Journalists conducting research on location, conducting interviews, attending media conferences or appearing on screen are therefore generally not allowed to show personal convictions with items of clothing. However, this is not just about religion. Political symbols or signs of affiliation to associations are also affected by the ban. RTS Head of Communications Manon Romerio confirmed reports from the French-speaking Swiss newspapers 24 Heures and Tribune de Genève on Friday.

 
However, symbols such as the red ribbon, which is considered a sign of solidarity with AIDS patients, may be worn. It stands for a health issue of public interest, the spokesperson explained. RTS had initially wanted to wait for national guidelines from SRG. In an interview with the NZZ am Sonntag, its new Director General Roger de Weck described such a regulation as unnecessary as long as one case has to be clarified every leap year with 6,100 employees. As long as it is a matter of rare individual cases, it is up to the line managers to use common sense.
 
The Muslim applicant did not get the job at French-speaking Swiss radio because, according to de Weck, other candidates were better qualified.
 

The newsletter "Antenne" for members and subscribers informs about current developments in the furniture industry. The new website presents the association's services as an industry organization and in vocational training. Members can find in-depth information in a protected area and a download area with new market studies. The introductory page is decorated with a changing furniture of the month.
 
Responsible at Möbelschweiz, Lotzwil: Kurt Frischknecht, Franziska Marending. Responsible at Basel West Corporate Communications: Markus Siegenthaler (consulting, editing), Thomas Aerni (creation).

There is no new information on the whereabouts of the journalist, who has been in Cairo since Sunday, the newspaper wrote on its website on Thursday evening. He was briefly able to inform his family of his arrest on Wednesday, but since then he has been unreachable. La Liberté has informed the Swiss embassy in Cairo, the Federal Department of Foreign Affairs and organizations for the protection of journalists. The correspondent was originally due to be released on Friday afternoon.

The deputy editor-in-chief of La Liberté, Sébastien Julan, told the news agency SDA that he was confident that the matter would have a happy ending. He did not want to give any further details. In view of the continuing confusing situation in Cairo, Julan added that he was cautious. It was unclear whether the journalist had been arrested by the army to protect him or to prevent him from doing his work.

A journalist from the French-speaking Swiss magazine L'Hebdo and a journalist and photographer from the magazine L'Illustré were interrogated in Cairo on Thursday. The three journalists had reached the airport in Cairo and were expected to arrive in Switzerland in the late afternoon, said the editor-in-chief of L'Hebdo, Alain Jeannet.

Impressum, the largest Swiss journalists' organization, condemned the latest attacks on media professionals in Egypt on Friday. The organization is in contact with Swiss correspondents in Cairo. It is important that journalists can find refuge in the embassy if they wish and remain in constant contact with it.
 

The highlight was the presentation of the Megaphone, the highest award of the Advertising Yearbook. Among the laudators were Karina Tietje (Managing Director of KTI Multimedia and Chairwoman of the Digital Media Jury), Arno Lindemann (Managing Director of Lukas Lindemann Rosinski and Newcomer Agency 2009), Dr. Jochen Kalka (Editor-in-Chief of w&v Werben & Verkaufen) and the three editors of the Advertising Yearbook Willi Schalk, Helmut Thoma and Peter Strahlendorf.
 
The Megaphone winners are: Leo Burnett Frankfurt with "Fiat Punto Evo Challenge" in the Digital Media category. DDB Tribal Hamburg and Saatchi & Saatchi received a trophy for the integrated campaign "Grenzen gab's Gestern" (Borders were yesterday) (client: Deutsche Telekom). The high-flyer elbkind scored twice. Their interactive viral "Chef für einen Tag" for the Otto Group in the field of recruiting and employee communication is the B2B communication of the year. In addition, elbkind is the Newcomer Agency of the Year 2010. Heimat, Berlin achieves a quadruple success. The agency received a megaphone for the cinema spot of the year "Das grenzenlose Haus" (client: Hornbach), a megaphone for the ambient media campaign for CNN "Go Beyond Borders" and one for the campaign of the year "Wie viel Wahnsinn steckt in Dir?" (How much madness is in you?) (client: Hornbach). (client: Hornbach). This is the second time in a row that Heimat, Berlin has won Agency of the Year.

These are the findings of a study commissioned by the Federal Office of Communications (OFCOM) and published on Friday - one of six on the future of the media in Switzerland. The studies were mainly carried out by the University of Zurich, the Zurich University of Applied Sciences and Ecoplan.

The media industry's interest groups have until 11 March to comment on the six studies commissioned on the basis of a postulate by National Councillor Hans-Jürg Fehr (SP/SH). The postulate calls for a Federal Council report on the future prospects of the print media. Against the backdrop of the trend towards increased media convergence, OFCOM has expanded on the question formulated by National Councillor Fehr and commissioned media studies on the situation of the press and electronic media. The Department of the Environment, Transport, Energy and Communications (DETEC) will draw up a report based on the results of this research. The Federal Council is expected to discuss this report before the summer vacations in 2011.
 
