Thomas Lüthi, Deputy Director and Head of Marketing at Bern Tourism, told the media on Tuesday that the aim was to better position Bern as a product. He described the new logo - consisting of the name "Bern" in capital letters and a Swiss flag - as more self-confident and dominant. As is already known, Bern Tourism no longer only markets the federal city, but also the Emmental, Gantrisch, Laupen and Oberaargau regions. The previous addition "Capital Impressions" has therefore been replaced by the name of the region being promoted. The old logo also featured a stylized loop of the River Aare.

As Lüthi went on to explain, the official launch of the new image also marks the start of the Bern umbrella brand. In future, the Bern Region Economic Development Corporation, whose old logo symbolized a bear's paw, will also appear under this brand. It is important for companies and investors to perceive the Bern region not as the sum of individual municipalities, but as a region, explained Niklaus Gfellern, President of the Business Commission of the RKBM. He was therefore pleased that the majority of the region's municipalities had decided to take part in the joint presentation.

Gregory Maya and producer Michael Kindermann have known each other since 1994, when they both attended film school in New York and realized their projects together, both starting their careers as producers for renowned film productions, Maya in New York and Kindermann in Hamburg. Gregory Maya soon switched to the directing side and was quickly successful. Kindermann started out as a producer and represented Maya in Hamburg on the German market.
 
Among others, she has created spots for Bitburger, Miracoli and the ARD lottery. A selection of Maya's work and other Snap directors are here to see.

The founding of Forster Ehrler is communicated with a viral ad. In it, Forster and Ehrler look back on a happy working life 37 years after the company was founded - in 2048. In an interview, the now 84-year-olds talk about the good old founding days. Back then, when people still worked on Thursdays and Fridays, Zurich was still part of Switzerland and the internet had not yet been switched off.

 

From Qualipet's headquarters in Dietlikon, the 31-year-old is responsible for expanding the existing e-commerce platform and building a community for animal lovers at www.qualipet.ch. Rothenbühler graduated from the Lucerne School of Economics, holds a degree in Business Administration FH with a specialization in marketing, and most recently worked as Head of Marketing & Sales and a member of the executive board of the website operator Out Now in Zurich. He is not to be confused with his namesake, long-time SI editor-in-chief and current Edipresse board member Peter Rothenbühler, Ringier clarified in a press release.

Ringier: Shopping platform for animal lovers launched with Qualipet

 

As AOL announced on Monday, the company intends to pay around 300 million dollars in cash. The purchase would be AOL's largest acquisition since the merger with Time Warner in 2009. The left-leaning co-founder and editor-in-chief of the online newspaper, Arianna Huffington, is to become editor-in-chief of the Huffington Post Media Group, under which all Huffington Post and AOL content will be united. AOL's news sites, including Politics Daily and Daily Finance, are likely to disappear once the deal is finalized, according to a report in the New York Times, which cites informed sources. The majority of the editors will then write for the Huffington Post.

The top management of the newspaper and AOL have already approved the transaction, and the newspaper's shareholders have also agreed. The purchase is expected to take place at the end of the first or beginning of the second quarter of 2011. Although the Huffington Post is privately owned, the transaction must be approved by the US government.

  

Spots in the "tv & cinema" and "web & mobile" categories can be registered and uploaded online until February 18 at the latest. The 14th edition of the creative competition with an expert jury and an audience jury of up to 2000 people will take place in Mannheim from March 24 to 25, 2011.

 

The new news journal on Rete Uno will be broadcast from Monday to Friday at 7 pm. It offers five to ten minutes of current news from the entire canton of Graubünden, which has around 20,000 Italian-speaking inhabitants. RSI has increased its team of journalists for radio and television in Graubünden from four to six full-time positions. The broadcaster has responded to a long-standing request from the canton to provide Italian-speaking Graubünden with more information on current affairs throughout the canton.

"Grigioni sera" was created after the canton of Graubünden had criticized RSI's undersupply of the Italian-speaking population for some time. In September 2009, the canton submitted a supervisory complaint to the Federal Office of Communications (Bakom). It stated that RSI was not fulfilling its licensing mandate. In the end, the parties reached an agreement with the mediation of OFCOM. And Federal Councillor Doris Leuthard granted the license for the new news journal at the beginning of November last year. (SDA)

Graubünden receives Italian-language regional journal

 

Take Draft FCB São Paolo, for example. The advertising motif that the agency conjured up for Canon leaves nothing to be desired. At first glance, it is clear that the camera has been tinkered into the picture and does not really belong there. But this does not detract from the overall effect. Neither the historical sculptures nor the advertised product lose any of their splendor. A "power shot" as promised by Canon. 

 

The Skoda Octavia Combi is not only popular with the magazine's readers, it is also the best-selling estate car in Switzerland. To make this better known, the Zurich agency DD Com has breathed life into Helvetia and created a Swiss testimonial. The campaign includes F24 and F12 posters, advertisements and a banner with a corresponding landing page.

Responsible at Amag Switzerland: Carol Hochuli (Head of Marketing) and Dominik Egli (Advertising Coordinator). Responsible at DD Com: Daniel Müri (CD), René Bucher (text/concept), Florian Brand (AD), Pascal Rohner (image editing), Jean Pierre Kuhn (consulting management), Sara Renzi (consulting) and Philippe Stuker (online consulting).

 

On around 56 pages, there are rules of conduct, warm-up exercises and checklists for protection against avalanches. There are also pages with jokes, puzzles and experiments. The aim is to make knowledge accessible to young readers in an entertaining way. Thanks to the support of the mountain railroads, the booklet in A6 format can be found in various ski resorts at the valley station or in the restaurants. The guide is also enclosed with Spick itself and the parents' magazine Kidy Swissfamily throughout German-speaking Switzerland and can be ordered free of charge at www.spick.ch.

 

The Historic Lake Zurich Boats Foundation (HZB Foundation) is dedicated to preserving the boat-building heritage of the Lake Zurich region. It restores vintage boats that were built in shipyards on Lake Zurich in the first half of the 20th century and brings them back to the lake. These gems can then be hired by interested members of the public for private and business trips.

Responsible at the HZB Historical Lake Zurich Boats Foundation: Roger Staub (Chairman), Martin Hauser (Vice Chairman). Responsible at KSB: Daniel Krieg (CD), Rahel Witschi (AD), Stefan Ganz (text), Simone Eder (consulting). Responsible for Mitlinks: Balz Rittmeyer (Interaction Designer).

 

The Super Bowl regularly achieves the highest ratings on US television. If you want to run a commercial here, you have to dig deep into your pockets. Fox charges almost three million dollars for a 30-second spot during the broadcast of the final game - not including production costs. The broadcaster already sold its allotment of advertising time for the Super Bowl final in October.

A strikingly large number of commercials this year come from the automotive industry. Almost half of all advertising companies are from the industry or have something to do with it indirectly. A total of nine car brands are represented, including Audi, Volkswagen, Chevrolet, BMW and Mercedes-Benz. As usual, there were also commercials from beer manufacturer Budweiser. The top brands this time also include Pepsi and Coca-Cola.

Advertising Age has devoted itself to the topic in detail. All the commercials are available on the magazine's website: Adage.com.

 

Volkswagen had Darth Vader take part in its commercial.

(Image: Keystone)