INM's CMS G3 has been used for several years to manage the content of all Brother Europe websites. In addition, many other web applications have been realized for the company over the years. INM brings the manufacturer of multifunctional devices to the top positions in the search engines, writes the agency in a press release.
Following an in-depth review of various CMS content management systems on the market, Brother once again opted for the web agency based in Wetzikon and Zurich. INM won the race with the CMS G3. This will be revised both technically and in terms of content and should offer significant improvements that will make handling easier in the future. In addition, all existing Brother Europe solutions will be consolidated and transferred to the new common platform. INM will also support Brother Europe International's future marketing strategy and plans.

Access costs users a monthly fee of 9.99 dollars. In future, the service will also be offered on video game consoles such as the Playstation 3 and Xbox 360. However, Hulu Plus is currently only being launched in the form of an initial test run. In addition, it will only be available to users who are expressly invited to participate, as Pressetext.ch writes. Experts assume that the service could be available to the general public as early as fall 2010.

After the summer break, Susanne Kunz will be seen every week on "1 vs. 100", while "Al dente" is not scheduled to return until November 15. This is reported by the TV magazines Tele and TV-Star in their latest editions. According to SF, this is more modern and better meets viewer expectations.

As time was of the essence, the school chose the unconventional route to find a teacher. On Monday, the school placed a newspaper advertisement in 20Minuten on behalf of the pupils. This was paid for with the budget for job advertisements, as 20Minuten writes. The idea is said to have come from the mother of a pupil who works as a graphic designer. The advertisement was written by her daughter.

The bookmakers are Katharina Blarer (43) and Urs Bernet (38). A year ago, they specialized in paving the way for books to find readers - and for authors to find books. Anyone who has an idea for a book can get advice and support from the two of them for the realization of their work, regardless of whether it is a non-fiction book, a photo book or an anniversary book. "Our work differs depending on the project," explains Bernet. "Some customers already have a finished text and are still looking for a photographer or an idea for the cover design, others come to a standstill at a certain point in the production process and don't know what to do next, while others only have a rough concept and want to know from us whether and how it could become a book."
The book makers can quickly see if an author has not considered something, both with regard to their content concept and the production process. "For one author, we recommend taking another aspect of their topic into account," explains Blarer, "for another, we advise a certain paper or binding because this is what makes the whole project really coherent." Blarer and Bernet can judge that. Blarer has been an editor for 15 years. After her studies, she worked at the Zurich-based Haffmans publishing house, was co-founder and chief editor of the Kein&Aber publishing house and has been self-employed as an editor since 2003. Bernet is a trained publishing bookseller, typographer and typographic designer. He was a book producer and designer at Haffmans-Verlag and Buchdruckerei Baden. Bernet has been working as a freelance typographic designer since 1996 and co-founded the Hier&Jetzt publishing house in 1998. The special thing about the book makers is that they are not tied to a publishing program. Blarer and Bernet have their own publishing house, "Helden", through which they distribute selected books on current social and cultural topics. However, they are also open to projects from other subject areas. "We founded Büchermacher because we wanted to work on a project basis," they explain. "For us, every book is unique and we look for a tailor-made realization for every book idea. This results in books that endure beyond the day."
The bookmakers' service has a modular structure: Authors can be accompanied by the two and their network of experts from the initial idea through to the finished book, or only consult them during the search for a publisher or the pre-press stage. Accordingly, the
bookmakers also charge for their services. "Book projects are expensive," says Bernet. "That's why we don't plan with some customers from the initial idea to the completion of the book, but step by step. This makes it easier to keep an overview, especially for private individuals with a small budget."
Anne-Friederike Wilhelm

We at Dreiseenland said to ourselves: it must be possible to make the jewels that our region has to offer a little more attractive to people in Switzerland. So we came up with a little campaign. Rent one of these fantastic properties for just one franc!" The Mayor of Biel is using this lure to promote the beauty of his tourist region in a summery, witty campaign. Expo.02 with the "Arteplages" in Biel, Murten, Neuchâtel and Yverdon is over. This is also reflected in the tourism figures. They are not bad. But they could be better. In addition to day trips, the main aim is to boost overnight stays in the region. Dreiseenland comprises the area around Lakes Biel, Neuchâtel and Murten. The former marshland has become dry following the Jura water corrections and, thanks to the good soil, is also the largest vegetable-growing area in Switzerland. "But what's missing here is a Matterhorn or any other flagship for tourism advertising," jokes Gilles Aebi from Numero 10. The advertiser therefore looked for other subjects and found them in a few very special hotels. Staying overnight in a patrician house or even a castle: thanks to this campaign, if you are lucky, you can do this by taking part in a competition on www.kulturjuwel.ch. The offer is disguised as a buzz campaign. Well over 34,000 visitors were attracted to the site in the first four weeks, with a third taking part in the competition with a "rental request" - with a presence time of around 5 minutes on the site. A good driver for the click rates was the integration of Facebook. A decisive trick in the whole campaign was that all the rental properties were not recognizable as hotels - although the castle with its knights' hall and prison is now run as one. Similarly, the historic monastery on St. Peter's Island now functions as a hotel, but is still advertised as a home for the monks in the Buzz campaign. With this somewhat distorted "declaration" as a rental property, the advertisers were also able to smuggle their message into the official real estate pages of major newspapers disguised as classified advertisements. As a further guerrilla measure, the rental properties were also offered as bargains on the notice boards for free advertisements in supermarkets.
Andreas Panzeri

