Kargo realizes appearance for Super10Kampf of Sporthilfe

Für den diesjährigen Auftritt des Super10Kampf der Stiftung Schweizer Sporthilfe, der dieses Jahr unter dem Motto «Hopp Schwiiz» stattfindet, hat die Agentur Kargo Inserate, Flyer und das Programmheft realisiert.

The advertisements can be seen in Blick Sport, Sonntagsblick and Sonntags-Blick Magazin, among others. According to the press release, tickets for the event are still available.
Responsible at Kargo Communication: Christoph Balsiger (CD), Fabia Dellsperger (AD), Sabrina Hunziker (Composing), Lorenz Wenger (Consulting). Responsible at Sporthilfe: Catrin Wetzel (Managing Director), Marcel Brönnimann (Communications).
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Times: Online fee causes readership figures to shrink

Die britischen Zeitungen Times und Times on Sunday haben im Internet seit dem Start ihrer Online-Bezahlschranken wie erwartet Leser verloren.

After the portals Thetimes.co.uk and Thesundaytimes.co.uk had 2.8 million unique visitors in May and 2.2 million in June, this figure fell to 1.6 million in July - a decline of over 40 percent in two months. This was reported by the online market researcher Comscore according to Sueddeutsche.de. The number of page views fell to new million in July (June: 20 million). Official figures for online subscribers are not yet available from the Times. British industry services reported 15,000 in mid-July.

Wemf: Press sells more advertisements in July

Die Zeitungen und Zeitschriften in der Schweiz haben im Juli deutlich mehr Inserate verkaufen können. Die Inserateeinnahmen der Presse stiegen im Vergleich zum Vorjahr um 8,0 Prozent auf 83,4 Millionen Franken. Gefragter waren insbesondere Prospektbeilagen und Stellenanzeigen.

According to the SDA, the press generated 30.5 percent more revenue from brochure inserts than in the previous year, while growth in job advertisements amounted to a good 10 percent. Commercial/other advertisements sold 8.5 percent better than a year ago. Sales of real estate ads were less successful (just under -18%). The general and special interest press generated more revenue than in the previous year, increasing by 28.1% and 22.4% respectively. The Sunday press recorded an increase of just over a fifth, while the daily press grew by 4.0%.
Business was less good for the financial and business press (-11.3 percent), the regional weekly press (-6.3 percent) and the trade press (-5.8 percent).
Over the first seven months, the Swiss press sold 1.6 percent more advertisements than in the same period last year.

Exxtra: Poster motif realized for the Audi A5 Cabriolet

Exxtra Kommunikation hat in Zusammenarbeit mit Detail für Audi ein dreiteiliges Prismaplakat entwickelt, das Lust aufs Cabriofahren machen soll.

It shows the opening process of the Audi A5 Cabriolet top in real time: In just 15 seconds, the four-seater transforms from high-closed to topless. And no one else can do it faster.
The poster can be seen in the Oerlikon shopping center from July 20.
Responsible at Amag, Schinznach Bad: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Advertising Coordinator Audi). Responsible at Exxtra Kommunikation, Zurich: Markus Gut (CCO), Benny Goldstein (AD), Sarah Paul (graphics), Jonathan Schipper (consulting), Detail AG (image processing).
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Edi: Registration deadline is the end of August

The Swiss advertising and corporate film award, Edi, is being held for the eleventh time this year. Films can be submitted through August 31, 2010.

Films can be submitted by all persons and companies involved in the project, such as film producers, filmmakers, clients and communication agencies. The competition is open to commissioned productions that have been produced by a Swiss production company and/or realized by Swiss directors in the twelve months prior to the closing date for entries. The competition evaluates commercial film productions in terms of their professionalism, and the award is given for high conceptual and cinematic quality. The submitted productions are judged by independent juries consisting of experts from the film, client and advertising industries within the individual categories.

Submission forms and all details on Edi.10 at Edinet.ch.

