The Wädenswil agency's answer to the flood of Christmas cards and how to skillfully present itself - and with a wink - will be presented by "Die Werbewoche" on Star TV on Thursday at 7:45 pm or as a stream on http://www.startv.ch/.

Within the NZZ division, Bernt Maulaz will work closely with the Publicitas subsidiary NZZ-Media as Head of Advertising Market, which handles the advertising market for the title portfolio around the NZZ, NZZ am Sonntag and Folio brands. Bernt Maulaz is currently Head of Migros Media Publishing at the Migros subsidiary Limmatdruck (Migros-Magazin, Saisonküche, Vivai). He holds degrees as a federally certified marketing planner and as a publishing specialist and completed a postgraduate course in "Leadership and Management" with a Master of Advanced Studies at the ZHAW in 2009.

Maulaz began his career in the advertising business at Publicitas, then trained in the publishing business and also has many years of experience in the online business. Among other things, he was responsible for marketing and sales at Tamedia-Online; he was head of e-commerce and business development at Tamedia's Winner classifieds platforms and was head of marketing and sales at the Internet start-up Moneycab.com. He has been working for Migros Media since February 2004.
 
 

Marco Reale was previously Head of Advertising Marketing at Ki Media, where he was responsible for the marketing of various magazines. At Mediador, he will further develop recruiting for the specialist areas of advertising, media, communication, marketing and sales.
 
Mediador is a recruitment agency specializing in the Swiss media, communications and marketing industry. Founded in 2002, the company places candidates with advertising agencies, media agencies, publishing houses, suppliers and marketers (TV, radio, online, print, outdoor).

 
 
 

Danni Härry left SBB this summer and moved into the private sector. In recent months, the 53-year-old social scientist and economist has launched his own consultancy firm, Härry und Partner, in Zurich. The company supports companies and political players in the conception and realization of communication tasks. Before working for SBB, Härry was a journalist on the editorial boards of various major Swiss newspapers and, as a PR specialist, was head of the advisory group of a global PR agency.
 
Härry und Partner's clients include large companies, various SMEs, a foundation, various NGOs, newspaper publishers, political authorities and law firms. The following experts belong to the network:
 
Thomas Illifounder and managing director of Thomas Illi Forensic Services. The long-standing business and research journalist supports companies and law firms in the areas of research and media consulting.
 
Andreas LadnerProfessor of Swiss Administration and Institutional Policy at the IDHEAP in Lausanne. He has been researching politics and administration for many years.
 
Heini Lüthy, owner of the concept and text agency Heini Lüthy Communication. The graduate social scientist and long-time business journalist specializes in the conception, editing and realization of supplements for consumer media, customer publications and websites.
 
Guntram Rehsche is an economist and journalist and heads the Finance and media workshop in Zurich. He advises companies and institutions on sustainable investment issues and runs a blog on sustainability/solar energy.
 
 

 

Janine Urech succeeds Marcel Maerz, who has headed the magazine since May 2005 and is moving to Berlin to Ringier Germany, where he will build up the Corporate Publishing division. At the same time, Janine Urech will also take over the management of the "Lifestyle" department in the newsroom of the Blick Group. With this step, the publisher wants to integrate the magazine even more strongly into the newsroom, Ringier announced. Roland Grüter, head of the "Lifestyle" department since the launch of the newsroom in spring 2010, will become head of publishing services for the Blick Group in spring 2011.
 
Janine Urech began her journalistic career at Ringier, graduated from the Ringier School of Journalism and worked from 1996 to 2003 as a reporter, deputy head of department and finally as head of the "Entertainment" department at Blick. She then moved to Annabelle as Head of Lifestyle, where she was most recently Deputy Editor-in-Chief and Head of Lifestyle.

 

 

Before the replacement by Markus Somm Geering had headed the BaZ editorial team since 2007; before that, the 50-year-old had already been a member of the BaZ editorial team for twelve years. He was also a lecturer in PR/Communications at the University of Applied Sciences Northwestern Switzerland from 2003 to 2008. He studied mechanical engineering and architecture at ETHZ.
 
Geering will now help the University of Basel to develop a communication strategy that strengthens its position in politics and society, both nationally and internationally. His responsibilities will also include internal communication with staff and students as well as "student marketing" and the website, the statement continued.
 
 
 
  

 
 

 

Radio Basel, once founded as Baselbieter Radio Raurach, could also take over business contributions from Sonntagszeitung editor-in-chief Martin Spieler. Like Radio 24, the Sonntagszeitung belongs to the Tamedia Group. The cooperation is not a cost-cutting exercise, said Radio Basel boss Christian Heeb when asked by the news agency SDA, but rather an "optimization": the cooperation between the two stations was an obvious choice. However, the exact modalities were not disclosed. According to a Radio 24 spokesperson, contributions from her station are also offered to other stations throughout Switzerland. Some made use of this, at standardized rates.
 
