According to the press release, all it takes is a wave of the windshield wiper on the rear windows of cabs. For the advertising campaign developed by Publicis Action 25 cabs will be on the road in the Zurich, Geneva and Lausanne area over the next three months.
Responsible at Swiss: Christine Moch (Manager Advertising), Corinne Vogt, Daniela Bohli (Advertising). Responsible at Publicis: Peter Rettinghausen (CD), Cyrill Wirz (text), Thomas Berger (AD), Stephan Lanz and Dario Giacchino (consulting), Andreas Caruso (production).

The Schaffhauser Nachrichten will be involved in the joint mantle reporting in the foreign, domestic, business and miscellaneous sections, as well as in cooperation in the advertising market, according to a press release issued on Thursday. The newspaper jacket, from which Schaffhauser Nachrichten will take over parts, will be produced in Winterthur under the management of Colette Gradwohl, Editor-in-Chief of Landbote. Publisher and editor-in-chief Norbert Neininger will represent Schaffhauser Nachrichten on the editorial advisory board of the editorial department. The overall editorial responsibility for Schaffhauser Nachrichten will remain with the independent editorial team in Schaffhausen, which will design the foreign, domestic and business sections and weight and comment on them according to the editorial line.
In the advertising market, the five daily newspapers operate with the joint advertising combination "ZRZ plus Zürcher Regionalzeitungen". Schaffhauser Nachrichten is joining the sales organization of Zürcher Regionalzeitungen under the management of Robin Tanner for national sales. The sales organization of Meier & Cie. AG as publisher of Schaffhauser Nachrichten remains unchanged.

Two images from Switzerland made it into the top ranks: Interio with the product photo "TELL stool made of solid wood, FSC" closely followed by Save the Children Switzerland with the NGO photo "Juli and Julianne after the earthquake in Haiti". Both companies took first place in their respective categories. Interio, with a few more votes than Save the Children, took first place among the entries from Switzerland and won the prize for the best Swiss picture - a Canon Power Shot G11.
Other Swiss successes include third place for Fastenopfer in the "NGO photo" category and third place for the Kuoni Group in the "Portrait" category.
> To the winning pictures

Promotion "Made in Switerzland" 2010, Interio. Agency: Cosmic.

"1000 melting people made of ice", WWF.

TBWA\ will be responsible for the entire portfolio of brands such as Campari, Aperol, Cynar, Fernet Branca and SKYY Vodka, both strategically and creatively, according to a press release issued on Thursday. The first works will be on show in spring 2011.

The competition attracted 345 short films, including entries from the USA, China and India, according to a press release on Thursday. The seven-member jury, consisting of representatives from the film, design and communications industries, judged the entries according to the criteria of expressiveness, attention-grabbing effect, media-appropriate editing and film craftsmanship. The following participants were awarded cash prizes worth 10,000 Swiss francs:

Category 5 seconds:

1st place: "Herr Wichtig", Katja Schiendorfer (Lucerne/CH)
2nd place: "Departure 09:15", Chris Brandl (Berlin/DE)
3rd place: "Swiss Army Chäfer", Roger Sütterlin (Ruswil/CH)
Honorable mention: "Bad Trip", Nina Paley (New York/USA)

Category 10 seconds:
1st place: "Friends", Stephanie Cuérel and Josh Schaub (Lucerne/CH)
2nd place: "Dreamed", Karin Hons (Herrlisberg/CH)
3rd place: "Bürokroko", Franziska Meyer (Bern/CH)
Honorable mention: "Duell", Chestnut Pestalozzi (Lucerne/CH); "Teuflisch", Lukas Moor
(Olten/CH)

Category 20 seconds:

The jury placed three entries in 2nd place:
"Watch Your Meal!", Thierry Maeder (Chambésy/CH)
"Life 1.5", Sylvian Joly (Gland/CH)

The winning entries and other selected films will be shown for at least two more weeks on large displays in the train stations of Zurich, Lucerne, Bern, Basel, Geneva and Lausanne, as well as on Canal Poste and on public transport screens in Austria. The international^competition 5-10-20 was organized for the fourth time this year. The Lucerne University of Applied Sciences and Arts is thus contributing to the further development of marketing and communication opportunities on digital displays in public spaces. At the same time, filmmakers are given the opportunity to present their works to a broad audience. The competition was organized in cooperation with Swiss Post, e-advertising, Infoscreen Austria and the Swissfilm Association. All submitted entries can be found at 5-10-20.ch to see.

