The Hirslanden claim, which has been in use since the beginning of 2009, has been recharged, according to the statement: When it's all about everything. Because when it's all about everything, in Hirslanden's case that means health, quality is not a luxury.
The 2009/10 Annual Report documents everything that happens at the same time in the 13 Hirslanden clinics. How Hirslanden employees fulfill the Hirslanden performance promise around the clock, every day. At any time of day or night. Every minute. At 14:19, for example.

Responsible at Hirslanden Private Hospital Group: Corporate Communications. Responsible at KSB: Uwe Schlupp (CD), Mareike Jansen, Yves Kellenberger (Art Direction & Graphics), Daniel Zehnder (Text Captions), Bettina Beyeler, Adriana Stepanov, Raphael Koller (DTP), Harry Zogg, Isabelle Sailer (Consulting). Photos: Michael Orlik. Prepress/Print: Detail AG, Zurich; Neidhart & Schön, Zurich.

Information and advertising materials such as the catalog, specialist advertisements and invitations to seminars and workshops were also redesigned in line with a more precise corporate design.
As a leader in the veneer market, Roser has 1.5 million m2 of veneer in stock in a wide variety of grades and supplies national and international customers.
Responsible at Roser, Birsfelden: Andreas Manger. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, concept), Tamara Wittmer, Stefan Wengenroth (layout), Andreas Arn, Alixon AG (website programming).

From punctuality to diligence and perfection, the commercial presents typical Swiss characteristics in a humorous and exaggerated way, the agency writes in a press release. These are the qualities that characterize the high quality of Swiss products, such as Baer Camembert. The commercial is running nationally in a German and a French-language version.
> To the spot (mp4)

In terms of content, the website is based on the magazine, according to a press release. Another editorial online focus is on video interviews. In addition, various recurring and substantive online formats are to follow in the coming months.
The internet platform Investchannel.ch, like Punktmagazin a product of Financialmedia, has been merged with Punktmagazin. This will bundle strengths, intensify traffic and increase reach, according to the statement. This would provide the advertising market with cross-media and multimedia positioning opportunities. Punktmagazin claims to have an e-mail distribution list of over 18,000 subscribers.

The 64-year-old will succeed Felix Rosenberg on the telecommunications company's Board of Directors, the Swiss Federal Office of Communications announced according to SDA. Rosenberg has been a member of the Board of Directors for the Swiss Confederation since Swisscom was founded.
The task of the state representative on the Supervisory Board is to represent the interests of the Confederation as the owner. The Confederation is Swisscom's majority shareholder. It must hold at least 50% plus one share.
(Pictures: Keystone)

Important sporting events taking place at the same time may be broadcast by SRG on SF info, as the Federal Office of Communications (Bakom) announced according to SDA.
The Federal Council has also granted permission to switch off the last medium-wave transmitter operated by the SRG at the end of the year. This is the transmitter in Sottens in the canton of Vaud, from where the SRG broadcasts the Option musique program on French-speaking Swiss radio. Option musique can be received throughout French-speaking Switzerland via DAB digital radio, cable or satellite.
SRG is abandoning analog medium wave because the technology is considered outdated and inefficient. The switch-off is also a consequence of the stricter limits for non-ionizing radiation (NIR). According to Sottens, it would lead to a reduction in transmitter power. However, this would also mean that the quality of supply would be inadequate. Almost two years ago, the legendary "Landessender Beromünster" transmitter was shut down for the same reasons.

With the change, 3sat Switzerland is to be realigned, as Nathalie Wappler, designated Head of the Culture Department of Swiss Radio and Television (SRF), confirmed to SDA on Wednesday in a report by Klein Report.
The exchange and networking of the 3sat program with the specialist areas of SRF's culture department is to be intensified. The aim is to link 3sat more closely with new areas and to respond better to current needs. The management is to be more closely linked to the department management as a staff position.
Rajan Autze will be the new program planner at 3sat Switzerland from January 1, 2011. He will also take over as deputy head of the staff unit.

The conflict revolves around reports in the NZZ am Sonntag newspaper last May. It was reported that Dignitas had disregarded the last wishes of an 81-year-old woman who ended her life with the help of the organization. The ashes of the deceased were not sent to her home in northern Germany and buried there, as the woman had wanted. Instead, the urn was dumped in Lake Zurich.
After the report appeared, Minelli demanded a correction: It was not true that he had disregarded the woman's last wishes, he wrote, and also provided written evidence of this. Minelli's objection was included in the following edition of the newspaper, but was immediately countered by a former dying woman who confirmed that the last wishes had been violated.

Two out of three points approved
Minelli claimed to the Press Council that he had not had the opportunity to comment in advance. In addition, the duty to correct had been violated and the credibility of the former Dignitas employees had not been sufficiently verified. On the last point, the Press Council found no violation of the guidelines, as it writes. However, it approved the other two points.
Although the journalist had repeatedly asked to speak to Minelli, he had never said what it was about. According to the Press Council, this would have been essential in view of the seriousness of the allegations. The obligation to be heard was therefore breached. According to the Press Council, the duty to correct was also breached: The newspaper should have made it unmistakably clear to readers that, as set out in writing, the original funeral wishes had been changed. It would have had the opportunity, "based on its sources", to question the conclusiveness of the order at the same time.

The multimedia platform Golfers-only.ch has been online since Tuesday, and the first print edition will appear on newsstands on Wednesday, October 13. Golfers Only will also be broadcast as a TV magazine on Swiss sports television from November 4, hosted by former Miss Switzerland and golfer Jennifer Ann Gerber. The print and TV magazine will be published around ten times a year, as the initiators announced on Tuesday.
The GO Group AG is behind Golfers Only. The management is appointed by journalists Rico Brazerol (editor-in-chief) and Rolf Leeb, whose recently founded agency Media & More is responsible for the concept.

As a result, the Swiss Radio Pool with its modules Swiss Radio Pool Total, Swiss Radio Pool City Plus and Swiss Radio Pool City will no longer be bookable from January 1, 2011. The booking office of the Swiss Radio Pool, Mediasense SA, based in Aarau, will process all existing and incoming bookings for the Swiss Radio Pool up to December 31, 2010. The owners of Mediasense SA, the radio stations of the Swiss Radio Pool, have decided to discontinue the operation of the booking office as of December 31, 2010. Reservations for the period from January 1 will be accepted directly by the respective radio stations or their marketing company.
Fourteen Swiss private radio stations are jointly marketed in the Swiss Radio Pool: Radio 32, Radio 24, Radio Argovia, Radio Basel, Radio Basilisk, Radio Canal 3, Radio Capital FM, Radio Energy Bern, Radio FM1, Radio Grischa, Radio LFM, Radio One FM, Radio Pilatus and Radio Zürisee.

The strategy:
Firstly: Optimal camouflage. When choosing the product, the kids must not immediately recognize that it is something healthy. The packaging therefore resembles a bag of potato chips. Secondly, a cool campaign that establishes a link to the coveted junk food. The "Eatem like junkfood" campaign includes a wacky TV commercial in which the mini carrots are shot through the air.

The whole thing is supported by a Online presencewhere you can download the hit "Karrüt Krüünch Track", among others. Somewhere there is also information about the nutritional value of the carrots. But if you click on it, the warning "Dude. For real?". The user then has to confirm several times that they really want to read this boring stuff. If they click through, the information flutters down with a disco ball, accompanied by dancing mini-carrots. There is also a free game for the iPhone where you have to nibble on as many carrots as possible. It's worth a visit to the website. Very cool indeed!