Pay-TV: Full tills thanks to higher prices and growing customer numbers

Die Betreiber von Pay-TV-Kanälen dürfen sich über prall gefüllte Kassen freuen. Schon in den vergangenen Monaten verzeichneten sie sowohl über Kabel und Satellit als auch via Internet wachsende Erlöse.

According to market research company ABI Research, this trend will continue at least until 2015. More expensive program packages with services such as HDTV and other services in higher price categories make providers optimistic for the coming years.
The pay-TV market in Germany has not yet proved strong enough to save the provider Sky from financial difficulties. According to Pressetext, media mogul Rupert Murdoch had to inject fresh money in the form of a capital increase of EUR 340 million just a few weeks ago. Worldwide, however, the pay-TV revenues of broadcasters grew by nine percent in the second quarter alone. According to ABI Research, they reached a level of around 58 billion dollars in the three months.
In addition to growing customer numbers, the increase in revenue was due to higher prices. Average revenue per user climbed from 83.16 to 87.91 dollars compared to the previous year. In the future, experts expect strong growth in the IPTV sector in particular. Cable television is currently still the largest source of income for pay-TV broadcasters, with a 52% share ahead of satellite. However, according to ABI Research, IPTV revenues alone will swell to over 40 billion dollars by 2015. Whether Sky will be able to benefit from the latest growth trend in the long term remains to be seen. When asked by Pressetext, no comment was available by the time this report went to press.

Weissgrund commissioned with new appearance for Naturefriends Switzerland

Weissgrund and Alinéa were commissioned by the Friends of Nature Switzerland to implement a new website.

A nine-member working group of nature volunteers is implementing various packages of measures under the leadership of Weissgrund. On Wednesday evening, the kick-off was held in Olten. The first step will be the redesign of the umbrella brand. By the end of 2011, a new website and various other information measures (flyers, checklists, print templates, etc.) will be created.
According to the statement, Naturefriends Switzerland has set itself the goal of moving away from the dusty "red socks image" and giving its national organization a more modern and fresh look. With the new appearance the approximately 23,000 existing members are to be confirmed, new members as well as potential partners and sponsors to be won.
Responsible at Naturefriends Switzerland: Margrit Brancucci, Hans Imhof, Anita Rossel. Responsible at Weissgrund: Rahel Klauser (project management), Christian Toberer (strategy consulting). Design: Thomas Dätwyler (Alinéa).

Advico Young & Rubicam: Dramatized for sports fun Wider overtaking manoeuvres

A bike is the fastest way to get through traffic. Especially if you’ve bought a fast bike at Sportplausch Wider. That’s the message of the new series of radio commercials from Advico Young & Rubicam.

With a simple twist, the most beautiful of all bike benefits is dramatized: You simply overtake everyone and everything.
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Responsible for the Sportplausch Wider: Peter Wider (overall responsibility). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Thomas Schöb (text and direction); Selmi Tonstudio, Jan Rieder (sound engineering).

Venezuela: Newspapers must not print photos of violence

A court in Venezuela has banned newspapers from publishing images of violence. The 12th Court of Caracas imposed the ban on two newspapers critical of the government and ordered other publications to comply with the ruling as well.

This should protect children. Critics fear a restriction of press freedom. On Wednesday, the newspaper El Nacional printed a first page without pictures and ran the headline: "Censorship".
The publication of a picture showing dead bodies piled up in a morgue caused a scandal in the South American country. The government saw it as a campaign against the socialist party of President Hugo Chávez ahead of elections in September. The newspapers claimed that they had wanted to draw attention to increasing insecurity.
Venezuela has one of the highest rates of violence in the world. According to non-governmental organizations, more than 16,000 people were killed last year. The government stopped publishing this data years ago.

Murdoch continues payment strategy despite loss of readership

Rupert Murdoch's media group News Corp. is continuing its Internet payment strategy undeterred despite significant losses in readership.

After its London flagship The Times and its Sunday edition Sunday Times, the Sunday tabloid News of the World will also only release its internet content for a fee from October. This was reported by the Financial Times on Thursday, according to SDA, citing company circles. The mass-circulation paper The Sun is to follow shortly afterwards.
The Times closed its internet portal to non-paying readers in July. Access is currently still offered at a starting price of one pound (1.62 francs) per month, but in future it will cost one pound per day and two pounds per week.
Major loss of readership expected
The move had cost the Online Times at least 1.2 million readers. However, 1.6 million readers were still registered. The company had expected a greater loss of readers. The Group had already announced that the tabloids on the Internet would also become fee-based, but had not yet given a date.
Murdoch's payment strategy is being watched with suspicious eyes in the media industry worldwide. The question of how newspapers and magazines can earn money on the Internet is one of the most pressing in the media industry and is considered vital for the future of the daily newspaper medium.

Facebook: Users will soon be able to see their friends' whereabouts

The more than 500 million users of the social networking site Facebook will soon be able to track where their online friends are.

Members will also be able to use the new service to find out which events and offers can be found in the surrounding area, as the company announced in Palo Alto on Wednesday, according to SDA. Facebook announced comprehensive data protection for users of the localization service, such as the option to switch off the function.
With the new function, the company can benefit from the lucrative local advertising market, which is primarily driven by business people such as restaurant operators. In the USA alone, the value is estimated to be in the tens of billions and has already attracted competitors such as Google and Yelp.

