Outstanding works by outstanding journalists who impressively demonstrated in their medium that local journalism is the supreme discipline of journalistic creation were honored, according to a statement. The award winners are Sabine Kuster (print), Stefan Kohler (radio), Matthias Achermann (TV) and Christian Lutz (Swiss Press Photo). No prize was awarded in the online category. Photographer René Burri was honored with the Swiss Press Photo Lifetime Achievement Award for his life's work.

The 20th anniversary of the Swiss Press Photo Award was celebrated. For the first time, a photo submitted in the "Abroad" category won. The winning image belongs to a photo reportage from Nigeria by Christian Lutz. The best entries from 2010 were used to create the Swiss Press Photo yearbook, which documents the work of Swiss press photographers in an impressive way.

According to the press release, the event culminated with the presentation of the first-ever "Swiss Press Photo Lifetime Achievement Award" to Swiss photographer René Burri. He is the world's best-known Swiss photojournalist of his generation and has photographed on every continent for Swiss and international print media.

The award-winning works at a glance:

The Swiss Prize for Local Journalism Print
The prize in the Print category goes to an "extremely ambitious reportage project" (jury) that Sabine Kuster realized for the Aargauer Zeitung. On the occasion of the European Year of Poverty, she visited the same family five times within one year and shows different facets of their lives. The result is "sensual, vivid and above all: never larmoyant", is how the jury justifies its choice.

To the contribution

The Swiss Prize for Local Journalism Radio
Stefan Kohler realized a report about the Örgeli family Äschbacher for the Regionaljournal on DRS 1. Father and son received the Langenthal Culture Prize, each for their own work. The contribution shows how it came to a rift in the family and why both nevertheless developed in a similar direction. "A piece of poetry, wonderfully told with successful dramaturgy through music," was the jury's verdict.

To the contribution

The Swiss Prize for Local Journalism TV
For his report on the shooting festival in Aarau on Tele M1, Matthias Achermann used a hidden camera. With it, he documented serious safety deficiencies by handling weapons and ammunition. In the jury's opinion, he thus uncovered "astonishing facts on a highly topical, relevant subject".

To the contribution

The Swiss Prize for Local Journalism online
The expectation, the hope for surprising, multimedia and interactive journalistic works was thwarted by reality for the time being. The submissions for the online prize in local journalism show a different picture and ultimately led the jury not to make a nomination, as online jury president Jodok Kobelt explained at the award ceremony. This year's non-awarding of the prize should be an invitation to all journalists, publishers, but also readers and web surfers to engage more actively with the versatile forms of expression of the still young journalistic environment.

Swiss Press Photo of the Year 2011
For the first time in the twenty-year history of Swiss Press Photo, the jury has chosen a picture taken abroad as Press Photo of the Year. Christian Lutz took the picture for a reportage from Nigeria that throws all stereotypes overboard. He shows the misery of the poor next to the ease with which the powerful celebrate the profits from the oil business.

Swiss Press Photo Lifetime Achievement Award
René Burri, born in Zurich on April 9, 1933, has devoted his entire life to published photography. He is the world's best-known Swiss photojournalist of his generation and has photographed on every continent for Swiss and international print media. Swiss Press Photo is celebrating in two ways: The day after the award ceremony, René Burri celebrates his 78th birthday. The most famous photographs will be presented in the Swiss Press Photo yearbook.

Other award winners by category:

Actuality: Samuel Golay, breakthrough in the Gotthard Base Tunnel on October 15, 2010

Everyday life and environment: Helmut Wachter, the streetwalker at Sihlquai in Zurich

Portrait: Jean Patrick Di Silvestro, agency operator Dunja Stanic and Robin Girod

Sports: Marcel Grubenmann, Roger Federer visits an elementary school in Ethiopia that his foundation supports.

