The 49-year-old Edi Bähler was Head of Customer Experience Design in the private customer segment from 2008 following the restructuring of Swisscom. At the same time, Bähler was a member of the Boards of Directors of the Publigroupe and Swisscom joint venture companies; he was Chairman of the Board of Directors of Swisscom Directories in 2008 and 2009. As CEO of the joint management of the JV companies, he will relinquish his mandates as Swisscom representative on the Boards of Directors, as the companies announced on Tuesday. One of his first tasks will be to put together the new management team.
The three current CEOs of the joint venture companies are leaving their positions. Both Jean-Pascal Michelwho has worked for LTV Yellow Pages for around 30 years and has been CEO of the company since 2008, as well as the CEO of Local.ch, Alfonso von Wunschheimhave decided to take on new challenges outside the joint venture companies, according to the statement. Rainer Mühlberger, the CEO of Directories, is examining a new commitment as part of the joint venture.
Publigroupe and Swisscom announced in July that they wanted to work more closely together in the field of directories and search applications and therefore planned to jointly manage their specialized subsidiaries. The companies are joint ventures between the two companies. Publigroupe owns 51 percent of Publi Direct/LTV Yellow Pages, while Swisscom holds a majority stake in Swisscom Directories.

The internationally active company focuses on location and project development as well as the financing and realization of large buildings. The company, which is part of the HRS Real Estate AG group of companies, commissioned the agency at the airport to design and produce an image brochure.

It has been over 15 years since Zweifel onion rings were last on the shelves - too long, according to around 12,000 onion ring lovers. They got together in several Facebook groups and called for the snack to be reintroduced. Now the onion rings are back with immediate effect. The ad appears in 20 Minuten, Blick am Abend and other newspapers.

Responsible at Zweifel Pomy-Chips: Christoph Ernst, Stefan Märki, Andrea Scherer. Responsible at Advico Y&R: Thomas Schöb (CD), Isabelle Hauser (AD), Martin Stulz (text), Annik Weber (graphics), Sandro Breu, Pascal Trütsch (consulting).

Terms were chosen in which one word component is "On". "On" is intended to stand for the dynamism, timeliness and innovative strength of the company. Supported by images, topics such as the completion of the Rocksresort, the mission and the responsibility in the area of human resources are each presented emotionally on a double page and the further texts are teased.

Responsible at Weisse Arena Group: Andreas Bärtsch, Britta Kaula, Britta Maier (Marketing and Communication). Responsible at Four WerbeagenturBjörn Brinkmann, Philipp Sträuli (CD), Sandra Genge, Daniel Gerber (consulting), Sven Scheuermeier (DTP), photography: Gaudenz Danuser, image processing: Sota AG.

A small typo and the "battleship" becomes "battlesheep". But Google is clever and realizes that the user is probably not looking for a sheep, but for a ship, and suggests the more obvious term straight away. Simply practical and good, after all, the poor sheep has lost nothing on the battlefield! (Of course, the whole thing cannot be translated faithfully. Because not only does the joke get lost with "battle sheep", the term also makes sense!)

The first issue comprises around 80 pages; the normal number will be 48. The target audience is employees of the Swiss IT channel, in addition to manufacturers and providers of IT products and IT services, especially companies that are active in the Swiss market as resellers, value-added resellers (VAR), system integrators, distributors or IT service providers.
The independent editorial team is headed by Marc Landis, while Markus Stotz is responsible for advertising sales. The new information platform is published by the Swiss specialist publisher Netzmedien, which also publishes the bi-weekly specialist magazine Netzwoche and the monthly ICT Journal.

Income from job advertisements increased by 15.2 percent to CHF 14.8 million, as reported by Wemf AG für Werbemedienforschung on Monday. The print media took in 136.3 million francs with commercial/other advertisements, which corresponds to an increase of 7.8 percent. Brochure inserts worth CHF 13.5 million were placed, 9.4 percent more than a year ago. The only area where income was less lavish was in real estate advertising (-3.4% to CHF 5.7 million).
The Sunday and daily press felt the effects of the upturn in the advertising market, with sales up 11.9% and 7.5% respectively. The general press increased by 10.2 percent, while the trade press (10.5 percent) and specialty press (7.9 percent) also recorded strong growth. The regional weekly press recorded the lowest growth at +3.8 percent. Advertising revenues in the financial and business press stagnated.

Christian Wick is a federally certified public relations consultant with over 20 years of experience in PR and has been running his own PR agency, Wick PR, since 2005. He is also CEO and President of the Zurich Public Relations Association (ZPRG). As an executive partner in various advertising agencies, he headed the respective PR departments and also worked as an expert for the Zurich University of Applied Sciences (ZHAW) and the Swiss Public Relations Institute (SPRI).
The cooperation with Weber Shandwick gives him and his clients access to an immense, global pool of knowledge, says Christian Wick. At the same time, he is looking forward to working with the Weber Shandwick team to support international clients in the Swiss market.
Weber Shandwick and Wick PR work from their own offices in Geneva and Zurich. Wick PR is a Weber Shandwick Affiliate Company.

Picture: Christian Wick, Wick PR (left) and Nick Stravs, Weber Shandwick.

One institute claimed that its "teaching system is the only comprehensive one in German-speaking countries and worldwide." Although the school had developed the system itself, it failed to provide evidence as to how it could be described as a "single comprehensive teaching system". The Second Chamber of the Swiss Fairness Commission, SLK, wrote: "This type of communication is unfair because the institute will not be the only one in the world that can provide this teaching service."
A comparison is also problematic if an advertising statement claims to be "The cheapest and fastest legal advice, even for non-members". The decisive factor here is whether the average addressee can make a comparison in terms of price and service. Although both parties provided various details in this regard, no comparison could be made, particularly with regard to the duration, which would be necessary in order to determine "cheapest" and "fastest" legal advice. The Second Chamber therefore asked the firm to refrain from making such statements.

Another case: complaint dismissed
However, the Commission took a different view of the case of a language institute that advertised "Fast progress guaranteed!". The complainant disputed that learning progress could be guaranteed, as this also depended on the student. The Fairness Commission disagreed and rejected the complaint. It wrote: "It is not a concrete learning success that is promised (e.g. passing an exam), but an undefined progress that depends on the subjective perception of the participant."

The autumnal gala theme will be used on posters, in advertisements and newsletters as well as for various online measures. For the finale on November 18, 2010, there will be hourly draws and celebrity surprise guests. In three months, the website has already attracted over a quarter of a million visitors. Around 32,000 people have registered and actively played bingo more than 65,000 times to date.