In Baum, Stailamedia has brought a young, dynamic man with sound experience in the online advertising market to the helm, according to a press release issued on Thursday. He is very familiar with the online advertising market and its future prospects due to his previous activities.

Baum studied economics and media sciences in Munich and Mittweida. Since 2008, Baum has worked as Senior Sales Manager at the Adconion Media Group advertising network in Munich. There he was responsible for the further strategic expansion of sales. Prior to this, he worked in online media sales for Creative Weblogging in the USA and for Adviva Media (now Specific Media) in Munich.

Marbot will take over as Head of Omnimedia on September 1, as detailed in a press release. The 31-year-old comes from Espace Media, where he was previously Head of Online Media.

The focus of the modernization, especially of the homepage, was on the presentation of the editorial content, according to a press release from Axel Springer Switzerland. In addition to revised texts and an innovative visual language, significantly expanded photo galleries in particular are intended to bind users to the platform. In the coming months, the core areas of agenda, community, photography and magazine will be further revised and supplemented with additional features.

On September 1, 2010, APG is launching Poster Direct, the world's first online tool that allows customers to book an entire poster campaign with just a few clicks, practically around the clock. From creation to independent booking of the desired poster sites, and without additional software installations.
Users can choose from the usual F4, F200, F12 and F24 formats, which can be booked for one to a maximum of three weeks. In an initial phase, Poster Direct is mainly designed for SMEs, associations, cultural event organizers and local companies.

By becoming a member of the association, Script will be able to better represent the interests of copywriters, the association wrote in a press release on Wednesday. At the same time, the widely ramified
The company also wants to expand its network in the scene because all leading professional organizations, companies, advertising agencies, newspaper publishers and so on are members of Sawo's sponsorship.

Under the motto "Emmi. Swiss indulgence that enchants." the new campaign presents a magical Swiss world that showcases Emmi's origins and unique indulgence with enchanting creatures. The "human" involvement of the Swiss animal world, including marmots, squirrels and robins, blurs the boundary between reality and dream, providing the viewer with ever new and surprising insights into the "Emmi world".
The campaign will be launched in Switzerland on September 1, 2010 and will be rolled out successively in core European markets. The starting motif on all Swiss television channels is the "Emmi Toni Jogurt" TV commercial. Corresponding print motifs will appear in magazines such as Coop Zeitung, Schweizer Illustrierte, Beobachter and Das Magazin. The website is also being completely redesigned and will be used continuously in future as an up-to-date communication platform. Mobile applications are also in preparation.
> To the spot
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Head of Marketing), Katharina Müller (Group Brand Manager), George Wang (Brand Manager). Responsible at Scholz & Friends Zurich: Joerg Jahn, Christian Sommer, Ivo Hlavac, Steffen Pejas (creation), Wolfgang Steinhaus, Mathias Rösch, Irene Wurm (consulting), Eli Sverdlov (director), JERKfilms (film production), Gravity-Rhino Group (post-production), Oliver Schwarzwald (photographer), PX Group GmbH (post-production), Digicom Digitale Medien AG (pre-press). Dotpulse web agency: Imre Sinka, Nathalie Hämmerli.

The Italian car manufacturer Fiat wants to remind us in a commercial that there is a real life beyond Twitter, YouTube, Facebook and the like. The virtual pinboard becomes a wall, which is posted on in a slightly different way to Facebook...

According to observers, the medical director of the Ringier program suggested to a PR agency that the manufacturer of a drug should contribute 10,000 to 20,000 francs to the production costs. Such requests are made time and again. In return, according to the agency, the pharmaceutical company would be allowed to place an expert of its choice on the program and thus influence its content. According to an e-mail obtained by the Observer, the manufacturer's prescription drug is also to be mentioned in the program. However, this is prohibited under the Therapeutic Products Act.
Ringier does not dispute the e-mail inquiry, but emphasizes that the editorial team selects the experts and that no medication is mentioned by name. The supervisory authority Bakom had already reprimanded the "Gesundheit Sprechstunde" program five years ago for surreptitious advertising and inadmissible advertising of therapeutic products.

