studimedia, in a press release. In addition, the growth of Great Place to Work in Switzerland is to be driven forward together.

The same weekly price applies to all films. Bookings can be made both nationally and for specific language regions (German-speaking Switzerland, French-speaking Switzerland, Ticino). Further information: Cinecom.ch .

tsr1, tsr2 and TV5Monde have been online since October 2009. France 2, France 3, France 5, RTL9, TF1 and M6 have now been added. Wilmaa has thus expanded its offering to 40 channels. Internet TV was launched in December 2008 and currently has over half a million registered users in German-speaking Switzerland. The expansion of the French-language channel offering means that Internet TV users in French-speaking Switzerland can now also be reached as a target group for advertising customers.

The Below the Line agency let the poppy blossom for its client Kenzo. Kenzo is a Japanese-French fashion and cosmetics brand, and the red flower is the trademark of the "Flower By Kenzo" fragrance launched in 2000. Incidentally, the poppy has already conquered other cities such as Paris, Mexico City, London, Moscow and Singapore on behalf of Kenzo.

Over the past three months, Chinese users have been redirected after Google no longer wanted to submit to the censorship measures of the Chinese authorities. The current change of course is intended to ensure that the search engine can continue to be active in China in the future, a Google representative told the industry service Pressetext." Google hopes to achieve a compromise with the new solution, as there is no longer any automatic redirection. The deadline for license renewal is 30 June. It is hoped that the authorities will respond soon, the spokesperson continued. If the authorities do not agree to the new solution, Google will no longer be able to operate a commercial site in China. A return to the previous solution is ruled out in any case.

The motif was realized in collaboration with the Grey agency. However, the idea is not entirely new. As the industry service W&V reports, the theme was already used in 2002. Back then, however, it was called: "The round must fit into the square".

The researchers took a close look at two campaigns that focused on bowel cancer prevention. Their messages were deliberately tailored to be positive. They were mostly along the lines of "Watch out!" or "Take care!". What many Swiss media made of this was a "cancer threatens everyone" and an "overemphasis on the danger". It has been proven that people are far more willing to change their behavior when they are given positive messages, as study director Bettina Borisch told the industry service Pressetext. Threatening negative messages, on the other hand, caused fear and paralyzed people. The negative reporting was mainly in the French and Italian-speaking media. In German-speaking Switzerland, on the other hand, where the campaign was more successful, more positive aspects were reported.
As the study also shows, the local press receives little attention from the initiators. Smaller regional media are often disregarded as "Blätterwald" or "cheese papers", although they report significantly more on the campaigns and provide the most detailed articles, Borisch continues.

The creator of the virtual missal is priest Paolo Padrini. The 36-year-old is the Church's specialist for new media. He has already developed an application for sharing prayers on Facebook and is the inventor of the Pope2You website, which enables young people to send digital cards to each other and also to the Pope. Two years ago, he also landed a coup with iBreviary, a program that brought the official Latin prayer of the Church to the iPhone. To date, it has been downloaded by 200,000 people. A considerable success. And currently perhaps also a blessing for iPhone4 users. After all, there are supposed to be easier things to do than pray with the new thing. phone. So, pray hard - in the language of the church, of course - and then maybe you'll be able to make phone calls again.