In the sales team, Raphael Frangi and Robin Brühlmann look after the nightlife portals Usgang.ch and Partyguide.ch. Carola Strobl looks after the student portal Students.ch and Francesco Mogavero is responsible for sales support for all portals. Following the establishment of the sales organization at the nightlife portals, Noel Blessing will take over as Head of Marketing for the nightlife portals Usgang.ch and Partyguide.ch as of 1 September 2010 as part of this new organization

To demonstrate how small the new Phonak hearing aid, which sits directly in the ear, actually is, it was hidden behind a raspberry. The campaign message "Can a hearing aid hide behind a raspberry?" is intended to convey in a playful way how the hearing aid disappears practically invisibly in the ear, as the agency writes in a press release.
The concept was continued in the further DM measures in a teaser approach: for example, only the striking raspberry was initially used on the title page of the mailing, printed on tissue paper. The new Audéo ZIP is only revealed when the tissue paper is turned over.
The campaign was designed for worldwide use and is being implemented directly by the participating countries with great success.
Responsible at Wunderman: Renato Di Rubbo (MD), Rahel Güttler (Senior Consultant), Roger Rüegger (CD) Michael Gallmann (AD), David Dudler (graphics), Nora Angstmann (graphics), Samuel Textor (text), Florian Tillmann (text). Responsible at Phonak: Ora Bürkli (VP Product Marketing), Simon Stauber (Director Marketing Communications), Adi Hunn (Manager Lead Generation), Reto Sigrist (Manager Marketing Communications).

Post Finance's online employee newspaper has won a Gold Award at the Best of Corporate Publishing BCP. The PF-Journal is the internal newspaper for the 3,500 employees of Post Finance. With texts, videos and animations, the PF-Journal provides information on strategy, products and projects. The company was able to involve its employees and implemented the concept in a technically, visually and content-wise excellent way, as the jury wrote in its assessment. The product has a high degree of authenticity and a pronounced dialog character.
The Direct Point direct marketing newsletter was also honored for the third time in the competition. After winning gold twice, this year it was enough for silver. The free electronic newsletter is sent to around 20,000 recipients every month. It is aimed at marketing managers and people interested in direct marketing in all sectors. The newsletter provides information on all aspects of direct marketing - new products, technologies and innovations, current market trends, tips and tricks as well as interesting facts about trade fairs, events and competitions.

The magazine also received a silver award. It is the Group's medium for its private customers and is published four times a year throughout Switzerland with a total circulation of 2.3 million copies. The magazine covers topics such as range of services, innovation, internationality, legal, political and social conditions, sustainability and Swiss Post as an employer in a journalistic and modern format. Like the Direct Point newsletter and the PF Journal, the magazine is also published in the three national languages.
Corporate Publishing Forum
Since 2003, the Forum Corporate Publishing has honored the best corporate publications from German-speaking countries with the BCP Award. With more than 600 print and online publications submitted, the BCP is the largest corporate publishing competition in Europe.
www.post.ch/dm-newsletter
www.post.ch/magazin
www.post.ch/news
www.bcp-award.com

The Swissbau 2010 magazine addresses current topics in the construction and real estate industry with a focus on sustainability and shows future trends in the areas of planning, climate architecture, the life cycle of real estate, energy, interior design, urban development and vocational training. A portrait of the Vitra Campus serves as an illustration. In an interview, trend researcher Matthias Horx highlights the demands that growing mobility places on architecture. The magazine was largely financed by advertisements.
Responsible at MCH Swiss Exhibition (Basel), Swissbau: Rudolf Pfander (Exhibition Director), Muriel Lehmann, (Head of Communications). Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, concept), Thomas Aerni (layout), Yvette Bolliger (lithography). Advertisements: Christof Ramseier.

The entire issue consists exclusively of photos and thus offers one of the longest fashion spreads. The aim of the special issue is to capture the energy and international fashion spirit of Berlin. This spirit is "classy and rough, wicked and glamorous, surprising and style-conscious", says Rainer Schmidt, editor-in-chief of Musikexpress and Rolling Stone.
The photo series are provided by photographer Kate Bellm - American, Vogue, Esquire, Tatler - and her colleague Daniel Josefson - Zeit Magazin, Jetzt, Monopol, Herr von Eden. In their pictures, they show musicians, artists, celebrities, restaurateurs, models and "normal Berliners" who stand for the spirit of the city and live it - photographed in the most beautiful or most unusual places in the metropolis, from the most famous clubs to private favorite places.
Among others, the author Maxim Biller, the DJ and producer DJ Hell, the actress Karoline Herfuth, the professional skateboarder Michael Mackrodt, the musician Peaches and the governing mayor of Berlin Klaus Wowereit will be taking part.
Me.Style will be published twice a year and costs 5.90 euros.
www.axelspringer.de/presse/MUSIKEXPRESS

