The first motif focuses on Pro-Montagna mountain cheese. It is emphasized that with all Pro Montagna products, the raw materials not only come from the mountain regions, but are also processed there, thus securing the jobs of mountain farmers and the livelihoods of their families. In addition, with every Pro Montagna cheese sold, an amount goes to the Coop Sponsorship for Mountain Regions, which supports sustainable projects in Swiss mountain regions. 
 
 

Responsible at Coop:Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sandra Küblbeck (Project Management). Responsible at KSB: Uwe Schlupp (CD), Anita Kummer (AD), Joël Gessler (graphics), Beat Egger, Stefan Ganz (text), Dany Kielholz (consulting management), Andrea Braschler, Vanessa Fründer (consulting), Bettina Beyeler (DTP), Mathias Zuppiger (photo and image editing). Litho: Detail AG. Media: Coop Media, Karin Heliopoulos as well as The whole Media AG.
 

The 46-year-old certified advertising manager has worked at Draft/Lowe Group since 1998. Before that, he was marketing director at Warner Bros. (Switzerland), advertising director at Intervinum and consultant at Impuls/Saatchi& Saatchi. He is looking forward to "putting his money where his mouth is" at Heads, Bögli is quoted as saying in an agency release.
 
 

The Zollikon-based company explains the expansion of its management team, which in addition to Christoph Richterich consists of Pedro Mor, Jörg Röthlisberger and Markus Baumgartner, by saying that it has gained numerous new mandates in recent years and grew both in terms of sales and personnel in 2010.
 

As Head of Journalism, Rechsteiner manages and promotes the further development and adherence to the journalistic standards of the micro-newspapers. In particular, he is responsible for the transfer of know-how between the original micro-newspaper Virgin Newspaper and licensees such as the ONZ Obwalden and Nidwalden newspaper. The 33-year-old is in close contact with the editors-in-chief of the Jungfrau Zeitung, Beat Kohler and Samuel Günter, and the editor-in-chief of the ONZ, Francesco Welti.
 
Beat Rechsteiner began his journalistic career at the age of 18 as a freelancer for the Schaffhauser Nachrichten. After studying journalism and media studies at the University of Zurich, he worked as a sports editor. After two years as foreign editor of Schaffhauser Nachrichten, Rechsteiner became editor and member of the editorial board in 2006. Since November 2008, he has been editor-in-chief of the Mittelland Zeitung and since April 2010 deputy national editor.
  
 
ONZ Obwalden and Nidwalden newspaper off to a good start
Urs Gossweiler 

In the two-stage launch campaign, the Volvo V60 is presented to the public by first showing only a cage with glowing panther eyes. Without any indication of what it is. In a second step, the Volvo V60 breaks out of the cage. With 304 hp, the sports estate has so much bite that it belongs in a cage like a predator, say the advertisers.

The campaign includes a TV commercial, posters, advertisements, special online banners, showroom presentations, giveaways and screensavers for the iPhone and iPad. In addition, Volvo V60 models are driving around in cages as part of a roadshow in Swiss cities. Anyone who spots one can take a photo of themselves with the sports estate and upload the picture to Facebook to take part in the Volvo V60 competition. The campaign is running now.
 
 
Responsible at Volvo (Switzerland):Anouk Poelmann (President), Maja Kaufmann (Communication Manager), Dario Grünenfelder (Marketing Trainee). Responsible at Spillmann/Felser/Leo Burnett: Rolf Zimmermann (overall responsibility), Dan Strasser, Patrick Suter (CD), Roland Buob (AD), Reto Vogler (text), Heike Rindfleisch, Nicole Huggenberger (consulting), Giacomo Wyss (image composition), Christian Sarna (3D), Regula Lüem, Honoré Berrell (Berrel Metallbau), Irene Nanculaf (Compresso), Philipp Urlich (Update AG).

Swiss Media Cast broadcasts 18 channels at full capacity. 14 are currently occupied. The four program slots still available are to be filled within the first quarter of 2011. The company announced on Saturday that it has received seven specific requests since the end of December. Parallel to the launch of further stations, the network expansion is also being continuously driven forward. Swiss Media Cast's DAB+ can currently be received in most of the Central Plateau. With the launch of stage 3, which is planned for the second quarter of 2011, most of eastern Switzerland, the Zurich-Chur axis and the Surselva (Chur-Disentis) will be covered. Completion of the network expansion is planned for the end of 2011.
 
  

DAB+ launches in German-speaking Switzerland with twelve channels
 

The series shows that Asia is a continent with fascinating cultures and great natural beauty. But the traveler also encounters some inconveniences, such as malaria mosquitoes or the stinky fruit durian. The laconic message follows: "Why not enjoy Asia at home - with furniture and accessories from Lotos."
 
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When asked whether the cancellation of sporting events such as Formula 1 or the Champions League was conceivable as a cost-saving measure, Matter said in the interview that such events are indeed expensive. The question arises as to whether a single broadcaster can still afford all available sports rights. "I don't rule out that it will be an issue to closely examine whether we can still pay the rising prices for the major sporting events," explained the SRF Director. However, Swiss television had already acquired the TV rights for the 2014 World Cup in Brazil in 2007. According to Matter, programs such as "Jackass" or "Jungle Camp" are reserved for private broadcasters. "I think it's fine that there is a division of labor between the public service and private broadcasters."
 

Internal video shows Roger de Weck and Matter in front of the workforce

Sonntag also knows more about the future plans of SRG's management team from an internal video recorded at an employee event last Monday and obtained by the newspaper. According to Rudolf Matter, SRF will have a "much stronger multimedia presence" in future.

Roger de Weck also raised the issue of a media fee. When asked whether fees would be charged for internet services, de Weck explained that the public "would certainly not be prepared to pay a fee for internet services". However, the discussion that had begun in parliament about a media fee instead of a radio and television fee was "going in the right direction".

(Image source: SRF)

Radio 105 is sparing no effort in broadcasting this major event, according to a statement on Friday: the company is sending its own team to L.A., which will tune into the 105 program every day for a week before the big event.

Around the event, 105 broadcasts background reports, interviews and of course the music of the nominated stars. In addition, 105 listeners can win an exclusive VIP package that allows them to attend the award show and the official after-show party in Los Angeles.
 

The 33-year-old graphic designer trained at the SfG Bern and worked for several years at Gottschalk+Ash Int'l and Interbrand.