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Study: SRG polls had no influence on the outcome of the vote

The opinion polls conducted by SRG prior to the vote on the minaret initiative in November 2009 likely had no influence on voters’ behavior. This is the conclusion reached by a new in-depth study commissioned by the SRG Conference of Editor-in-Chiefs.

The polls probably also had no effect on the mobilization or demobilization of voters from one camp or the other, according to a communiqué issued on Tuesday. A "democratically damaging" effect of the polls can be ruled out. The scientific analysis was carried out by political scientists Markus Freitag (University of Konstanz), Thomas Milic and Adrian Vatter (both University of Bern). For the upcoming federal vote on September 26, SRG will therefore have two trend surveys conducted and published by the GfS Bern Institute. In addition, regular election barometers will again be conducted in the run-up to the 2011 federal elections.
Due to the discrepancy between the survey results and the actual outcome of the vote on the minaret initiative at the end of November 2009, SRG temporarily dispensed with trend surveys and initiated external clarifications. An initial methodological review revealed that the surveys had been conducted according to the best knowledge and expertise available today. A second in-depth study, which examined media coverage and the political environment prior to the vote, concluded that the survey had been conducted in a climate of opinion that strongly favored a "socially desirable" response behavior by supporters of the initiative. The study also showed that supporters of the initiative had concealed their approval either by refusing to provide information or by giving false answers. Based on these findings, the SRG decided in April 2010, to publish trend surveys again and, in the case of sensitive proposals, to take publicity and methodological measures in future.

Stop AIDS campaigns: Past and present

For about 25 years, Aids-Hilfe Schweiz (AHS) and the Federal Office of Public Health (FOPH) have been regularly raising awareness of this immune disease through posters, films, and advertisements. A great deal has changed since the launch of the first AIDS prevention campaign, as a selection of campaign themes shows…

In the 1980s, fear and uncertainty were high and there was a need for information: Is kissing contagious? Can I shake hands with an HIV-positive person? From 1986, the Basel-based CR advertising agency was commissioned by the AHS and the FOPH to provide information about condoms as protection against HIV infection and to promote solidarity with people suffering from AIDS. The agency was responsible for communication for a total of 18 years. During this time, a wide variety of subjects were created: in 1997, for example, it was called "Ohne Dings kein Bums" (No ding, no bang), and in 2004 posters with stick figures against a yellow background were used. Then there was a change of agency. In 2005, Euro RSCG Zurich took over the reins. Since then, the agency has been working with the Love Life campaign to the topic.

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cR advertising agency (Basel), 1987

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cR advertising agency (Basel), 1988

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cR advertising agency (Basel), 1989

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cR advertising agency (Basel), 1989

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cR advertising agency (Basel), 1990

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cR advertising agency (Basel), 1990

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cR advertising agency (Basel), 1990

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cR advertising agency (Basel), 1991

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cR advertising agency (Basel), 1992

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cR advertising agency (Basel), 1992

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cR advertising agency (Basel), 1993

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cR advertising agency (Basel), 1994

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cR advertising agency (Basel), 1994

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cR advertising agency (Basel), 1994

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cR advertising agency (Basel), 1994

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cR advertising agency (Basel), 1995

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cR advertising agency (Basel), 1996

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cR advertising agency (Basel), 1996

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cR advertising agency (Basel), 1997

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cR advertising agency (Basel), 1997

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cR advertising agency (Basel), 1997

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cR advertising agency (Basel), 1998

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cR advertising agency (Basel), 1998

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cR advertising agency (Basel), 1998

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cR advertising agency (Basel), 1999

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cR advertising agency (Basel), 2000

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cR advertising agency (Basel), 2000

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cR advertising agency (Basel), 2002

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cR advertising agency (Basel), 2002

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cR advertising agency (Basel), 2004

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cR advertising agency (Basel), 2004

The Love Life campaign from Euro RSCG Zurich.

