The managers and employees of popular leisure institutions, sophisticated restaurants, bars, flower stores and hairdressing salons now personally recommend public transport to their customers as the best choice when going out or shopping in the city.
The campaign will run in two waves in the fall and throughout the Bern-Solothurn-Emmental-Oberaargau fare zone. Advertisements will be placed in commuter media, outdoor advertising, advertising in vehicles, and the brochures and website of the Libero fare network will also be updated. Many vouchers from advertising partners can be won in a competition.
Responsible at the Libero fare network: Mark Bachmann (Head of Advertising BLS), Daniel Hirt, (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei, Bern: Andreas Thommen (AD), Christian Wüthrich and Marco Mesot (text/concept), Patrick Ochsenbein (consulting). Photo: Simon Opladen, Bern.

Biovision is involved in specific projects in East Africa to preserve the habitats of unique animals and plants. One example is the Kakamega forest - the last major rainforest in Kenya. Biovision shows the local population how income can also be generated outside the protected forests. This is the key to effective protection of the remaining forests.
The Walker advertising agency took up the topic of "biodiversity" for Biovision and looked at it from an unusual angle. The viral spots show somewhat less beautiful animals that inspire viewers with their skills alone.
Responsible at Biovision: Alexandra Pellanda (Communication & Web Editing), Reto Urech (Marketing & Fundraising). Responsible at Walker Advertising Agency: Pius Walker (CD), Heinz Helle/Martin Arnold (text), Stefanie Huber/Golf Nuntawat (AD), Signe Fleischmann (graphics), Cornelia Nünlist/Lisa Binkert (consulting). Responsible at Elefant Studios: Silvio Alberti (Visual Effects Supervisor), Sarah Bossard (Producer).

By uploading a photo, you can integrate your own portrait into the virtual catwalk that opens when you visit Usgang.ch. A few mouse clicks later, the alter ego is already walking down the Pepe Jeans online catwalk. A link to the personal catwalk, which can then be shared on the Internet, for example on Facebook or via Twitter, is also created.
Usgang.ch and Pepe Jeans are giving away prizes worth over CHF 2,000 among all online models, including a styling lesson with lifestyle and fashion expert Luisa Rossi. With a bit of luck, it is also possible that your own catwalk motif will adorn the homepage of the nightlife portal for a day. "We are very pleased to present Pepe Jeans in a light that differs from pure image advertising with this online campaign. We want to bring our product closer to the target group. The online catwalk is intended to make people feel what they will be wearing later," says Michèle Stressle, Head of Marketing & PR, Madison Clothing.
The campaign was conceived and implemented by Zurich-based digital agency Plan.Net Suisse, which acquired Pepe Jeans as a new client and is responsible for the Pepe special in cooperation with Usgang.ch. The campaign is also accompanied by various below-the-line measures: Usgang.ch photographers, for example, will be equipped with Pepe Jeans fashion and will distribute flyers in Swiss clubs. Promotional vouchers can also be printed out to receive a ten percent discount at the Pepe store in Zurich.

The campaign positions Visana as a high-quality, customer-oriented health insurance company, according to a statement from the agency. With posters, advertisements and eye-catching promotions in train stations in major Swiss cities, Visana and the microsite Save here.ch and the website. On the latter, interested parties can calculate their premiums and win shopping vouchers. The campaign will run over three waves in selected cantons until the end of 2010.

This corresponds to an increase of +11% (CHF +43.8 million) compared to the same month last year. According to statistics, no month in the ten-year history of September has recorded higher figures than September 2010. The growth in September 2010 compared to 2009 was spread across several media groups. Print increased by 10.6 percent, TV by 17.7 percent, radio by 8 percent and cinema by 37.6 percent.
Broken down by product group, tobacco advertising saw the strongest growth: advertising pressure increased more than eightfold year-on-year to CHF 1.7 million in September. Food, the division with the highest turnover, increased by 37% year-on-year to CHF 47.5 million.

