The editorial team illustrated the report with a photo of another Englishman who had committed suicide with Dignitas, but claimed in the caption that it was the former. The Press Council then received two complaints against Sonntagsblick from Dignitas director Ludwig A. Minelli and another employee of his organization. The council found in their favor. With the legend, which mentioned the full name of the Briton, the Sonntagsblick had deceived its readership and violated the journalist code. Journalists should clearly label symbolic images that are not directly related to the text content.

In the case of other text passages that the Dignitas employee criticized as false or misleading, the Press Council rejected the complaint with one exception. The article had stated that the coffin of the deceased had been transported to England. In reality, Dignitas cremated the Briton in Zurich. Sonntagsblick thus also violated the duty of truth.

At first, you see only two croissants, which are depicted in such a way that they interpret the logo of Citroën. The posters with text then make clear: "Citroën - freshly arrived at Grosspeter". To draw attention to the opening weekend, the agency also conceived a campaign a few days in advance. In cooperation with the Basel bakery Suter (25 branches), free croissants were distributed and flyers invited to an open day. A promotional team also handed out croissants, near the Citröen Center, at a busy intersection. In addition, advertisements were placed in the daily press and a personal invitation was sent to Citröen customers.

Responsible at Grosspeter: Jasmine Gasser (Head of Communications). Responsible at Oswald Siegfried Werbeagentur (OSW): Michael Oswald (art direction), Michi Schär and René Fisch (text), Nadine Siegfried and Corinne Engler (consulting).

Job seekers can find their personal Xing contacts at potential employers. The results show the job seeker which of his Xing contacts are employed by the companies matching his profile. In this way, he is able to get in touch directly with people from his personal and professional environment who are already working at the suggested companies and gain in-depth insight into the company.

The new search technology also matches candidate profiles and vacancies and prioritizes advertisements that match specific search preferences of the job seeker. The search results also lead to recruiters who are identified from the more than 300 contacts in a headhunter and recruiter directory and with whom job seekers can contact directly using the contact form.

The job offers appear automatically not only on Topjobs.ch but also on the Jobs.ch online job market and on Xing.com. This gives employers more direct access to a large pool of interested candidates. In addition, the new service meets the need of job seekers to orient themselves to their social environment when reorienting themselves professionally, comments Mark Sandmeier, CEO of Jobs.ch.

Overall, the titles participating in the advertising statistics reported advertising revenues of 160.0 million Swiss francs. Job ads accounted for 16.1 million of this (+10.1 percent). Real estate ads (CHF 5.1 million) were down 7.5 percent compared to March 2010, and commercial/other ads (CHF 125.0 million) were down 0.2 percent. Brochure inserts (13.9 million Swiss francs) were down 3.1 percent.

The net advertising revenues for the individual print media categories were as follows in March 2011:

The individual motifs with statements such as "Giving up is not an option. ", "Every step is a marathon. " or "Life is not a training session." are intended to raise awareness of MS and at the same time encourage those affected to persevere. Although one person in Switzerland is diagnosed with MS every day, there is a lack of understanding for the challenges faced by those affected, according to the agency. Normal everyday life is an immense challenge for MS sufferers and can only be overcome with an iron will and the help of relatives and professional helpers. The Swiss Multiple Sclerosis Society is therefore committed to ensuring the greatest possible independence and quality of life for MS sufferers in Switzerland with numerous services.

Draft FCB/Lowe Group currently realized the new and holistic appearance of the MS company, from the design concept for printed materials, the revised Web presence to the campaign subjects.

Responsible at MS companyVera Rentsch (overall responsibility, Director of the Swiss MS Society), Patricia Monin (Head of Communications), Regula Muralt Spescha (Head of Public Relations and Fundraising). Responsible at Draft FCB/Lowe Group: Daniel Comte (Executive Creative Direction), Frédéric Nogier (Art Direction), Tizian Walti, Samuel Knaus (Text/Concept), Catherine Purgly (Strategy), Marie-Theres Ott, Deborah Buccarella (Consulting), Sven Germann (Photography), Patrik Rohner (Image Processing).

The editors of the Los Angeles Times received the journalism prize for uncovering a corruption scandal. In the Californian town of Bell, city officials had helped themselves to taxpayers' money and paid each other enormous salaries. The newspaper's reports culminated in arrests and political reforms. The paper also received the journalism prize for Photo reportsin this case about the victims of gang warfare.

The prize in the "investigative journalism" category went to a journalist from the Sarasota Herald Tribune. According to a statement from the news agency SDA, she had uncovered dubious practices by home insurers in Florida.

Traditionally, many awards have gone to East Coast newspapers, such as the Boston Globe for its art criticism, the Wall Street Journal for its editorials on healthcare reform and the Washington Post, honored only once this time, for its Picture series of the earthquake in Haiti. 

The New York Times (NYT) also received two awards. One was awarded to two Moscow correspondents for their reportage on the judicial system in Russia. His comments on the budget crisis in the USA earned a NYT employee the second prize for the newspaper.

