Frank Lang has been performing management tasks in the platform and campaign areas at Goldbach Interactive for two years. He brings with him a high affinity for mobile as well as sales-oriented consulting and management skills. Lang will further develop and strengthen Goldbach Mobile's core business, mobile marketing. In addition, he will drive forward the alliance with Goldbach Interactive, the Küsnacht-based company announced on Monday. Frank Lang, who will also be part of the Goldbach Interactive management team from April 1, 2011, will be supported by Martin Hochuli (Sales/Product Management), Helmut Lasser (Technology and Production) and Stephan Koller (Administration/Finance).

Mark Forster founded OnEmotion in 2006 and has led it ever since. 2008 vhe sold OnEmotion to the Goldbach Group.which it has been managing under the name Goldbach Mobile since last fall. Mark Forster will leave the company at the end of March 2011.

  

 

The motto of the Egon Awards Gala was "Success". The theme was based on Claudio Zuccolini. The comedian and host of the evening made some funny connections on stage between the advertiser of the year, the campaign of the year and some punchlines from his current "success program". "Powered by Star TV" Andreas Panzeri also visited the seven nominees for the Advertiser of the Year in their agencies and also asked them about their thoughts on the subject of "success". The 11-minute clip shows: Advertisers are also philosophers. With Gilles Aeby, Nadine Borter, Peter Brönnimann, Markus Gut, Alexander Jaggy, Remo Prinz, Philipp Skrabal.

"Are you going to fuck with me now?!!!": Nadin Borter's spontaneous reaction upon learning that she had been named Advertiser of the Year.

More on the Advertiser of the Year:
The subscribers of Werbewoche have voted: Nadine Borter is Advertiser of the Year 2011 

Interview with Nadin Borter

 

As the university reported according to Spiegel Online, psychologist Sascha Topolinski asked a total of 198 test subjects to dial the numbers 54323 or 534243. The test subjects were then asked to indicate how pleasant it was for them to enter the respective combinations. What the people did not know: when texting, the key sequence 54323 produces the word "love", whereas the key sequence 534243 produces the word "corpse". It turned out that the test subjects liked the one that corresponded to "love" more than the other.

In another experiment, the psychologist had his test subjects call companies whose telephone numbers produced words that either matched the industry or did not match at all. The test subjects found the companies attractive if their numbers in SMS mode produced words that matched their associations with the companies.

These findings can certainly be important - and not just for companies. If, despite swapping cell phones, you still don't get a call from the hot date you had the night before, so you wallow in self-pity, lose a few kilos, perhaps even run to the plastic surgeon in despair, only to realize afterwards that life is still just as mean, there is hope in sight: applying for a new cell phone number could help. But then please make sure that the key sequence doesn't say "please marry immediately" or "hysterical kindergarten teacher with a need to control", but something nice. Then success in love is pre-programmed. For sure.
 

Together with his vice presidents and parliamentary group leader Caspar Baader, Brunner wants to decide on an appeal to party members and SVP sympathizers to refuse to pay the radio and TV fee for the time being. According to Sonntagszeitung, Brunner already has a slogan for it in mind: "Swiss vote SVP and want a balanced SRG." Especially after the appointment of former SRG critic Roger Schawinski as head and host of a new political talk show on Swiss television, "we are under pressure from the party base, which is demanding measures against the nuisance SRG in mails and letters," the party president is quoted as saying in the Sunday paper.

However, the party leadership is also exploring alternatives or additions to the boycott call. For example, it is discussing the launch of a fee halving initiative. This could be achieved by converting the "200 francs are enough" petition. This has been running on the Internet since January 16, 2011. More than 110,000 people have already registered as supporters - and the number is growing daily. The online petition demands that the Billag fees for private households be reduced from today's 462.40 francs per year to 200 francs. If one would send all registered ones in a mass Mail signature sheets, the people initiative should stand in record time. According to Brunner, the SVP is also examining whether and how the national SRG monopoly can be broken or how it could be deprived of FM broadcasting frequencies. Many things are possible, Brunner says. The SRG is forcing the SVP to act.
 

Even when he bought Basler Zeitung Medien (BZM) at the end of November 2010, Moritz Suter said at a press conference in Basel that he had paid "almost nothing". Now Suter is getting more specific. "I had to pay a little more than a million. That's what we know," he told the NZZ am Sonntag newspaper.