The Central Switzerland agency Obrecht PR Tools has won the pitch for the latest campaign from the Swiss Council for Accident Prevention (Bfu). The three-year campaign starts in spring 2011 and focuses on the prevention of drowning accidents involving children.
Following a presentation by a competitor, the Swiss Lung Association In flagrante delicto to make people in Switzerland aware of what COPD is. The communications agency in Lys will now provide information about the lung disease as part of a national awareness campaign.
For iET SA Future Connection comprehensively reconceptualize, design and implement the website. As part of the relaunch, the company is also developing its own visual world. This is intended to express the core values and competencies of the company in a fitting and authentic way. Since 1991, iET SA has been a point of contact for IT consulting, the development and maintenance of IT infrastructures, the development of software solutions and the provision of temporary IT specialists. The company currently employs around 120 people.
The PR and marketing communications agency Huggel + Huggel Communication Projects has won the POS budget from Electrolux. The new POS material for Electrolux household appliances is based on newly designed pictograms. These are intended to clearly and simply highlight all the advantages and benefits of the respective product. Thanks to the pictograms, the material can be used throughout Switzerland. It complements the international POS range. This is Huggel + Huggel's second major order from Electrolux. The agency has been organizing golf tournaments for major customers on behalf of the brand for five years.

Responsible at iET SA: Matthias Taugwalder (project management). Responsible at Future Connection: Martina Waser (consulting), Manuela Rüegg (project management), Reto Moebus (design) and Kilian Hann (technology).
Responsible at Huggel + Huggel Communication Projects: Brigitte Huggel (consulting), Charles Hubschmied (creation).

Armin Müller (pictured left) studied economics at HSG St. Gallen and Columbia University. The 50-year-old comes from the Sonntagszeitung newspaper, where he has worked since 1999 as head of the economics department, as editor-in-chief and most recently as deputy editor-in-chief.
41-year-old Jürg Meier, previously deputy head of the Company division, will take over as head of the division from October 1. Marc Badertscher will take over his previous role as deputy. The 42-year-old graduate historian is a member of the Tages-Anzeiger business editorial team, where he has worked as an editor and page editor since 2006.

(Picture right: Marc Badertscher)

The public service media should strengthen "national identity" and "national cohesion", according to the paragraphs adopted on Monday. They should also cultivate the "European identity" as well as the Hungarian language and the languages of ethnic minorities. The constitutional amendments were adopted with the necessary two-thirds majority, which the ruling right-wing conservative Fidesz party has.
Hungary's opposition parties and international bodies such as the Organization for Security and Co-operation in Europe (OSCE) and the International Press Institute (IPI) fear that Hungary's Fidesz government wants to bring the media under its control. The plan is to bring public television and radio as well as the news agency MTI under the umbrella of one and the same newly founded media authority. Its president would be appointed personally by the prime minister and would hold office for nine years. Parliament is due to vote on this draft law in the near future.

Around 800 works from the 22 ADC countries are in the running for Grand Prix and Gold Awards. They will be judged in the categories "Film", "Advertising Print", "Web & Alternative Use of Media" and "Design". This year's jury will be chaired by Luis Bassat, Honorary President of Grupo Bassat Ogilvy. The jury of over 50 members also includes a number of representatives from Swiss agencies: Martin Spillmann, co-owner of Spillmann/Felser/Leo Burnet, chairs the "Film" jury. Bene Abegglen, Creative Director of Contexta, also sits on the same panel. Lukas Frei, Creative Director at Jung von Matt/Limmat, will judge work in the "Advertising Print" category. Pierre Rebetez, owner of Headbanger, is on the "Web & Alternative Use of Media" jury, while Philipp Skrabal, Executive Creative Director at Wirz Werbung, is on the "Design" jury.

In Switzerland, more people are injured every year in tripping accidents than in car accidents. That's why shoes were crashed for the campaign, just like in car accidents.

Last year, the Press Council also amended the guidelines on point 7 of the "Declaration" (respect for privacy). This revision came into force on July 1, 2010. The revised text is also printed in the annual publication. The Swiss Press Council ensures self-regulation of the editorial content of the information media (print media, electronic media, journalistic websites) on behalf of the industry associations. Anyone can lodge a complaint against published media reports with the Press Council free of charge. Through its activities, the Press Council also aims to contribute to public reflection on fundamental problems of media ethics and to stimulate discussions on professional ethics in editorial offices.

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