For some time now, Taz.de has been appealing to users: those who read online should also pay. "Just as much as our services are worth to them," writes the head of the online editorial team on the website. Readers can choose whether they want to pay for a specific article or for Taz.de as a whole - both on a voluntary basis. The online offer as such remains completely available. Although advertising revenue has increased, this is not enough. It would also be unwise to become too dependent on advertising. This raises the question of how to finance independent journalism.

However, the publisher, Tageszeitung Verlagsgenossenschaft, does not want to know anything about payment barriers and justifies this as follows: People who buy a newspaper always pay for a collection of articles, and therefore also for a service that provides a clear overview of the events of an entire day. Online, on the other hand, a website presents a much more fleeting snippet of a day. Users rarely consume more than a few articles at a time. Readers are also increasingly accessing articles via Google, Twitter, Facebook or email. Such Internet kiosks are constantly attracting new attention and publicity. "But this only works as long as the articles are not hidden behind a paywall."

Taz is convinced that it will be able to successfully establish such a system. According to its own figures, it is already receiving around 1,700 euros a month in voluntary payments. And the new campaign aims to raise even more. Just under 2,000 euros were received at the start on Saturday. Another 1,000 were received on Sunday, with almost 600 readers having donated so far - contributions ranging from 30 cents to 300 euros.
 

The graduating journalists have spent four in-service semesters learning the craft and theory. Almost all of them have a permanent job after graduation, as the School of Journalism announced on Monday. The photographers spent twelve months studying reportage, portrait and documentary photography, discussing and working with international photographers, reflecting on legal and ethical issues in photojournalism and learning the latest image editing techniques. They applied the knowledge they acquired during their traineeship. The graduation speech was given by Andrea Masüger, CEO Südostschweiz Medien.

Completed the diploma training journalism:

• Kathrin Ammann, sda
• Mirjam Bächtold, St. Galler Tagblatt
• Yves Ballinari, Zürcher Oberländer
• Dominik Balmer, Berner Zeitung
• Martin Bartholdi, Radio Munot
• Corinne Bauer, Personal
• Reto Bieri, Seetaler Bote
• Irene Bisang, Willisauer Bote
• Rahel Boksberger, Radio Top
• Helmut Breidenbach, The Message
• Elias Bricker, Neue Urner Zeitung
• Angela Brunner, The Sunday
• Samuel Burgener, Valais Messenger
• Samuel Bürgler, SRF Swiss Television
• Erika Burri, Tages-Anzeiger
• Oliver Demont, freelance
• Gian Ehrenzeller, Werdenberger& Obertoggenburger
• Andreas Fey, Tele M1
• Oliver Franzen, Teleclub Online Editorial Office
• Patrick Furrer, Aargauer Zeitung
• Jasmin Gruber, Radio FM1
• David Karasek, Radio 1
• Katja Landolt, Aargauer Zeitung
• Andrea Marthaler, Aargauer Zeitung
• Michael Matter, Radio Life Channel
• Gabriela Meile, Swiss Family
• Stefan Plattner, Telebasel
• Christof Ramser, Solothurner Zeitung
• Simone Rau, Tages-Anzeiger
• Martina Regli, Urner Wochenblatt
• Haike Schattka, Get Abstract
• Roman Schenkel, Aargauer Zeitung
• Sandro Spaeth, Swisscontent
• Adrian Spring, Swisscom employee newspaper Piazza
• Claudia Stahel, SonntagsZeitung
• Andrée Stössel, Neue Zuger Zeitung
• Harry Tresch, Neue Luzerner Zeitung
• Jacqueline Visentin, Radio Basel
• Alexander von Däniken, Freelance Swiss
• Veronika Voney, Radio Pilatus
• Aline Wanner, Baslerstab
• Esther Winter, EyeMix TV Productions
• Nicole Zurbuchen, freelance
• Astrid Zysset, St. Galler Nachrichten.

