The Ingolstadt-based car manufacturer wants to join forces with the Swiss footballers. To mark this partnership, Exxtra Kommunikation has developed a TV commercial to showcase the claim "Vorsprung durch Technik". The Swiss national team players are involved in a parking lot game by coach Hitzfeld, in which they use their Audi models to trickily set off a relay of balls. Perfectly timed, fast and precise. - Until goalkeeper Benaglio coolly "catches" the ball with his convertible roof.

> To the spot

Responsible at Amag Automobil- und Motoren: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Advertising Coordinator Audi). Responsible at Exxtra Communication: Markus Gut (CCO), Susan Baumgartner (consulting), Oliver Glutz von Blotzheim (AD/concept), Patrick Bucher (text/concept), Cem van der Schaar (FFF). Responsible at Markenfilm: Laszlo Kadar (director/camera), Wiebke Veit, Heinrich Reinacher (production), Jingle Jungle (sound).

Peter Manhart, born in 1975, has been working for Finanz und Wirtschaft since 2001. Since 2008, he has been in charge of the economics department, which includes reporting on structured products. Manhart will take over the dossiers at Stocks from Volker Strohm, who has been involved in the development and pioneering phase of Stocks since 2000. Strohm has been a member of the Stocks editorial team as deputy editor-in-chief since January 1, 2008. From October 2010, Strohm will be the new Head of the Business Department at Basler Zeitung.

The multi-stage concept includes tools such as Google AdWords, affiliate marketing, social media and online advertising. The first campaign will be launched in the coming weeks.

The new Jaguar XJ completes the current generation model range. "Sporting Luxury" is Jaguar's positioning. The mailing will be sent to recipients in August.

The business journalist has spent the last six years writing for the Handelszeitung's business section and writing stock market reports for the radio. Among other things, she was responsible for the dossiers Post/Logistics, Labor Market, Consumption, World Trade and Corporate Social Responsibility. She has also written articles for Die Welt at Axel Springer in Berlin.
Previously, Gnehm-Laubscher worked for the news agencies sda, Associated Press and Reuters as well as for the Berner Zeitung. She gained PR experience in corporate communications at Siemens Nixdorf and Dataquest. She holds an MA in English and German Studies from the University of Edinburgh, a postgraduate diploma in journalism from the MAZ Lucerne Media Training Center and studied economics at the London School of Economics.

The new operations manager at Gamper Siebdruck is Nils Imhof.
Walter Gamper, former owner of the screen printing company, continues to provide his services as sales manager. The repertoire of products and services has been supplemented and expanded thanks to the massive increase in machinery.
Following the redesign, the website now has a new look and a user-friendly structure.
In addition to high-quality screen and digital printing, Gamper Siebdruck AG specializes in films, sheets and cardboard. The parent company PlotFactory AG in Weisslingen/ZH is one of the market-leading general contractors in large-format digital printing and advertising technology. Both companies mutually benefit from production synergies, increased flexibility and increased capacities.

ARD awarded prizes in the categories of young talent and illustration, a trophy for NDR and a lifetime achievement award. A total of ten winners received the coveted award, according to the editorial team's blog. What sounds like self-congratulation on the part of ARD was actually a review of the year, embellished with the presentation of several Tagesthemen awards. Here is an award-winning contribution from the selection of winners:
Best final piece: "Joschka's second career" by Christian Nitsche, ARD Berlin (11.09.2009)

Every year, Feldschlösschen supplies around 7,000 large and small events throughout Switzerland with drinks and festive materials. All of these events will be able to use the reusable cup system in the future. It is expected that the vast majority of events will work exclusively with reusable cups within a few years, according to a press release.
The innovative reusable cup system was developed by Feldschlösschen in collaboration with the Swiss company cup&more. Festival organizers can both rent and buy reusable cups with the Feldschlösschen or Cardinal logo. Cup&more is also responsible for taking back and cleaning the used cups. A modern washing facility will guarantee the ecological and hygienic cleaning of the used cups. In a next step, the construction of a second cleaning plant is planned, which will further shorten transport routes.

With 150 live broadcasts, over 300 in-house produced magazines and talks and over 200 licensed magazines, SSF has been on air for a year now. In addition to regular broadcasts of the handball, volleyball and football championships, special highlights such as the Beach Soccer World Cup in Dubai and the Americas Cup attracted over 300,000 viewers to the television sets. On peak days, net ratings of up to 450,000 viewers were achieved. SSF's in-house programs, such as the football talk show Kick it! and the SSF Magazine, also enjoyed great popularity with exciting guests and interesting background stories, according to a statement from SSF.
SSF is pleased with the support it receives from the sports associations and communities of the various sports and wants to continue to be an attractive showcase for fringe and popular sports in the future, explains Tom Rüegge, Managing Director of the channel.

For the brochure, Zeta visualizes a wide variety of vacation situations in double-page images and supplements them with brief customer feedback. As a rule, these are in a certain tension with the image shown.
The large-scale, emotionalized rhythm is only interrupted in two or three places, where informative
texts are inserted, for example on the question of ownership or where the homeowners and
other Interhome partners directly.
Responsible at Interhome / Purchasing: Simon Lehmann (CEO), Roger Müller (Head of Operations). Responsible at Zeta, Zurich: Ibrahim Zbat (CD). Text/concept: Freudiger, Martin Frank GMBH. Photos: Fotosolar, Lucerne. Styling: Monica Keller. Image processing: Andy Jossy, KRT, Lucerne.

The blocked domains - Tvshack.net, Planetmoviez.com, Thepiratecity.org, Movies-links.tv, Filespump.com, Now-Mmovies.com, Zml.com, Ninjavideo.net and Ninjathis.net - had been registered in the USA. The servers were located in the Netherlands. The sites had around 6.7 million visitors per month and money was collected via advertising or donations.

Werbelotse is a free online tool that SMEs can use to analyze their communication themselves. An integrated evaluation system provides initial feedback. In addition, personal analyses can be requested at a moderate price as well as specific, practical tips summarized in a toolbox.
From August 24 to 26, 2010, the Werbelotsen can be found at Suisse Emex in Zurich, the largest marketing and communications trade fair in Switzerland.
Alfredo Trasatti, long-standing marketing manager and owner of Trasatti Consulting, and Michael Hählen, founder and partner of In flagranti Werbeagentur BSW, are responsible for the advertising pilot.