The visitor already feels welcome at the entrance. The illuminated aura of the semicircular cut-out lettering above the revolving doors welcomes him sympathetically. The exterior steles, illuminated on both sides, are clearly visible at a height of five meters and point the way to the respective companies in the building. In the parking garage, the light boxes produced and installed by Frontwork facilitate orientation: with tenant information, various lettering and floor marking. The concept was developed by Designalltag Rinderer from Zurich; Frontwork, (Brigitte Grüter, Djelil Bajrami), Wallisellen, is responsible for the implementation.

The 40-page paper, which is published from Monday to Friday, will then cost 25 pence (32 cents) for two weeks, followed by 50 pence (64 cents). The newspaper is to be completely independent of the Daily Mirror, which is also published by Trinity Mirror. The New Day will not have its own website, but will be present on social media. Trinity Mirror boss Simon Fox explained that more than one million people have stopped buying a newspaper in the past two years. But with the "right product", many of them could be won back. The editor-in-chief of The New Day, Alison Philips, added that the new newspaper had been developed as a result of customer insights and was geared towards modern lifestyle needs.

The announcement follows a few days after the announcement that the British daily newspaper The Independent will be published in print for the last time on March 26. The parent company ESI Media intends to concentrate on the Independent website and launch a mobile application in future. Like many newspapers, the paper has suffered from a drop in circulation in recent times. It currently has a paid circulation of around 60,000, making it the least read national daily newspaper in the UK. (SDA)

According to an RSI report on Sunday, the incident is said to have occurred on Saturday in a regional train in the direction of Lugano. Four "African citizens" have consequently been provisionally arrested as alleged perpetrators, according to RSI. They are accused of having tried to approach a female passenger in a train toilet in order to commit a crime against her.

The events as described by RSI do not correspond to reality, the Ticino public prosecutor's office wrote in a statement on Monday. At the same time, it called on the RSI management to urge its employees to better comply with journalistic due diligence - corresponding reports should be checked more closely for their truthfulness. Only in this way, according to the prosecutor's office, it can be prevented that an "unjustified panic mood" is created in the population.

All facts had been examined in the message of Sunday before appearance, communicated however the RSI news direction on Monday on inquiry. It maintains that the Ticino cantonal police was alerted on Saturday because of an attempted abuse of a rail passenger. The alleged perpetrators were "persons of African origin". The prosecutor's office had failed to provide further details on the ongoing investigation to justify the denial to RSI. (SDA)

Snickers has hit the bull's eye with the ad that can be seen on the back of this year's "Sports Illustrated's Swimsuit Issue". Published once a year, the highly acclaimed special issue of Sports Illustrated features models and sportswomen in bikinis in exotic locations. All flawless, of course, and all post-processed. BBDO New York has squeezed the "You're not you when you're hungry" campaign, which has been running for six years, into the Photoshopped swimsuit - a humorous, peanut-filled dig at an industry that is only too happy to feign perfection. (hae)

Jungheinrich stands for pioneering intralogistics and is one of the world's three largest suppliers of material handling equipment, warehousing and material flow technology. The centerpiece of the communication is an image film that stages the perfectly coordinated processes through a parkour runner and thus creates a bridge to the topic of intralogistics. The film runs in both electronic and digital media, as well as in an interactive version at Jungheinrich.chwhere it acts as a pivotal point for the individual phases and brings additional content to life on the timeline.

At Il.jungheinrich.ch a microsite has been created as a modern web presence that revisits the topic of intralogistics, presents the product range and underlines Jungheinrich's expertise. The site is available in a specially adapted version for desktop, tablet and smartphone.

The essence of the film was consistently continued with an elaborate key visual shoot using special photography and lighting technology. The visuals are staged in print, digital advertising materials, trade fairs, brochures and internal applications.

Responsible at Jungheinrich: Reto Müller (Head of Marketing), Marina Magoley (Communications). Responsible at The House: Grischa Rubinick (ECD), Peter Trüb & David Roth (CD), Stephan Ziegler (Senior AD Digital), Fritz Kreis & Manuel Steiner (Art Director), Guy Collé (Programming), Nico Podgorny (Overall responsibility and consulting). Film production: Shining Pictures, directed by Chris Grüner. Music: Roman Camenzind (Hitmil). Photo: Jonathan Heyer. Image processing: Rohner Retouche. Parkour runner: Christian Harmat.

