Following the dramatic economic downturn in 2009, there was a slight recovery on the markets from the second half of the year, according to a statement from the LZ Group. All business divisions took advantage of this environment and, together with the cost-cutting measures introduced in 2010, operating results improved significantly.

The sales growth is mainly the result of higher advertising income and the income from Tele 1 television, which was fully integrated in the reporting year, according to the statement. The economic recovery benefited advertising revenues in particular. These increased by CHF 3.9 million to CHF 50.3 million, also thanks to the acquisition of Anzeiger Luzern. An increase of CHF 1.3 million (or +3.1 percent ) to a total of CHF 42.0 million was recorded in subscription and individual sales. Income from the Print and Calendar business segments remained at the same level despite the continuing difficult market conditions. Sales remained unchanged at CHF 50.2 million. Income from electronic media and other income amounted to CHF 23.9 million and was CHF 2.1 million (+9.3 percent) higher than in the previous year, mainly due to television.

According to the press release, operating expenses increased only slightly by CHF 0.2 million, although the new and expanded business areas (Tele 1 and Anzeiger Luzern) caused expenses to rise by around CHF 3.1 million. In the reporting year, expenses amounted to CHF 150.8 million (+0.2 percent). The operating result margin (EBITDA) improved from 11.5 percent to 16.1 percent. EBITDA amounted to CHF 26.8 million, which corresponds to an increase of 46.7% compared to the previous year. At EBIT level (after depreciation and amortization), the result was CHF 15.6 million compared to CHF 8.5 million in the previous year (+82.8%).

12 million francs Consolidated profit

The financial result was negative at CHF 0.8 million, down CHF 3.2 million on the previous year. The previous year was positively influenced by the good performance of strategic securities investments and the sale of an investment, as the company writes. In the reporting year, exchange rate losses in particular had a negative impact due to the weak EUR and USD. The other result improved by CHF 0.8 million because the previous year was burdened by restructuring costs.

Group profit amounted to CHF 12.0 million in the reporting year, which corresponds to a year-on-year increase in profit of CHF 3.7 million or +44.0%. Total assets amounted to CHF 157.2 million at the end of 2010, of which equity accounted for CHF 101.3 million or 64.4%. The number of shares issued remains unchanged at 78,000. The Board of Directors is proposing a dividend of CHF 100 per share (previous year: CHF 85) to the Annual General Meeting.

At the end of 2010, the LZ Group had 562 employees, who shared 472 positions.

 

Thanks to a more modern grid system and plenty of white space, the revised graphic concept presents itself in an elegant and generous layout, according to a press release issued on Wednesday. The editorial responsibility for the revised concept lies with Corina Hany as the new editor-in-chief. The focus is on the needs of our readership and the quality of reporting.

The magazine is published by Jahr & Co. VIP Media Verlag, which also publishes the Swiss golf magazine Golf & Country and the Swiss fishing newspaper Petri-Heil.

The next Kavallo will be published on April 4, 2011.

Be there when the Wrangler campaign "We Are Animals", the clip for Water Aid, the ad for Skittles and the work for Pilothandwriting.com hit the airwaves.

"Die Werbewoche" on Star TV on Thursday at 19:45 or as a stream on Startv.ch.

The study reveals similarities within the European countries. All agencies consider daily newspapers to be important media for product launches. All agencies also agreed that news agencies, consumer magazines, television and radio as well as bloggers should be included in the activity mix for product launches. Bloggers can sometimes be more important than daily newspapers, especially for fashion and cosmetics launches.

If the client is visiting the agency's country for the first time and does not have a local presence, the PR specialists surveyed primarily recommend individual interviews or a meeting for breakfast or lunch with a group of local top media. However, the individual European regions differ here: Agencies in Southern Europe would organize a press conference in a city but advise against social events, while Western Europeans are happy to use the press tour tool. In Northern Europe, PR professionals recommend either a breakfast or lunch or a social event. Agencies in Eastern Europe, on the other hand, advise their clients to organize press conferences in more than one city.

Press conferences at which end consumer products are presented are the best attended throughout Europe (24 participants on average). Events in the pharmaceutical sector attract the fewest participants (less than ten). However, there are major differences from country to country. For example, around 20 journalists attend a press conference in the technology sector in Southern and Eastern Europe. In Northern and Western Europe, the average attendance is less than ten. For consumer products, the number ranges from around 40 participants in Southern Europe to fewer than five participants in Northern Europe.