Online news portal honored for the second time

The New York online news portal Pro Publica was honored this year for its research into the causes of the financial crisis. Journalists Jesse Eisinger and Jake Bernstein received the award in the "National Reportage" category for a series of articles on how dubious practices on Wall Street contributed to the financial crisis.

Online media have only been considered for two years. The research association, which was founded in 2008, was already honored last year - but then for an article that also appeared in the New York Times Magazine. This year, for the first time, an article was honored that did not also appear in print.

A prestigious media prize

The Pulitzer Prizes are the highest media prizes in the USA and are among the most important awards for journalists, writers and composers. They are awarded in 21 categories and are endowed with 10,000 dollars each. The award was founded by journalist and publisher Joseph Pulitzer (1847 to 1911) and is presented by Columbia University in New York.

Among the winners: Pulitzer.org.

With up to 420 square meters, Studio 1 is a spacious film and photo studio with a computer-controlled light canopy that is ideal for large film and photo productions, the Schlieren-based company said in a press release. The studio can be rented as a white, green or blue screen studio. Loberstudios has a total of 1,500 square meters of studio space including a motion control studio.

More information: Lobsterstudiosag.ch.

"Schlossgut Bachtobel owes its splendor and fame to the careful work of its lord Hans Ulrich Kesselring (HUK)," says the Swiss Wine Guide 2009/2010. "History, architecture, art and the great art of viticulture have come together on the Ottenberg to create a work of art that shines far beyond the borders of Thurgau."

Hesskisssulzersutter is looking forward to leading the estate into the future together with HUK's heir Johannes Meier and his team, as the agency writes in a press release.

Swisscom has been represented on Twitter with various channels since 2010 and uses this platform intensively for customer information (overview: Swisscom.ch/socialmedia). With the new Channels Swisscom is targeting media professionals and offering journalists and bloggers a new, additional opportunity for dialog. Among other things, the Swisscom media service will use Twitter to send links to media releases and industry news, information on events and interviews as well as information on current topics. 

Swisscom spokespersons Carsten Roetz and Olaf Schulze tweet in German on @Swisscom_Media. Media spokesperson Christian Neuhaus will be responsible for messages in French on @Swisscom_Presse. On @Swisscom_Media, Swisscom transmits the headlines of media releases in English.

Since 2002, the creative agency has been responsible for the prevention campaigns of Suva's offer brand "Suva Liv". The latest campaign shows a ball sportsman from a perspective so that the ball is also perceived as a bed cover. The subject is used on advertisements, posters, postcards and online.

With the prevention program, Suva aims to reduce the risk of accidents by around ten percent by 2014. This means that around 6,000 accidents are to be prevented over the next four years. The "Sport Basics" training program was developed in collaboration with sports physician Kerstin Warnke and the five major ball sports associations. 

Responsible at Suva: Susan Huber-Brun (Advertising + Communication Suva Liv). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Maren Beck (Text), Kristina Burch (Consulting). Photography: Felix Streuli. Image editing: Patrik Rohner.
 

The strategy of the new NAB campaign is based on the insight that at the beginning of a need is a question. How do I finance my dream home? How do I make the right provisions? That's why the campaigners have created a symbolic figure: the question mark. This is representative of all possible financial questions that concern the people of Aargau. NAB promises answers to these questions with the claim "We'll solve it. In addition, the blue question mark is supposed to stand for sympathy, warmth and down-to-earthness. These are all values that NAB wants to use to emphasize its proximity to customers.

Euro RSCG Zurich developed different motifs with the blue question mark on the one hand, which separate the individual business areas of NAB from each other, and a new visual language on the other hand, which unites these business areas under the umbrella brand NAB. For the campaign launch, online, POS and trade show activities were implemented in addition to posters and advertisements with teaser and reveal mechanics. In the course of the year, further measures will follow, which are intended to bring NAB's services and events to the attention of the public in the canton of Aargau.

Responsible at NAB: René Stupf (Head of Marketing), Beat Ruch (Head of Marketing Communications), Birgit Kleinalstede (Project Manager Marketing). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Peter Schaefer, Roman Emunds (strategy), Axel Eckstein (creative director), Ivan Madeo (concept/text), Philipp Lengyel, Sandro Nicotera (art directors, Regine Cavicchioli (graphics), Anna Colby (art buying), Edi Burri (production), Niklaus Huwyler, Lucia Staub, Milena Elias (consulting). Atelier Rebele (puppet and special effects), Dani Rieser (photography), Patrik Rohner (image editing). Küttel Laubacher (web appearance).

In order to strengthen the EWL brand and customer proximity, the energy service provider commissioned Knobel Corporate Communications to reposition the customer magazine. It appeared in its new form for the first time in mid-April. The agency gave the new magazine the name Flux, which in Latin means "in flow, flowing" and in physics refers to a flow rate of water or electricity per unit of time.

Flux is aimed at private customers and pursues the goals of giving EWL a face, highlighting the company's core competencies and strengthening customer dialog. Each of the journalistically written issues is dedicated to a current topic from the company's field of activity. The branding agency Hotz & Hotz played a key role in the strategic redesign and ensured an unmistakable appearance through the independent choice of format and paper, a generous layout and a lively reportage style.

The magazine is also available for download: Ewl-luzern.ch.