The result is a six-page folder with photo prints showing the Audi R8 GT from its most exciting side. The aim is to draw attention to the new model and generate pre-orders. There are just 333 vehicles of this type worldwide. Only 15 will be available in Switzerland. A special selection process will decide who gets to buy one of these cars.

Person in charge at Amag, Schinznach Bad: Erich Hunold (Head of Marketing Audi), Barbara Wernli (Advertising Coordinator Audi). Responsible at Exxtra Communication: Markus Gut (CCO), Benny Goldstein (AD), Sarah Paul (graphics), Julia Brandstätter (text), Manuel Egger (production), Susan Baumgartner, Jonathan Schipper (consulting).

At the request of the Regional Board of SRG Deutschschweiz, the Board of Directors elected Diego Yanez as the new Editor-in-Chief of TV and Lis Borner as Editor-in-Chief of Radio. Hansruedi Schoch will head the Programs department, Nathalie Wappler will be responsible for Culture and Urs Leutert will be Head of Sport. The new crew will work together with "Super Director" Rudolf Matter will usher in the convergence era at the beginning of next year. Matter also led the selection process, as SRG writes.
The new TV editor-in-chief Diego Yanez (pictured below) is an experienced television producer: the 52-year-old has been working for Swiss television for 22 years, since 2007 as head of news and deputy editor-in-chief. The 50-year-old Lis Borner (pictured below), who will become Editor-in-Chief of Radio, has been Deputy Editor-in-Chief of Information at Schweizer Radio DRS since 2007. As such, she is responsible for morning primetime and heads DRS 4 News. She started at "Echo der Zeit" in 1991.

The 44-year-old Hansruedi Schoch (pictured below), who will also become deputy director of SRF, has been editor-in-chief of Swiss Television since October 2009. He has worked there for 16 years, including as a reporter and producer of "Tagesschau" and "10vor10". From 2003 to 2009, he was deputy editor-in-chief of Swiss Television.

The new Head of Culture, the 42-year-old Nathalie Wapplerhas been working for Swiss television since 2005: First as editor and producer of the magazine "Kulturplatz", since the beginning of 2008 as editorial director of "Sternstunden". Urs Leutertwho has been in charge of sports at SRF, has headed the sports department at Swiss Television since 1991.

New savings package adopted
Also on Monday, the Board of Directors approved a further savings package amounting to CHF 20 million. The savings are to be made in salaries, through cuts in various areas and a reduction in events and media partnerships. The target is savings of 58 million francs. SRG has calculated this amount as feasible. Savings packages of over CHF 100 million per year are already being implemented. There will be no program cuts.

(Image sources: SF, Keystone)

The decision was made by a jury consisting of Keeichi Uemura, Art Director at Saatchi & Saatchi Fallon Tokyo, Japan and Icaro Doria, Art Director of Goodby, Silverstein San Francisco and Editor-in-Chief Michael Weinzettl, as well as 7,456 votes. 952 of the votes went to the "Wüsthof - Redifining Sharp" ad. The winners will take part in the Golden Drum Slovenia in October 2010, where they will receive the "Students of the Year" trophy - the "Lürzer's Archive Sixpack". The best 26 campaigns from universities of applied sciences and universities also made it into the international advertising magazine Lürzer's Archive.

The award was launched in 2004 to offer students of advertising and communication design a platform for their work. A number of readers - including well-known names from the world of advertising - initiated this competition for young advertising talent.

Caption: The two students Samuel Huber (left) and Oddbjorn Stensrud (right).

Operating profit (EBIT) amounted to CHF 12.4 million, compared with an operating loss of CHF 3.5 million in the first half of 2009. The company continued its cost-cutting efforts and reduced costs by CHF 27 million between January and the end of June. Within the space of a year, Publigroupe has cut over 400 jobs.
However, the improved results are also attributable to the sale of the shareholdings in the publishing houses Basler Zeitung Medien and Edipresse at the beginning of 2010. But even without the one-off income totaling CHF 24.9 million, Publigroupe was still in the black. Turnover fell by 10.6 percent to CHF 714.1 million. On the stock exchange, the Publigroupe share price rose significantly by 2.4 percent immediately after the start of trading.

Media Sales with decline in sales
In the most important division, Media Sales, which includes the traditional advertising business with newspapers (Publicitas), sales fell by 10.8 percent to CHF 585.4 million. Publigroupe lost three important newspaper customers at the beginning of 2009, and Edipresse in particular is now marketing its media in-house. The operating loss of Media Sales fell from CHF 14.4 million to CHF 3.1 million. Publigroupe intends to achieve a "sustainable" turnaround at Media Sales in the next financial year, as stated in Monday's press release.
Of the three other segments, "Custom Publishing" (corporate publications) also posted an operating loss. Only the "Search & Find" division, in which Publigroupe works together with the telecoms group Swisscom (Swisscom Directories), was able to grow. Publigroupe wants to focus more strongly on online services. In the first half of the year, the company increased its turnover from online activities by almost 40 percent to CHF 313.8 million, mainly thanks to acquisitions, according to the press release. Publigroupe's forecast is confident: it is expecting an operating profit for 2010 as a whole.