According to the press release, the development of the campaign focused on the design of the vehicle and the creation of a symbolic figure. The result was Caarli, a cartoon character created by German illustrator Carsten Mell, using the already established word games with the letters "AAR" at AAR Bus+Bahn.
Posters, advertisements in the regional press, radio spots and information flyers were designed for the launch. The Volvo hybrid bus will be in operation in Aarau from the beginning of September.
Responsible at AAR Bus+Bahn: Mathias Grünenfelder (Director), Erwin Rosenast (Head of Marketing). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Thomas Mischler (graphic design), Nicolas Renzen (media planning) and Frédéric Renzen (overall management).

"It has given me great pleasure to successfully build up a new specialist publication on electronic media and new markets with Medienboten and to lead it into the black as a renowned industry service," editor-in-chief and publisher Jörn Krieger was quoted as saying in a press release on Wednesday. After six years and almost 1,000 issues, the time has come for him to break new ground. He will return to working as a freelance journalist for the media trade press in Germany and abroad.
The Medienbote brand could be resurrected one day. "Despite various offers, I decided against selling Medienbote in order to keep the concept, brand and website open for new ideas in the future," says Krieger.
For the remaining term of their subscription, subscribers to Medienbote will receive the industry magazine Kress Report by post, which will keep them up to date with all the latest news from the media industry on a fortnightly basis. The more than 21,300 articles that have appeared in Medienbote can now be downloaded free of charge in full on the website Medienbote.de can be retrieved.

She will support the internet service provider in further expanding its activities in Switzerland and Europe, as was reported in a press release on Wednesday. The 41-year-old business economist brings a wealth of in-depth marketing expertise from her roles as Head of Marketing Communications at Möbel Pfister and Head of Marketing at Freitag lab. ag.
Unic designs, develops and operates internet-based solutions for e-business and enterprise content management. The agency has offices in Amsterdam, Bern, Vienna and Zurich.

The fact that the Swiss national team coach serves as a testimonial for the bank's current "Saving and Investing" campaign is no coincidence, according to a statement. There are several analogies between investment and soccer strategies. And Hitzfeld as a person also fits in with Credit Suisse's investment advisory services: good preparation, personal support and teamwork are characteristics of both.
In addition to Hitzfeld, other professionals such as a photographer or a chef can be seen on posters in the branches of the major bank. What they all have in common is that they pursue their professions or hobbies with great passion. They are experts in their field, but when it comes to investing money, they like to rely on the advice of another expert, namely their personal advisor at Credit Suisse.
In addition to TV (Euro RSCG, production Telemaz Hamburg), print (Euro RSCG) and POS, the online channel will also be considered (both Scholz & Friends). Until the end of October, there are prizes worth a total of 50,000 Swiss francs to be won on the campaign's landing page.
> To the spot
Responsible at Credit Suisse: Daniel Fischer (Head of Marketing Investment Services & Products), Alessandro Monsurrò (Project Manager Marketing), Anja Herrmann (Head of Advertising Private Banking), Janou Kammann (Project Manager Advertising). Responsible at Euro RSCG: Frank Bodin (overall responsibility), Axel Eckstein (CD), Marietta Albinus, Christina Wellnhofer (art direction), Nemi Gajic (text), Anna Colby, Melanie Auerbach (art buying), Walter Tagliaferri, Dominic Hoegger, Janina Iseli (consulting), Edi Burri (production). Responsible at Telemaz Hamburg: Daniel Buechler (producer), Frank Brendel (director). Responsible at Scholz & Friends Zurich: Suze Barrett, Dennis Lück (CD), Daniel Hesse, Patricia Harzenmoser, Wim Lanz (art direction), Claude Huber, Marcus Dickenmann (final artwork), Mark Burow (online AD), Christian Schirmer, Sabine Bremermann (text), Uli Geiger, Anna Markmann (consulting).