A human calf contains electronic cables instead of muscle cords. A bizarre visual with a clear message: instead of always pedaling yourself, you can also let the electricity pedal on an electric bike from Sportplausch Wider.
Responsible at SPORTPLAUSCH WIDER: Peter Wider (owner). Responsible at Advico Young & Rubicam: Markus Gut (CCO), Thomas Schöb (CD), Isabelle Hauser (AD), Sven Rufer (text), Annik Weber (graphics).

www.advico.ch

The editorial office is based in Ebmatingen, Zurich, and currently employs three editors. The platform's journalistic credo is to provide well-founded political information on an independent, non-partisan and pointed basis, as Zanetti and Romer announced on Tuesday. The portal aims to provide information on political and social issues that are relevant to Switzerland. The portal is a product of Politik.ch Medien by Claudio Zanetti and Christoph Romer, which has also been producing the TV talk show CC Talk on Star TV since the beginning of the year.
Video contributions, articles and commentaries are published. Guest commentaries from experts and politicians of all political persuasions are also regularly posted. The portal includes its own blog and also relies on extensive commentary functions, from which new journalistic stories can be generated. It also offers a general news ticker and up-to-date weather information.
According to the press release, the platform is financed by advertising. A photo database is also being set up to offer other media visual material on Swiss politics.

www.sda.ch

Those responsible for "Cinema sil Plaz" are bringing a colorful cultural program to the first city on the Rhine. The Chur-based agency ensures media relations, plans communication appearances and advises the people of Sursilvan on programming and implementation.
Responsible for Cinema sil Plaz: Ramun Capaul & Gordian Blumenthal (architecture), Christian Aubry (President Film Club Ilanz). Responsible at 08EINS: Haempa Maissen (overall responsibility), Anita Willi (consulting), Mathias Balzer (text), Völlm + Walthert (art direction).

http://08eins.ch

For this chameleon advertisement, in which a packet of fries was painted on the street in the shape of the pedestrian strip, Mac Donalds was able to snatch the pedestrian zone directly opposite the entrance door. The fast food outlet has thus found a way to stand out from the many sandwich and pasta vendors at Zürifäscht after all.

www.marketing-alternatif.com

Coupon dispensers have been set up around the points of sale. Anyone who grabs one of the coupons in the shape of a scented tree not only benefits from a 10 percent discount when presenting it in the stores, but also from the "Forest" fragrance.
APG and Clearchannel are equally responsible for the repeated retrofitting of the poster sites and the smooth display. The first assembly was carried out by Christinger Partner.
Responsible at Migros: Felix Kubat (SportXX store manager). Giovanna Colucci (Project Manager Market Development SportXX); Silvia Girtanner (Junior Project Manager Market Development SportXX), David Burst (Project Manager Media).
Responsible at Inhalt&Form: Serge Riedener (CD); Fabian Zahner (text); Jan Löchler (graphics); Claudio Zier, Andrea Melileo (consulting).

www.iundf.ch

The Interio catalog has a new format. Once again, news and classics from the Cosmic Zurich agency are staged in this catalog. The 108-page publication was visualized by three different teams of photographers at four different locations and in the photo studio, as Tobias Jaggi, the man in charge at Cosmic Zürich, explains. CD Richard Rau and AD Marc Hahn were part of the creative team.
"Welcome home!" is the motto this year, after the claim of previous work was "Living with delight". Cosmic Zürich has now produced 26 catalogs for its client Interio. There were numerous accompanying measures, from POS to megaposters. In each case, it was communicated how Interio always wants to meet the diverse needs of its customers and is therefore constantly evolving. The range is modern, versatile and practical. Despite the new format, it will soon be different again. After so many years at Cosmic, the next catalog is coming from Neue Lgk. Interio organized a pitch in May for a comprehensive strategic repositioning. pan

