Following the redesign of the channel in mid-August, TVO is continuing to expand its program, according to a press release issued on Thursday. This time, the focus is on the afternoon program, which will be supplemented with four new shows: "HomegateTV" and "GlobeTV", "Sara machts" and "Schnitz&Schwatz".
The new programs will be broadcast for the first time on Monday, Wednesday and Saturday. Repeats of the programs will be shown throughout the week.

In a multi-stage process, Jost Druck has developed the necessary expertise to follow the strict rules of the Swiss PSO standard in future, according to a press release issued on Thursday.
In an initial phase, Beat Kneubühler, Viscom manager for Swiss PSO, carried out an analysis of the existing processes (basic check). The Bern-based company's management team then developed the necessary processes on its own and wrote down guidelines. The overall check of the Swiss PSO qualification was carried out as part of an audit.

In Zurich, up to 600 festivals and events take place on public land every year. Where people like to linger, there is also food and drink. What's left behind is often a waste chaos that doesn't have to be, according to a press release. And if it does, then there is ERZ Entsorgung + Recycling Zürich. It takes care of cleanliness in the city of Zurich and thus ensures a high quality of life in Switzerland's largest city. With a campaign, ERZ Entsorgung + Recycling Zürich now wants to sensitize festival visitors in the city of Zurich to already take care of themselves and, if possible, throw the waste into the numerous containers.
The focus of the new campaign by Werbeanstalt Schweiz is on the waste containers themselves. Alienated, however, with wide-open mouths of wild animals that have a huge appetite and show it. The request is clear: Please feed! The campaign is timed to coincide with major events such as the Street Parade, Knabenschiessen and so on, and can be seen on streetcars and posters throughout Zurich.
Responsible at ERZ Entsorgung Recycling Zürich: Leta Filli (Head of Communication Services), Karin Strübin (Project Manager). Responsible at Werbeanstalt Schweiz: Reto Dürrenberger (Strategy), Sarah Hiltebrand (CD), Willem Baumann (Senior AD), Beat Fedier (Text), Fabienne Tschanz (Consulting), Andi Laub (DTP), Tobias Stahel (Photography), Felix Schregenberger (Image Editing).

According to the survey, 95 percent of respondents generally expect mobile devices to become more relevant for the advertising industry in the next two years. 90 percent see this development specifically in the currently booming tablet PCs. "Mobile apps can be used to offer customers more targeted advertising," Karim Taga, Managing Director of Arthur D. Little Austria, told Pressetext. On television, for example, consumers do not search for information and forget the advertising the next day at the latest. "With mobile applications, users are interested in the apps and, in this sense, also in the advertising," emphasizes the expert.
Free offers as a promising refinancing model
Free offers with advertising financing are considered the most promising refinancing model for mobile apps and their content - more than two thirds of the participants in the study believe this to be the case. In contrast, respondents believe that the chances of refinancing via a subscription model are significantly lower: 40 percent in the tablet PC segment and only 20 percent for smartphones. "The chance of refinancing free apps is easier because people are more likely to access free offers than applications for a fee," Taga explains in an interview with Pressetext.
According to the results of the BVDW survey, the demand for mobile apps from customers and companies will increase significantly over the next two years. A total of 93% of survey participants believe this will be the case for smartphones. For tablet PCs, the figure is 86 percent. The most promising content for tablet PCs is seen by 79% as apps with a news and information focus and 77% as apps with a games and entertainment focus. These are followed by TV and movie apps.

With the iPad application launched on Thursday, L'Hebdo is offering its readership of decision-makers and opinion leaders access to news, background reports, images, videos and analyses anytime and anywhere, according to a press release from Ringier. Most articles offer links to further information or websites on the same topic that can be accessed with a simple tap. Back issues of L'Hebdo are also available. Anyone who buys a copy of the printed edition of L'Hébdo will receive access to the latest news in the form of breaking news as well as around ten videos every day for one week.
Over the next two months, the iPad editions will be available to download free of charge. From November, the iPad edition of L'Hebdo will be available for 4.40 francs (5.90 at newsstands) and as a subscription with four issues for the price of three for 13.20 francs. Subscription and payment are made via the Apple iTunes Store.

Namely the campaign with the carnivores turned vegetarians that Ruf Lanz designed for Haus Hiltl in Zurich. According to the agency's press release, the motifs will continue to be used on advertisements, posters and postcards.

Christian Ginsig is to become the new Group media spokesperson, SBB announced on Thursday, according to SDA. The change follows the long-announced departure of Danni Härry, who previously headed the SBB media office. He is setting up his own business as a consultant for communication strategies and media relations.
Christian Ginsig will be the new Group media spokesman. He was previously responsible for communications in the Passenger Traffic Management division and will join the SBB media team from September 1, 2010.