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Euro RSCG Switzerland (Zurich), 2005

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Euro RSCG Switzerland (Zurich), 2006

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Euro RSCG Switzerland (Zurich), 2007

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Euro RSCG Switzerland (Zurich), 2008

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Euro RSCG Switzerland (Zurich), 2008

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Euro RSCG Switzerland (Zurich), 2009

Facing: Betty Bossi newspaper refreshed

Following a multi-stage evaluation process, Betty Bossi Verlag has decided to award the contract for the redesign of the Betty Bossi newspaper to the Zurich-based agency Facing. The first new issue has just been published.

The 28-page cooking magazine with around 800,000 subscribers has been restructured and redesigned. "Quick & Easy" has been integrated as a new section. Uncomplicated, quickly prepared, seasonal and healthy recipes continue to be the main content of the magazine. For special occasions, there will be more varied culinary themes.

Responsible at Facing: Lucius Leonhardt (responsibility/consulting), Roger Sandmeier (CD), Ute Terboczi (graphic design).

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Aegis Media: Vizeum toasts with Freixenet

Die Aegis-Tochter Vizeum meldet am Dienstag einen Kundengewinn. Freixenet Alpes setzt ab sofort für die Erarbeitung der Mediastrategie und die Mediaeinkaufsaufgaben auf das Agenturnetzwerk.

The Freixenet brand belongs to the business of the Spanish Ferrer family and is present in over 150 countries worldwide, including Switzerland. Freixenet Alpes GmbH, based in Zurich, imports more than 2.5 million bottles a year under the leadership of managing director Ivo Gaube. The first campaign is planned for September 2010.

Responsible at Freixenet Alpes: Vanessa Wimpfheimer.

Sat.1: Wishes come true with Marco Fritsche

On November 28, Sat.1 Switzerland will premiere the three-part season of the surprise show «Wünsch Dir was» with host Marco Fritsche. Fritsche travels throughout Switzerland and, in each episode, grants two wishes that Swiss viewers have submitted to Sat.1 on behalf of their partners, relatives, or friends.

Small gifts also have a place in the show: in the "Marco's Gift Box" section, the presenter surprises people at work in a flash and sweetens their working day with small gifts. The main sponsor of the program is Geschenkidee.ch. The hour-long program is produced by Mediafisch and John Allen. "Wünsch Dir was" is broadcast every Sunday at 10.15 pm on Sat.1 Switzerland. Repeats are shown on Mondays at 5 pm and Wednesdays at 7 pm.

Simon Ammann travels for Kuoni

Die Marke «Direkt Reisen» von Kuoni heisst neu «direkt + ehrlich reisen». Botschafter der frisch lancierten Marke ist der zweifache Doppel-Olympiasieger Simon Ammann. «Schweizer raus», meint Ammann in der aktuellen Kampagne und empfiehlt: «Schweizer, rein in die Ferien».

The relaunch has not only changed the name and appearance of the brand, but also the pricing concept: the tour operator promises to show what the trip costs and what it earns. The idea to relaunch the brand was initiated in-house by Remo Masala, Head of Branding and Marketing at the Kuoni Group, and was born in Kuoni's futurelab, said Lucia Tallo from Kuoni when asked by Werbewoche. The same applies to the idea of engaging Simon Ammann as a "travel ambassador". The direct marketing concept, content and realization were developed and implemented together and in close cooperation with the agency MSB+K.

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Agency at the airport: truck tarpaulins are back in circulation

At this year's Swiss Dialog Marketing Awards, the agency "Am Flughafen" was honored with a Gold and a Platinum Award for the Scherrer Transport newsletter printed on truck tarps. Now the story continues.

To prevent the truck tarpaulin from filling the recipients' garbage cans, the addressee is asked to complete the form integrated in the newsletter and return the entire truck tarpaulin to Scherrer. This ecologically exemplary disposal is rewarded by the textile logistics specialist from Eastern Switzerland: For the current issue, the company is sewing a laptop bag made from its newsletter for each person who returns it and giving it back to the original recipient.

Responsible at Alois Scherrer, St. Margrethen: Andreas Scherrer (owner), Roger Trösch (marketing). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics), Patrick Lindner (text).

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