The channel will be accompanied by an extensive on-demand service, which viewers can use to obtain in-depth information on the topics shown. "We are responding to the changing usage habits of audiences, who are actively and flexibly seeking out the content they want," explained Giani.
Individual topics are to be explored in a multifaceted and detailed manner in series lasting several hours. The model is the four-hour theme nights hosted by DCTP, which Vox broadcasts with great success during prime time on Saturday evenings.
The programs will be supplied by DCTP as well as partners such as Spiegel TV, Süddeutsche Zeitung TV, NZZ TV and BBC Worldwide, and the free TV channel will be financed by advertising and sponsorship. The web TV service Dctp.tv, which was launched in May, is to be linked to the TV channel.

Tele Ostschweiz, which belongs to Tagblatt Medien AG, has not only renewed its program and picture format, but has also experienced changes at the top of the editorial team. Felix Merz, the youngest son of Federal Councillor Hans-Rudolf Merz, left the station last week, as reported by SDA on Thursday. He had been editor-in-chief for two years.
The 55-year-old Mario Aldrovandi, who accompanied the station during the revision of the program, has joined Eastern Switzerland Regional Television via SF DRS and Tele Züri. He will be responsible for program management as well as the training and development of staff.
Thomas Bächle, who has been with Tele Ostschweiz since 1999 and was most recently editor and presenter of the program "Ostschweiz aktuell", is the new head of news. Bächle will also present the "News" program.
(Image: Tvo-online.ch)

Birchmeier, a federally certified PR consultant, has held leading positions in Swiss PR agencies since 1990, most recently as owner of the Zug-based PR agency Birchmeier Partner. The 47-year-old is a board member of the Swiss Association of PR Agencies (BPRA) and has been involved for many years as an examiner and lecturer in the training of young PR professionals. She is also a member of the Board of Directors of Kursaal-Casino AG Lucerne.
Zirngibl has been working as a consultant for more than 20 years. After various experiences on the agency and client side, the 47-year-old built up the agency Comm.pact, which specializes in corporate communications. In recent years, he has focused primarily on strategic issues, not only within communications, but also in the areas of organization, management and sales.

The "Club of Roses" will ensure the further development and sustainable success of the Rose d'Or and thus strengthen Switzerland's image as a center of attraction for the international entertainment industry, according to a press release issued on Thursday. Entrepreneur Daniel Gutenberg, who is a member of the Rose d'Or Board of Directors, will act as President of the Club. He will officially launch the "Club of Roses" on September 1 in Zurich - together with Marco Castellaneta, Chairman of the Board of Directors of Rose d'Or and Head of "Ringier Entertainment", Marc Walder, CEO of Ringier Switzerland and Germany, and Rose d'Or Festival Director Rolf Probala.
The 50th Rose d'Or Festival will take place in Lucerne from September 18 to 22, 2010.

"Now in the new IKEA catalog - one of over 1,000 new products." Since 16 August 2010, this message has been proclaimed on all poster formats in Swiss city centers using various motifs created by the Unikat agency, as APG writes in a press release. At selected passages in pedestrian areas, the billboards were supplemented with a tecture that covers the object advertised underneath and is thus intended to arouse curiosity. The text also serves as a voucher inviting passers-by to visit the nearest Ikea store.
Responsible at APG: Thomas Macho. Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (CD). Responsible at Mediacom, Zurich: Alison Green. Responsible at Ikea Switzerland: Jan Maurer (Head of Marketing), Manuela Raue (Head of Advertising).

The new communication strategy is intended to emphasize the regional and national strength and size of AZ Medien in both the user and advertising markets, as the agency writes in a press release. The first implementations will be seen in September.

Users can use the social network Become a "fan" of Fressnapf Switzerland and take part in a competition. They also receive the latest news, tips and information on discount promotions from Fressnapf. The Facebook app draws attention to the "Big Fressnapf Day 2010", which takes place on September 19 in Aarau. As part of the competition integrated into the app, users can upload their favorite pet picture - the prize is a year's worth of free pet food.
It is already clear that Fressnapf Switzerland has found its way to the hearts of many animal lovers via this channel, the agency writes in a press release: over 140,000 active users (monthly) have generated over 50,000 votes to date.
Isuntu Zurich is responsible for the technical implementation of the Facebook application.

The farmer Jakob Signer, known throughout Appenzell, has willingly made himself available to take a seat on the "high seat" to keep an eye out for the unwelcome nude hikers, the agency writes in a press release. The F12 subjects can be seen in two waves in and around Appenzell - also planned for Ebenalp, a favorite area of nude hikers.
Responsible at Engel Optik: Frowin Mazenauer (owner). Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Jan Löchler (graphics), Alexandra Scherz (consulting), Claude Stahel (photography), Patrick Rohner (image processing).

According to Tagesanzeiger.ch, he told the Wall Street Journal that society does not understand "what happens when everything is available, recognizable and can be recorded by anyone at any time". Society "really needs to think about these things". But no, these are not just empty words. Mr. Schmidt also presents THE solution: young users of social networks and other online services must be given the opportunity to establish a new identity from a certain age. He wants young people to be able to change their name when they reach the age of majority. This would prevent youthful sins published on the Internet, such as drunken parties or topless photos, from having a negative impact on later professional life. If that's not a solid approach. How serious the gentleman is about this proposal is left open at this point. In light of the fact that, according to media reports, Google is working on ensuring that photos, status updates and other content from Facebook users can be found immediately via the search engine, Schmidt's words seem a little absurd.

And so SF pulled the emergency brake in January ("Club") and June ("Arena"): viewers can no longer express their opinions online. The TV magazines Tele and TV-Star report this in their latest issues. SF argues: "We don't want to offer these people an additional platform." The "Club" forum will remain closed until further notice. At "Arena", the decision was made to reopen a moderated - i.e. controlled - forum after the summer break.

This is the conclusion of a recent report by the US market research company In-Stat, which predicts an extremely rosy future for the trend towards merging web videos and TV usage and a hefty total turnover of 17 billion dollars for the corresponding providers.
Companies have long since recognized that the combination of online videos and conventional TV screens represents a very promising business area for the future from an economic perspective. "Moving images are the trend on the web par excellence. As far as the development of media convergence - in this case the merging of TV and the web - is concerned, the figures speak for themselves," states Google spokesperson Stefan Keuchel when asked by Pressetext.
In addition to special solutions for the company's own video portal, such as YouTube XL, which has been specially designed for the playback of web video clips on larger screens, the "Google TV" platform presented at the end of May is expected to provide a useful fusion of television and the internet. According to the In-Stat report, growth in the online video TV sector is being driven by various factors. One key aspect is the number of web-enabled TV sets, which is expected to climb from 70 million in 2009 to 237 million in 2014. The extent of fast broadband Internet connections in consumers' households, which is forecast to almost triple in the next five years, is also of crucial importance here.