Because Sorbetto's creations - from A for pineapple to Z for plum - are made fresh every day from exclusively natural, and in some cases organic, products, the Zurich-based creatives have made this crucial point a reality.
Responsible at Hesskisssulzersutter: Oliver Schneider (Creative Director), Manuel Bächler (Art Director), Dieter Boller (Text) and Barbara Kummer (Consulting). Responsible at Sorbetto: Heinz Entzeroth.

www.hesskisssulzersutter.ch

Based on a strategic repositioning, a completely new overall image was developed. Instead of the previous name "Selbsthilfezentrum der Stiftung Pro Offene Türen der Schweiz", the foundation now operates under the name Selbsthilfecenter.ch. A logo was developed to match this, with five elements arranged in a star shape to symbolize the coming together of people seeking advice. The new Selbsthilfecenter.ch website and the first annual report with the new look are currently being developed. An advertising campaign is also planned for fall 2010.
Responsible at Selbsthilfecenter.ch: Jerry Dreifuss (Board of Trustees), Désirée Kellner (Deputy Director). Responsible at DraftFCB/Lowe: Daniel Comte (Creative Direction), Céline Dillier (Art Direction), Roy Spring (Text), Sarah Dovlo (Strategic Planner), Futureconnection (Website).

www.draftfcb.ch
www.selbsthilfecenter.ch

Werbewoche has selected 3 of the most entertaining commercials for you. You can see crooning hooligans, real men and scriptwriters of a different kind exclusively in Werbewoche on Star TV or stream them at any time on Startv.ch.
Advertising week on Star TV: New every Thursday at 19:45 on Star TV

According to editor-in-chief Kevin Lancashire, the decision was made to adapt the layout to the technical possibilities and to place much more emphasis on the possibilities of social media such as Facebook and Twitter during the relaunch. In future, for example, it will be possible to share articles with friends at the click of a mouse and subscribe to Twitter feeds. The new layout is also intended to provide quick orientation on the front page.
News.ch is also changing in terms of content. In addition to the basic provision of current news, more emphasis is also being placed on opinion and commentary pieces. In addition to the columnists Regula Stämpfli and Patrik Etschmayer, a number of young politicians now have their say every week in the political spectrum, where they shed light on a weekly topic from different political perspectives. Other content includes the ETH Zurich climate blog. In addition, more interviews are being conducted with specialists in order to publish background information. Switzerland is increasingly suffering from an opinion monoculture. Expert contributions, specialist blogs and background information are important means of differentiating oneself from other online news providers, according to deputy editor-in-chief and News.ch columnist Patrik Etschmayer.

The five Basel museums Fondation Beyeler, Kunstmuseum Basel, Museum Tinguely, Schaulager and the Vitra Design Museum have joined forces with Basel Tourism to form a cooperation that aims to exploit synergies with jointly financed marketing campaigns and attract visitors more effectively and efficiently in future. The aim is to strengthen Basel's image as a city of art and culture. The contract won by OSW comprises an overall appearance that focuses primarily on measures in the BtoB area. The first works can be seen from November.

This year, the six regional journals of Swiss Radio SR DRS 1 produced a joint summer series. Under the title "Next Exit: Regional Journal," the focus was on the Swiss national road network. From July 19 to August 6, four-man regional teams went to each location every day and produced a live broadcast of around 15 minutes for the evening edition, which was broadcast by all regional journals at 5:40 pm. In the preceding ten minutes of broadcasting, the regional news was distributed in each region.
Overall, the program commission came to a positive assessment. The programs were informative and entertaining at the same time; the choice of topics was varied, creative and sometimes surprising. The juxtaposition of regional news at the beginning of the evening regional journal and information in the live broadcast from somewhere in Switzerland was skillfully combined into a whole with the moderated transitions. The majority of the Regi teams received good marks for their journalistic craftsmanship. However, the chosen form of the live interviews sometimes seemed a bit unattractive and the original radiophonic sounds were often missing. In addition, background and depth fell somewhat by the wayside and live interviews occasionally drifted into triviality.