In the short film, Max talks about his best day of the week. He transfigures his stressful everyday life into an excursion during which he visits his uncle, "who is king", among other things. The way the primary school pupil tells the story is just as magnificent as the craftsmanship of Isabel Prahl, who is studying at the Academy of Media Arts KHM in Cologne.

Poverty has many stories (Director: Isabel Prahl) from Maximilian Kaiser on Vimeo.

www.wuv.de

In the interests of continuity, the current editors Max Ungricht, editor-in-chief, and Elisabeth Schenk, design, have been retained for the long term.
Jordi employs 88 people and already has ten specials in its publishing portfolio. For reasons of space and capacity, the SME decided to build a new company and administration building. The family business is now run by the 4th and 5th generation.
Ziegler Druck- und Verlags- AG has gradually reduced its magazine publishing business as part of a strategic realignment. This process has now been completed with the sale of Cockpit. Ziegler is the publisher of the daily newspaper Der Landbote.
Cockpit celebrated its 50th anniversary in 2009. Originally conceived as a youth magazine, it is now a specialist magazine for the Swiss aviation scene. Despite generally eroding readership figures, Cockpit has recently been able to grow.
www.jordibelp.ch
www.zieglerdruck.cha>

In the first few months of this year, sales did indeed fall, but less sharply than forecast. According to Handelszeitung, Kall told the financial portal Cash that he had expected a decline of around 10 percent. Although the trend was there, it was no longer quite as negative as last year.
www.handelszeitung.ch

The reason for this choice is simple and therefore clear, according to a press release: Dr. Regula Stämpfli is truly a woman of conviction. She does not want to make herself popular, but addresses things that seem unjust to her. Issues that are analyzed and commented on incorrectly or one-sidedly in the media, by politicians or self-appointed experts. Despite all opposition. She accepts that (media) campaigns will be launched against her because of her truthfulness. Why is that? "Because I can't help but stand up for justice", as she recently said at an event organized by the Zurich Advertising Club.
Truthfulness is probably the noblest motive for good and sustainable communication, it continues. Probably the most important reason for speaking out at all. And even if you don't always have to agree with this alert and intelligent woman on the matter, this fact should always be appreciated from a communication perspective, which is why she is Communicator of the Month for June.

The long-term planned generational and ownership change of the magazine business has now been completed, according to a press release. With the new name, the company is also recognizable at first glance as the 100% subsidiary of Zürichsee Medien.
Zürichsee Medien includes Zürichsee Werbe AG, Radio Zürisee and Zürichsee Druckereien.

Up to 500 reports per day and up to 2,000 photos are planned, as editor-in-chief Cord Dreyer said in Berlin on Thursday. In addition to the existing DAPD and DDP locations, DAPD will open nine additional offices in Germany, Dreyer announced.
In December, the German news service DDP acquired the German-language service of the US news agency Associated Press AP and renamed it DAPD. DDP secured the right to distribute AP's international reporting in words and pictures in Germany for 15 years.
www.ddp.de
www.sda.ch

The conference will take place on Thursday, September 23, 2010, at the Seminarhotel Seedamm Plaza in Pfäffikon SZ. Speakers will address the conflicting priorities of sponsorship, marketing, advertising and PR. Wolfgang Armbrecht, Senior Vice President Brand Management MINI, BMW, Jean-Pierre Cuoni, Chairman European Financial Group EFG and Board Member Right to Play and Klaus J. Stöhlker, well-known management consultant for public relations, will demonstrate at the symposium how strong brands are built through strong sponsorship and how this effect is reinforced and prolonged through effective PR.
This topic will be explored in greater depth in group workshops, enabling participants to put it into practice. Sven Henkel from the University of St. Gallen will demonstrate the effects and contribution to success of various means of communication such as sponsoring, PR and advertising in achieving different goals. He will present the results of the broad-based study on "Sponsoring Success" for the first time. Finally, in the "Sponsoring Arena", practitioners from various communication disciplines will show how they optimally weight the different communication channels.