Category 5 seconds, from left to right: Dr. Gabriela Christen (Rector Lucerne University of Applied Sciences and Arts, Roger Sütterlin, Reiner Roduner (Board Member Swissfilm Association), Katja Schiendorfer, Chris Brandl.

Category 10 seconds, from left to right: Dr. Gabriela Christen, Franziska Meyer, Reiner Roduner, Josh Schaub, Stephanie Cuérel, Kastanie Pestalozzi.

Category 20 seconds, from left to right: Sylvain Joly, Reiner Roduner, Dr. Gabriela Christen, Louis Honegger, Thierry Maeder, Joel Cartier.

In addition, the festival is also awarding a special prize for the "Best International Adaptation" for the first time for commercials from German-speaking countries, as detailed in a press release. Another premiere is the Spotlight Special Award for the "Best Gold Idea", with which the festival offers a platform to commercials and moving image formats that have been created independently of commissions.
At the spotlight festival, the expert jury is joined by an audience jury of up to 2,000 people. It will take place from March 24 to 25, 2011 in Mannheim. The deadline for submissions is January 21, 2011. Information on submissions, tickets and the festival:
Spotlight-festival.com.

The movements are different, the clothing is different, and the music is different too. Whether this will attract potential VW buyers remains to be seen. In any case, the reference to the car is somewhat more subtle than in many other car campaigns, but one thing is certain: the commercial stands out. And it appeals. Or not. Decide for yourself.

According to Kress.de, DDB UK has hired the award-winning director Jonathan Glazer for the commercial. Gasper Godoy and Manuella Rossi are the dancers. They are said to be the best on the tango floor ...

Bank EKI should be perceived as a secure partner, as a partner that accompanies customers through every situation in life, according to a press release. This message could not be conveyed better than with a paragliding flight, especially because paragliding flights are indispensable in Interlaken.

The agency first realized the teaser website www.parkimbuehl.ch, a marketing board and a classified ad campaign that plays so cleverly with the respective real estate page that a few classified ads look like a 1/1-page ad.
Further sales promotion measures, including the second stage of the website and detailed sales documentation, will follow.
Responsible at Swissbuilding Concept: Mikula Gehrig (project developer), Ruzica Kelcic (project development assistant). Responsible at Matter & Gretener: Daniel Matter (CD and text), Urs Hartmann (AD), Julia Batzlen (graphics), Simone Frei (consulting). Online implementation: Hausheer.

According to SDA, votes and banners denounced the colonization of BaZ by the SVP. In a leaflet, the Young Socialists of both Basel wrote of "foreign domination of the BaZ by rich bailiffs from Zurich and Ticino"; the SVP-affiliated comments of the new editor-in-chief Markus Somm damaged the paper's reputation. The protest action in cold and damp weather caused slight disruption to streetcar and road traffic on Aeschenplatz at times. Cars were therefore temporarily diverted locally. Law enforcement officers with and without uniforms made their presence felt.