When Radio Basel was relaunched in the fall of 2009 following the takeover by Heeb, it had an editorial Cooperation with Zurich Radio 1 of the former Radio 24 founder Roger Schawinski. This cooperation is continuing, although it has been scaled back somewhat, according to Radio Basel.
 
Heeb, for his part, once co-founded Basel's first local radio station, Basilisk, which he later sold to Tamedia. The group rejected the transmitter againtoday belongs to Basilisk Matthias Hagemannthe former relocator of the Basler Zeitung. He in turn had sold Radio Basel 1, which had emerged from Radio Raurach, to Heeb, who turned it into Radio Basel formed.
 

At first glance you see a beautiful woman who has no wrinkles. At second glance you realize: the lady is already a bit older and obviously uses Ultra Lift from Garnier. The billboard starts still in the old year on December 27.
 
 
Responsible at Garnier: Günter Hilweg, Marketing Manager. Responsible at Publicis: Peter Rettinghausen (CD + text), Bruce Roberts (AD), Margrit Weber, Jennifer Meier (consulting), Scheffold Vizner (photo).
 

 

 

The first step is to download a free app onto the cell phone, which enables the owner to recognize the hidden symbol behind the so-called marker in the shop window. The 3D models, accompanied by Christmas sounds, can then be discovered through the camera from different angles.
 
 
Responsible at Jelmoli: Hanspeter Grüninger (CEO), Astrid Gloor (project management), Sascha Wohlgemuth (implementation showcase). Responsible at Futurecom: Andreas Widmer (CEO), Oliver Glutz von Blotzheim (AD), Patrick Bucher (Text), Stéphanie Bertschi, Boris Manhart (Consulting), Metaio (Programming)
 
 

 

As the new Sales Consultant, Denise Cevallos succeeds Michèle Notz, who left the company in mid-November 2010 after five years. Most recently, Cevallos worked as Account Manager at Aegis Media (Vizeum & ACT Europe) for the customers General Motors and PRS Pet Recycling. Previously she was responsible for
the budding communications planner is an account executive at Edipub in Zurich, where she manages the titles Télé Top Matin, TV Guide and Femina hors-séries.
 

 
 

The new magazine picks up on the desire for the countryside and the mountains. In times of loss of security and reliability, people are increasingly longing for the experience of nature, for a house in the countryside and for peace and security, according to a communiqué. The magazine is therefore not only aimed at the rural population, but also at city dwellers who may not even have their own garden.
 
Landliebe will appear quarterly and offer readers recipes from the country kitchen, tips for home and garden, living and decorating ideas, and photo reports. For the first time in years, cutting patterns will also appear in a Swiss magazine. "Patterns are again very successful in Germany," said Ringier spokesman Edi Estermann in response to a query from the SDA news agency. It will now soon be seen whether the Swiss will also jump on this trend.
 
 
Model Landlust from Germany
 
The model for Landliebe is the German magazine Landlust, published by Landwirtschaftsverlag in Münster. With a paid circulation of around 700'000 copies, Landlust is one of the most successful magazine launches in years.
 
Originally, Ringier wanted to publish Landliebe in cooperation with Landlust - but the whole thing would have been too complicated, according to Estermann. "There were long negotiations between the two publishers," he says, but the decision was made to go it alone. They had to realize that the regional differences would make cooperation difficult. For example, there are hardly any mountains in the German Landlust, but they are supposed to play a big role in Landliebe.
 
 

Under the motto "Gerber brings Switzerland to the table", Gerber has brought together a wide variety of conflicting parties such as Swiss and Germans, rival football fans and, most recently, the rapper Gimma and three brash Ländler dancers over fondue fish since the start of the campaign. "Fondue for One", a remake of the Freddie Frinton cult classic "Dinner for One", follows towards the end of the year: In the new Swiss version, Mrs. Sutter-Städeli celebrates her 90th birthday with the same procedure as in the original. Butler Johann takes on the roles of the imaginary guests in a familiar manner. Here Brigadier Gantenbein and Director von Planta.
 
The new episode is now available on the campaign website www.gerber-plausch.ch and the Gerber Facebook site at www.facebook.com/GerberFondueand on Youtube.
 
 
 
Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marco Peter (Head of Marketing), Claudia Ineichen (Group Brand Manager), Raymond Wiget (Brand Manager). Responsible at Scholz & Friends Zurich: Christian Sommer, Ivo Hlavac, Sabine Bremermann (Creation), Mathias Rösch, Irene Wurm (Consulting), Suze Barrett, Dennis Lück (Management Creation), Wolfgang Steinhaus (Management). Film production: Signorell Films; Riccardo Signorell (Director), Dayana Signorell (Producer). Programming: Dotpulse web agency.

Scholz & Friends: staging a fondue party for Gerber
Gerber: Rapper Gimma rants against Ländler