The long-standing SF employee is currently head of the SF Wissen editorial team. With Krieger, a person is taking over the management of school television who has many years of television experience and is very familiar with the Swiss education scene, writes SF in a press release on Friday. Krieger also has extensive knowledge of the Internet and multimedia.

The agency’s new radio spots reflect this as well. They borrow the tough catchphrases from «Facts on Chuck Norris» for their campaign and get the Fiat 4×4 ready for a winter roundhouse kick.
Fiat contacts: Samuel Engeli (Communications Manager), Maurizio Melzi (Marketing Communications Director). Hesskisssulzersutter contacts: Thomas Ammann (Creative Direction), Michèle Bianchi (Copy), Bernhard Gilgen, Gaby Häfliger (Consulting). Production: Hastings Zurich.
Spot 1
Spot 2
Italian commercial
French commercial

The aim of the association is to support media-critical activities in Switzerland and thus promote media criticism. This criticism is a process that involves dialogue between media-critical organizations and the public, said the association's president, Gottlieb F. Höpli. In order to reach the public, the media is needed, which is why it cannot be irrelevant how media criticism develops in the media itself.

Höpli explains that media criticism is not just the self-gratification of frustrated people who have come up short and have been harmed by the media. Rather, media criticism should also point out deficits and undesirable developments in the media system and media policy. As there is a lack of commitment and passion in this area according to Höpli, a meta-critic is needed to deal with the various organizations and perspectives of media criticism.
For this reason, the association launched the new Medienkritik-schweiz.ch platform on Thursday. It contains statements from media professionals, experts and observers, brings together sources of media criticism and tracks their development.

According to Maestrani CEO Markus Vettiger, in addition to the innovative ideas, the integrated proposal from Advico was particularly convincing. Minor is part of Maestrani. The company has been operating in Flawil since 1852 and produces around 4000 tons of chocolate every year.

As Chief Operating Officer COO, Mertens will also manage the operational business of Microsoft Switzerland. The position of BMO has been held on an interim basis since November 2010 by Peter Waser, Country General Manager Microsoft Switzerland. Christian Mehrtens, previously Director Informationworker Microsoft Germany, succeeds Floris van Heijst, who moved to the same role at Microsoft India in November 2010.

Christian Mehrtens has been Director of Information Workers at Microsoft Germany since April 2007. As such, he is responsible for the business planning, management and product marketing of Office 2007. He is also responsible for the company-wide implementation of campaigns for the market launch of Office 2010 applications and servers. According to a Microsoft press release, his approach made a significant contribution to the market launch of Office 2010.
The business graduate joined Microsoft Germany in 2003, where he worked for four years as Director Partner Sales. Prior to that, Mehrtens was Head of Partner Marketing and Distribution at Oracle Germany and held various management and marketing positions at Compaq Computer and Hewlett Packard for several years.

The photos are created with the backdrops of a sleigh pulled by reindeer, a fake fireplace or an illusionistic children's room with oversized toys. The pictures will be posted as a Christmas greeting from the Loeb shop window on Facebook.com/loebag. Visitors can also take part in a Facebook competition with their snapshot and win an Apple iPad, among other prizes.

According to estimates, the media entrepreneur will present his iPad daily newspaper The Daily a week later. Murdoch wants to invest an estimated 30 million dollars in the project, writes Handelsblatt.com on Friday. Around 150 journalists are to be employed. Branson's concept, on the other hand, is more geared towards entertainment, with the Briton's app being a mixture of the technology magazine Wired and a travel and business magazine.

Facebook and YouTube are becoming increasingly important for advertising. Social networks are now to play a central role in new campaigns at Adiadias, as Adidas CEO Erich Stamminger told Handelsblatt. Ads and television commercials are only booked as an accompaniment.
There's a lot of money involved. The sports group invests 13 percent of its turnover in advertising every year. According to Handelsblatt, this will be around 1.5 billion euros this year. So far, a large proportion of this has been spent on TV and magazine advertising.
The reason why the brand is focusing on new media is the target group of 14-19 year olds. They spend a lot of time on social networks. Adidas is not the only company that is rethinking. Puma also recently announced that it would be doubling its investment in online marketing.