Many promise heavenly coffee enjoyment. But Nespresso has found a way to use this advertising message without using the word "heavenly". After being hit by a grand piano (sic!), George Clooney was allowed to return from heaven to earth in a tongue-in-cheek film a year ago if he gave Peter his purchase from the Nespresso boutique in return. Now the commercial has found its sequel. In the fifth epic of the saga, Clooney has bought coffee again. Still traumatized by the last film, he is relieved to be able to leave the Nespresso boutique in one piece. But his happiness doesn't last long. Peter lurks once again in the guise of a cab driver and Clooney has to hand over the Nespresso capsules he has just bought once more. There is a new reminder for this film by Hollywood director Grant Heslov ("Good Night, and Good Luck"). In this short trailer, John Malkovich as cab driver Petrus Clooney returns a bag of squeezed capsules. "We recycle!" is the punchline from heaven. The reference to Nespresso's environmentally friendly production thus becomes the most important part of the new campaign. The commercials were shot in Milan. In a making-of video, which can be seen on Nespresso's new YouTube channel, Malkovich jokes that he is regularly asked about these films for Nespresso by fans at airports. However, no one has ever recognized him for his art films. In fact, the club community spans the globe and is also actively involved in the competitions on the site. Here, for example, you can create your own edited version. One winner will be able to march down the red carpet in Cannes with the stars next spring.
Nespresso is also launching a new CitiZ machine to coincide with the new commercial. This Special Swiss Edition has an ethnic look with a white cross on a red background and is intended to communicate the quality of Swissness. The machines are manufactured in Switzerland, and the coffee beans have also been processed and refined here for 25 years. During this time, Nespresso has become one of the most important Swiss brands. And our country has also become "the largest coffee exporter in the world." Andreas Panzeri

I am a truly happy person. Really! Because I can still be amazed. My computer and firewall don't always do what they're supposed to. But I regularly receive electronic mail. And not just any mail, but really important mail. Even the subject lines tell me that these e-mails are about my future: "Your life", "Your dream", "Your finances", "Your money" or, more distantly, "Official notification of winnings" or simply "Congratulations". I think it's nice that someone is thinking about my dreams and my money and then congratulates me warmly instead of just trying to sell me Viagra on the cheap.
Post to pucker up
I was also very pleased to receive the "Invitation to join the Circle of Friends of Egypt". It came from Ahmed459 from the Jungborn retirement home. Drinking tea with Berbers, taking a cheaper vacation than the locals and planting a tree to stop the spread of desertification. Sounds tempting, I thought. However, I couldn't quite get over the story about the retirement home. Frankly, I was offended. Ladies of my age don't like to be reminded that wrinkles appear more quickly than gradually. So where did the retirement home get my e-mail address? And why now?! I almost went to the free experience evening with Matrix Transformation to get myself back on track. "Consciousness creates reality" was the promise on the invitation. Maybe I should have gone to this party to get my truth straight and heal my quanta again?! But I didn't have time.
Because that same evening I received an "official message" from Catalunya, from Noor Azilah bt. Abu Shahid "from the seat of the president". Well, even if this president was missing two dots and an exact jurisdiction designation, I had won "935,470.00 (NINE HUNDRED FIFTY AND THIRTY THOUSAND, FOUR HUNDRED AND SEVENTY EURO)". My "lucky numbers" had won the big race in the second category, so you can't help but chuckle with joy. I should have simply contacted my "claims agent" Bernardo Ginez Lascano Esq and had the money transferred. I don't know why I didn't do it in the end. Maybe because I had just won another Audi, as one of a hundred randomly selected winners. I win an Audi almost every day. But sometimes it's also a BMW.
Guaranteed profit
There was a time when spam was the subject of heated debate. Today, we shrug our shoulders and shove the 30 emails into the junk folder every morning and don't give it a second thought. But I ask myself: Who, in God's name, takes the time to write an email as Ahmed459 to save the desert? Who sends mass emails to get rid of Audi or BMW? And who on earth responds to this spam apart from me? There must be some kind of response, otherwise I wouldn't be constantly receiving new, more or less entertaining attempts to steal my time or more.
Sure, top idea for investigative (and presumably investment-intensive) research: I'll just write a reply to Noor, Ahmed and Pfizer and ask who they are and what they do apart from sending emails. But that would probably be the knock-out for my digital work machine. But let's put it this way: anyone who tells me who Ahmed is and where he finds the time for his emails will win my Polo. Guaranteed! (If there is more than one winner, it will be shared).