The hub of the new 45-minute series is a hospital in the foothills of the Bavarian Alps, idyllically situated on a lake. Every day, a team of competent doctors, dedicated nurses and professional caregivers fight here for the well-being - and lives - of patients, SF writes in a statement.

"Herzflimmern - Die Klinik am See" is being produced in Upper Bavaria and at the Bavaria Film Studios near Munich and co-financed by SRF. SRF does not want to make public how much money Swiss television is spending on the investment, according to an inquiry from SDA.

In the past, Swiss television has not had a happy hand with doctors' soaps, as the SDA writes. The series "Tag und Nacht" (Day and Night), which was about the trials and tribulations in a Swiss group practice, was canceled in 2008 after only one season. Viewer interest fell far short of expectations.

"Herzflimmern" can be seen weekdays at 4:55 p.m. on SF 1 starting Monday, April 4, 2011.
 

From around 400 poster sites in the greater Zurich / Aargau area, the players - sporting really long beards - looked confidently towards the final rounds. The campaign theme is underpinned by the slogan: "Ready for long playoffs"
 

Manufacturers called on newspapers to reduce the number of pages and print fewer color images. According to reports from the television station NHK on Tuesday, there are shortages of an important ingredient because some chemical companies in north-eastern Japan were destroyed in the earthquake and tsunami on March 11.

If the situation does not change, printers will run out of ink within a month. (sda)
 

In June 2010, Blick mocked the official guidelines for gender-equitable language. The city of Bern's guidelines replace pedestrian crossings with crosswalks, and the federal government even tells its authorities to write parents instead of father or mother. One day later, the newspaper also named the "culprit for this "linguistic madness", the Aargau SP National Councillor Doris Stump. She complained to the Press Council that she had not worked on either of the two guidelines and had not prescribed any language rules.

It is unfair to base harsh criticism on inaccurate facts, writes the Press Council in its ruling and upheld the complaint. The newspaper wrongly accused the politician of being responsible for the fact that the federal authorities are supposedly only allowed to write parents instead of father or mother. It is true that Blick is entitled to describe the authorities' efforts to use gender-equitable language as linguistic madness and to sharply criticize Doris Stump's political commitment to this cause. However, it is unfair to base this criticism on distorted facts.

Reporting on spam mail senders not entirely flawless
Newspapers are not allowed to turn a police search in one country into a worldwide search. According to a decision by the Press Council published on Tuesday, mentioning the full name and printing a picture of the "world's most active spammer" was also excessive. After Tagesanzeiger, 20 minutes and Le Matin reported around a year ago that a Geneva resident was one of the largest senders of spam e-mails, the person concerned complained to the Press Council about what he claimed were untruthful, distorting reports by the three newspapers, which also identified him for no reason.

The Press Council partially upheld the complaints against the Tagesanzeiger and Le Matin and dismissed the one against 20 minutes. The three newspapers had for the most part reported accurately, as far as it could judge, on the basis of the documents available to it, wrote the Press Council. However, Le Matin had distorted the facts in the online version of the article with the unsubstantiated claim that the man was being sought worldwide. The Press Council described the Tagesanzeiger's use of the full name and publication of the picture as disproportionate. It would have sufficed to mention the complainant's relatively insignificant company in the report.
 

In a lawsuit filed as early as Friday, according to U.S. media reports, Apple is asserting trademark rights to the name "App Store" for a software download platform. The push came just in time for the launch of Amazon's service this Tuesday. The online retailer wants to offer programs for Google's Android operating system in its "App Store", initially only for users in the USA.

Apple launched its App Store with programs for devices with the iOS operating system, such as iPhones and iPads, in 2008 and applied for trademark rights to the name. The U.S. Patent and Trademark Office has already granted them, but competitor Microsoft is appealing the decision. Apple has since expanded its App Store offering to include programs for its Mac computers.

Amazon calls its platform "Appstore," written as one word. Now Apple is accusing the online retailer of infringing its trademark rights and is demanding damages in an unspecified amount.
 

The poster showed a bald neo-Nazi tattooed with a swastika from behind. The subject is underlaid with the slogan: "He votes. You too?". This writes the NZZ on Monday. The poster should hang from Monday in the Zurich main station. As the Young Greens announced on Sunday, the SBB refused its consent. Now, instead of the neo-Nazi subject hangs a poster that shows a stylized black and white Hitler silhouette.

SBB spokesman Renzo Cicillini justified the rejection of the subject with the fact that the sketched moustache is significantly less aggressive than the real photo with the swastika and the SS logo, as 20 Minuten am Sonntag writes. The question of whether a poster violates morality and decency will be examined on a case-by-case basis. The SVP's minaret poster, for example, is only displayed by the SBB in cities without a posting ban.

