In recent weeks, the new service has been presented behind closed doors to numerous media companies such as NBC Universal, Time Warner, Viacom and News Corp. who are to be won over as content suppliers, according to the insider source in the press release. However, it is still unclear which cooperation partners Amazon will be able to bring on board for its planned Internet TV offering. The only thing that is certain is that the business model underlying the service will be based on a predetermined subscription fee. This allows users unlimited access to the purchased content. However, further details on the amount of the subscription fee and the length of the subscription period are not yet known.
The online retailer is also still keeping quiet about the specific launch date of the on-demand video service. A corresponding pressetext inquiry to Amazon was unsuccessful. According to insider information, however, a launch could be possible in time for the coming Christmas season, provided enough content partners are found.
The content offered by the service will most likely consist of older productions from the archives of the cooperating media companies. In this way, Amazon hopes to be able to bring partners on board who are rather critical of the distribution of their licensed content via the web. These concerns are generally less pronounced with archive material.
Only the next few months will show if and when the Amazon TV service will actually be presented to the public and made available to end consumers. However, even a "big player" like Amazon will have to make a real effort to assert itself in a promising future market in the race between the giants and Google and Apple.

Affentranger began his career at Swiss Television in 2005 as a project manager in Media Relations, according to a press release issued Wednesday. There, he primarily oversaw major projects such as «Traumjob,» «Der Match,» and «Das Internat – Schule wie vor 50 Jahren.» Starting in 2007, he served as deputy head of Media Relations and also took over as head of SF’s customer service department. In May 2008, David Affentranger was appointed head of Media Relations. In this role, he was responsible for all of SF’s program communications and managed a team of six employees. In addition, he served as media spokesperson and was responsible for advising and supporting all editorial directors and hosts.
Before joining SF, David Affentranger worked as a communications consultant and media spokesperson for the Department of Public Works of the Canton of Zurich. During that time, he successfully completed his training to become a federally certified PR consultant. He learned the ins and outs of public relations from the ground up at the two communications agencies Trimedia Communications Zurich and L&W Marcom.
(Image: SF.tv)

"Lost in Val Sinestra" is the name of the latest gem in the Swiss advertising landscape and is impressive not only because of its high quality, which is in no way inferior to renowned Hollywood productions.
You can see how you can make the leap to becoming an actor thanks to Facebook exclusively on Star TV in Advertising Week or stream it at any time on Startv.ch.
Advertising week on Star TV: New every Thursday at 19:45 on Star TV.

This was for an essay entitled "Switzerland, from ridiculed discontinued model to respected exception". The text, which appeared in one of the bank's publications, but was also published in excerpts by various media or
is an analysis of the state of our country, its special features, its political system and its advantages, but also a call to stand up and confidently demand respect for this exception. In a clever chain of argumentation with historical and economic facts as well as cultural and social contexts, it shows why Switzerland is the way it is. And that its (exceptional) path need fear no comparison.
The appreciation of the communication achievement is simple, writes Swiss Advertising in a press release: Raymond J. Bär has something to say, has a message, which he presents intelligently and at the same time calmly in this essay. Away from clichés, even if the text plays with them in a witty way.
> Go to the text

Instead of "QuizBiz", the program is now called "Traders". An SF spokeswoman confirmed to SDA a corresponding report from 20Minuten on Wednesday. "Traders" simply fits the content of the program better. This was noticed during the detailed development of the program. However, the content of the show remains as planned: Candidates have to answer questions and can also buy them in if they don't get ahead themselves. The prize is 120,000 francs. In "Deal or No Deal", the prize was 250,000 francs. The first episode of "Traders" will be broadcast on October 6.

Spillmann/Felser/Leo Burnett convinced the jury with their strategic considerations, a creative idea with long-term potential and diverse, cross-channel communication measures, the agency writes in a press release. The FOPH hopes that the new strategy will provide the public with information that encourages both an in-depth examination of the topic and the expression of the will to donate organs, tissues or cells.
The Transplantation Act requires the Confederation and the cantons to regularly inform the Swiss population about transplantation medicine. In particular, this concerns the options for expressing personal wishes regarding the donation of organs, tissues or cells and the associated consequences.

The 42-year-old previously worked at Blick, was deputy editor-in-chief of Computerworld and editor at the Reuters news agency. He studied English and French in London, Paris and South Africa and completed interpreting school. He studied "Corporate Finance" at the University of Zurich.

A small formation of the Zurich Chamber Orchestra plays compositions specially suited to the sensitive ears of babies up to one year old. Mothers and fathers can relax with their children on yoga mats and cushions to the sounds of chamber music and chat with other parents.
Euro RSCG Zurich advertises the pacifier concert with a flyer in which the baby's onesie is also a musical note.
Responsible at the Zurich Chamber Orchestra: Carola Fischer. Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Rob Hartmann (art direction), Urs Zwyssig (text), Janina Iseli (consulting), Anna Colby (art buying), Annette Fischer (photography), Pixelprinz.ch, Linus Schneider (image processing).

Many companies can look forward to falling Suva premiums in 2011. This is an excellent opportunity to improve understanding of Suva's premium structure, the agency writes in a press release. Those responsible for finance and HR at Suva-insured companies, as well as the general public, should learn more: Suva is not profit-oriented. Profits flow back to the insured in the form of premium reductions.
The falling premiums mean considerable savings for the insured companies. Ruf Lanz has therefore developed an integrated campaign in which employers thank their employees in a humorous way. After all, the latter have made a valuable contribution to the premium reductions with their exemplary accident prevention and their willingness to return to work quickly.
As of today, the subjects can be seen in numerous newspapers and magazines. Online subjects designed to suit the media reinforce the advertising effect and lead users to the information site designed by Ruf Lanz Cheer.ch.
Responsible at Suva: Urs Schaad (overall responsibility), Anna-Marie Morf (communications consultancy). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (CD), Marcel Schläfle (AD), Andreas Hornung (text), Kristina Burch, Michael Gassler (consulting), Photography: Arthur Mebius. Internet programming: INM.

Marie Theres Ott is a federally certified advertising manager with many years of agency experience and practice as a consulting group leader in agencies, as Draftfcb/Lowe announced on Tuesday. Most recently, Ott worked as managing director of an agency specializing in online concepts.

Measurements are taken using reaction time-based methods that are also used in cognitive psychology. Linking this data with the frequency of brand use and brand associations enables a holistic understanding of brands that does justice to the social significance of brands today, Publicis said in a press release.
Publicis Talkmaster was developed in collaboration with psychologists and statisticians from Swiss universities. Publicis Modem also programmed an interactive evaluation methodology: it allows brand managers and advertising strategists to dynamically immerse themselves in brand and competitor data and track their significance and individual relationships with consumers. The tool can also be customized and enables specific questions or characteristics of an industry to be addressed based on the standardized basic framework.

More information: Publicis.ch/talkmaster.

The categories to be judged are TV/Cinema, Print, Outdoor, Radio, Interactive, Mobile, Media, Direct, Sales Promotion, Design, Craft, PR and Integrated Advertising. The submitted campaigns will be judged by a panel of experts and jurors. The Swiss jury members will be announced shortly.
Interested visitors to the festival can still benefit from an early bird discount until November 1, 2010. A festival pass for unlimited access to the entire festival program can be reserved for 349 euros. This means that all seminars, workshops, exhibitions, screenings, award ceremonies and party events can be attended.

Further information about the festival and the submissions: Eurobest.com.