Pay-TV: Full tills thanks to higher prices and growing customer numbers
Die Betreiber von Pay-TV-Kanälen dürfen sich über prall gefüllte Kassen freuen. Schon in den vergangenen Monaten verzeichneten sie sowohl über Kabel und Satellit als auch via Internet wachsende Erlöse.
According to market research company ABI Research, this trend will continue at least until 2015. More expensive program packages with services such as HDTV and other services in higher price categories make providers optimistic for the coming years.
The pay-TV market in Germany has not yet proved strong enough to save the provider Sky from financial difficulties. According to Pressetext, media mogul Rupert Murdoch had to inject fresh money in the form of a capital increase of EUR 340 million just a few weeks ago. Worldwide, however, the pay-TV revenues of broadcasters grew by nine percent in the second quarter alone. According to ABI Research, they reached a level of around 58 billion dollars in the three months.
In addition to growing customer numbers, the increase in revenue was due to higher prices. Average revenue per user climbed from 83.16 to 87.91 dollars compared to the previous year. In the future, experts expect strong growth in the IPTV sector in particular. Cable television is currently still the largest source of income for pay-TV broadcasters, with a 52% share ahead of satellite. However, according to ABI Research, IPTV revenues alone will swell to over 40 billion dollars by 2015. Whether Sky will be able to benefit from the latest growth trend in the long term remains to be seen. When asked by Pressetext, no comment was available by the time this report went to press.
The pay-TV market in Germany has not yet proved strong enough to save the provider Sky from financial difficulties. According to Pressetext, media mogul Rupert Murdoch had to inject fresh money in the form of a capital increase of EUR 340 million just a few weeks ago. Worldwide, however, the pay-TV revenues of broadcasters grew by nine percent in the second quarter alone. According to ABI Research, they reached a level of around 58 billion dollars in the three months.
In addition to growing customer numbers, the increase in revenue was due to higher prices. Average revenue per user climbed from 83.16 to 87.91 dollars compared to the previous year. In the future, experts expect strong growth in the IPTV sector in particular. Cable television is currently still the largest source of income for pay-TV broadcasters, with a 52% share ahead of satellite. However, according to ABI Research, IPTV revenues alone will swell to over 40 billion dollars by 2015. Whether Sky will be able to benefit from the latest growth trend in the long term remains to be seen. When asked by Pressetext, no comment was available by the time this report went to press.


