In addition, the campaign aims to highlight that there are families and children in the region who are less well-off financially and rely on support. Instead of using stock photos, the campaign features photographs of children from the region. Authenticity is the campaign’s top priority, according to the advertisers.
Walder Werber is promoting the campaign through select billboard locations, direct mail campaigns, in the storefront windows of Bank Linth branches, and at ATMs. In addition, a song was composed that is sung by children and the Wüwewa Microsite can be used as background music or downloaded as a ringtone. Another key part of the campaign is the Wüwewa Kit: T-shirts, balloons, and buttons related to the campaign can be ordered online and have been distributed to Wüwewa ambassadors in the region. These are intended to help spread the messages virally. Furthermore, the campaign is supported by regional media, which report directly on the affected children and their wishes.

> About the Wüwewa Song

Responsible at Bank Linth: Fredy Geisser, Thomas Haas, Nicole Gillhausen. Responsible at Walder Werber: Sandro Walder (Overall Responsibility), Tobias Fluck (Creative Director), Sascha Völki (Art Director), Daniel Wegmüller, Susann Birrer (Copywriter), Michael Döös (Graphic Designer), Murielle Bender, Martina Hirzel (DTP), Tanja Büsser, Daniela Heidt (Consulting).

40 percent of respondents were even convinced that the iPad will become a mass product. According to Kress.de, three relevant characteristics of the iPad as an advertising medium emerged from the survey. 79% of advertisers value it for interaction with their customers. 60 percent believe they can position their company and brand as innovative and modern. 50 percent believe in the device as a direct sales channel. 85 percent of those surveyed by Initiative also believe that printed newspapers and magazines and their digital counterparts will be used equally in the future. Interestingly, around half of those surveyed use an iPad, while the other half have not yet had any contact with the device. And only twelve percent own one themselves.

In June of this year, SVP National Councillor Adrian Amstutz submitted a motion demanding that the entire amount be refunded to fee payers. Future surpluses should also be deducted from the fee bill in the following year. However, the Federal Council has now requested that the motion be rejected. The annual reimbursement would be far too expensive. Instead, the Federal Council wants to make the law more flexible so that between 3 and 5 percent of the fees can be distributed to private individuals in future. As far as the money already accumulated is concerned, it sees two possibilities: Either Billag pays the money back in the form of a one-off reduction in fees. Or it could be used to waive a possible future fee increase.
The Radio and TV Act (RTVA) stipulates that 4% of fee income must go to private broadcasters. The only problem is that OFCOM has never been able to distribute this amount of money, as a number of radio and TV stations do not reach the legally required self-financing level of 20 to 50 percent due to economic difficulties. As a result, the fees are being reduced. Especially in 2007 and 2008, when most of the licenses had not yet been granted, the money accumulated rapidly. Matthias Ramsauer, Deputy Director at the Federal Office of Communications, is quoted by the Tagesanzeiger newspaper as saying that this figure is now likely to be around 70 million.

"For us, brand entertainment is more than just funny sampling, advertising in unusual places or Christa Rigozzi as a figurehead. Brand entertainment generates emotions, preferably chicken skin, generates a lot of sympathy for the brand and, above all, creates one thing: new opportunities and platforms for creative ideas and approaches across all disciplines," says Philipp Brunner, who is responsible for strategy, concept and copy at Statement.
The agency team already works for clients such as Melectronics, Two Spice (Yooji's, Iroquois, Bohemia, Nooba, Toto etc. - formerly Höschgass Gastro), Mentos (Perfetti van Melle AG), Putzfrauenvermittlung.ch and Tempur. New additions are Microsoft, HG Weindepot and the Winterthur bar Boilerroom. The first implementations can be viewed on the Website be examined.

The negative trend continues: as in the last survey, fewer people read the highest-circulation titles in German-speaking Switzerland between April 2009 and April 2010. In particular, the Tages-Anzeiger, the Mittelland Zeitung, the Berner Zeitung and the Neue Zürcher Zeitung lost between 7,000 and 11,000 readers. The Tagi is still read regularly by 472,000 people, the NZZ by 306,000. The balance is mixed for the larger regional daily newspapers. While the Neue Luzerner Zeitung and St. Galler Tagblatt were read less, Südostschweiz, Zürcher Landzeitung and Basler Zeitung made up ground.
One of the losers in terms of readership is the commuter newspaper 20 Minuten. After years of an upward trend, the free newspaper had already lost 54,000 readers for the first time in the previous period. The current survey now shows a further loss of 47,000 readers. However, this decline can be explained by a deliberate reduction in distributed circulation. 20 Minuten remains the most-read daily newspaper in Switzerland with 1,318,000 readers.

More readers in French-speaking Switzerland
Of the paid-for daily newspapers, Blick remains at the top - it is read by 628,000 people. However, this figure is not methodologically comparable with that of the last survey (613,000), as the tabloid has been published in a different format for around a year and the media figures have therefore been adjusted. The same applies to the free newspaper Blick am Abend. Because its circulation area was expanded a year ago, the current readership figure of 495,000 is not directly comparable with the last survey (401,000).
However, the generally negative trend does not apply to French-speaking Switzerland. Of the titles with the highest circulation, only the Tribune de Genève lost reach - it is still read by 140,000 people (-13,000). Le Matin, 24 Heures and Le Temps, on the other hand, have risen in readership - as have Le Nouvelliste and La Liberté.

