The license guarantees the three providers a place in the third transmitter network for digital radio stations, which is yet to be established. As the Uvek announced on Monday, the SRG has also been granted the right to broadcast two radio stations on the new transmitter network. It remains to be seen who will operate the third digital transmitter network. The Federal Office of Communications (OFCOM) will issue the radio license in the coming weeks.
Today there are already two DAB transmitter networks. The first has been operated by SRG since 1999 and exclusively broadcasts SRG programs. It broadcasts in the original DAB standard. Since autumn 2009, Swiss Media Cast has also been the second radio licensee to broadcast ten stations from private broadcasters and four SRG stations in DAB+ quality on a transmitter network.
All three stations licensed for French-speaking Switzerland are based on existing local radio stations. In contrast to the analog FM license, however, the digital offering must be geared towards the entire language region.

The highest recall rate for "advertising on TV" is accompanied by a high perceived intensity for most respondents. However, more than half also feel disturbed by TV advertising. The perceived intensity of advertising in the traditional print sector with newspapers, magazines and periodicals is also high. In contrast to TV advertising, however, it is rated as less intrusive.
Representatives of the newer advertising channels in the top 10 in terms of recall are e-mail advertising, Internet banners and pop-up advertising. In contrast, only very few people remember mentions in blogs and forums, online recommendations or advertising via MMS.

Telephone advertising scores particularly badly
The survey participants feel particularly annoyed by advertising or sales on the telephone. In addition to TV advertising, respondents also find Internet pop-up advertising and e-mails intrusive. According to the study, however, online recommendations, advertising in stores and product samples are less annoying.
In terms of trust, recommendations from friends or acquaintances (offline), online recommendations and product samples scored particularly well. However, the study participants expressed little trust in advertising via SMS and MMS, Internet pop-up advertising and advertising in video games. Advertising or sales on the telephone also scored extremely poorly here.

Reminder of "Advertising Touchpoints" - Top 10

High intensity of advertising touchpoints - Top 10

About the study
For the study, people were asked about their perceptions and opinions on 33 different points of contact with advertising. More than 7000 online interviews were conducted in seven European countries (France, Germany, Italy, the Netherlands, Spain, England and Russia) in June 2010.

With the neutral name and the new headquarters, the company is to be opened up to investments outside Basel, Martin Wagner told the news agency SDA on Monday. The National-Zeitung and Basler Nachrichten AG, which publishes the Basler Zeitung, will remain in Basel. The name Watt is made up of the names of the holding company owners, Wagner confirmed a report from the news portal Onlinereports.

However, the SF press office did not ask Giacobbo and Müller whether they agreed to this. The bone of contention was an advertisement from an electronics retailer that was recently inserted into several daily newspapers. Images of the satirical show were integrated into the TV sets shown.
There had been some internal irritation about this, said SF spokesperson Marco Meroni in a statement sent out by the broadcaster on Monday. "As a matter of principle, the two satirists do not want to advertise for anyone, so that their independence is not jeopardized," said Meroni. Unfortunately, however, the two were not asked.
The fact that the electronics retailer is allowed to use SF images is nothing unusual. Television regularly provides it with recordings of its programs, giving it an additional advertising platform.

The event will be held under the title "Quality media in crisis. Where is the media criticism? An assessment of the current situation" on November 25, 2010 at the HWZ University of Applied Sciences in Business Administration Zurich. The speakers will be Gottlieb F. Höpli, President of the Swiss Media Criticism Association, Prof. Vinzenz Wyss, Institute for Applied Media Studies Winterthur, and Oswald Sigg,
former Vice-Chancellor and Federal Council Spokesperson. This will be followed by a panel discussion with Dominique von Burg, President of the Swiss Press Council, Kurt Imhof, Professor at the Institute for Journalism Studies and Media Research at the University of Zurich, National Councillor Natalie Rickli, Vice President of the Campaign for Media Freedom, Daniel Römer, President of Arbus Switzerland, Association for Critical Media Use, Hermann Suter, President of the Truth in the Media Foundation, and Patrik Tschudin, media blogger.
The event is free of charge. Further information and program: Media-criticism-switzerland.ch.
Please register at [email protected].

In the program on February 7, 2010, the presenter of "Cash TV" interviewed a supporter of the bill. It was the head of the pensions department at Swisscanto, which is also the main sponsor of "Cash TV". The interviewee had four minutes to present his arguments in favor of a lower conversion rate. The presenter refrained from asking critical questions, Ubi reported on Monday. The factual tone of the interview also gave the impression that the interviewee was an expert and not a lobbyist. The interviewee was a "pension fund expert"
has been presented.