At the beginning of 2010, Ticino financier Tito Tettamanti and Basel lawyer Martin Wagner had paid around 70 million Swiss francs for the Basel media group and also assumed debts of around 100 million Swiss francs. Compared to this, the sum of "a little more than a million" is vanishingly small. According to the NZZ am Sonntag, he does not want to reveal how he was able to finance the purchase. "Those who gave me the loan want us to quickly turn the company around," he explains, however. The anonymous lenders are therefore in the process of setting a direction, writes the Sunday publication - it is open whether Suter will stick to it. "Restructuring" means job cuts, and the 67-year-old Basel native has a hard time with that.

Suter is not the only one who got into the media group for little money - Martin Wagner is also said to have done so. It had always been said of the Basel business lawyer that he held a quarter of the shares in the Basel media company. In fact, he only held a quarter of the BaZ Holding shares, as he confirmed to the NZZ am Sonntag. The amount in question is said to be 250,000 francs.

(Image: Keystone)

 

 

 

The Nudge agency will develop a wealth of measures for Lorange: from flyers and brochures to mailings, and of course the social media area will also be comprehensively managed. This will be accompanied by an overhaul of the corporate identity, including the development and implementation of a new photo style. The aim of all measures: The high standard of the Lorange Institute of Business Zurich should also be reflected in its communication.

According to a survey by the Federal Statistical Office (FSO), these households see no need for their own Internet connection. The reasons for this are a lack of interest, but also a lack of skills or self-confidence, as the FSO wrote in a press release on Friday. The survey of 3621 households conducted as part of the new census system confirms that Switzerland is still among the European leaders in terms of both the Internet connection rate of private households and the proportion of Internet users in the population, behind the Scandinavian countries and the Netherlands.
 
Whether a household has access to the global Internet depends primarily on the age of its inhabitants. In households where the oldest member is 70 or older, the Internet connection rate is only 33%. If the oldest member is under 50, the rate is 95%.
 
Broadband technologies account for over 90% of connections. ADSL dominates with a share of three quarters of household connections. Cable TV accounts for a quarter. Only 2% of households are already using fiber optics, the technology of the future. Mobile Internet is gaining ground. It is now used by over a quarter of households with Internet access.

The campaign's subject is an African smallholder farmer who, with the help of donations from the population and the support of Swissaid, successfully fights hunger despite barren soil. In February 2011, the image will be used as a poster throughout Switzerland and will accompany the addressed direct mailing and the scatter mailing.
 
Responsible at Swissaid: Werner Küng (Head of Information + Fundraising), Pia Wildberger (Website + Magazine). Responsible at Lesch+Frei Zurich: Thomas Lüber (CD), Matthias Kadlubsky (AD), Irene Stutz (consulting), Barbara Meier and Désirée Guzzo (polygraphy). Responsible for the realization: Jonathan Heyer (photography, pixelpolish, image editing).
 

Thomas Trüb has resigned from the board at his own request at the end of 2010. This was announced by the media company in a press release on Friday. In his 18 years on the Group Executive Board, Trüb was a driving force behind Ringier's internationalization, the press release continues. He played a key role in the development of the Swiss media group's presence in Eastern Europe and Asia.
 
With the exception of his seat on the Group Executive Board and his Swiss directorships at Ringier holdings, he will retain all of his previous positions.
Continue to perform management tasks. Ringier CEO Christian Unger has taken over Trüb's Group management duties.
 
According to Trüb, Ringier sees great potential for electronic services in Africa. The media company is in the process of setting up competence centers in East and West Africa. There are also promising opportunities in Asia. Trüb will now look more closely at developments in these new markets.

Following the first launch of an advertising campaign since the over 100-year-old bank was founded last summer, the poster once again communicates the values of long-term investment in one simple sentence. The "Expect the expected" campaign will be expanded in 2011 in various print titles and will henceforth refresh the banking world with its simple messages on a weekly basis, the agency writes.
 
Responsible at Walker:Hansjürg Christen (Head Business Development & Finance), Marisa De Faveri Schweizer (Head Marketing & Communication), Carole Vogel-Ringli (Head Marketing & Communication), Pius Walker (Creative Director), Martin Arnold/Heinz Helle (Text), Golf Nuntawat/Stefanie Huber (Art Direction), Cornelia Nünlist/Lisa Binkert (Consulting).

Hess was responsible for the Interactive division of Microsoft Switzerland for over eight years, launched the Xbox brand and successfully positioned it in the Swiss market. At the end of his Xbox time, he was also President of the games industry association SIEA (Swiss Interactive Entertainment Association).Daniel Hess will take over as Head of Radio/Out-of-Home, and will thus be responsible for the associated media of Internet TV, Out-of-Home and Radio. He will take up his position at Goldbach Media on March 1, 2011 at the company's headquarters in Küsnacht.