The overly innocuous image of a couple of men holding hands, photographed from behind, even reminds the conservative daily Il Giornale of an ideological mission, as the gay news portal Queer.de quotes the daily. The subject adorns the headline "Siamo aperti a tutte le famiglie" - "We are open to all families", which drives the Berlusconi journal to the statement that Ikea operates an ideological mission to create social equality through low prices. Even if the paper did not dare to argue directly against gay rights, it is still claimed that this egalitarianism is a provocation. After such a reaction, one can only wait for the ice cream producer Antonio Federici Gelato Italiano to move its advertising subject - gay Catholic priests - from England to Italy, and wait for the homophobia bang.
 

The main component is a personalized USB stick. In the unusual mini format of just 29 mm x 12 mm x 6 mm, this is intended to convey the most important study information about the Sunday newspaper. The mailing is aimed at managers of the advertising clients.

Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at Four. Advertising agency: Björn Brinkmann (CD Text), Philipp Sträuli (CD Art), Andrea Heierli, Sven Scheuermeier (Graphics), Sandra Genge, Daniel Gerber (Consulting)
 

She writes about new products and trends in the interiors sector, reveals tricks and recipes for the kitchen. And in the "Sweet Home Story" series, together with photographer Rita Palanikumar, she reports on how Swiss people furnish their homes. There are already over 400 posts on the blog, which has become a huge source of tips, recipes and interior design suggestions.

"Sweet Home" is available on all Newsnetz titles, i.e. Tagesanzeiger.ch, Bazonline.ch, Bernerzeitung.ch and Derbund.ch. Every day, tens of thousands of users visit the blog, where they discuss and comment on the postings. "Sweet Home" has thus become one of the liveliest and most visited blogs in Switzerland, according to a Newsnetz press release on Tuesday.
Marianne Kohler began her career as a textile designer and worked in Paris and New York before heading the fashion department of Annabelle magazine for several years. She has been a freelance journalist and stylist since 1996 and works for magazines such as Glamour as well as interior design companies in Germany and abroad.
 

The city-canton advertised itself for the first time at the Swiss Indoors in 2006. This was announced by the government on Tuesday. It is now asking the Grand Council for a loan of CHF 1.944 million for further appearances up to 2016. Basel-Stadt wants to present itself worldwide as an efficient and attractive economic metropolis, a popular place to live and a cultural center. The tennis tournament, with its high international profile, is an ideal platform for this, according to the communiqué. Evaluations have shown that the marketing efforts to date have been extremely successful.
 

Luxury advertisements and advertisements for "foreign cult" products must be removed by mid-April. According to the newspaper China Daily, words such as "royal", "luxury" or "high-end", which are often used in advertisements for houses, cars or wines, are also banned. Companies that do not comply - and thus torpedo the goal of "overcoming unfair income distribution" - must expect a fine of over 4,000 francs. This is the root of the problem! Let's hope that the Chinese government has a plan B up its sleeve. 

 

"With the new brand, we are now operating on the market as a subsidiary of Liberty Global and at the same time proudly carrying a piece of Swiss telecommunications history in our name," said Eric Tveter, CEO of UPC Cablecom, in a press release. The brand change will be supported by the launch of new offers. This includes higher speeds for Internet products and additional high-definition television channels in the basic digital offering. UPC cablecom is also launching a flat rate for landline telephony abroad.
 

Der Grund: Tripper, Syphilis und Chlamydien sind in der Schweiz auf dem Vormarsch. So haben sich alleine mit Tripper vergangenes Jahr 1255 Menschen infiziert. Vor diesem Hintergrund ist die neue, crossmediale Kampagne entstanden mit der Kernbotschaft: «Juckt’s? Dann bitte zum Arzt. Stopp Geschlechtskrankheiten.»

Wie schon bei der «Love Life Stop Aids»-Präventionskampagnen, die von Euro RSCG Zürich in enger Zusammenarbeit mit dem BAG und der AHS entwickelt wurde und von 2005 bis 2010 zu sehen war, schwingt auch in der neuen Kampagne die lebensbejahende, humorvolle Tonalität mit. Jedoch wird die Präventionsstrategie neu ausgerichtet und aus «Love Life Stop Aids» wird neu «Love Life». Zentraler Bestandteil bleibt das aus früheren Kampagnen bekannte Kondom-Icon. Die neue Kampagne spiegelt sich auch in den Safer-Sex-Regeln wieder. Zu den bestehenden zwei Safer-Sex-Regeln kommt eine Dritte hinzu: 

Die Kampagne wendet sich in erster Linie an jene Personen, die sich mit Geschlechtskrankheiten angesteckt haben. Der Aufruf, bei Juckreiz im Genitalbereich einen Arzt zu konsultieren, soll den Infizierten eine klare Handlungsanweisung geben und eine Ausbreitung der Geschlechtskrankheiten verhindern. Im gleichen Zug wird auch der Rest der Bevölkerung über weniger bekannte Geschlechtskrankheiten aufgeklärt und darüber informiert, dass ein Kondom Schutz bietet.

