After the advertisers acquired the real estate management company Wincasa as a new customer
the Swiss real estate business of UBS Global Asset
management for a collaboration with the agency. The two mandates are united by the opening of Winterthur's landmark "Kesselhaus", one of the most important former industrial buildings in Switzerland. A modern shopping and entertainment center is now being built within the listed walls.
Within the scope of the Wincasa mandate, the entire media channel is available via various media channels.
The centerpiece of the campaign is the Kesselhaus roof campaign. Together with UBS, we are planning and
+Söhne is organizing an unconventional advertising campaign for the opening of the Kesselhaus at the end of August.
investor event. The agency was also awarded the Wincasa budget for the Lokwerk shopping center. Following a multi-stage evaluation process, the tenants, Wincasa and the advertising committee decided in favor of the advertising agency +Söhne. The aim of this mandate is the communicative repositioning of the new Winterthur shopping center.
www.undsoehne.ch

The three partners have secured strong market positions over the last decade and can look back on individual success stories: Ping Pong Film caused a sensation with Christian Aeby, Micha Lewinsky and Marc Foster. Peek showed its top qualities with "Beck & Bondi", the award-winning mini-series produced for Swisscom and directed by Tobias Fueter. Among many other commercials, Onfilm produced the multi-award-winning new soundtrack "death proof" for the vegetarian restaurant Hiltl and represents directors such as Serge Hoeltschi and Michael Steiner.
Stories focuses on stories and the creatives. Only advertising with innovative content still has an impact on viewers today, explains Tobias Fueter, director of Stories, in a press release. In close cooperation with the agencies, cross-media content will be produced.
www.stories.ch

The promotion was made at the request of the Editor-in-Chief following a multi-stage selection process. The NZZ writes this in a press release. Peter A. Fischer graduated from the University of Bern in 1992 with a degree in economics, majoring in economics and minoring in business administration, as well as specializing in international law and political science. He then continued his education at the Kiel Institute for the World Economy. From 1993 to 1998, Fischer was a research assistant and doctoral candidate at the Institute for Economic Policy at the Bundeswehr University in Hamburg. He received his doctorate with a thesis on "Regional Development and Migration in the Age of Globalization. On the Economics of Immobility".
On February 1, 1999, Fischer joined the NZZ business editorial team as a full-time employee, where he was entrusted with topics such as the labor market, fundamental economic issues and integration policy. From 2001 to 2007, Fischer was correspondent for Russia, Central Asia and the Caucasus, based in Moscow. In this function, he was awarded the "Presszwanje Prize" by the Russian Association of Entrepreneurs and Industrialists in 2006 for the "best economic reporting from Russia in foreign media in 2005". Fischer has been the NZZ's correspondent in China since September 2007.

www.nzz.ch

The Basel-based advertising agency was not only responsible for the opening advertising. With the BSSM brand principle, they laid the foundation for the positioning of IMS and used it to develop the entire appearance, from the corporate design to the printed materials and the website.
Responsible at BSSM, Basel; Urs Schneider (CD), Hannes Müller (text), Eveline Spitz, Nathalie Ammann (graphics), Roger Berthoud, Sylvia Halbeisen (consulting). Photography: Eugen Leu&Partner.

To advertise the promotion, people are now being reminded to make as many phone calls as possible in August - so that they can benefit more later on. To this end, Spillmann/Felser/Leo Burnett has created a TV campaign in which people refer to the telephone rather than discussing something in person.
In addition to commercials, posters, advertisements, online and various guerrilla measures are used under the same motto: discuss everything over the phone in August if possible.
Responsible at Sunrise: Priska Cavelti-Heger (Director Marketing Communication), Peter Schilde, Anna Leutar (Marketing Communication Manager), Marina Stierli (Manager Online Communication). Responsible at SFLB: Simon Staub (AD), Peter Brönnimann, Martin Spillmann (CD), Daniela Steffen, Rebecca Krausse (Consulting), Suzana Kovacevic (TV Production); Production: Cobblestone. Director: Axel Laubscher. Media: Mediatonic.