Südostschweiz Medien as publisher is responding to the needs of readers and advertisers with the new publication day, according to a press release issued on Thursday. More topicality in the editorial section for readers and more lead time for advertisers for events at the weekend are the main reasons for the new publication day. At the same time, the three free newspapers are adapting to the appearance of their sister newspaper Bündner Woche with a modern and new three-column layout.
The three Glarus weekly newspapers were launched in 2008 in connection with the Glarus municipal merger from 27 to three municipalities and are distributed every week with a circulation of 18,000 copies to households in the canton of Glarus and the municipality of Weesen.
A three-person editorial team and freelance journalists are responsible for the editorial section of the weekly newspaper. The three community newspapers are actively involved in the ongoing community reform process in the canton of Glarus and focus primarily on local events. This makes them an attractive platform for information from authorities, associations and businesses. In addition, regular portraits, surveys, columns and advice, service and entertainment pages are published. The three free newspapers offer advertisers attractive advertising opportunities thanks to favorable advertising rates, and the three community newspapers are united under the Glarner Woche umbrella brand to form a cantonal advertising combination. Further combinations are offered with Südostschweiz or Obersee Nachrichten. Südostschweiz Publicitas in Glarus is responsible for advertising sales.

According to a press release from the agency, the campaign shows in a pointed and humorous way how appealing being a politician can be. In addition to the fact that, as a politician, you can shape the future of the country yourself, there are many other convincing advantages that speak in favor of political involvement. For example, you are greeted personally everywhere you go, you will probably get your own Wikipedia entry one day or you can watch the World Cup from the VIP stands. In short: being a politician is great.
In addition to advertisements and posters, the youth session is increasingly advertised on the Internet: with banners, a dedicated Facebook group and a specially created homepage including a competition. On Being-a-politician.ch young people can not only play through their own potential political career, but with a bit of luck they can even win a day at the side of a politician and experience life in politics at first hand.
Responsible for the youth session: Geo Taglioni (project manager). Responsible at Spillmann/Felser/Leo Burnett: Christian Stüdi (text), Moritz Stillhard (AD), Peter Brönnimann (CD), Fiona Gottwald, Andy Stäheli (consulting).

But at the same time, a new path was taken with Rankin, according to a statement: The London artist, who has made a name for himself in recent years with various art and also film projects, this time worked simultaneously with the photo and film camera. Thus, the campaign will be expanded once again this fall and will extend from the billboards to various DM measures to the moving ad spots.
Responsible at PKZ Burger Kehl & Co: Ph. Olivier Burger (owner), Simone Schäfer (communications manager). Responsible at By Heart: Hans Siegwart (CD), Markus Bircher (strategy/text), Simone Oppong (AD), Maya Baumgartner Weber (consulting), Natascha Breu (realization). Photo: Rankin. Production: Simon Jaquemet. Editing: Lukas Gähwiler. Litho: RTK. Printing posters: JCM. Media: ZipMedia.

Labrador dog Ellie won gold. She had eaten an entire beehive, including pesticides and thousands of dead bees. She beat a border collie that ran through a closed window to catch the postman and a terrier that had bitten into a chainsaw.
Incidentally, all the winning animals had fully recovered after a visit to the vet. Let's hope that the pet owners taking part in the competition were able to curb their ambition and didn't give their pets any silly ideas in the hope of winning gold ...

The images are intended to give Swica an authentic, competent and quality-oriented image, the agency writes in a press release. The continuous presence of sustainable health messages is intended to promote image, purchase intentions and customer loyalty.
The campaign can be seen and heard since August 23, 2010. It starts with the image spot, which focuses on people and their personal health needs. From August 30 to September 12, 2010, the first phase of the poster campaign will follow on directly from the TV commercial. This will be followed by advertisements, image and product brochures as well as the website redesign including an iPhone application.
A week before the start of the campaign, Swica employees were already made curious about the "new start" with daily, short teaser films via e-mail, according to the press release. In this way, enthusiasm and support for the new campaign is said to have grown organically.
> To the spot
Responsible at Swica: Hans-Ueli Regius (General Manager), Stefano C. Urban (Head of Advertising), Helena Gubernale (Advertising Specialist). Responsible at Ammarkt: Heinz Frischknecht, Michael Weber (consulting), Michael Schmid (strategic planning & creation), Martin Fuchs (CD), Günter Kasel (text, concept), Nicole Bernhardsgrütter (AD), Jan Walser, Samuel Schalch (artwork), Lea Hobi (production), Mäggie Widmer (media). TV spot: Brand film Zurich. Directed by: Benjamin Brettschneider. Photography: Fabian Scheffold. Music: Lesley Meguid.