SFLB: For the Woz on the road big brands advertised

How do you get major advertisers to consider placing an ad again in a relatively small newspaper like the Woz? You give them a little taste of what’s to come and start promoting them in advance. To that end, the Woz took to the streets—for once, not for some labor union cause, but for large companies.

Woz has advertised major brands to passers-by in numerous places in Zurich. She did this by simply reading their existing print advertising out loud. For example, the current Migros price advertisement, an ongoing Swisscom promotion or a subject from the A-Post campaign.
The video documenting the campaign was then uploaded to a YouTube gallery. The potential advertisers each received an e-mail with a link to their video. Those responsible at Sunrise, for example, got to see the video on YouTube in which Sunrise had been advertised.
Responsible at the weekly newspaper: The WOZ Collective. Responsible at Spillmann/Felser/Leo Burnett: Pablo Schencke (Art Director), Johannes Raggio (Text/Concept), Peter Brönnimann (Creative Director), Roland Buob (Graphics), Nino Zuberbühler (Consulting). Production and direction: Chris Niemeyer, Plan B Film.
Woz advertises for Migros:

Woz advertises for Coop:

Woz promotes SBB:

Woz promotes Sunrise:

Woz promotes milk:

Woz promotes ZKB:

Google: Objection period for Street View Germany extended

In response to growing criticism, Google has doubled the appeal period for its Street View photo street atlas to eight weeks.

Previously, the company had given tenants and homeowners until September 15 to have images of their houses and apartments removed from Street View in advance, and the longer deadline is intended to "give citizens who decide against the publication of their houses or apartments on Street View sufficient time to object", wrote Google Europe boss Philipp Schindler in a blog post, according to SDA.
Google is thus approaching the German government, which had demanded an eight-week deadline. The latter immediately welcomed the extension. However, the consumer and interior ministries made it clear that a law to improve data protection for internet services such as Google Street View was planned. The draft is to be presented to the government after a round table on September 20, explained the spokespersons of both ministries.
Google plans to launch its panoramic Street View service in Germany by the end of 2010, initially with images of streets and houses from 20 German cities.

Kobik: Almost 1,500 reports received on the subject of spam

The Coordination Office for Combating Cybercrime (Kobik) received over 7,500 reports last year. That is 1,000 more than the previous year. Pornography and spam are the main concerns for the public.

According to SDA, the number of reports of hardcore pornography in particular increased on Thursday. According to the report, 1,364 reports of hardcore pornography were received - 317 more than in 2008. Cases of general pornography have also prompted more Swiss citizens to contact Kobik: At 1,139, there were 203 more than in the previous year.
Top spam performer
However, as in previous years, spam is the frontrunner. 1,496 reports were received on this topic; in 2008 the figure was 1557. Fraud cases have also increased. They rose from 190 to 354, mostly involving fictitious apartment rentals and advance fee scams with online classified ads, writes Kobik.
The experts also conducted their own research and carried out checks in so-called peer-to-peer networks, among others. In these networks, file-sharing users supply each other with child pornographic material. The result: Kobik has compiled 155 suspicious dossiers and forwarded them to the relevant cantonal police forces. In 2008 there were 126 such dossiers. The feedback from the cantonal police stations and judicial authorities proves that they were thoroughly researched, writes the specialist unit: most of the dossiers triggered house searches, during which incriminating material was seized.

Youngculture: Marco Eberhardt becomes Sales Director

Marco Eberhardt has been Sales Director and a member of Youngculture's executive board since early August.

In his new role, he is responsible for Sales & Business Development. He will sustainably drive the company's expansion strategy as a leading nearshoring/sourcing provider, according to a statement. Previously, he was Account Manager at Oracle Software (Switzerland) since 2003.
active. In February 2010, Marco Eberhardt joined the board of directors of Youngculture and became a shareholder.

TBWA\Zurich realizes campaign for Pedigree

The TBWA\Zurich agency has developed a campaign for Pedigree with the tagline «Dogs don’t want false teeth,» which promotes prevention with Dentastix.

Together with vets, Pedigree has launched a campaign to accompany the fourth Dental Care Month. At the center of the activity is a free plaque test for the beloved four-legged friends by the vet. The aim of the initiative is to raise awareness and educate dog owners, as dental problems in dogs are widespread.
The campaign includes a TV commercial, advertisements, banners, posters and a website as well as corresponding POS material.
Responsible at Mars Schweiz AG: Marc Schmidlin, Category Director Petcare; Seyni Fofana, Group Brand Manager. Responsible TBWA\: Manuela Zwald (Client Unit Director), Lanny Cresta (Consulting), Magnus Sambo (Creative Direction), Ondrej Maczko, Johannes Dörig, Aimara Burckhart (Art), Simon Smit (Text), Henning von Vogelsang, Rolf Service (Online), Toni Rubera, Simona Mink (Image Editing/DTP).
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Ringier becomes active in the Philippines

Ringier and the Philippine media company Summit Media, the market leader in the magazine sector, are jointly founding Get Sold Corporation.

The 50:50 joint venture will be active in the online classifieds market in the Philippines and develop various online marketplaces, as Ringier wrote in a press release on Thursday. Initially, a real estate portal and a car portal are planned.
Specifically, Get Sold Corporation will launch MyProperty.ph, a real estate portal, in September. After China and Vietnam, Ringier is now active in its third Asian country with this commitment to the Philippine market.
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