www.sflb.ch

The main reason for this is the easing of the situation at the SRG pension fund, which reached a coverage ratio of 100 percent again at the end of 2009. The restructuring measures were therefore lifted at the beginning of April. In addition, SRG expects advertising revenues at the end of the year to be around CHF 5 to 7 million higher than expected. Last year's advertising income fell by 9 percent.
The deficit for 2011 is expected to amount to CHF 42 million.
www.sda.ch

In June, advertising expenditure rose by 13.6% year-on-year to CHF 348 million. According to the market research company Media Focus, advertising expenditure on television alone increased by 17.3% in June. The football championship probably also contributed to this development.
The consumer electronics and photography sector grew by 49.7%, with the industry total amounting to CHF 10.8 million. Around 3.7 million francs of this is attributable to televisions alone. The sector had
The Media Focus press release went on to say that the TVs were extensively advertised in the run-up to the World Cup.
In the food sector, gross advertising pressure rose by 10 percent to 39 million francs. nsausages and meat products in particular were heavily advertised, with an increase of 194 percent, almost three times as much as last June.
www.mediafocus.ch

Mathias Lüdin sold his BZ to the AZ Group in 2007. According to SDA, an AZ spokeswoman confirmed on Wednesday that the change was part of a consolidation within the AZ Group.
Lüdin was the fifth generation to manage BZ. He had managed it in 2006 as a cooperation in Wanner's Mittelland newspaper network. Due to a lack of internal successors, he and his family sold the
BZ to AZ Medien at the end of 2007.
www.sda.ch

The event honored the best achievements in product design from a wide range of industries and product groups. Markus Auerbach, Head of Design Concept and Development at Audi, served as the laudator. The Hilti case stands for uncompromising reliability, high performance and emotional added value, said Auerbach in his speech. Hilti had managed to turn this case into a status symbol for construction professionals.
Following the laudatory speech, Michael Hilti, CEO Bo Risberg and Chief Designer Stephan Niehaus took to the stage with the 50-strong design team to receive the coveted "Radius" challenge cup from Prof. Dr. Peter Zec, initiator of the Red Dot Award. This remains in the possession of the "Red Dot Design Team of the Year" for one year.

Under the eyes of Prof. Dr. Peter Zec (left), Hilti Chief Designer Stephan Niehaus lifts the trophy for the "Red Dot Design Team of the Year". Michael Hilti (right) and CEO Bo Risberg are also delighted about the award, which every design team can only receive once in a lifetime.

www.hilti.com

During the summer break, a newsmail will only be published on July 15. We wish you a wonderful summer!

(Image: Keystone)

It was created in a very short space of time, has a look reminiscent of fan banners and works with a handful of catchy messages and a link to the city club's website, where season tickets can be conveniently booked.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Director), Manuel Bächler (Art Director and Spray Artist), Dieter Boller (Copywriter), Jolanda Heller (Consultant). Responsible at FC Zurich: Ancillo Canepa (President), Christian Müller (Head of Marketing) and Lorena Oliveri.

The campaign aims to reinforce the messages that private hospitals are no more expensive than public ones, that they guarantee the highest quality and that the legislator prescribes a fair selection process. The campaign slogan is "The best on the lists!".
Business Campaigning Switzerland created the Userspital.ch website back in 2009. It is aimed at employees of private clinics and interested members of the public. One purpose of the new social media campaign is therefore to make this website better known. The platforms Facebook, Twitter and YouTube, as well as a blog, are to be used for dialog with the public.
The pilot project has a duration of two months and serves in particular to gain experience in dealing with social media. After the evaluation in September, a decision will be made as to whether and how the campaign will be continued. This campaign also uses "seReive", a new social media application developed by the agency as a joint venture with Kiwi Custom. "seReive" makes editing a large number of accounts, pages and groups in social networks easier and more manageable.

www.businesscampaigning.com
www.unserspital.ch