This decision was based on the role of the Internet in the daily lives of Finns, as Communications Minister Suvi Linden explained on Thursday. However, the Finns are already largely supplied with fast Internet. Now only around 4,000 households need to be connected, Linden continued.

The independent editorial team will be headed by Marc Landis, currently Editor-in-Chief of Home Electronic Inside. Markus Stotz, previously responsible for sales at Inside-IT, will take over advertising sales. Benedikt Bitzi will also join the Netzmedien advertising team in August 2010. He is currently responsible for sales at Swiss IT-Magazine and the IT reseller published by Vogel Business Media.
The new information platform is intended to address all employees in the Swiss IT sector, in addition to manufacturers and providers of IT products and IT services, especially companies that are active in the Swiss market as resellers, value-added resellers VAR, system integrators, distributors or IT service providers.

For this purpose, the pedestrian crossing in front of the Niederdorf restaurant was converted into a French fry packet using a floor adhesive.
Responsible at McDonald's: Thomas Truttmann (Marketing & Communications Director). Responsible at TBWA\: Michael Kathe, Martin Friedlin (Creative Direction), Dominique Magnusson (Art Direction), Guido Zehnder (Account Director), Heiko Baumann (DTP), Promo Siebdruck (Printing, Assembly).

The BCP (Best of Corporate Publishing) is considered the showcase for innovation in the corporate publishing market. This year, the jury said it was «impressed by the superbly executed cross-media concepts, bold covers, and exceptional feature stories.» The digital submissions, in particular, reflected current CP trends with creative videos, iPhone apps, and new digital magazine formats.
Orchestrated media strategies across all channels and the intelligent management of various communication channels are the key challenges for many publishers. «The BCP submissions have clearly shown just how impressively corporate publishers are already implementing this intelligent integration,» says Michael Höflich, Managing Director of the Forum Corporate Publishing. The BCP awards are presented in 29 categories. The main sponsor, Steinbeis-Papier, presents a special «Green Publishing» award. LinguaKraft Language and Transatlantic Translations honor international communication concepts. The publisher Deutscher Drucker and the Media Producers Association recognize publications with outstanding print finishing. The Corbis photo agency is awarding the «Cover of the Year» special prize for the first time. All awards were presented on June 30 following the BCP Congress at the Grand Élysée in Hamburg and are currently listed at www.bcp-award.com. As a jury member, *Werbewoche* is already able to present the Swiss winners here.
Read more in the print edition of Werbewoche.

Kröger has experience as a presenter and editor and has training as a teacher. This was announced by the Swiss Radio School RSS on Thursday. The RSS is the successor organization to the Radio Herzschlag Foundation, which ran the St. Gallen educational radio station Toxic.fm for nine years.

The 3D technology creates movement on the poster, which reflects the spirit of the World Cup. Passers-by see football fans celebrating a goal. The bloggers like it. On Adsoftheworld.com, the comments range from "Smart" to "Absolutely brilliant".

The award is presented by the Hamburg-based consulting firm Cherrypicker. As in previous years, the jury—comprising about 30 members—is made up of marketing and communications decision-makers. A workshop will be held following the competition.
In the two-stage selection process, the persuasiveness of all submitted communication materials and campaigns will first be evaluated from the perspective of the target audience. In a second round, the shortlisted candidates must then present their agency live to the judges. The awards ceremony for the 2010 Crea Credential Award will take place on November 26, 2010, in Hamburg. The best newcomer agency—one that has been in business for no more than two years—will be honored with the Crea Newcomer Award.

Two new external members have joined the PA journalism committee: Susanne Mühlemann and Ludwig Hasler. Other members of the PA are: Peter Wanner (publisher), Christoph Bauer (CEO) and Hans Fahrländer (former editor-in-chief of Aargauer Zeitung).
Ludwig Hasler studied physics and philosophy and taught at the Universities of Bern and St. Gallen. He was a member of the editorial board of the St. Galler Tagblatt and Weltwoche. Today he writes articles for numerous publications, including the Mittelland Zeitung, and is an active lecturer.
Susanne Mühlemann studied political science and international relations. Among other things, she was head of the business editorial team at Mittelland Zeitung, a member of the editorial team at SonntagsBlick and head of department at Bilanz. She recently became head of the media office at the airline Swiss.

The communication concept developed by Trio is based on the teasing principle: a first visual replaces the coveted object with the Anibis logo and the second makes it visible. The black and white illustrations show color and announce an easy-to-use platform.
The campaign, which ran from June to August, consisted of radio spots, advertisements and banners in numerous traditional and electronic media in German-speaking Switzerland. Thousands of bicycles in Zurich, Basel, Bern and St. Gallen were covered with saddle covers in the Anibis colors as guerrilla campaigns.
A follow-up to the campaign is already planned for after the vacations.
Responsible at Agence Trio: Michael Kamm, Olivier Pasche (project management), Guido Masson (creative direction), Réa Christ (graphics), Cédric Gachet (illustration), Christophe Muller (multimedia). Responsible at Anibis: Patricia Handl, Klaus Abele.

The individual brands are each geared towards specific target groups with products and services tailored to them. Due to the Helsana Group's multi-brand strategy, the individual companies have a largely independent image on the market.
The first advertising implementations will be realized in the coming autumn.

This applies not only to articles from the archive, but also to daily reports. This step was announced back in March.
Times massively expands its fee-based online offering
The online articles of the Sunday Times are now also subject to a charge. Both newspapers are part of Rupert Murdoch's media empire.

The company ITA Software analyzes air travel information and makes the data available to travel websites such as Expedia. According to the Wall Street Journal, Expedia and its competitors Kayak, Travelport and Amadeus have jointly tried to snatch ITA away from Google in recent months. However, the company, which is controlled by a small number of shareholders, turned them down. According to the newspaper report, the previous owners initially demanded one billion dollars. However, Google pushed the price down.
The search engine Bing from Google rival Microsoft is also one of ITA's customers.