> To the overview table daily press
(Illustration: Media Trend Journal)

Mix-ups on Sunday
In the Sunday press, only one newspaper is on the winning side: Sonntagsblick. It is now consumed by 870,000 readers, which corresponds to an increase of 2,000. The other titles all lost ground, with the Sonntagszeitung losing the most. However, its figure of 771,000 readers cannot be compared with that of the last survey (797,000 and therefore a loss of 26,000), as the Wemf survey on the Sunday press was more precise. Apparently, some of the respondents had confused the various Sunday titles in earlier surveys.
Zentralschweiz am Sonntag, which appears in the statistics for the first time, reached 174,000 readers at the first attempt. Among the business publications, all titles suffered losses. Finanz und Wirtschaft, which still has 121,000 readers (-14,000), was hit the hardest.

> To the overview table Sunday press
(Illustration: Media Trend Journal)

Major losses for magazines
The newspapers of the two major distributors are still in the lead among magazines and periodicals. They are also quite stable: while the Coop newspaper lost a few thousand readers and is now read by 2,649,000 people, the Migros magazine gained a few thousand readers. It now reaches 2,315,000 readers.
Ktipp and Beobachter gained the most readers, while Annabelle (new 304,000 readers, minus 42,000) and Schweizer Familie (new 720,000 readers, minus 34,000) lost the most.
For the latest Wemf study, 23,702 people in Switzerland and the Principality of Liechtenstein were surveyed, 17,042 of them in German-speaking Switzerland.

We are happy to believe that Roger Federer, brand ambassador for chocolate manufacturer Lindt & Sprüngli, indulges in a piece of chocolate every now and then. It is also conceivable that he uses Gillette products to shave. But not every celebrity suits every brand. Seat, for example, had to realize this. The car manufacturer is a sponsor of the Mister Switzerland elections. To this end, the reigning Mister Switzerland drives around in a Seat. For last year's title holder André Reithebuch, this worked out brilliantly. He covered a whole 50,000 kilometers in the vehicle. However, Seat has had less luck with the reigning champion Jan Bühlmann, who - although he promised to do so after his election - is still not allowed to drive after four months and prefers to take the train. The car manufacturer no longer wants to take this risk. In future, all final round candidates will have to obtain their driving license before the Mister Switzerland election, as Martina Bumbacher, PR manager at Seat, told Sonntagsblick. Sensible!

For the internationally active private bank Sarasin & Cie Evoq is active in the field of strategic brand consulting. Initial work for the shopping center Shoppi Tivoli will be on display from this month. The contract includes the development of the new brand identity. The creative agency is also responsible for all advertising communication.
Evoq is also repositioning the product range of the Museum Aargau as an independent series of experiences and ensures a strong recognition value among the various target groups at home and abroad. For your customer Red Bull the advertisers wrote in a press release. They also supported the cult brand in its media work.

Martin Stoll will continue to perform his current function in addition to his new role, as Tamedia announced on Tuesday. Stoll is a graduate of the Swiss School of Journalism MAZ and in 2009 was awarded the Zurich Journalism Prize excellent.
From October 1, 2010, he will also manage Oliver Zihlmann the news department of the Sonntagszeitung. He takes over from Simon Bärtschiwho was appointed deputy editor-in-chief. At the end of the 1990s, 38-year-old Oliver Zihlmann was already working for various departments of the Sonntagspublikation and wrote for five years as a permanent contributor from Berlin before the doctor of history and mathematics returned to Fokus-Bund in 2007.
Two additional specialist editors will be added to the Economics department, Guido Schätti and Nicole Kircherstrengthened. The 41-year-old sociologist and economic historian Guido Schätti is currently deputy head of the Blick Group's business department. He will take up his new position on January 1, 2011. Nicole Kircher will also be moving to the Sonntagszeitung on January 1, 2011. The 39-year-old business journalist currently works for the business magazine Bilanz and the Handelszeitung.

There are also two other news from the management team: René Schwarz (pictured below), Head of Strategy at Maxomedia, has been a partner in the agency since the beginning of 2010. The 32-year-old from St. Gallen has already been with Maxomedia for six years.

Jasna Smojvir (pictured below) has taken over as head of consulting. The 35-year-old Zurich native was most recently Head of Advertising at Pfister and brings with her many years of agency experience. Her career stations included Euro RSCG and Sulzer Sutter in Zurich.

The program will take place on Sunday, September 12, at Restaurant Terroir in Zurich, from 10 to 11 am. The event is open to the public and admission is free. DRS 1 will broadcast the program live from 10 a.m. to 11 a.m. and from 10 p.m. to 11 p.m. as a second broadcast.

Billboards are sometimes more, sometimes less noticeable in everyday life. Not so the advertising pillar that is "looking for a job". It suddenly takes off, moves through the pedestrian zone, crosses intersections and changes its location as the mood takes it. A successful campaign! The fact that the poster text also fits in with the action of the advertising pillar - the "job search" - is particularly nice.

The campaign is intended to raise awareness and ultimately lead to support for Fairmed. The message of the posters and advertisements gets to the heart of the organization's commitment: Fairmed helps with the simplest of means on the ground - for example in the slums of Mumbai - and gives the poorest people access to basic medical care.

Responsible at Fairmed: René Stäheli (Managing Director), Anna Opladen (Fundraising/PR). Responsible at Spinas Gemperle: Lorenz Spinas (CD), Miriam Fischer (AD/concept), Andrea Duttweiler (text/concept), Julia Hoffmann (graphics), Stephanie Müller (consulting).