Two scantily clad ladies are bouncing around on rubber balls and, oh dear, they have an accident. Fortunately, they are well insured, so the problem is quickly solved. It's just a shame if you're bad (=not insured) and a scantily clad policewoman has to take you away in handcuffs ... In places, the commercial looks like a parody of those soft erotic TV shows where half-naked girls try to move lasciviously to cheap sounds. But who knows, maybe one or two Romanian men will still be enchanted by all the naked skin and be motivated to take out insurance. However, the company has probably lost women as potential customers forever.

In addition, the joint venture must expand its regional news offering, develop more offerings for children and produce additional programs in Spanish, it said Tuesday (local time), according to SDA.

In addition, the new group was required to provide low-cost Internet access to people with low incomes and to provide high-speed network connections for schools, libraries and poorly served areas. The competition watchdog at the U.S. Department of Justice added that it must continue to be possible for Comcast's competitors to broadcast NBC Universal's programs.

Comcast and electronics giant General Electrics, which owns 80 percent of NBC Universal, announced the planned merger in December 2009. At the time, there was talk of a purchase price of 30 billion dollars. The new company could become the largest media group in the USA. In 2009, Comcast had revenues of about $32 billion, while NBC Universal had revenues of about $15.4 billion. Walt Disney's sales in 2010 were around 41 billion dollars, Time Warner took in around 26.5 billion dollars.
 

In Dominik Hug, an experienced manager will take over the task of further developing the traditional company Neidhart + Schön into an innovative media service provider, the company wrote in a press release on Wednesday. This will give Olivier Neidhart the freedom to devote more time to the strategic development of the Group as CEO of the Neidhart + Schön Group and as Chairman of the Board of Directors.

According to the press release, Dominik Hug has over 25 years of experience in sales and over 20 years in management positions. His knowledge of the industry is based on his work as sales manager at one of Switzerland's leading forms printers and as marketing and sales manager and member of the management team at the printing center of a large Swiss media company.
 

"Toylet" - this is the name of the latest creation from Sega, which is currently in a test phase. Here's how it works: the urinals are fitted with pressure sensors that react to the user's urine stream. On a small screen at eye level, the player can see what effect their urine stream has on the game. Sega has given its all in terms of imagination and creativity in the realization of games with a "urinary" fun factor: In "Graffiti Eraser", for example, users have to flush away virtual graffiti, in "Manneken Pis" the volume of the small store is measured, and in "Splashing Battle" the urinal user can compare his urine volume with that of his predecessor. However, the game "The North Wind and The Sund and Me" clearly reaches the pinnacle of originality - here the duration of the urine stream determines how high the skirt of a girl shown on the display flies up. Well then, we wish the Japanese lots of fun - and hope that the toylet trend doesn't spill over into Europe at some point. The chances are good - the experiment is merely intended to attract the attention of advertising customers, and according to a company spokesperson, there are no plans to commercialize it.
 

Schuppli has worked for Finanz und Wirtschaft since 1976 and has headed the editorial team since 2006. Publisher Pietro Supino has appointed Mark Dittli as his successor, according to a press release issued on Wednesday. The former head of the foreign editorial team joined Finanz und Wirtschaft as domestic editor in 2000. The 36-year-old then spent five years as a foreign correspondent responsible for economic and financial reporting from the United States of America. Mark Dittli studied business administration at the Zurich University of Applied Sciences in Winterthur and journalism at New York University in New York.

While Peter Schuppli will continue as editor-in-chief until the end of 2011, Mark Dittli, as designated editor-in-chief, will work with Martin Coninx, Managing Director of Finanz und Wirtschaft, and a project team over the next few months to implement a concept for the further development of Finanz und Wirtschaft. This will take into account the ongoing internationalization of the financial markets and the increasing importance of the online platform.

The last episode for the time being with Ursula Schaeppi in the leading role is another highlight of the Gerber Fondue campaign, according to a press release.

In Gerber's current campaign - the Swiss fondue brand is celebrating its 100th anniversary this year - very different people with different views come together to celebrate a fondue together later on.

Matthias Aebischer has worked at Swiss Television for 18 years in various capacities, according to a statement Wednesday. Among other things, he hosted the programs "Tagesschau", "Kassensturz" and "Club". Now he is ending his employment with SRF and going into politics.

Employees at Swiss radio and television who are active in journalism in their function may belong to a political party, but may not become active in this function.
 

The jury selected 36 industry, 19 sector and eight megaphone winners from over 400 campaigns and advertising measures that made it onto the shortlist of the Yearbook of Advertising in the first round of judging. The following campaigns by Kälinkom & Partner, Neue LGK and Agentur am Flughafen are among the winners:

Airport agency for Alois Scherrer
Industry winner in transportation, delivery services and logistics and winner in the B2B services sector: "When the newsletter becomes a shopping bag."