Development of advertising pressure in the media:

But instead of the winner’s name, «Max Mustermann from Musterstadt» appeared on screen. The private broadcaster’s creative explanation was that the text generator hadn’t worked, which is why the placeholder text had been displayed. It sounds plausible, somehow at least. It seems much more likely, however, that the intern in charge was on the phone while working or was distracted for other reasons and therefore forgot to insert the name of the actual winner. Even more likely is that the intern in charge forgot to insert a plausible—albeit equally fictitious—name that would have led the audience to believe that someone had actually won 5,000 euros …

As before, news and programs about current political events may only be interrupted by advertising if they last longer than 90 minutes. In all other programs outside of prime time, advertising is now permitted every 30 minutes. This was decided by the Federal Council on Wednesday, according to SDA.
During prime time from 6 p.m. to 11 p.m., an advertising break is permitted every 90 minutes as before. The Federal Council increased the SRG's maximum advertising time from 8% to 15%. The Federal Council found that the regulation takes account of the public service. The SRG television program should be less commercially oriented than the offerings of private broadcasters, especially during prime time. The advertising regulations have already been relaxed for private broadcasters.
Billag invoice only once a year
In addition, the Federal Council decided that the Billag fee collection agency will no longer send out its bills quarterly but only once a year from 2011. This will result in savings of CHF 9 to 10 million due to reduced printing, dispatch and payment costs. Anyone who still wants a quarterly bill will have to pay two francs each time.
The extension of SRG's advertising time and Billag's annual fee bill were among the reasons why the Federal Council rejected a fee increase in June, as the Department of the Environment, Transport, Energy and Communications (Uvek) writes according to SDA. On Wednesday, the Federal Council also permitted the digital transmission of all analogue FM stations beyond the licensed coverage area. Previously, this was not possible for local broadcasters. The opening was necessary for the development of digital transmission technologies, particularly in French-speaking Switzerland.
Residents of nursing homes will not receive Billag bills for radio and television. The Federal Council has adapted the Radio and Television Ordinance to the revised Nursing Ordinance.

Coundco has been offering online marketing and campaigning with a specialization in social media for almost four years, according to a press release issued on Wednesday. It is now time to strengthen the unit as a strategic business area with a new Head of Social Media. As an experienced marketer with passion, Frangi fills an exciting position with many important interfaces for social media marketing. "The strengthening of the team at the top is a clear signal that we have listened to market needs and are preparing ourselves for the new communication requirements with foresight. Not only in the implementation, but also in the management and promotion of social media marketing," explains Florian Wieser, Co-Founder & Partner of Coundco.

"We regularly look at everything that comes onto the market. This includes the portfolio of the WAZ Group, but also that of the British Mecom Group, for example," said Unger in the interview published on Wednesday, according to SDA.
Both WAZ and Mecom want to withdraw. Springer and Ringier founded a joint venture for Eastern Europe six months ago, and the deal was finalized six weeks ago.
Regarding a possible IPO of the 50:50 joint venture, Unger said: "If we want to make a really big takeover and all this is not enough, an IPO would also be conceivable. This could perhaps take place in three years."

Exactly! With this, the BHH New York agency has achieved its goal and captured the spirit of 21st-century humor with the Axe clip.
You can see which two clips made it into the «Noteworthy» section this week on «Die Werbewoche» on Star TV this Thursday at 7:45 p.m. or via stream at Startv.ch.

Anyone who has subscribed to one of the two newspapers will now be able to read the articles that will appear in the newspaper the next day online in the afternoon, from around 3 pm.
According to SDA, the sketches by the two cartoonists Burki (24 Heures) and Herrmann (Tribune de Genève) will also go online in the early evening. Current affairs and news from the region will continue to be posted online free of charge.

Mihnea Vasiliu will start his new job as General Manager of Ringier Romania in mid-November, according to a statement on Wednesday. In this position, the 44-year-old will report directly to Florian Fels, CEO Ringier Central Europe. Vasiliu is distinguished by his extensive knowledge of the Romanian media market as well as his many years of experience in the management of media companies. He is currently Executive Director of the Realitatea Media Group in Bucharest, operator of the TV news channel Realitatea. Previously, he was CEO of the Romanian newspaper and magazine publisher Media Pro Group.
Vasiliu succeeds Marius Hagger. Hagger is leaving Ringier at his own request to take up a new professional challenge with the NZZ Group in Switzerland.