The new company MCDT AG - Marketing and Consulting for Digital Broadcasting Technologies, is a wholly owned subsidiary of SRG subsidiary Telvetia, SRG announced Wednesday, according to SDA. Its tasks include finding solutions for the introduction of digital radio with manufacturers, importers and retailers, as well as with private radio stations, and financing and implementing them.

According to SRG, the digital radio market has great potential. Within four years, sales of receivers in Switzerland have risen from 15,000 to just under 650,000. And because the cost of a DAB program is only about 15 percent of the cost of an FM program, promoting DAB is also financially interesting for SRG.

The subsidiary is also the interface between SRG and neighboring countries. According to SRG, this is all the more important since a group of private broadcasters, Deutschlandradio and the network operator Media Broadcast were able to reach an agreement in Germany in December 2010 on the construction of a nationwide digital radio network (DAB+).
 

From January 19 to 29, 2011, the TV commercials submitted for judging can be viewed at Adcprediction.ch can be viewed and evaluated. Regardless of time and place, anyone can create their own shortlist and vote on the "dice suspects". This is before the ADC jurors decide which TV spots will make it onto the shortlist and which will be awarded one of the coveted gold, silver or bronze dice at the awards ceremony on January 30, 2011 in Zurich's Schiffbau. A total of 45 individual spots and 27 spot series were submitted for judging.

Daniel Gyro Gearloose has the little helper, the Swiss online community has Switchie, the agency writes in a press release. Switchie is a cartoon character who answers all questions relating to internet presence and is intended to convey the values of the new internet service provider Switchplus: Transparency, simplicity, quality and service.

According to the press release, further public reports from Matter & Gretener will appear in the coming months. The articles, each dedicated to a specific topic, will appear in the PC trade press and on Switchie.ch

Responsible at Switchplus: Wolfram Schmidt (Managing Director). Responsible at Matter & Gretener: Daniel Matter (CD), Dominik Imseng (text), Julia Batzlen (graphics), Marcus Gretener, Simone Frei (consulting).

 

The new reader guidance and content dramaturgy create a quick overview and intuitively lead the reader into detail, comments the branding agency on its work. Downloadable files turn the online annual report into a working tool. The concept can also be further developed on this basis in a modular and cost-effective way over the coming years. In addition, a printed executive summary provides the most important information in brief. The complete annual report is online as PDF and thus fulfills all legal requirements. In addition to EGL, Schneiter Meier Külling also supports clients such as Implenia, SV Group, Axpo and Sanitas in the area of annual reporting.

 

The Telecommunications Committee of the Council of States (KVF) shares the view of the Federal Council and the National Council that the current fee system is no longer fit for purpose. It unanimously requested the Council of States to instruct the Federal Council to draw up a device-independent fee system. However, the committee is in favor of exceptions: It would like to exempt small businesses, manufacturing, service and agricultural companies from the obligation to pay fees. In this way, "unfair double charges" could be avoided, writes the Commission in its communication on Tuesday. The KVF amended the text of a motion from the National Council accordingly.

Federal Council in favor of device-independent radio and TV feesr

Trade association opposes device-independent fees

 

In December 2010, there was even an increase of a whopping 18 percent to CHF 422.5 million, as Media Focus wrote in a media release on Tuesday. Only in January 2010 did advertising pressure decrease by 0.6 percent compared to the same month of the previous year. Otherwise, advertising volume increased in all months.

Companies spent the most money on food advertising (487.4 million Swiss francs). The product group "chocolate and confectionery" was advertised most intensively. This was followed by vehicles (482.8 million Swiss francs) and cosmetics and body care (381.4 million Swiss francs). The cosmetics and toiletries sector tripled its advertising spend over the past ten years.

Television again benefited most from increased advertising spending in 2010. The TV media group increased by 12.8 percent to CHF 1.3 billion. The Billboard media group exceeded the previous year's volume by 4.2 percent, reporting a figure of CHF 446 million for 2010. The advertising volume in print media increased by 7.3 percent (+ 150 million Swiss francs); only the trade press suffered a decline of 2.4 percent (- 2.1 million Swiss francs).

Special analysis of the advertising market in 2010

At the beginning of the year, Media Focus also provides some key data on the Swiss advertising market in 2010: The average duration of TV commercials was 21.8 seconds, that of radio commercials 19.7 seconds. Around 21,047 companies were active in advertising last year. 20.7 percent of gross advertising came from the top 10 advertisers.
 

(Tab.: Media Focus)

In 2010, a total of 1,210,811 TV commercials were broadcast. 21.5 percent of these were from the Cosmetics + Toiletries sector, 19.7 percent from the Food sector.
 
The day of the week with the highest average advertising volume in the Print media was Wednesday, in the TV it was Sunday and in the Radio Friday.

The Goldbach Group, which is active in the advertising marketing of private electronic, interactive and mobile media, achieved sales growth of 7 percent in the 2010 financial year with its international companies in Germany, Austria, the Adriatic region and Eastern Europe. Net sales amounted to CHF 328 million. Adjusted for negative currency effects, the increase in sales amounts to eight percent, as the company announced on Tuesday.
 
The share of total sales generated with offline business was 64 percent (previous year 63 percent); 36 percent of total sales came from online business (previous year 37 percent). International business accounted for 21 percent of total sales (previous year: 20 percent).
 
The offline sector for marketing advertising time on private radio and television, with a focus on Switzerland, grew by 8 percent. In the online sector, sales growth amounted to 5 percent. The Romanian print business, which has not been part of the core business since the 2008 financial year, generated sales of CHF 7 million in 2010 (previous year: CHF 12 million). Including the print business, total Group sales amounted to 335 million Swiss francs (previous year 318 million). The Goldbach Group will publish the Ebit and definitive sales figures on March 3, 2011.

