Agencies with campaigns that were published in at least two European markets in 2010 are eligible to apply. The evaluation takes place in a two-stage procedure: First, the campaigns will be evaluated online. The second round will take place at a meeting of the jury on June 16 in Brussels. The jury will be chaired by Alexander Schlaubitz, Director of Marketing Strategy at Intel (EMEA). The winners will be announced at an awards gala on September 14 in Brussels. They will also be available on the website one day later.
 
More information: www.euro-effie.com.
 
 

Since the beginning of the year, the campaign has been seen throughout Switzerland on TV, in print and on posters, as well as at the PoS and on packaging. At the center is a Nestlé whole grain icon, which is integrated into the statement "I love whole grains" like a heart. Part of the campaign is also a broad-based promotion that additionally draws attention to the topic of whole grains.
 
To the TV spot: Nestle wholemeal.mpg

Responsible at Cereal Partners Switzerland: Cédric Chauliac (Country Business Manager), Françoise Kabangu Herrera (Product Manager). Responsible at McCann Erickson: Thilo Boullion (Head of Planning), Annika Seidel (Group Account Director), Christiane Hahn (Account Manager), Folker Wrage (CCO), Sascha Borsai (Sen. Concept/Copywriter), Denise Frech and Marcus Josty (Art Director).  
 

This is made possible thanks to Hotelplan's web offensive "Astroplan", which was developed by Rod Kommunikation in cooperation with the digital agency Serranetga and the astrologer Monika Kissling ("Madame Etoile"). At Hotelplan.ch travel enthusiasts can check whether their partner matches them in terms of their zodiac sign. The destination is also checked: if the destination does not match the ideal constellation in the horoscope, the user is notified. No partner in sight? Singles select their star sign and the desired destination, and ideal travel partners from their Facebook friends list are immediately suggested to them. Of course, the travel packages can be booked directly via the website.
 
A quick test shows the following: The choice of destinations is somewhat limited. And just as with horoscopes in magazines, the advice should be taken with a grain of salt. Maybe it's better to listen to your gut feeling. But it can't hurt to try it out. And in case you were wondering why Rod Kommunikation relies on horoscopes: According to a Mach study, Hotelplan customers have a definite soft spot for horoscopes.
 
 
 

A short story shows how much a bargain hunter saves when buying furniture during the red pen weeks. British illustrator Simon Spilsbury was hired for the production. His illustrations with the red pencil were filmed by the Hamburg production company Cobblestone and converted into the spot.
 
 
Responsible at Pfister: Carlos Friedrich, Gianne Holmgren. Responsible at Walker: Pius Walker (CD), Martin Arnold (text), Stefanie Huber (AD), Cornelia Nünlist/Lisa Binkert (consulting). Illustrator: Simon Spilsbury. Production company: Cobbleston.
 

 

For the Hamster Days, the CR Basel team had thrifty rodents advertise instead of the "Stücki people": on posters (F12, F200, F24), in ads and radio spots in the region of northwestern Switzerland. Until the end of January, the Stücki will be advertising "Es het solangs hets". In addition, you can now also share your opinion of the Stücki on Facebook.

Spot: Hamster1.wav
Reminder: Hamster_Reminder.wav

Responsible at Stücki Shopping Basel: Jan Tanner and Christoph Keimes (Center Management). VResponsible at CR Basel: Gabriel Heuberger (Creative Director), Dominique Wegmann (Text/Concept), Roger Horvath (Art Director), Sylvia Ziegler (Consulting). Media planning: MC Media. Litho: Red Department.
 
 

 

According to SDA, Buri has a wide range of experience in the media landscape and public relations work. Buri, who lives in Lenzburg, joined the editorial team of the Aargauer Tagblatt in 1978 after completing an apprenticeship as a bookseller. In the mid-1980s, he continued his education by studying and working in Germany, the USA and Scandinavia. He has been a member of the AZ Medien management team since 2001.
 
Buri succeeds Christine Stähli, who wants to change career direction after six years with the Aargau government. Until a new appointment is made, Stähli's deputy Christoph Leuenberger will head the communications service.

Born in 1970, Antje Baertschi Kouchta has been working for Seco's Communications Department since 2000, first as a research assistant and since February 1, 2004 as Deputy Head of Department. She graduated in International Relations from the Institut de hautes études internationales et du développement (IHEID) in Geneva in 1997. She then continued her education in public relations, business administration and public finance.

According to the press release, he first earned his spurs in media agencies, where he looked after clients from the food, automotive and FMCG sectors. At McCann Erickson Genève and Zurich, he looked after brands such as Microsoft, Opel, Swisscom, Jamie Oliver, MasterCard, Tiffany&Co and Lusso. At Freiburghaus und Partner, he was responsible for the Swiss Meat Trade Association, Randstad and Credit Suisse. At Draftfcb/Lowe, he was responsible for the BMW MINI dealers in French-speaking Switzerland.

Klauser has been at the helm of St. Galler Tagblatt AG for 23 years. He has now been nominated for election to the Board of Directors, where he will succeed Peter Kleiner.

 
Daniel Ehrat, a marketing expert, is taking over as head of Tagblatt-Medien. The 51-year-old was already a member of the management team as Head of Publishing and Marketing. Ehrat has been working for St. Galler Tagblatt AG for eleven years. He previously worked for the consumer goods group Unilever, among others.

The vacant position will be advertised. Torriani was in front of the camera for "Einstein" for almost four years. He also hosted the morning show on DRS3.

(Image: Sf.tv)

So far apparently without success. This is what the Sonntagszeitung is said to have learned from a "reliable source". The asking price of between 15 and 20 million Swiss francs was far too high, an insider familiar with the dossier is quoted in the Sunday paper. Ringier spokesman Edi Estermann, however, vigorously denies any plans to sell.

 
The fact is, however, that Ringier Switzerland CEO Marc Walder has set up a task force to review the future of Cash.ch, the Sunday newspaper continues. It is obvious that banks will also be approached in this context.

Herren, who is 43 years old and lives in Münchenstein, has been working for the airline "Hello" as Head of Finance for the last few years. Thanks to his many years of experience in the financial sector, he will bring in-depth knowledge to the company, according to a statement.