In Broc, in the middle of the idyllic Fribourg Pre-Alps, chocolate is produced in the Maison Cailler - a building dating back to the 19th century. Only natural and sustainably produced ingredients are processed there, as well as exclusively fresh milk from cows in the region. The new appearance of the traditional brand is as genuinely made and authentic as Cailler chocolate. The new campaign is a counter-design to classic chocolate advertising, in which computer-animated chocolate flows in slow motion into a finely draped box of chocolates.

A TV spot, which is at the heart of the campaign, takes the real making of Cailler advertising to the extreme. It was filmed in Broc in front of the real Maison Cailler. A narrator walks across the meadow, past the cows, and speaks in French - the language of the place - about Cailler. Real subtitles in the grass translate into German before the speaker meets a real dairy farmer and, a little further away, a band playing the commercial's soundtrack live on the set's meadow.

The campaign continues to include print conversions, online advertising and a new online presence. The new website with integrated 360° videos gives visitors an authentic look inside the Atelier du Chocolat as well as the chocolate factory and takes them on a virtual tour of the surroundings.

Responsible at Cailler: Alessandro Rigoni (Head of Cailler); André Hefti (Head of Marketing); Olivia Ausserladscheider (Communications). Responsible at Jung von Matt: Samuel Christ (Executive Creative Direction); Marco Zimmerli (Creative Direction Digital); Christina Wellnhofer, Johannes Dörig, Andrea Klainguti (Art Direction) Mateo Sacchetti, Stefan Ganz (Text); Bettina Ehrismann (Graphics); Sabrina Arthur, Meret Lauener, Oliver Vedolin, Amir Ferhatbegovic (Consulting); Nathalie Eggen, Nicole Hoppler (Public Relations, Social Media & Content); Sarida Bossoni (FFF); Deborah Herzig (Art Buying); Ursula Christen, Jonas Grümann, Ralf Brändli (Technology). External partners: Rosas & Co Films (production); Barney Cokeliss (director); Philippe Kress (cinematographer); Anné Kulonen (music); Jingle Jungle (sound studio); Ben Stockley (photographer); PAPERHATFTP (image editing); Bandara (360° videos).

The market is still dominated by Apple's iPhone. Tablets are also becoming increasingly popular. 48% of Swiss people already own one of these gadgets.

After years of double-digit growth, smartphone penetration in Switzerland is gradually leveling off: over the past two years, the proportion of smartphone owners in the population has only risen by 9% - from 69% to currently 78%, according to a representative survey conducted by the Link market research institute on behalf of Comparis.ch (see box). "The market potential still allows for growth of around 22%. However, we assume that only low growth rates are to be expected due to the already high penetration", says Christoph Glaus, Comparis.ch's Digital & Telecom media spokesperson.

Smartphone wins with "silver surfers"

Among young Swiss aged 15 to 29, 97% of respondents own a smartphone, so there's not much left to pick up. 88% of representatives aged 30 to 49 use smartphones. 64% of 50 to 74-year-olds - the so-called "silver surfers" - are now at the cutting edge of mobile technology, compared to just 43% two years ago. There is still plenty of growth potential here.

Apple - the pedestal is toppling

Although Switzerland remains firmly in the hands of Apple, the distribution of iPhones fell for the first time this year, to 54% (-2%) to be precise. The Android operating system is gaining ground and was able to snatch market volume from its competitors Microsoft and Apple this year with growth of 4%. Microsoft continues to struggle with market share and even lost one percent to its competitors with Android operating systems compared to 2014, meaning it currently has a penetration rate of 3%.

Tablets continue to offer great potential

Today, 48% of all Swiss people own a tablet. Two years ago, the figure was 40% and in 2012 only 14%. This means that 2.2 million Swiss between the ages of 15 and 74 currently have such a gadget. "Tablets are becoming increasingly popular and we expect this figure to rise noticeably over the next year," says Christoph Glaus, Digital & Telecom Media Spokesperson at Comparis.ch.

