Michael Maurantonio previously worked as a director at Zenith Optimedia Inc. He was in charge of L'oreal and Nestlé in Switzerland. Prior to that, he was Managing Partner at Merge Media Consulting & Development Ltd. in Austria. Maurantonio has held senior positions at Microsoft Inc. MSN CEMEA and The Guide Company Inc.
Nathalie Bösiger is leaving Initiative at her own request to take on new challenges, as Initiative announced in a media communiqué on Friday.

www.initiative.com

The clinic, which is part of the Hirslanden private hospital group, focuses its communication on its familiar and personal atmosphere as well as its high level of expertise in all aspects of childbirth. Window stickers are used as advertising media on VBZ public transport. F4 posters are also used at selected poster sites.
The campaign starts on August 6, 2010 and ends on October 28, 2010.

Responsible at Klinik Im Park: Sandra Hügli-Jost, Nathalie Kick-Danz. Responsible at KSB: Uwe Schlupp (Creative Direction), Mareike Jansen (Art Direction & Graphics), Daniel Zehnder (Text), Laurence Bolinger (Consulting). Production/printing: Detail, Zurich, Frontwork, Wallisellen.

www.ksbch.ch
www.klinik-impark.ch

At the heart of the website is the collection: thanks to a so-called deep zoom, even the smallest details of the watches can be displayed in almost infinite magnification. The user thus experiences the watch viewing as if he were virtually on site with the watchmaker's magnifying glass. In addition, watch enthusiasts can click through image galleries, print out their favorite watch with relevant data or inform their friends via a send-to-friend function.
The website was created with the CMS Umbraco for easier management by Graham-London and enhanced with numerous Flash elements, such as a tangible chronograph.
Responsible at Graham-London: Alex Krausz (project management), Olivier Degen (project management), Nathalie Micheletto, Jessica Jacquot (image and text). Responsible at Futurecom: Andreas Widmer (CEO), Marc Maresch (consulting and project management), Roger Ruegger (ECD), Sandro Kümin (art direction), Matthias Rambold (programming), Thomas Charrière (programming), Sina Wiederkehr (IWD), Lisa Indlekofer and Isabelle Bischoff (flash), Dominik Cattaneo (multimedia).

www.graham-london.com
www.futurecom.ch

The iPad version is subject to a charge from the second issue onwards. Readers can scroll through the pages just like in the newspaper or view a list of the most important articles. The navigation uses the same colors as the newspaper, according to a Sonntagszeitung press release. The iPad edition also offers picture galleries and additional multimedia content such as audio and video recordings.
All downloaded issues remain saved in the iApp. Articles and reports can be marked as favorites and stored in a directory. A particular topic can thus be followed over several weeks with just a few clicks and readers can always refer back to previously published articles.
The advertisements in the printed edition are also automatically available on the iPad. However, the digital version offers additional options. For example, classic advertisements can be enhanced with audio or video content. Purely digital advertising formats can also be booked.

www.sonntagszeitung.ch/ipad

For the Audience Council, the "Literature Club" is an important program. It is a good example of the public service provided by Swiss television. The innovations, such as the location and the rejuvenation of the team of critics, are well received.
Since the beginning of the year, the program has been presented in a revised form. A majority of Council members consider the relaunch to be a success. The new location now also appeals to a younger audience, to the satisfaction of the council members. However, the standing arrangement at the bar takes some getting used to for some members of the Public Council.
The broad spectrum of literature covered by the program meets with approval from the Council. It is appreciated that, in addition to trendy books, less well-known literature and translations from other cultures are also featured. However, the Audience Council has not yet been able to identify the expansion of the spectrum to include crime and non-fiction books announced with the relaunch.
In the opinion of the Audience Council, the renewal and rejuvenation of the team of critics has paid off. It attests to the moderator and the panelists' sound literary knowledge.
The program succeeds in awakening the desire to read. According to the Audience Council, this is also thanks to presenter Iris Radisch. Her commitment and professionalism are appreciated by the Council. However, she should clearly take a step back as a participating critic.
Audience Council appreciates music magazine on DRS 2
In the opinion of the Audience Council, the music magazine on DRS2 is a well-made program that broadens musical horizons and offers some discoveries. The Council members consider the broadcasting slot and in some cases the presentation to be less ideal. According to a statement on Friday, the program covers the great diversity of classical music and is also open to other styles of music.
However, a majority of the Council considers the Saturday morning slot to be unfavorable. The show should be given at least one more slot in the program, they continue. Despite a skillful and original introduction to the content of the individual sections, the attempt at originality sometimes seems a little too strained and the introductions to the topics a little sought after.
The Council members welcome the podcasts on the Internet, documents with new publications and links to other programs. What is missing is additional background information and more concert information.

www.srg.ch

Walter Meier studied economics and has worked for the NZZ in various functions since 1980. According to the SNB, Meier reports directly to the Governing Board. Werner Abegg, Head of Communications, remains responsible for
responsible for the SNB's overall communications. With this appointment, the SNB is expanding its communications department.

