The textile mailing can be placed in water after reading - and dissolves. What remains of the info card for the young person is an embroidered key ring. The mailing will be sent out in late summer 2010.

Responsible at TVS Swiss Textile Federation, St. Gallen: Corinne Egli (Head of Education). Responsible at the agency at the airport, Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Benita Sutter (graphics and illustration), Patrick Linder (text).

Vincent Bornet is moving from tourism to the media. The 41-year-old is currently vice-director of Valais Tourism, according to a statement from Canal 9. The Valais regional television station Canal 9 was founded in 1983, has an annual budget of over seven million francs and 55 full-time employees.

The range of services includes communications, mailings, brochures, interviews, reports, web texts and presentations. Etextera also offers concept, graphics, translation, proofreading and production from a single source. Customers can enter orders online and around the clock. The young agency's client base includes the ETH Board in Zurich and BLS in Bern.

(Picture: Ruth Hardegger-Wickli)

All the necessary information about the user and their friends is automatically extracted from the Facebook data and then seamlessly inserted into the film on the audio and video track. Posting to all Facebook friends involved should lead to a large and rapid distribution of the films. After one week, over 80,000 trailers had already been created. "Lost in Val Sinestra" is based on an idea by the Bernese advertising agency Contexta. The project was produced by Stories. The technical know-how comes from Hinderling Volkart.

Participate on: Lost-in-val-sinestra.com.

Swisscom Val Sinestra movie trailer 03 from Contexta AG Advertising Agency BSW on Vimeo.

Swisscom Val Sinestra movie trailer 02 from Contexta AG Advertising Agency BSW on Vimeo.

Swisscom Val Sinestra movie trailer 01 from Contexta AG Advertising Agency BSW on Vimeo.

Search engines are suitable for users who are looking for things like stores, travel destinations or other specific information. But if you want to fight boredom with the help of a search engine, you're out of luck. According to the study, the problem is that such people search in order to achieve a certain mood. However, search engines do not recognize what bored users really want. "Online information systems would be better if they helped people to have fun instead of just giving the right answers," study leader Max Wilson told the industry service Pressetext. This shortcoming must be remedied as quickly as possible. After all, the aim is to win over bored users - of whom there are more and more thanks to the ubiquitous availability of the Internet - as customers.

The first four group matches involving Switzerland will be broadcast on the private channel at 7 pm. Swiss television will broadcast the remaining matches of these rounds at 9.05 pm and provide summaries of all matches in the two Swiss groups. For the fifth and sixth rounds, 3+ will have secondary access.

The following broadcast dates have already been set:
September 30, 2010 from 7 p.m. - BSC Young Boys vs. Getafe
October 21, 2010 from 7 p.m. - BSC Young Boys Bern vs. Odense BK
September 16, 2010 from 7 p.m. - Lausanne-Sport vs. ZSKA Moscow
November 4, 2010 from 7 p.m. - Lausanne-Sport vs. Sparta Prague.

The models' legs now protrude from holes in the closed box. Spanish illustration artist Gabriel Moreno has drawn a figure around each of the real legs on the box lid. By combining photography and illustration into a whole, the current shoe collection presents itself in a newly interpreted, independent look. The new motifs can be seen on posters, advertisements and at the POS. They can also be seen on e-boards, where short animations breathe life into the motifs.

Responsible at Vögele Shoes: Daniel Widmer (Head of Marketing), Edi Westphale (Head of Communications). Responsible at Jung von Matt/Limmat: Lukas Frei (Creative Direction), Inken Rohweder (Art Direction), Samuel Christ (Text), Adrian Merz (Graphics), Ilonka Galliard, Erasmo Palomba (Art Buying), Martin Samsel, Jasmin Schmid, Jil Rottmann (Consulting), Gabriel Moreno (Illustration), Jonathan Heyer (Photography), Ben Fernandes (Image Editing).

The sound concept has been completely overhauled. "Radio 24 should sound modern, urban, sexy," explains program director Karin Müller. Radio 24 traveled to Los Angeles for the production. The station is also expanding its weekend program. From September, the morning show "Ufsteller" will also accompany listeners as they wake up on Saturdays. Jonas Wirz then helps listeners plan their weekends with various leisure tips. In the "Guest list" section, he regularly gives away tickets to the cinema, club or concert in the evening. Film critic Alex Oberholzer reviews films in detail according to various criteria in "Two times cinema". On Sunday mornings, a celebrity guest has breakfast with Michael Reusser in the studio. Information is also very important at the weekend. Detailed news is presented in "Info24" on Saturday and Sunday at 7 a.m., 12 noon and 5 p.m.

Patrick Hässig becomes new head of moderation
Patrick Hässig is also taking over as presenter from Karin Müller. The 31-year-old radio presenter has hosted the morning show on Radio 24 since 2008. Before that, he worked for various local radio stations and presented the hit parade on DRS3 from 2005 to 2008. On television, Patrick Hässig appeared in the "Gameshow" on SF2 from 2006 to 2009. Karin Müller, who previously held a dual mandate as head of program and moderation, will focus on the future development of the program.

According to media reports, Google is planning its own platform to compete with Facebook, which with its more than 500 million users has become a serious competitor in the advertising business. The booming online games are to play a central role in this. Social Deck offers games such as "Shake & Spell" and "Pet Hero", which are primarily aimed at casual gamers. Users can access them from multimedia cell phones such as the iPhone and various Blackberry models as well as via the Facebook social network. The company, which was founded in 2008, uses its own technology for the cross-platform development of games. In recent months, Google has acquired a number of smaller companies that offer services related to social networks and online games. The search engine giant has also acquired a stake in Zynga ("Farmville").

"Rarely laughed so hard", "Have you seen the latest? Advertising in the newspaper works best!" This is how the advantages of the newspaper as an advertising medium are presented with a dose of humor. The messages are underpinned with information pages, visually supported by drawings by cartoonists Greser & Lenz.

> To the brochure

You can vote and take part in the competition on a Micrositewhich was also conceived, designed and programmed by the creative team in collaboration with Futurecom. In addition, advertisements and a Facebook post on the Migros fan page will attract further participants. The voting campaign and competition will run from the beginning of August until October 31, 2010.

Responsible at the Federation of Migros Cooperatives, Zurich: Bettina Huwyler, (Project Manager Brand Management), Roland Peter (Category Manager Breakfast). Responsible at Advico Young&Rubicam, Zurich: Dominik Oberwiler (CD), Marietta Mügge (text), Laurie Morard (graphics), Nathalie Jakober (consulting). Responsible at Futurecom: Alan Ganguillet (screen design), Sandro Weber (HTML), Paolo Brocco (programming), Rea Rageth, Thomas Steiner (consulting).

Adrian Zaugg was responsible for the online presence of Expo.02 and for the relaunch, content and operation of Espace.ch at the Berner Zeitung. Since 2005, the Biel native has been working at Schweizer Fernsehen in Zurich, where, as head of the central multimedia editorial team, he is responsible for the conception, development and overall coordination of SF's multimedia offerings, in particular the Internet (Sf.tv), mobile, NetTV and podcasts.
Bramwell Kaltenrieder, previously responsible for Websites & Shops, will focus more on his role as Managing Director and turn his attention to the strategic development of Orange8. The company has therefore decided to expand the management team to include Adrian Zaugg and transfer responsibility for Websites & Shops to him.