In Southern Europe, journalists are less willing to attend meetings and trade fairs if the travel costs are not covered. In Northern Europe, on the other hand, 4 out of 10 editors would travel to an event even if the costs were not covered. In most countries, according to the Worldcom agencies, press releases must be translated into the local language. Only Portugal was an exception here: here, journalists would prefer to receive the press release in English rather than in Brazilian Portuguese, for example.

29.4 percent of the agencies surveyed recommend Facebook as a platform for B2B campaigns. This tool is particularly popular in Eastern Europe. There, 75 percent of agencies support such a campaign, whereas this is not recommended at all in Northern Europe. The majority of all PR agencies (70.6 percent) stated that Twitter is used as a professional tool by less than 25 percent of editors in the respective country.

The Worldcom Public Relations Group is represented in Switzerland by L&W Communication AG.
 

Pfister's new spring catalog is designed to "whet the appetite for color," the agency writes in a statement. Photos and texts on the individual color worlds encourage people to furnish their homes in a new and colorful way just in time for spring. Thus one learns that orange gives strength, yellow furniture appears less massive, red in the dining room strengthens communication and blue favors the sleep quality.

The 156-page work was distributed to over one million Swiss households. In support, the subjects also appear as posters and POS material in and around Pfister stores. A making-of of the catalog is available in the E-magazine from Pfister can be seen.

Responsible at Möbel Pfister, Suhr: Carlos Friedrich (Head of Marketing Communication), Gianne Holmgren (Head of Advertising), Roland Flückiger (Head of Production). Responsible at Weber Harbeke Partners, Zurich: Max Weber, Thomas Harbeke (CD), Karin Both (consulting), Evelina Melchiori, Dieter Kubli (AD), Mimoza Paloka (DTP), Anne-Catherine Eigner, Christian Sidow (text). Production management photo: Maya Baumgartner. Photos: Andrea Diglas (People/Facilities), Martina Meier, Rita Palanikumar (Facilities). Styling: Marianne Kohler (Lead Styling), Aleli Leal, Monika Hansen, Karin Frey.

 

Modissa wants to set itself apart from the world of fast-moving trends with a classic and continuous appearance and builds on the motto: "Fashion instead of lifestyle". "Because women from their mid-thirties do not change their taste with every trend, but look for the style of great fashion," according to an agency statement on Tuesday. In the campaign, this continues to be expressed through large-scale, striking motifs. The images show the path of classic fashion from the design sketch to the dress that lasts for seasons. Key visuals without much advertising text. Held together by the claim: "Modissa. I know what I want." The claim is intended to express the self-confident attitude of the customers, who no longer chase every trend but have found their style. The claim is intended to help the brand distinguish itself from the youthful fashion world.

The agency is relying on a poster campaign (F200, F12, F24) as well as a megaposter on the facade of the Modissa main branch on Bahnhofstrasse. The highlight of the campaign is the megaposter in the Wannehalle of Zurich's main train station.

Responsible at Modisssa: Samuel Baumberger (Advertising Manager). Responsible at Cavegnwerbung: Markus Cavegn (AD), Markus Rottmann (text), Chris Burkhard, Daniel Soldenhoff (graphics), Susanne Marty (consulting), Julien Vonier (photography), Nora Fehr (illustration/image editing).Media: Mediaxis-MBG AG.

 

For the cantonal and government council elections on April 3, the Zurich SVP is focusing on voter proximity. Party members are calling potential voters and trying to convince them of the SVP's positions: more security, secure borders, better schools and, of course, no EU membership! The party wants to make a few thousand calls before the elections, as party president Roger Liebi told Radio 24. The graphic designer of Werbewoche was also targeted. Fortunately, she wasn't at home at the time. And because the lady left her message on the answering machine, you can now enjoy it too: to the message.  

Note: Anyone who explicitly does not wish to receive advertising and indicates this in the telephone directory with an asterisk will not be called, as the SVP - which incidentally already used a telephone message from Ueli Maurer in 2007 to campaign for a "no" to the Eastern Europe Aid Act - assures the SDA. However, those who refuse to advertise could be threatened with a home visit.