Goldbach Media with 54 percent less net profit

 
 
 
 

The new head of programming Jan miller will continue to host the morning show, the station announced Tuesday. The 26-year-old has worked at the youth station for five years.

Corinne Wacker, newly head of moderation, has been working at Radio 105 for a year. Before that, she was mainly heard on the morning show at Radio Argovia. From 2001 to 2008, Wacker was a presenter and deputy head of music at Radio Top in Winterthur.
 

New to the management team since January 1, 2011 is also Pascal Aminzadeh. The 25-year-old Zurich native is taking over as editorial director. He has been with the station since the start of FM broadcasting in September 2009 and previously worked as an editor.

 

 
 
 

 
 
 

A year ago, print media advertising sales had slumped by a good fifth. Publishers felt the upswing particularly in brochure inserts and commercial/other ads. In these two categories, revenues increased by 6.6 and 5.7 percent, respectively. The level of job ads remained unchanged, while revenues from real estate ads fell by 8 percent compared with 2009.

The most important print media category, the daily press, sold 4.4 percent more ads than a year ago (total CHF 919 million). Advertising business was even better in the general-interest press (+7.3 percent) and the special-interest press (+8.9 percent).

Calculated in francs, the Sunday press sold 2.8 percent more ads, while the financial and business press saw an increase of 1.8 percent. By contrast, the trade press (-0.1 percent) and the regional weekly press (-3.8 percent) were unable to benefit from the upswing.

The 2010 year-end results were encouraging: In December, advertising revenues rose by 7.2 percent year-on-year to 137.3 million Swiss francs. With the exception of the trade press, all media categories recorded better business than in the previous year.

To the advertisement statistics 

 

The nationwide campaign will be launched across Switzerland from February 2011 in daily and Sunday newspapers, magazines, the trade press and online with a microsite. Eleven anniversary models with exclusive Barry Edition special equipment are available. Every vehicle sold supports the Fondation Barry - and thus also the Swiss St. Bernards.

Responsible at Suzuki Automobile Switzerland: Hanspeter Bachmann (General Manager), Jürg Naef (Head of Marketing & PR). Responsible at Metzgerlehner Worldwide Partners, Erlenbach/ZH: Felix Dammann (creative direction), Marco Lehner and Patrick Meyer (strategy/text), Claudia Hübner, Nadine Neufeld (consulting), Corinne Räber (desktop), Mario Müller (production), Bálint Dobozi (Metzgerlehner digital). Media: MM&B Media, Olivia Gass-Sieber.

 

In Switzerland, Ringier is developing three mainstays: first, the core print business; second, entertainment with Radio Energy, ticket sales and concert events; and third, the Internet. Here, the focus is on transaction-oriented business, says CEO Unger. The company is realigning itself in all areas.

The clearest correction had occurred at Blick. The paper had underperformed in recent years due to many home-made problems. Blick has already been positioned more strongly in the tabloids, but it will be further charged with content. "Blick is not quite where I want it to be yet."

Unger was happy about Radio Energy's rescue. He said the station is a building block in the entertainment strategy and plays an important role in covering the value chain in the media business. "That's quite important when we look at the compound effect from print to radio, to events and to ticket sales. We want to market stars."

Independence despite marketing

However, Unger does not see the independence of Ringier's media endangered by the group's marketing interests and adds the following example: If Blick would no longer present a doped athlete as such because he was marketed by Ringier, then the other media would jump on it. This would punish the Ringier journalists and weaken the title. "Our editorial teams are strong enough to recognize that they would have to address this out of their own self-interest."

Unger still sees print as the basic business in Switzerland. "Without it, a big building block in the whole chain would be missing." For further expansion, however, Media Swiss, with which the company handles the traditional classified advertising markets, is of paramount importance, he said. Media Swiss, he says, is one of the most profitable companies, especially the Autoscout division.

Online business highly profitable in some cases

The share of Ringier's digital business in Switzerland is currently over 20 percent. And in two years, Unger would like to achieve a share of over 30 percent. The Group is pursuing two different strategies when it comes to online: For publishing-related online activities, it's all about size, about traffic. However, services such as tickets or real estate bring profits, Unger continues. Besides Autoscout, Geschenkidee.ch, for example, is also highly profitable.

The CEO also commented on SRG's digital offensive: "I would let SRG run its course." There should be no premature intervention. The consumer must decide. If they are dissatisfied with the new offering, this must lead to a change in the fees. 

Interview from the Werbewoche print edition with Christian Unger: "Traffic must have more quality".

Ringier appoints Christian Unger as new Group CEO

(Photo: Keystone)

Both reach and use of the medium are slightly lower in the other language regions: 86.5% of people in Suisse romande listened to the radio for around 118 minutes a day. In Svizzera italiana, radio reached 88.0% of the population aged 15 and over and was used for 122.7 minutes per day.

SRG channels achieved a market share of 65.9% in German-speaking Switzerland. The private providers achieved a share of 29.3%. The DRS stations together achieved a market share of 61.3%. On average, around 1.8 million people in German-speaking Switzerland listened to DRS 1 every day, giving the station the largest market share of 33.9%. DRS 3 had an average of 1.4 million listeners (market share: 17.9 percent). The most popular private radio station continues to be Radio 24, with around 292,800 people in German-speaking Switzerland listening to the station every day (market share: 3.1%). Among private cable radio stations, Eviva is in first place with around 98,700 listeners and a market share of 1%. 

Here to see the number of listeners.