Art and culture: Fabian Unternährer, Series ≪Window Place & Secluded≫

Abroad: Christian Lutz, (Swiss Press Photographer of the year)

 

Renault, for example, advertises its environmental technologies with "Drive the change". According to Spiegel.de, only 19 percent of respondents translated the slogan correctly as "Drive the change" or "Drive the change". Four fifths, on the other hand, failed miserably and translated the slogan as "Drive for change" or "Drive for opportunity". Nissan advertises with "Urban proof energized". If Renault's "Drive the change" is already causing considerable difficulties, Nissan's slogan will probably cause even greater puzzlement, the bright reader will think. And rightly so: even at the car manufacturer's German headquarters, the words were difficult to translate into meaningful German, as reported by Endmark at the request of Spiegel online. And of the people surveyed, only 16 percent were able to correctly interpret the slogan as "The car charges the city with energy", while others translated it as "Proving the city's energy", for example. Incidentally, the Mazda slogan "Defy Convention" took first place among the misunderstood slogans - only three percent were able to correctly translate the two words as "Defy Convention".

Incidentally, this is not the first time that Endmark has carried out a study of this kind. Each time, the same picture emerged: Germans do not understand English. In 2009, for example, they failed the Opel claim of "Explore the City" - they translated it as "Explosions at the city limits". However, the agency doesn't seem to be too impressed by these results - it describes itself on its website as "Experts in naming marketing. Small enough to care, big enough to deliver.". Small enough to care, big enough to deliver. Or something like that.

 

Hummler has been a partner with unlimited liability of the private bank Wegelin & Co. since 1991 and a member of the Board of Directors of the AG for Neue Zürcher Zeitung since 2001. Board members Franz Steinegger and Bernd Kundrun were also re-elected for a further term of office.

Due to the very positive business performance in the past year, the Annual General Meeting decided to pay a dividend of CHF 2,000 per share as proposed. The registered share of AG für die Neue Zürcher Zeitung, with a price of around CHF 85,000, currently has the highest market value of all listed or over-the-counter equity securities in Switzerland, according to the press release. With a view to improving trading liquidity, the Board of Directors therefore proposed to the Annual General Meeting that the shares be split in a ratio of 1 to 10. This proposal was approved by the shareholders. The restrictions on transferability in accordance with the Articles of Association will not be changed. Following the share split, the share capital of Neue Zürcher Zeitung AG will remain unchanged at CHF 4,000,000, now divided into 40,000 fully paid-up registered shares with a par value of CHF 100 each. The share split will be completed on April 20, 2011.

The other items on the agenda were approved in accordance with the proposals of the Board of Directors.
 

People are interested in what's going on in politics and business, Ringier says. That's where Blick needs to step up, he said, because journalistic capacity is sometimes too limited in this regard. Now, he said, it was time to invest in journalism again. Marc Walder is working with the editors-in-chief and the department heads on an appropriate program, he said. "If we have - I'll now give a fictitious figure - five additional heavyweights at Blick, then that will have an impact," Ringier said. Blick has gotten better, he said, but he also sees the gaps. That also has to do with the number of people, he said.

In addition, he says in the interview that they had been in intensive talks with the Basler Zeitung. But they realized relatively quickly that they could only go along up to a certain price, while other interested parties offered much higher sums due to synergies or political intentions.

(Image: Keystone)
 

The car magazine portrays the technical mind behind the new start of the British sports car icon Lotus, Wolf Zimmermann, and has four women discuss which cars men should drive. Cars was the first Swiss medium to accompany the customer training course at sports car manufacturer Bugatti, in which buyers of the sports car are taught by a professional racing driver how to properly control the cars with at least 1000 hp, according to an Axel Springer press release. There are also interviews with three style-defining car designers, accessories for the upcoming convertible summer, a trip to the Maserati test driver department and much more.

Bilanz is published fortnightly with a certified circulation of 40,030 copies and
reaches 199,000 readers.

 

Just in time for the fashion spring, the shopping center launched its own Shoppi Tivoli magazine, to which Evoq contributed print advertising. Supporting the campaign, the fashion stores on the upper floor are advertised by various construction walls on site, which the agency designed.

Evoq developed a cross-media campaign focusing on radio and targeted online advertising. The campaign also included newspaper ads, indoor billboards, and social media activities. An important component of the campaign was once again the brand ambassador DJ BoBo, who invites people to the 1001st DJ BoBo concert in Las Vegas with an exclusive competition in the new Shoppi Tivoli magazine.