Airport agency for Roundtech
Industry winner for production goods: "It can knead any budget."

Kälinkom & Partner for Siemens domestic appliances (Switzerland)
Industry winner in household goods and appliances: Soccer" TV commercial.

New LGK for Gallo Suisse
Industry winner in food and beverages: "Swiss eggs" (> To the spot)

> All winners at a glance (PDF)

The award ceremony, the Megaphone Event 2011, will take place on February 3, 2011. All award-winning works will be portrayed in detail in the Yearbook of Advertising 2011, Volume 48, and the shortlisted entries will be presented with their submissions. The result is a comprehensive overview of industry-specific advertising in German-speaking countries. The standard work of the advertising industry will be published in March 2011.

The Yearbook of Advertising has been published by Econ Verlag since 1964. It documents advertising activities in Germany, Austria and Switzerland. In the media and communications industry, the book has established itself as a standard work and industry-specific reference work. The winners of the competition are awarded the Silver Megaphones.

After four and a half exciting and instructive years at 20 Minuten and a total of over six years at Tamedia, she is moving away from Werdstrasse and out into the world, says Tobler. Saying goodbye is always difficult and she is leaving 20 Minuten with a smile and a tear in her eye. Tobler is still working for the free newspaper until January 24.
 

In its January 13 issue, *Die Werbewoche* published a Overview of Media Companies' Social Media Activities. This ranking can be found at Wemad.org/social-media-survey It is available online and updated daily. The list primarily focuses on social media activities whose development is of interest to the communications and advertising industries. Although the list was initially compiled with a focus on media companies, businesses and organizations from other sectors can register online for free and thus help ensure that the list provides as comprehensive a picture as possible.
 
WEmad.org aims to use simple and pragmatic approaches to document new developments in online media that are difficult to capture using conventional methods. If WEmad.org succeeds in establishing itself as a broadly supported industry project, it will be expanded to include various other aspects.

In the fall of 2010, the tabloid newspaper had reported on the criminal trial in a big way for several days, according to SDA. The defendant was accused of beating her husband to death with an iron in the spring of 2003 following an escalating marital dispute.

A reader and later also the woman, who was sentenced by the court to 22 months in prison on a conditional basis for manslaughter, and her four children then complained to the Press Council. The two complaints mainly criticized the publication of police photos from the night of the crime. The publication of the "bloodthirsty photos" violated the human dignity of the person depicted and her relatives. The person depicted had also become identifiable to third parties on the basis of the pictures and other information contained in the report. In addition, the Blick reporter had taken a picture of the complainant and her lawyer in the courtroom in violation of an order by the president of the court and had published the picture.

Blick had replied that the sister of the deceased had been legally authorized to release the pictures for publication. Moreover, when it comes to a homicide with an iron, one cannot expect harmless pictures. In its statement published on Wednesday, the Swiss Press Council denied a public interest in the publication of the police images leaked to Blick by a party to the trial. Rather, the publication of these "shock images" serves primarily to satisfy voyeuristic needs.
 

The Swiss Hotel Film Award was organized by Hotelleriesuisse for the first time in 2009 with the aim of actively promoting the image of the Swiss hotel industry and highlighting new ways of marketing hotels. The competition invites professional, up-and-coming and amateur filmmakers to creatively explore the topic of hotels and opens hotel doors to attractive filming locations.

The competition has a two-stage structure: In the first phase, participants submit their film concepts, which will be judged by a jury of experts. The deadline for submitting concepts is March 31, 2011, and the jury will announce the nomination of twenty projects on May 12. The nominations also mark the start of the second phase - filming at the hotel. The film crew has a maximum of two days to realize the scripts. The duration of the films is limited to a maximum of five minutes. The participating filmmakers indicate their hotel preference when submitting the concept. All Hotelleriesuisse member hotels have the opportunity to apply to Hotelleriesuisse by March 31 as a location for the maximum two-day film shoot.

The submitted films are not only reviewed by the expert jury, but are also presented on the website Swisshotelfilmaward.ch also the judgment of the internet community. The expert jury is made up of connoisseurs of the film scene and representatives of the hotel industry from all parts of Switzerland. The jury awards for the three best entries and the audience award will be presented on August 25 at the Arena Filmcity in Sihlcity Zurich. The total prize money amounts to CHF 20,000.

Input of the film concepts: Swisshotelfilmaward.ch
Application for hotels as filming locations: [email protected], Tel. 031 370 42 87