In future, they will complement the existing management team led by CEO Oliver Diggelmann and Raquel Vidal, Head of Sales. As part of the reorganization of the Amiado Group, which has been successfully completed with the expansion of the management team, Simon Virlis, former CEO of the nightlife portals Usgang.ch and PartyGuide.ch, will be leaving the company on 31 January 2011, the Amiado Group writes in a press release.
With the platforms Students.ch, Usgang.ch, PartyGuide.ch and Playbay.net, the Group is targeting the 18-34 age group in online media.

Conrad Meyer is leaving a company that, after an extremely difficult turnaround phase, is back on an economically pleasing course and has a rock-solid financial foundation, the company writes in a press release.
Born in 1949, Conrad Meyer was elected to the Board of Directors in 1997 and took over as Chairman in 2001. During his term of office, not only were the Board of Directors and the company management renewed, but the media group, which had long been managed on a very federal basis, was also restructured from three or at times even four publishing houses into an integrated media company under the leadership of a CEO. The new organizational and management structures have now been introduced and are well established throughout the Group. In addition, the Board of Directors is well equipped for future challenges thanks to the appointment of new and additional personalities with a wealth of experience. According to Conrad Meyer, these are good enough reasons to step back next spring and make way for new forces.
Konrad Hummler becomes successor
Subject to his re-election for a further term of office by the Annual General Meeting on 9 April 2011, the Board of Directors decided at its meeting yesterday to appoint Dr. Konrad Hummler as the successor to Prof. Dr. Conrad Meyer. Hummler, a partner with unlimited liability in the private bank Wegelin & Co. since 1991, has been a member of the Board of Directors since 2001. He chairs the Audit Committee and is a member of the Remuneration Committee. In the opinion of the Board of Directors, Hummler, who was born in 1953, is a personality with a great deal of entrepreneurial and journalistic experience in the national and international arena. Hummler will give up a large part of his other mandates and commitments in order to be able to concentrate on his activities as a private banker and the many challenges in the media sector.

As already reported, Switzerland did very well at the Epica Awards in Paris. Gold in the Film category went to Spillmann Felser Leo Burnett with the witty SMS dialogs for Sunrise Communication. Jung von Matt/Limmat won a gold Film Epica with the very considerate animals on the sustainably managed Migros farm on Sunday morning. Advico Young & Rubicam won gold with the Babushka-Obama in the Press Advertising category. AY&R also won three further gold awards with the posters for Leica "Sharpest Details" and Zurich Zoo "Elephant House" as well as for "Supreme Security" in the "Business to Business Direct" category.
Now silver has been added to the final tally for Advico Young & Rubicam for the Obama film in the campaign for SonntagsZeitung. Also silver in the Promotions & Incentives category with "One Minute of Silence" for Caritas from the Jung von Matt/Limmat agency and for the Bardill Sport poster from Publicis. Bronze was awarded to the online film "Lost in Val Sinestra" for Swisscom by Contexta, the Pralinato commercials by Publicis and a Woz ad with Marx at the hairdressers by Spillmann Felser Leo Burnett. pan

With its extraordinary design, the Radisson Blu Hotel, Zurich Airport has always been something special, the agency writes in a press release. But never more so than this winter. Until the end of February, guests can experience winter at its most original at Zurich Airport's first hotel. For example, there is a bar made of real ice and the smallest Christmas market in Switzerland. Together with the winter cocktail and dinner packages, the hotel offers companies the perfect setting to say thank you to employees or customers at the end of the year.
The agency incorporated the "cold season" theme into the design of a 12-page brochure, which was sent out in a cool bag.
Responsible at the Radisson Blu Hotel, Zurich Airport: Stefan Schaer (Director of Sales & Marketing), Valeria Theiss (Sales & Marketing Coordinator). Responsible at Matter & Gretener: Daniel Matter (CD), Urs Hartmann (AD), Dominik Imseng (text), Nicole Liebermann (consulting). Image editing: Detail AG.