Radio and television can hold their own
The forecast of audience demand up to 2015 reveals a differentiated picture for the print, radio, television and online genres, according to one of the studies, some of which run to several hundred pages. The decline in the number of titles in newsstand newspapers will continue, and the average daily circulation will also continue to fall. In contrast, radio usage is expected to remain relatively constant over the forecast period. The differences between the parts of the country with higher radio usage in German-speaking Switzerland and higher television usage in Latin Switzerland will remain.
 
In the print media, even more concentration processes and expansions of the coated newspaper and broadsheet systems are to be expected with scarce resources. The subscription press in particular is suffering from the collapse in circulation figures, reach and advertising revenue.
 
Hesitant increase in advertising
Nevertheless, a somewhat more positive trend in advertising revenue can be expected by 2015 after the crisis years of 2008 and 2009. According to the authors, this applies in particular to broadcasting, which has weathered the crisis better than the press. Overall, a gradual recovery and a hesitant increase can be forecast. However, the positive development is largely due to the expected economic recovery rather than structural influences.

Despite the economic recovery, advertising income for the press is expected to continue to fall. However, the latest advertising statistics are optimistic, and the past has shown that advertising revenues from print and broadcasting tend to move in the same direction. It is therefore conceivable that the mathematical forecast for the print sector paints too pessimistic a picture of advertising revenue development.

With the robe of a king, the agency alludes to the fact that this limousine has won the royal class.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communication). Responsible at Lowe: Daniel Comte (ECD), Tizian Walti, Max Kortmann (text, concept), Christoff Strukamp (AD), Jean-Marc Grubenmann (graphics); Rolf Jeger, Christina Koch (consulting).

Click here for the Impact Check and to the Results Report__Impact_Check.ppt.

Corporate films, like customer magazines and other forms of storytelling, are part of the core competence of corporate publishing specialists. The recently published "Jahrbuch der Unternehmenskommunikation" (Yearbook of Corporate Communications), published by Econ Verlag Berlin and Handelsblatt, contains a specialist article entitled: "Corporate Film & Corporate Trailer; journalistically and dramaturgically memorable - and correctly distributed". The author is Viviane Egli from Primafila AG. The article is based on the conviction and many years of experience that storytelling as a moving image in the authentic sense, i.e. the corporate film in its various forms, is particularly right and worthwhile in the specialist area of corporate publishing. The voluminous and colorfully illustrated Yearbook of Corporate Communication Volume 04 with all topics of corporate communication is available from www.econ-awards.de (CHF 216.-, ISBN: 978-3-430-20104-5).

Read more about corporate publishing in this issue of Werbewoche:

Innovative Inflight Publishing: New Concept at Helvetic Airways

Japanese magazine: Primafila in Japan.

Corporate Films

Denon presents corporate media

Medianovis realizes Corporate Book

At home in the world

Future instead of cat music

KSB new for Mobilezone
Mobilezone has been one of KSB Werbeagentur's clients since the end of 2010. The decision was made within the framework of a pitch.

Contexta for BAT
Contexta has acquired British American Tobacco, based in Lausanne, as a new customer as part of a competitive presentation. Contexta is now responsible for the Gauloises and Davidoff Cigarettes brands in the Swiss market.

Euro RSCG Zurich for Swiss Post International
The agency Euro RSCG won over Swiss Post International in a pitch and will be responsible for the company's international industry communications in future.

Numéro 10 with energy
Numéro 10 is the new agency of Groupe E, the energy producer and supplier for the cantons of Fribourg, Neuchâtel and Vaud.

Annabelle goes to By Heart
The women's magazine Annabelle has chosen the Zurich agency By Heart after a pitch.

For both products, which are sold in pharmacies and drugstores, BSSM develops the entire communication concept with all associated measures from POS to audience.

The website of the Belgian daily newspaper Le Soir reported that its reporter, Serge Dumont, was beaten on Wednesday while covering a pro-Mubarak demonstration and was taken to a military post by unknown individuals. He reportedly managed to contact his newsroom from there. He was accused of being a spy, the newspaper reported on its website.

CNN reporter Anderson Cooper, along with his producer and cameraman, were also victims of a violent attack. Not only were they beaten, but the attackers also tried to destroy the camera. ZDF correspondent Dietmar Ossenberg also had to cut short a live broadcast late Wednesday evening during the «heute» program from the balcony of a Cairo hotel after he and his cameraman were hit by a laser beam.

Two journalists from the Canadian CBC network reported that they had been surrounded by a mob and beaten until the Egyptian armed forces brought them to safety. «Without them, we would probably have been beaten to death,» said reporter Jean-Francois Lepine.

Government spokesman Magdy Rady called the claim that the state was involved in the clashes on the streets and in attacks on reporters a fabrication. The Egyptian government welcomes objective reporting. However, not all media outlets are unbiased, and some are taking sides against Egypt, Rady told the AP news agency.