These are the freshly crowned photographers of the 5th Editorial Photography course (with volunteer positions):
 

• Marius Affolter, Illustré and 24 Heures
• Christopher Bear, PNN
• Martina Basista, Appenzeller Media House
• Ueli Christoffel, Migros Magazine
• Patrick Keller, View
• Benjamin Manser, St. Galler Tagblatt
• Mathias Marx, Aargauer Zeitung
• Meike Seele, Ex-Press Agency
• Fabian Stamm, PNN
• Simon Tanner, SonntagsZeitung and Tages Anzeiger
• Samuel Trümpy, SF Photo Agency and Keystone.

Excerpts of the best works will be shown at the Maz from April 13 to July 2011. In the course of the training also created several photo works, some of which are shown on the Maz website were published.
 

The sales success shows the interest in the upcoming wedding, according to a BBC marketing expert. However, critics doubt this and accuse the BBC of deliberately stirring up the hype surrounding the wedding for commercial gain. The wedding is far less popular than portrayed by the BBC and other media, according to the anti-monarchist campaign Republic. Opinion polls seem to support this. According to one survey, 79 percent of all Britons have no real opinion on the wedding. Many are only interested in the extra holiday. Scandal! Republic is now using the occasion to spread further anti-monarchy sentiment in the UK. You can support the movement, for example, by purchasing this pretty mug from the online store.

However, if the lack of interest is just a rumor - the BBC has a dedicated page: Bbc.co.uk.
 

 

While Schneiter Meier concentrates on the development and management of brand identities, Hofmann Lanz focuses on the brand and its transfer into advertising messages - for example for a commercial, an integrated campaign or market development solutions. Philip Meier, CEO of Schneiter Meier, told Werbewoche that it had been noticed that know-how was being lost in the transition from branding to advertising. The collaboration with Hofmann Lanz should prevent this from happening in future.

The new agency is owner-managed. The partners are Stephan Lanz and Dieter Hofmann. Creative Director Dieter Hofmann can look back on over 30 years of experience in advertising and was Creative Director at AY&R and Exxtra, among others. CEO Stephan Lanz combines the worlds of branding, traditional advertising and new media from his 13 years at Külling and Publicis.

www.hofmannlanz.ch

Schneiter Meier Külling becomes Schneiter Meier
 

Rubinick has been doing advertising for close to twenty years. He has been with JWT+H+F, AY&R/Exxtra and in Germany. In Switzerland, he is a member of the Art Directors Club Switzerland. The agency is still looking for a copywriter, it said in a communiqué.

 

In Switzerland, comparative advertising is generally permitted. However, according to the Commission, some points must be observed: The product or service must be comparable, no facts may be suppressed, one must not profit from the good image of another, and above all, the statement must not be unnecessarily hurtful.

This last fact was the subject of a complaint filed with the Swiss Fairness Commission (SLK) by the Radgenossenschaft der Landstrasse (umbrella organization of the Travellers) against advertisements of a goldsmith. The complaint warns against 80 to 90 percent of the buyers of old gold, who "lie about everything" when buying gold. In many cases, they are travellers who have no knowledge whatsoever of jewelry and gold. According to Principle No. 3.5 of the Swiss Commission for Fairness and Art. 3 lit. e UWG, such statements are unnecessarily disparaging, even if they originate in factual circumstances that may be correct.

The SLK wrote: "Such statements, the effect of which is to disparage the performance of competitors, are unfair and violate the above-mentioned facts. The Third Chamber of the Commission left open whether the advertisement also violated the criminal offense of racial discrimination.

Hans-Jürg Fehr (SP/SH) justified the withdrawal by saying that progress could be observed. There were signs that negotiations between SRG and the publishers were underway. Now it was a matter of waiting and seeing. If the voluntary process does not lead to anything, he will submit new proposals.

