Rosarot designs 174-meter-long construction wall for Amag Retail
The Zurich agency Rosarot designed the construction wall at Zurich's Bellevue for Amag Retail.
The aim of the giant poster is to publicize the two new Family models VW Touran and VW Sharan, which will be presented by Amag Retail on Family Day. The construction wall was transformed into a concrete wall, covered with colorful children's hands and covered with photos. The family-friendly motif covers an area of 348m2 and extends over 174 meters around the construction site for the new Opera parking lot.
Responsible at Amag Retail: Peter Picca (Head of Marketing Region Zurich). Responsible at Rosarot Ideennetz: René Karrer, Andreas Steiner (idea, concept), Marina Stieger (graphics). Prepress: Sota.
Responsible at Amag Retail: Peter Picca (Head of Marketing Region Zurich). Responsible at Rosarot Ideennetz: René Karrer, Andreas Steiner (idea, concept), Marina Stieger (graphics). Prepress: Sota.






