 

Fatigue is involved in around 10 to 20 percent of all traffic accidents. The only effective remedy for fatigue is sufficient sleep. If you feel tired before you start driving, it is better to avoid the vehicle. If there are signs of drowsiness while driving, it is essential to stop as soon as possible and recharge your batteries with a short sleep of ideally 15 minutes - this is turbo sleep. Taking a caffeinated drink before turbo sleep can increase its effectiveness. "Measures" such as listening to loud music, singing along loudly or open windows, on the other hand, do not help against the overtiredness.

To combat drowsiness at the wheel, the BFU - together with the TCS, the Road Safety Council and the Road Safety Fund (FVS) - has launched a three-year campaign. This is aimed at all car drivers, but also addresses different target groups in the course of each of the three years: Seniors, frequent professional drivers and young drivers. The campaign kicked off on Monday with the national Turbo Sleep Day (see pictures below).

Numéro 10 wins BFU for itself

www.turboschlaf.ch

 

As with the previous collections, the fair trade organic cotton line will be presented by Naturaline ambassador Melanie Winiger. The people who are jointly responsible for the ecological and sustainable production in Tanzania and India also have their place in the communication. The photos for this season's campaign were taken by Francesco Carrozzini. The new collection is now available in Coop City department stores and is being promoted nationally via a large supplement in the Sunday press as well as advertisements in the general press and in various fashion and women's magazines and posters.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Gerhard Beutler (Head of Category Management Textiles), Ursula Künzle (Head of Advertising Coop City), Stephanie Bichsel (Advertising Coop City ), Eliane Peritz (Designer Naturaline). Responsible at KSB: Uwe Schlupp (CD), Anita Kummer (AD), Joël Gessler (graphics), Nina-Britt Rauer (text), Dany Kielholz, Flavia Salvisberg, Ibtissam Aiterrami (consulting), Raphael Koller, Roman Limacher (DTP), photo: Francesco Carrozzini. Image processing: Detail AG.

 

The MA Leader 2011 contains data on a total of 38 titles, including combinations and total issues, that are relevant to the Leader target group. These include traditional daily, Sunday and weekly newspapers, magazines including a number of trade journals, and the financial press in particular. The use of media websites of the participating titles was also surveyed: Thus, the MA Leader also maps the parallel use of the printed (LpA) and the online edition of a medium (ENK).

The focus is on the use of newspapers, magazines and selected publishing websites by the target groups of "Leaders" and "Top Leaders. The corresponding media data is supplemented by information on the professional activities and consumption habits of these 302,000-strong target groups. The content of the MA Leaders includes private consumption and ownership of high-end goods, personal interests, private financial transactions or investment activities, decision-making competencies in important business areas, professional training, business travel, use of Internet services and much more.

Read more about the MA Leader 2011 study in the Print edition of the advertising week, which will be released on Friday, March 18.

The new product brochure incl. code card (data access) costs CHF 350. The MA Leader 2011 can also be downloaded online from the Wemf AG website at Wemf.ch be analyzed (for a fee).

 

The campaign in Switzerland presents the current collection of running and sports shoes for women from the Nike Free series as well as a selection of clothing from various categories. The 30-second spot especially for women can be seen online and at selected retail partners from March 15, 2011. Athletes such as Allyson Felix (Olympic 2008, Beijing silver in the 200m) and Maria Sharapova (tennis player) play the leading role and are intended to convey the fun of training, sport and exercise. The commercial was produced by Actual Industrie (Portland) and the music "Today is the Day" for the Swiss version is by Apollo Sunshine. Other means of communication include print advertisements, public relations, retail presentation and online integration.

Global campaign with TV short film

The main component of the global campaign is a short TV film. Entitled "Throwdown", the film shows 90 seconds of athletic movements by various athletes who challenge themselves and others, whether on the pitch, the field, the track, the sea, in the gym or even on a pickup truck.

 

Launched by the Videoacademy and Sony, the contest is designed to teach skiers and snowboarders the joy of filming. Partners of the video competition are Absinth Films, Anon, Laax, Schweizer Sport Fernsehen and World of Freestyle. Advertisements in scene magazines and flyers will be used to encourage participation on the website Snowlive.ch request.

Responsible at Charles Michel Videoacademy: Charles Michel (CEO), Sascha Codiga (Marketing / Project Manager). Responsible at Four: Björn Brinkmann, Philipp Sträuli (CD), Andrea Heierli (graphics), Christian Hansen, Manon Gesess (consulting), Sven Scheuermeier (DTP).