The SBB's justification that the poster could hurt the feelings of its customers sounds like "double standards" to Alma Redzic, president of the Young Greens, according to 20 Minuten. With the SVP's minaret poster, this apparently would not have played a role. For the Young Greens, it is therefore still perceived as censorship, Redzic said.
 

The agency at the airport is on the Shortlist with the self-dissolving textile mailing for the Swiss Textile Federation. Assai Dialog + Digital with the "Doppelt gebraucht" campaign for Topcar Zug. Both agencies are on the shortlist in the D-A-CH International category.
21 agencies from German-speaking Europe are now competing for the trophies, which will be awarded in Berlin on April 15, 2011.
 

Fritz & Macziol Managing Director Heribert Fritz sums up one of the main reasons for the decision by saying that they were looking for a partner who understood the company and did not have to laboriously explain what a data center is or how cloud computing works. In addition, Press'n'Relations has an excellent network and has made a name for itself in both Germany and Switzerland for high-quality press work with a journalistic focus. Together with Press'n'Relations, Fritz intends to increasingly address not only the IT trade press but also specialist media from other important target sectors, such as the utilities and waste disposal industry or public administration.
 

Most recently, Gerber was Interactive Creative Director at Contexta, where he was jointly responsible for numerous successful campaigns and has already won several international awards. Prior to that, Gerber worked for nine years at the cross-media agency Maxomedia in Bern, most recently in the role of Creative Director and as a member of the Executive Board. The core team of
Notch Interactive had already worked with the native of Berne with Indonesian blood at an earlier place of activity and cleared prizes, as the agency writes in a statement.
 

Nine out of ten citizens aged 14 and over read newspapers more or less regularly. Free newspapers continue to be particularly popular. Blick am Abend made a big leap forward, benefiting from new readers in central and eastern Switzerland. Compared with the same period last year (2010-1), it increased by 50.6 percent to 604'000 readers. 20 Minuten continues to lead the table and has stabilized again following the reduction in circulation. Among the paid daily newspapers, Blick leads the way with 623,000 readers. The Neue Zürcher Zeitung, on the other hand, again suffered a decline (287,000/-8.3 percent). 

Detailed table: Daily press

The situation varied among the newspapers published on Sunday. SonntagsBlick (873'000/+0.6) and Südostschweiz am Sonntag (108'000/+1.9 percent) performed well. In contrast, SonntagsZeitung (757'000/-5.0 percent), NZZ am Sonntag (490'000/-3.7 percent) and Der Sonntag (358'000/-3.5 percent) lost ground.

Detailed table: Sunday press

Mach Consumer 2011-1 published - Mach Radar to be released on April 12

The Mach Consumer 2011-1 study is published at the same time as the Mach Basic 2011-1. The Swiss Consumer Study provides consumption-relevant data on the readerships of the titles in the Mach research system. It also provides information on purchasing behavior, product use and attitudes among the resident population in Switzerland and Liechtenstein. From April 12, the Mach Radar study will also provide psychographic information on the Mach population.

Subscribers to Werbewoche will find an analysis of the study in the Media Trend Journal, which will be published on Friday, March 25.  

(Illustrations: Media Trend Journal; teaser image: Keystone.)

Wemf: MA Leader 2011 published
MA Leader 2011: Who decides what?

On January 1, 2011, the two hospitals Zimmerberg and Sanitas on the left bank of Lake Zurich merged to form See-Spital. The advertising agency is now responsible for the See-Spital's marketing communications. The first works will already be on display in May 2011.
 

Music plays an important role in the lives of almost all the people surveyed. Yet 80 percent of the 500 respondents aged between 14 and 59 cannot name a brand they spontaneously associate with music, according to the findings of the study by Brand Support. This means that brands either don't position themselves via music or the musical message doesn't really resonate, it said.

However, there is one brand that, according to the study on the subject of music, successfully resonates with consumers: Coca Cola. One third of all respondents who can think of a "music brand" at all spontaneously name Coca Cola. Is music underused as a marketing tool, or simply not perceived by consumers? It is unbelievable how little this potential is used in times when people are desperately searching for identity-creating differentiation in segmented markets, says Brand Support CEO Christoph Pöschl. That is why Brand Support has decided to pursue the topic further. A new study will now identify which music worlds come into question for the major brands. Since music will play an important role in the future not only for the brand image itself, but also for customer loyalty, for example in CRM, the company is now bringing the CRM specialist Defacto x from Erlangen on board.

The results of the first major study on "Music & Brands" are expected at the beginning of May.