www.sda.ch

Five subjects were created. The headlines are a mix of the brand name "I am" and individual characteristics that are aimed at both the users and the product benefits. The ads can now be seen in various print media and in the first iPad edition of Schweizer Illustrierte. The TV commercial for the skincare line can also be viewed in the ad, which has been specially adapted for the iPad.
Responsible at Migros Genossenschafts-Bund: Ursula Künzle, Daniel Hasenfratz (Marketing Communication), Adrian Känel, Regina Diethalm, Verena Egger (Category Management). Responsible at Advico Young&Rubicam: Markus Gut (CCO, overall responsibility), Fabienne Marcolin (AD), Julia Brandstätter (text), Susan Baumgartner (Managing Director), Edi Walker, Rémy Müller (consulting), production: Maria Schönbucher, photography and image processing: Christian Ammann.

www.advico.ch

Danuser is thus back in the publishing industry after her recent detour into the PR sector, where she worked as co-founder and editor-in-chief of the parenting magazine "Fritz und Fränzi" and as project manager for the special editions of "Gesundheit Sprechstunde", according to a press release issued on Thursday. At the same time, Aurel Peyer is the new art director and layout designer at Women in Business.
Women in Business is published 10 times a year with a circulation of 15,000 copies. The September special edition "The 100 most successful Swiss women", celebrating the first anniversary of the magazine, presents women from the worlds of business, politics, media, science, art and social affairs and will be published on August 27, 2010 at newsstands with a double circulation.

Grit Wolany and Torsten Maas have worked together in agencies in Germany and Switzerland since 2001. Most recently at Ruf Lanz, where they worked on numerous national and international award-winning campaigns for clients such as Suva, Hiltl, Blindenwohnheim Mühlehalde, Sanitas Troesch and VBZ.

Both radio stations significantly increased their daily reach in terms of listeners in the first half of 2010 compared to the same period last year. Radio DRS 4 News broadcasts news around the clock. The station, which has been available via digital radio, Internet, cable and satellite for three years, increased its relative reach by 56 percent to 399,000 listeners, as Rolf Müller, Managing Director of Publica Data, announced on Thursday at Swiss Radio Day 2010 in Zurich, according to SDA. This is a great success for the radio station.
RSI Rete Tre received the award for Latin Switzerland for the second time since 2008. The station increased its relative reach by 8% to 90,000 listeners. The "Radio of the Year" prize, endowed with CHF 10,000, has been awarded since 2002. Radio DRS 4 News and RSI Rete Tre both recorded the highest growth in listeners in their respective language areas in the first half of 2010.

Five surprising little stories are told about the small coins and their great value at Coop. The proof is provided by "Qualité&Prix" products, which, according to the press release, stand for a large selection of good and affordable products at Coop.
> Spot 1
> Spot 2
> Spot 3
> Spot 4
> Spot 5
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Roland Frefel (Head of CCM Staple Food/Beverages), Lydie Goltdammer (Head of Advertising), Sandra Küblbeck (Project Manager Advertising). Responsible at KSB: Flo Wacker, Uwe Schlupp (CD), Nicole Maczko, Nina-Britt Rauer, Adrian Hoenicke, Thomas Schoeb, Beat Egger (text), Susanne Weeber, Charles Blunier (AD), Jowita Jaskiewicz (graphics), Dany Kielholz (consulting management), Sabrina Arthur (consulting). FFF: Stories, Michèle Seligmann. Film production: Embassy of Dreams. Producer: Andi Schneider. Directed by: Moritz Laube. Camera: Michael Saxer. Cut: Johannes Hubrich. Postproduction: Embassy of Dreams. Music: Nova International. Media: Coop Media, Karin Heliopoulos and The whole Media.

During the six-month, part-time course, participants intensively trained their own presentation skills using a wide range of rhetorical devices and the right breathing and vocal techniques, as detailed in a press release. They deepened their knowledge of the art of convincing arguments and appearances in speeches and negotiations as well as persuasive presentations. In the second part of the CAS course, participants developed their skills and knowledge in moderating meetings, panel discussions and difficult conversations. A two-day media training course concluded the 11 modules.
The CAS program in Rhetoric and Moderation is offered in cooperation with the Zurich University of Applied Sciences HWZ. It also counts as a specialization subject of the MAS Business Communications of the HWZ.
Certificates were awarded to Nicole Brandes, Brandes Management; Reto Burkhalter, Publisuisse SA; Meike Cordes, Bachem; Sonja Kramer, BKW FMB Energie; Anneke Ludwig-Bakker, Zurich Financial Services; Claudia Merkel, GfK Switzerland; Patrick Niederhauser, Swisscom Switzerland; René Probst, Bildungszentrum Zürichsee BZZ; Andreas Rüfenacht, Glückskette Bern, Ralph Rütsche, OSEC; Matthias Sager, Schindler Aufzüge; Sonja Stieglbauer, Bernet PR AG für Kommunikation; Stefan Stühlinger, Ernst Basler + Partner; Martin Weishaupt, Hochbauaumt Kanton Schwyz; Mona Ziegler, Mentalcoach (self-employed).