Ogilvy & Mather's poster campaign showcases the breadth of Allianz Suisse's insurance offering with three subjects that highlight customer benefits in the event of a claim. The campaign is currently running throughout Switzerland.

Responsible at Allianz Suisse: Urs Bretschger (Head of Marketing Communications), Jolanda Heimann (Advertising/CI). Responsible at Ogilvy & Mather: Thomas Bolliger (Creative Direction), Tino Heuter (Art Direction), Markus Sidler (Text), Dominik Abt, Brigitte Meyer (Consulting).

Irresistible from Tobias Straka on Vimeo.

Swiss director Tobias Straka from Swiss Filmmakers was responsible for the direction of the spot, with the hotel team collaborating on the script themselves. The film can be seen immediately on Tele 1, Youtube, Facebook, Vimeo as well as on Hotel-montana.ch.

At a press conference, Kimi Räikkönen received the official EVZ uniform with the number 1 and the name Kimi from EVZ President Roland Staerkle. He will also take the puck in the test game between EV Zug and the Finnish team Espoo Blues.

The shareholders and the Board of Directors of National Zeitung und Basler Nachrichten AG have appointed Markus Somm as Editor-in-Chief of Basler Zeitung with immediate effect. Urs Buess will act as his deputy. The previous editor-in-chief, Matthias Geering, and Raphael Suter, member of the editorial board, will leave the company on Monday.
Markus Somm was editor-in-chief of the Tages-Anzeiger and joined Weltwoche in 2003 after studying at Harvard. He was deputy editor-in-chief and at times interim editor-in-chief of the weekly newspaper. Somm's successor at Weltwoche has not yet been appointed, as the publisher announced on Monday.
Basler Zeitung Medien was acquired in February by lawyer Martin Wagner (25 percent) together with Ticino financier Tito Tettamanti (75 percent). adopted was made. Wagner explained at the time that a change of course was not planned and that the previous editor-in-chief should remain. Regarding the abrupt departure of the two previous editors-in-chief, Wagner said that they were leaving BaZ "in good terms". Both had provided valuable services to the newspaper at an important time, but had now "no longer found any prospects within the company".

From September, the format entitled "Lebensweisen" will be offered to public and private television stations. If all goes well, the production will be shown from Advent. The format was launched by Brother Paulus Terwitte. Together with others, he founded a production company at the end of June.
However, the TV format is not the end of the story; Terwitte sees a need for further action: according to Terwitte, more than 200 of the 460 or so religious communities in Germany do not yet have their own website. That cannot and must not be the case! After all, an online presence is the be-all and end-all of any organization - sorry, monastery.

According to Eliana Wüst, Head of Online Services at Swiss Life, Swiss Life expects the collaboration to result in more efficient handling, a uniform design and detailed statistics. In addition to the insurer, the portfolio of the Schober online unit also includes companies such as Migros (Melectronics, Klubschule Migros, SportXX, Micasa, Office World AG), Ringier Schweizer Illustrierte, Car4you, Lenovo, ABB Robotics, Direkt Reisen and the Scout24 Group.

From now on, 100,000 copies of the Bernerbär will be distributed directly to letterboxes in the city and agglomeration of Bern every Tuesday. In addition, the newspaper is now also available in around 200 restaurants and bars in the city. As before, the newspaper focuses on events in and around Bern. Key features such as the People page and the "Whispering Bag" will be supplemented with new offers. In future, the editorial team under the management of Matthias Mast will place more emphasis on event previews in particular - in line with the motto "The Bernerbär knows where things are going to happen." There are also changes to the editorial team: Jean-Claude Galli, who previously worked for Sonntagsblick and Blick am Abend, is returning to Bernerbär.
The central design element of the new layout, which was developed by Zurich designer Jiri Chmelik, is a red dot that accompanies readers through the paper. Chmelik, co-founder of Hilda Design Matters, gave the people and event newspaper its face ten years ago.

It describes positive experiences that customers can enjoy because they know they can count on their insurance cover: Such moments can include a pensioner riding a kiteboard, or a husband driving the family car to take his heavily pregnant wife to hospital. In addition to private customers, the campaign is also aimed at corporate customers. It shows events where Zurich was on the scene to help.

> To the spot

The marketing strategy uses the full range of marketing channels: television, print and online advertising - posters are also used in selected countries. Compared to the first launch, the proportion of digital advertising has been increased. More than 50 online campaigns are planned. Over the course of the entire marketing cycle, "Insights" will reach more than 40 countries. Initially, the campaign will focus on the eleven core markets of the insurance and financial services provider. The campaign was realized and designed by Publicis. The agency has held Zurich's creative account since the launch of the "Because change happenz" brand campaign in 2005 and also developed the "Zurich Help Point" campaign.