Die crossmediale Präventionskampagne ist am Montag gestartet und läuft in der ganzen Schweiz. Als Hauptmedien werden TV und Internet eingesetzt, unterstützt von Plakaten im öffentlichen Verkehr. TV sei ein idealer Bote, um ein heikles Thema in Form von emotionalen und humorvollen Kurzgeschichten zu überbringen, so die Agentur. In den vier TV-Spot leiden die Hauptdarsteller an einem gemeinsamen Problem. Es juckt sie heftig zwischen den Beinen. Sie müssen sich kratzen oder zu Hilfsmitteln greifen. (Komisch)-dramatische Situationen sind die Folge davon.

Übers Internet wird eine jüngere (Risiko-)Zielgruppe gezielt angesprochen. Textbanner und interaktive Banner klären auf, was im Fall einer Infektion zu tun ist. Das zentrale Element ist jedoch die komplett überarbeitete Webseite Check-your-lovelife.ch. Sie beinhaltet den Online-Risikocheck und bietet viele hilfreiche Informationen zum Thema Geschlechtskrankheiten, Schutz, etc. 

Auch im Printbereich setzt sich die Grundidee fort. Das Kratzbedürfnis hinterlässt auf Tramplakaten seine Spuren. Juckreiz ist ein Symptom. Brennen ein anderes, das auftreten kann. Darum weist ein Sujet ein Brennloch auf, um auf eine mögliche Infektion aufmerksam zu machen. Zu den weiteren Massnahmen zählt das Verteilen von Gratis-Kondomen mit dem Text «A condom a day keeps the doctor away» auf der Packung erklärt.

Verantwortlich beim Bundesamt für Gesundheit/AHS/PLANeS: Adrian Kammer (Kampagnenleiter), Norina Schwendener (Projektleiterin Kampagne), Roger Staub (Programmleiter Nationales HIV/Aids-Programm im BAG), Daniel Bruttin (Geschäftsführer Aids-Hilfe Schweiz), Anita Cotting, Fausta Borsani (PLANeS). Responsible at Euro RSCG Zurich: Frank Bodin (Gesamtverantwortung), Peter Schaefer (Strategie), Axel Eckstein (CD), Rob Hartmann (AD), Nemi Gajic, Urs Zwyssig (Text), Anna Colby (Art Buying), Isabelle Bühler (Grafik), Caroline Ronzani, Marianne Sauter (Beratung). Filmproduktion: Pumpkin Film, Martin Werner (Regie).
 

The new offer has already been used by Swiss Post, a customer of PPR's media relations service Photopress for many years. Several video contributions of the Kerzerslauf were sent to Swiss online portals via Keystone/AWP. Videos of nine other popular races sponsored by Swiss Post, such as the Women's Run in Bern or the Jungfrau Marathon, will also be sent out during the course of the year.
 

The campaign shows: Working can be quite exhausting, but managing the money you earn is quite simple - with the Postfinance private account. The campaign was let off the leash at the beginning of March.

Responsible at Postfinance: Domenico Pereira (Marketing Communications), Rico Löhrer (Head of Marketing Communications), Res Willener (Product Manager). Responsible at Publicis: Peter Rettinghausen (CD); Tom Kees (AD); Markus Rottmann (text), Monika Leu (consulting), Vera Schmid (art buying), Daniel Hörschläger (consulting online), Serge Meierhofer (screen design), Massimo Gianotta (programming), Jonathan Heyer, (photography).

 

As a first step, the new function of Head of Sales will be introduced at the beginning of April 2011. Claudio Lumbiarres, Key Account Manager at Newsnetz since June 2008, will assume this position and thus overall responsibility for the Sales team. He will also be responsible for business development. The 25-year-old has already completed his commercial training in the media industry and then gained two years of professional experience at Publicitas. Claudio Lumbiarres has been part of the sales team since Newsnetz was founded in 2008 and completed further training as a marketing specialist in parallel to his work at Newsnetz.

At the same time Denise Eggenbergerwho has been working for Newsnetz as Key Account Manager since May 2009, has been appointed Deputy Head of Advertising Market. In this role, she is also responsible for marketing. Denise Eggenberger succeeds Stefano Buzziwho took over the management of the
advertising market. Denise Eggenberger started out as a businesswoman at Mövenpick and then moved to Tilllate.com, where she gained experience in online marketing. The 29-year-old then worked as Communications Manager at Diesel Swiss.

The sales team is also being strengthened by Cyrill Hänggiwho joined Newsnetz as Key Account Manager on March 21, 2011. Cyrill Hänggi has already completed his commercial apprenticeship at Tamedia. The 25-year-old then worked as a marketing assistant at the Tages-Anzeiger and at the same time trained as a marketing specialist. 

The campaign publicizes the "Swiss Packages" - freely combinable equipment packages from the areas of design, communication/navigation, comfort and sport. With this appearance, BMW has taken the opportunity to "use a strong promotion for a strong overall appearance and cleverly combine it with the brand values", the agency said in a press release.

Responsible at BMW (Switzerland): Roger Calisi (Head of Marketing Communications), Miranda Amsler (Advertising and Trade Marketing Specialist). Responsible at Lowe: Daniel Comte (ECD), Maximilian Kortmann (text), Christoff Strukamp (AD); Rolf Jeger, Martin Gonzenbach (consulting).

to the microsite
 

The Winterthur International Short Film Festival takes place at the beginning of November each year and has developed into one of the most important short film festivals in Switzerland. Every year, the second largest city in the canton of Zurich attracts a specialist audience and short film fans from all over the world.