Advico is nominated with the campaign for the Sunday newspaper. The subject "Uno" is on the list of one-show finalists once, "Merkel" even twice. Also the Outdoor advertising for Citterio is among them. Also nominated four times is the advertising agency Walker. Twice with the Human Rights" small ad campaign for Amnesty International, twice with the Campaign for Greenpeace against nuclear power. The "Zone Plan" is once on the list for the One Show Award, once on that for the One Show Interactive. The latter also includes Contexta with "Lost in Val Sinestra" for Swisscom as well as the campaign of Jung von Matt/Limmat "One Minute of Silence" nominated for Caritas - Contexta a total of three times. Also among the finalists for the One Show Award is Publicis with "Cars" for Renault. The only Swiss agency nominated for the One Show Design is Scholz & Friends. This with her work "Lightshow" for Emmi.

The lists with all nominees can be found here: Oneclub.org/finalists. The winners will be announced in New York at the One Show Festival in May.
 

Whether fine art, advertising, fashion, beauty, lifestyle, editorial documentation or architecture, every genre will be represented at the EWZ substation from May 20 to 29, 2011. The Open Days (May 25/26) will also offer photographers the opportunity to gain an insight into the day-to-day work of their clients over two days. They are also welcome at Euro RSCG: "Get up close and personal with Euro RSCG," says the ad appearing in the program booklet, referring to the opportunity to visit the creative agency on Gutstrasse. After all, excellent photography is always a significant part of excellent campaigns, says the agency.

Responsible at Euro RSCG Zurich: Christian Bobst (CD), Wolfgang Bark (text/concept), Dominique Magnusson (AD/graphics), Marianne Sauter (consulting), Susann Heinz (art buying), Frank Bodin (overall responsibility).

This year's campaign by the Federal Office of Public Health FOPH focuses on providing new and less well-known information. Even those who are against donation should fill out a donation card and inform their relatives of their wishes. If you keep your opinion to yourself, your relatives will be asked at your deathbed what should happen to the organs. This is still too little known among the population, according to the agency's press release. 

The new campaign attempts to close this knowledge gap in the population: it allows people who are in favor of organ donation, but also those who are against it, to have their say. Each side presents its arguments and personal motives. The FOPH agrees with both sides - because they do not keep their opinions to themselves, but express them. Hence the campaign slogan: "Everyone is right: they express their will."

The various votes can be seen and heard on numerous advertising channels. At the center is a series of TV commercials made by Swiss director Alain Gsponer, who lives in Germany. The different opinions are also expressed in online banners and brochures (PDF) for more statements of intent on organ donation. 

On the microsite Transplantinfo.ch anyone can also find out more about donating organs, tissue and cells. And then express their wishes. For this purpose, a donation card can be filled out online and printed out, and the website also offers the option of recording the personal decision on video and sending it to relatives.

Responsible at the FOPH: Karin Wäfler (responsible for population information
Transplantation and Reproductive Medicine Section), Adrian Kammer (Head of the Campaigns Section). Responsible at SFLB: Pablo Schencke, Johannes Raggio, Peter Brönnimann, Matthias Fürst (Creation), André Stäheli, Nino Zuberbühler (Consulting), Suzana Kovacevic (Art Buying), Pumpkin Film (Production), Alain Gsponer (Director), Du Da Group (Programming).

Last summer, Ubi rejected a complaint by Yasmin manufacturer Bayer (Switzerland) against the reporting in the program "10vor10". However, the pharmaceutical company did not want to accept this and took the case to the Federal Supreme Court. Here, too, Bayer (Switzerland) was unsuccessful insofar as the Federal Supreme Court accepted the appeal. According to the ruling published on Thursday, the company must pay the court costs of CHF 3,000.

In May 2009, Swiss television's "10vor10" reported on a 16-year-old girl who suffered a pulmonary embolism after taking Yasmin and has been severely disabled ever since. Based on this case, the news magazine made possible side effects of contraceptives the subject of two further programs. Bayer (Switzerland) subsequently criticized that the "manipulative" reports falsely gave the impression that Yasmin was particularly dangerous. The legally enshrined requirement of fairness had therefore been violated. Like Ubi, however, the Federal Supreme Court has now come to the conclusion that this was not the case.

Individual elements questioned in a tendentious manner

The programs did not claim that Yasmin was more dangerous than other contraceptive pills. Rather, the question had been raised as to whether this was the case. The complainant had repeatedly had the opportunity to comment on the allegations, the federal judges found. Moreover, "10vor10" had pointed out that other contraceptive pills could also cause side effects. The federal judges admitted that "10vor10" had questioned individual elements in a tendentious manner. However, even in this case, the advocacy and critical viewpoint of the broadcasts was recognizable to the audience.