 

In the new structure, six division heads hold the rank of Senior Vice President. The responsibilities of outgoing Head of Product Jonathan Rosenberg are thus spread across many shoulders. In future, Andy Rubin will be responsible for the mobile business, while Alan Eustace will lead the core Internet search business. Susan Wojcicki will be responsible for advertising activities. The responsibility of YouTube boss Salar Kamangar has been extended to the entire video business. Vic Gundotra is to drive forward the future area of "Social". And the "Chrome" project is now in the hands of Sundar Pichai.

 

On the Facebook fan page, fans were able to get to know the new star of the compact class even before the official market launch at this year's Geneva Motor Show and apply for a meeting with their favorite star. Those who collected the most "likes" by the end of the Motor Show could, for example, board the track with Ueli Kestenholz or thunder around the kart race track with Seven. The meetings of the lucky winners with the Ford stars will be filmed by a team from the new cross-media TV station Joiz and distributed via Facebook app, the Ford website and via Joiz itself.

For everyone else, the "Meet your Star" truck toured Switzerland until the beginning of April, presenting the new compact. In addition to the cars on display, entertainment was provided by the technology exhibition in the truck and a four-person dance show. The Meet Your Star tour was supported by advertisements in 20 Minuten and local radio spots.

Responsible at Ford Switzerland: Danijel Dzihic (Marketing Manager), Duri Sulser (Head of Communications), Marc Brunner (Brand Manager), David Christen (Product Manager). Responsible at Wunderman: Thomas Engeli (ECD), Lena Nasdal (Text), Daniel Schranz, Milan Pavic (Art Direction), Veronica Futterknecht (Graphics), Julia Miller (Screen Design), Gert Schröder (MD), Stéphanie Bertschi, Gabriel Szalai (Consulting), Oliver Läubli, Paolo Brocco, Dogan Oezgen (Programming).

 

In addition to the website Parkimbuehl.ch Matter & Gretener created advertisements and extensive sales documentation in addition to other online measures. The agency was also responsible for the design and production support of a trade fair presentation.

Responsible at Priora Development: Mikula Gehrig (project developer), Ruzica Kelcic (project development assistant). Responsible at Matter & Gretener: Daniel Matter (creative direction and text), Julia Batzlen (graphics), Simone Frei (consulting). Online implementation: Hausheer.

 

On- and offline measures will be launched at the beginning of May. Agetnur focuses on the fusion of online/offline with the aim of massively increasing the efficiency of campaigns.

On April 7, 2011, Branders Creative Director Edwin Schmidheiny received a Transform Award in London for the re-branding of the Titoni brand. The Swiss watch brand, which is unknown in this country, is one of the best-known brands in China and is still run as a family business with headquarters in Grenchen, the agency writes in a media release. The new brand identity conveys the same brand experience at all points of contact; at the point-of-sale, online, on ads and posters, as well as with a new logo and an all-around new imagery with subtle, warm colors.

The Transform Awards jury is made up of international experts from the fields of
branding and communication together. Nomination was open to all re-branding projects launched between April 2009 and December 2010.

Branders is currently working on projects in Switzerland, the USA and China.
 

At the general meeting of the Association of Swiss Private Radio Stations (VSP) in Bern, not only existing but also new members were welcomed. With this addition, the VSP now represents 22 private radio stations, which together reach around 2.3 million daily listeners in German- and Italian-speaking Switzerland, according to a statement from the association. In addition to the regular agenda items, a new organizational and financing model was discussed and approved at the general meeting.

In addition to the common interests of all members, the individual needs of the radio stations can now be better taken into account. As part of the election business, Peter Scheurer did not stand for re-election; he was bid farewell as a long-standing member of the Board. Martin Muerner was re-elected for a further term of office as Board member and Vice President.

The Board of Directors will now adapt the Articles of Association to the organizational and financing model that has been adopted and propose the changes at the next General Assembly, the press release continues. Following this, the supplementary elections to the Executive Board can be held. At their meeting, the members of the VSP expressed their desire for a strong association that is committed to improving the framework conditions for private radio stations.