The tablet business continues to be dominated by iPads, but here too the picture is similar to that of smartphones. The market share of Apple products currently stands at 60% and is therefore 4% below the 2014 result. This 4% is split between competitors with Android operating systems (3% growth) and tablets from Microsoft (1% growth).

Method
In a representative telephone survey, the Link market research institute interviewed 1202 people in January 2016. The respondents were aged between 15 and 74 and came from all language regions. The smartphone study was conducted for the fourth time.

He is also a member of Tamedia's founding family. The 45-year-old studied business administration at the Zurich University of Applied Sciences in Winterthur and trained to become a federally certified publishing manager, as Tamedia announced on Monday. From 2004 to the end of 2013, Martin Coninx worked at Tamedia, first as Publishing Director and then as Managing Director of Finanz und Wirtschaft. He has been a member of the Board of Directors and Managing Partner of Research Partners since 2014. Claudia Coninx-Kaczynski will remain associated with Tamedia as a shareholder. (SDA)

The cooperation means an "enormous increase in reach" for the Goldbach Group's offering, writes the advertising marketer in a statement. It is the perfect complement to Goldbach's moving image marketing strategy, Alexander Duphorn is pleased to say. The CEO of Goldbach Media is responsible for operations in the new partnership and sees many opportunities: "We want to further develop the platforms together with Cinergy to offer our customers new, creative communication solutions." Walter Zollinger, CEO of Cinergy, is also pleased: "The cooperation with Goldbach enables us to make our advertising inventory available to a large customer base and to further expand it." Until now, Cinergy AG has taken care of advertising space marketing itself. The responsible employees are to become part of the Goldbach team in the future.

Instead of being guided by one's own moods, it is advisable to rely on systematic processes in which the investment strategy is permanently reviewed and different scenarios are continuously calculated for each portfolio. A campaign mix of numerous offline and online measures was implemented, which are now being used in various media. People with different emotions are shown.

Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Manuela Gualeni (Project Manager Creative Concepts & Campaigns), Daniel Hünebeck (Head Online Marketing), Markus Stöckle (Project Manager Online Marketing. Responsible at Publicis: Ralph Halder (Executive CD), Urs Schrepfer (CD), Wim Roelfs (CD), Christian Schirmer (Senior Copywriter), Christian Stüdi (Copywriter), Regine Cavicchioli (Art Director), Jo-Wayne Peacock (Art Director), Pascal Schaub (Group Head), Frank Lang (Business Director Switzerland Team UBS), Manuela Schikor (Senior Brand Director), Christine Rainford (Brand Director), Beat Huber (Junior Brand Director), Cem van der Schaar (Head of TV/Art Buying), Eliane Stettler (Art Buyer/TV Producer), Sven Bänziger (Photographer), Tina Aich Fotografen und Produktions Agentur AG.
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Schweiz am Sonntag cites an interim evaluation of the Media Vote Monitor from February 28, for which the FÖG analyzed 22 press titles from German- and French-speaking Switzerland. The definitive evaluation will be published by the FÖG next Friday.

This not only shows that the DSI received more than half of the total media coverage of the four referendum proposals, but also that the majority of reporting was negative. 61% of all media commentators have a negative stance. 23 percent expressed a positive view, while 17 percent took a neutral position. According to Linards Udris, deputy head of the FÖG, the DSI has a "similarly pronounced negative tenor" in the media as Ecopop. And there is also "similarly strong" mobilization against it in the media. While the media opposed a very small group with Ecopop, they are now positioning themselves against Switzerland's largest party.

In French-speaking Switzerland, the attitude of the media is also markedly negative, but media interest is significantly lower. In German-speaking Switzerland, the response is immediately extremely high as soon as the SVP is mentioned, explains Udris. Swiss-German media also focus strongly on differences within the SVP. In contrast to French-speaking Switzerland, the climate here is "extremely heated".

Only a few titles are positive about the DSI. Weltwoche is clearly in favor, while the Basler Zeitung "tends to be slightly sympathetic", says Udris. 20 Minuten also behaved conspicuously in the final evaluation, he anticipates. The DSI is a very important topic for the paper. It is viewed negatively and civil society is able to express itself in great detail. However, there is no substantial debate. "There is much less of an exchange of arguments than in other media," says Udris. (hae)

Please note our current Survey (right): Is the media reporting too negatively on the enforcement initiative?