"In summary, it can be seen that the disputed contributions as a whole could have been designed differently and possibly better in individual points," the reasons for the ruling state. However, this is not sufficient to justify regulatory intervention by the UBI. (SDA)
 

The goal is to collect as many eggs as possible and to be faster than the Easter Bunny, because he wants to take away the player's seat. Pfister à la Card members can get more rounds of the game to increase their chances of winning. There are 100 instant prizes to be won. All players will also be automatically entered into the main draw for a Pfister shopping voucher worth 1,000 Swiss francs. Already before Good Friday, over 160'000 rounds had been played, Guave Studios announced. 

To the game on Pfister.ch/eastern.

Responsible at Pfister: Carlos Friedrich (Head of Marketing), Patrick Sassine (Head of E-Commerce). Responsible at Guave Studios: Sandro Wellenzohn (CD), Gebhard Nigsch, Martin Muther (development), David Fritsche (3D graphics). 

Two cinema slides at the beginning of the commercial break declare it as a postponement of the start of the film for those moviegoers who are still looking for a parking space. And another slide after the first half of the film declares the break to be a coin-flip break for drivers. The cinema slides are an accompanying measure in the context of the VBZ campaign and are to show the urban public once again: It pays to change trains.

Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Mario Moosbrugger (AD), Andreas Hornung (text), Kristina Burch (consulting).

Affichage is thus consistently implementing its new foreign strategy, which aims to focus on profitable markets, the company wrote in a press release on Thursday. By ending its involvement in Greece, the company has been able to eliminate a loss-making legacy of its former expansion strategy in the interests of shareholders and the Group as a whole.

With this transaction, Affichage has significantly reduced the risk profile of its foreign portfolio and laid the foundation for further consolidation of its international activities, the statement continues. Over time, these measures will enable the Group to focus its resources on strengthening its market leadership in Switzerland in line with its strategy.

According to the press release, this transaction has no influence on the legal steps already initiated against P. Vrionis and other persons associated with him. The parties have agreed not to disclose the purchase price.
 

Draftfcb/Lowe Group staged this message in a spot suitable for Easter and brought it on-air for BMW Motorrad. The viral film was realized together with Plan B Film and New Zealand director Lawrence Blankenbyl.

Responsible at BMW Motorrad: Roland Kohler (Head of Marketing BMW Motorrad). Responsible at Draftfcb/Lowe Group: Daniel Comte (ECD), Tizian Walti (text/concept), Rolf Jeger, Nina Marti (consulting). Responsible at Plan B Film: HC Vogel (overall responsibility), Lawrence Blankenbyl (director), Aminta Iseppi (camera), Giona Bridler (lighting).

Yetnet wants to use the campaign to reach new customers and publicize special offers, according to a statement from the agency. Potential customers in the Yetnet cooperative area were made aware of the campaign by means of a mailing. A competition to win a bouquet of flowers every day was programmed on the Yetnet website. These measures were supplemented by advertisements, PR reports and newsletters.

Responsible at Yetnet Genossenschaftsverband: Hanspeter Meili, Peter Kohler. Responsible at Inter-Punkt.: Fabian Koch (consulting), Miriam Hunziker (graphics), Adrian
Widmer (programming), Carla Wilhelm (text).

In the new German-language Kindle Shop, the two NZZ titles can now be purchased as a combined subscription for 29.99 euros per month or individually for 2.99 euros per issue. This means that the NZZ subscription costs the same as that of the Frankfurter Allgemeine Zeitung - with the difference that the latter does not include a Sunday edition.

The Kindle Shop currently comprises a total of over 650,000 book titles in electronic form, including more than 25,000 German-language books. Newspapers such as Handelsblatt, Die Zeit, Le Monde and the Financial Times are also available in the store. Via a Direct publishing platform Amazon.de also offers authors the opportunity to publish their publications themselves.

Nzz.to/kindleNZZ
 

Do video games promote real violence? Is brand faith a new form of religion? And is our health care system making us more sick than healthy? In three new subjects, the Sunday newspaper once again takes a close look at current topics. And promises its readers food for thought that makes Sunday really interesting.

The subjects can be discovered since mid-April in various newspapers and magazines.

Responsible at the Sunday newspaper: Diego Quintarelli (Publishing Director), Andrea Waltzer (Advertising Director). Responsible at AY&R: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Andy Lusti, Martin Stulz (text), Lukas Wietlisbach (AD), Annik Weber (graphics), Pablo Koerfer, Julia Kull (consulting), Scheffold.Vizner/Fluxif (photography/composing).
 

The company earned 5.4 million dollars from January to March. In the same period a year earlier, it had earned 12.8 million dollars. Turnover fell by four percent to 567 million dollars. The company blamed falling revenues in the advertising business for the slump in profits. (SDA)