On Wednesday, APG announced the winners of the newly launched "Poster of the Month" online poster competition for the first time. The three winning subjects were in a real neck-and-neck race: With 18 percent of all votes, Floralp won gold with its "Hedgehog" subject, closely followed by "Insieme" with 16 percent. "Inobat", which was chosen by nine percent of voters, won bronze.
APG's newly designed online competition reflects all poster subjects as a kind of "gallery of the street" - which are currently on display, according to a press release from the outdoor advertising company. Until the end of each month, visitors to the "Poster of the Month" can vote for their three personal favorites via the link Apg.ch/pom.

Passport and ID security copies will be made on site, vacation checklists will be handed out and the question "Lost wallet - how can I get cash quickly?" will be answered. You can also take part in a competition at the promotional locations or online at Sbb.ch/wu.
In addition to the roadshow, a national poster and TV campaign is running at the same time. Western Union is tapping into another target group as the main sponsor of the Caliente zone at this year's Zürifäscht, where the roadshow's "Inflate Cube" will also be making a guest appearance.

The merger has already been approved by the antitrust authorities in Poland, Serbia, Slovakia, the Czech Republic, Switzerland, Germany and Austria. This was announced by the new company on Friday. Now, in the next phase, the parts of the company contributed by the partners will be merged and the internal structures of the new company will be established.
The two media companies announced the formation of the joint venture on March 23, 2010.
Axel Springer/Ringier - Joint Venture: Joint investment in Eastern Europe
Ringier Axel Springer Media is one of the largest media companies operating in Eastern Europe with a turnover of around 414 million euros and around 4,800 employees. The goal is a joint IPO in three to five years. Florian Fel, most recently CEO Central Europe at Ringier and previously Managing Director of Axel Springer Poland for many years, will head the company. Mark Dekan takes over the position of Chief Financial Officer CFO.

The campaign is aimed at young people, who are among the main polluters. The campaign is used in schools, on the Internet and in other media relevant to this target group.
Responsible at the Interest Group for a Clean Environment IGSU: Markus Tavernier, Daniel Frischknecht, Mirco Zanre (Igora). Réne Herzog, Jean-Claude Würmli, Lukas Schumacher (Pet-Recycling Switzerland). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), Gian Maurizio (art direction/concept), Nina Treml (text/concept), Patricia Tschumi (consulting). Photography/image editing: Scheffold and Vizner. Production: Detail AG.

Blick am Abend was reprimanded for Glogger's column about the "Magazin" journalist Daniel Binswanger. In it, Glogger had reinterpreted and exaggerated Binswanger's text "Free pass to genocide". Binswanger wrote that anyone who votes against minarets is also voting for torture and giving a free pass to genocide, Glogger's text stated.
However, Binswanger had not written this. He warned against the SVP's idea of allowing the people to vote on initiatives that violate international law in future. Binswanger then complained to the Press Council, which has now proved him right. With the phrase "write, Binswanger!", Glogger had given the impression that Binswanger had actually compared the minaret initiative with torture and genocide, as the Press Council announced on Friday. The Council's reasoning was that even in such an article, not just any "arbitrary, defamatory nonsense" may be disseminated.

The communications and consulting agency based in Basel and Zurich is thus expanding its expertise in strategic consulting and communications, according to a press release issued on Thursday. One focus is the management of topics in their social, societal and economic systems and the associated partner and stakeholder networks.
Corinne Goetschel is a perfect fit for this orientation as an issues agency with a nationwide presence, the statement continues: "The previous owner of CGC and former press spokeswoman for the Federal Department of Justice and Police brings over 15 years of experience in issues communication and a broad base in French-speaking Switzerland.
Petra Hieber joined Advocacy two years ago as a senior consultant and is responsible for communications mandates such as supporting the "Slow down. Take it easy" campaign as well as in consulting and strategy development and implementation. Previously, she worked as a brand consultant at Wirz Identity and in the Corporate Communications department at ETH Zurich and as an independent consultant.

Keim Identity designed the ad with an eye-catching combination of images, the agency writes in a press release. The ibex motif will be followed by further advertisements with variations on the subject.

Organizationally, Pool Position Switzerland is integrated at Ringier Entertainment under Marco Castellaneta, according to a statement on Thursday. Operational implementation will be handled by Pool Position Management, a company founded back in 1995 by Cologne-based media entrepreneur Alexander Elbertzhagen and headed by Claudia von Spreckelsen. Managing director of the new company in Zurich is Michael Voss.

The Zurich-based communications agency has prevailed in an agency evaluation. OVD Kinegram is a subsidiary of the film manufacturer Kurz.
The first works will be on display in the fall.
www.jvm.ch

In a first wave starting on July 5, Railboards Midi and public transport hanging boxes in Bern and Zurich as well as online advertising media on German-language platforms will be used. Poster sites in bathing establishments and shopping centers are also planned.
Responsible at Poscom Ferien: Daniel Renggli (CEO), Linda Hunziker (Marketing & Communication). Responsible at Kargo: Christoph Balsiger (CD), Fabia Dellsperger (AD), Sarah Pietrasanta (text), Ruben Wyttenbach (photography), Lorenz Wenger (head of consulting), Mirjam von Dach (consulting).

Instead of relying on one partner as before, the SDV is now combining the core competencies of several experienced companies, as detailed in a press release on Thursday. The "Marketing & Advertising" department will be taken over by Ogilvy One in Zurich and the "Events" department will now be in the hands of Standing Ovation, also in Zurich.
The SDV is looking forward to working with these two specialists. They are convinced that with this choice they have created the best conditions to further increase the quality of the renowned industry event. "We are confident that we will be able to take the Swiss Dialogue Marketing Award a significant step further with our new partners and try out new approaches," says Erik Neumann, member of the SDV Executive Committee.

According to the press release, Cavegnwerbung has used the analogy of the big wrestling matches to communicate the Swiss character and at the same time dramatize the annual drama of the duels between the film production companies and directors for this important trophy. Because here, too, the big questions are which director will defeat which competitor, who will make it into the wreaths and become king of the evening.
All advertising material was written and designed in the jargon of the wrestling kings. Because the Edi.10 is also an exciting competition to crown the greats.
Responsible at Swissfilmassociation: Rita Kovacs (responsible for communications). Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Daniel Soldenhoff (graphics). Photography: Julien Vonier. Animation: Sibenaler MCA, media design.