Complaint from private individual
The interview was also not broadcast as part of a series of reports on the conversion rate, the Ubi further criticized. The vote took place a month later, on March 8, 2010. Programmes that address upcoming votes are sensitive because they can influence the formation of opinion, the complaints authority stated. For this reason, private television broadcasters should also be expected to exercise increased due diligence. In the case of this interview, the broadcaster had violated the prohibition of objectivity.
The complaint came from a private individual, as Ubi stated at the request of the SDA news agency. "Cash TV" must now inform Ubi within 30 days of the improvement measures taken. However, those responsible for the program can also appeal the decision to the Federal Supreme Court.

Since its publication in mid-2004, this licensed edition of the US news magazine Newsweek has been regarded as the flagship of independent journalism in the Russian market, which is otherwise heavily dominated by state media. Most recently, the liberal newspaper Kommersant in Moscow reported that the Russian multi-billionaire Mikhail Prokhorov was negotiating the takeover with Springer. According to reports, however, the Russian leadership ultimately rejected the deal.
The circulation of Russki Newsweek was recently just over 50,000, which media analysts had described as low. They saw this as an indication that there is little interest in elaborately and expensively researched journalism in Russia. "Unfortunately, we have not succeeded in putting the title on a solid economic footing in the long term and giving it a corresponding perspective," said the President of Axel Springer International, the Swiss Ralph Büchi, according to a press release. Citing experts, Kommersant had estimated the annual loss at the equivalent of around 480,000 francs per year. Axel Springer Russia also publishes the Russian-language magazines Computer Bild, Forbes and OK!

Ringier has terminated the contract with Samuel Stutz as of October 31, 2010, Edi Estermann, Head of Communications at Ringier, is quoted in the NZZ am Sonntag. The reasons for the termination of the contract were not disclosed. According to the Sunday publication, what the media group accuses its employee of and what triggered the termination can be found in an e-mail that Hans Jürg "Fibo" Deutsch sent to Ringier business partners in September. Deutsch is responsible for the show "Gesundheit Sprechstunde", and his e-mail states: "It has since been confirmed that various proceedings by the Federal Office of Communications (Bakom) against our show were triggered by initiatives of the former presenter, Dr. Samuel Stutz. As a result of these incidents, Ringier will refrain from having Dr. Stutz on Schweizer Illustrierte in the future." Since December 2009, OFCOM has been conducting supervisory proceedings against "Gesundheit Sprechstunde" on suspicion of violating the sponsorship and advertising provisions of the Radio and TV Act (RTVA). OFCOM had already issued decrees against the program in 2009 and 2005 for violations of the RTVA.
The 49-year-old Stutz, who has worked for the publisher for twenty years, defends himself against the accusation. He is in regular contact with Bakom as he has to clarify what is permitted and what is not for new television programs that he is planning. In this context, he had also discussed specific programs with Bakom, as he told the NZZ am Sonntag. "If one deduces from this that I have blackened Ringier and 'Gesundheit Sprechstunde', this is a clumsy diversionary maneuver from a groundbreaking supervisory procedure for surreptitious advertising."
Bakom confirms that it has been in contact with Samuel Stutz about his new program. However, any information from him was not decisive for the opening of the supervisory procedure. Bakom had checked the broadcast on its own initiative. However: Bakom would not make any informants public under any circumstances.

The journalist appealed against the RAI board's decision to suspend him for ten days and not to pay him any salary during this period. According to SDA, Santoro's application suspends the suspension until a labor court decides on the case. The suspension was imposed as a disciplinary measure for insulting RAI director Mauro Masi during a broadcast on September 22.
Numerous media outlets assume that Santoro was actually punished for his criticism of Italian Prime Minister Silvio Berlusconi. Santoro had announced his intention to take legal action against the disciplinary measure in "all possible instances".

A group of Peta activists didn't like the fact that Bohlen was advertising the so-called "Bruzzler". Without further ado, they gathered in front of his villa - with dead chickens and a three-meter banner reading "Wiesenhof's chickens would spank Bohlen". The banner also showed a comic drawing of a chicken hitting Bohlen on the backside with a carpet beater. And lo and behold, the pop titan was impressed and terminated the advertising contract with the sausage manufacturer.
According to Welt online, Mr. Bohlen's lawyer claims that he apparently did not find out exactly who he was representing before signing the contract. We learn in kindergarten: think first, then act and not the other way around. Even when there is a lot of money at stake.