Among other things, the SP had wanted to demand with a motion that the restrictions on SRG's online offering be lifted. This should put an end to the dispute. The SRG complained that it was being prevented from developing, while the publishers complained that the SRG was already exceeding the limits set for it, Fehr explained.

A solution must be found to this dispute. The time of neatly separated media genres with private press on the one hand and public broadcasting on the other is over. Radio, television and newspapers are growing together. Online offerings are "of the utmost importance" because the Internet is the leading medium of the 21st century.

Media Minister Doris Leuthard also cast doubt on the rules that apply today. As an example, she cited the coverage of the nuclear power plant accident in Fukushima. The SRG had not been allowed to put any pictures on the net until the regular edition of the Tagesschau. These were conditions that should be questioned. However, Leuthard also spoke out against intervening at the present time. A solution needs time. (SDA)

Swiss media: limits to be set for SRG online

 

Flyers with fragrance logos were distributed to around 23,000 letterboxes in the Lucerne region. The advertising media hang out of the letterboxes and are intended to reach people who do not want advertising in their own letterboxes. The campaign is aimed at both members and non-members of the TCS. The scented logo is both an eye-catcher and a giveaway: it is intended to promote the TCS offer in the cars of the target group over a longer period of time. The direct marketing campaign is supplemented with PR reports.

The Lucerne-based advertising agency Rocket Powerful Advertising was responsible for the concept and creation. The special mailing was produced in the Brändi Foundation's workshops and distributed by Swiss Post.

Responsible at the TCS Waldstätte section: Alex Mathis (Managing Director).

Marketing covers all channels, although webTV channels operated under license (e.g. BuureTV.ch) are excluded from this agreement. Another focus will be the marketing of moving images on mobile devices. "Due to the increasing spread of TV-enabled mobile devices and the ever-improving network coverage, we expect a big growth spurt for this market," says Marco Demont, CEO of Ipmedia. Stailamedia will also provide advice on the introduction of new advertising formats.

 

For the first time, the Swiss top chef does not cook himself, because he is stuck with a car breakdown. Without further ado, he directs his friends by phone. Together, they put the menu on the table and get to the heart of the spot's message: Cook like a master with fine food.

Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Roland Frefel (Head of Category Management), Christof Braun (Deputy Head of Advertising). Responsible at KSB: Flo Wacker (CD), Beat Egger (text), MichËle Seligmann (FFF), Dany Kielholz (consulting management), Andrea Braschler (consulting). Production: Embassy of dreams: Sebastian Schipper (director), Frank Blau (camera). Media: Coop Media, Karin Heliopoulos as well as The whole Media.

 

Haus Hiltl is not only home to a vegetarian restaurant, but also a club. Every Thursday, the international party series "Worldwide" takes place there, in which a guest country presents its music and selected culinary specialties to the people of Zurich.

Ruf Lanz has devised a radio spot concept in which the Sechseläuten March is performed in the typical style of the respective host country. As Russia will soon be a guest at Club Hiltl, the Sechseläuten March will be interpreted as a cheerful Kazachok (Cossack dance) to kick off the series of spots.

The spot will run all week from Sechseläuten Monday. Further spots will follow.

To the spot. 

Responsible at the Hiltl House: Rolf Hiltl (overall responsibility), Claude Hunkeler (Club Hiltl). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Andreas Hornung (Text), Kristina Burch (Consulting). Production: Selmi Tonstudio.

 

For the campaign, the agency developed the image of a motorcyclist who is drawing so-called "donuts" on the asphalt with his rear wheel out of pure joy. He curls the price of the sporty entry-level model onto the surface.

Responsible at BMW Motorrad: Roland Kohler (Head of Marketing BMW Motorrad), Finn Stein (Marketing). Responsible at Lowe: Daniel Comte (ECD), Boris Beuckmann (text), Andrea Huber (AD), Cinthia Stettler (graphics), Rolf Jeger, Nina Marti, Myriam Dünnenberger (consulting), Daniel Tschanz (Creative Director Online), Patrik Rohner (image editing).