Due to declining viewer interest, SRF's program managers have decided not to broadcast the "Mister Schweiz Wahl" in future, SRF said in a statement. RTS had already decided not to broadcast the show this year. RSI showed the show on its second channel. This means that there is no longer a need to continue the "Mister Schweiz Wahl" at national level either.

As the producer of the TV show, the Mister Switzerland organization tried to develop the show more in the direction of a casting format during this year's broadcast, the organization wrote in a press release on Wednesday. This did not lead to the desired success in the short term, with viewer numbers dropping slightly. Nevertheless, the Mister Switzerland organization will continue to develop this format consistently as a TV concept for the 2012 election.

However, the public broadcaster is optimistic despite the end of the program: "The Mister Switzerland contest will continue," said its director Urs Brülisauer when asked by the news agency SDA. Talks are already underway with private broadcasters. However, nothing has been finalized yet. Brülisauer cannot explain why more and more viewers are looking away from the handsome men. However, he definitely wants to "freshen up the format" before the Mister elections continue to be broadcast on a private channel.

The election of Luca Ruch from Frauenfelden as Mister Switzerland still achieved a market share of 26.3 percent. The election of the most beautiful Swiss has been on the program since 2005.

> Mister Switzerland 2011: SF achieved a market share of only 26.3 percent
> French-speaking Swiss television removes Mister Switzerland from the program

Corinne Waldmeier began her journalistic career in 1998 at Zurich's Radio Z, as SRF writes in a press release on Wednesday For four years, she worked as the morning voice for various TV formats - as a presenter, editor and producer. Among other things, she presented the lifestyle magazine "Wohnduell" on TV3, the infotainment program "Telescoop" on SF 1, a health magazine on Schweizer Sportfernsehen (SSF) and, from 2006 to 2010, the professional and educational magazine "Futura.tv" on various regional stations. She is currently editor of the Sat.1 cooking show "Menu Surprise".

Nicole Westenfelder, the previous presenter of "Puls", will remain with SRF and the Puls editorial team. She will now coordinate the topics of "Puls" and produce new program elements.
 

Today at 2:00 p.m., the teams of two received a briefing based on which they must develop a print campaign within 24 hours. On Friday, starting at 4:30 p.m., they will have just a few minutes to present their campaign in English to the international jury and representatives from the various countries. Afterward, the jury will evaluate the entries. At 9:00 p.m., during a dinner attended by all participants, the jury will announce which team is the best young creative team in all of Europe. The winners will receive a four-day pass to the 2011 Cannes Festival.

The Swiss delegation

Representing Switzerland, the young creatives Manuela Aggeler (miux) and Isabelle Meyer (Umantis), as well as Patrick Ryffel and Manuel Rohrer (both from Contexta), traveled to Zadar. They are accompanied by Swiss juror Andreas Prokesch, Kerstin Waldkircher and Roman Häring—both from bestYET sponsor Publicitas—as well as Toni Vetterli from the Swiss Media Association.

Werbewoche will provide live coverage of the event as a media partner. On Twitter.com/Werbewoche From Wednesday through Friday, you'll find everything about bestYET 2011—from the Swiss team's first impressions on site to information about the briefing and highlights from the presentations, right up to the announcement of the lucky winners.

At Advertisingweek.ch On Thursday and Friday, you can read more detailed reports about the event, and you can also view photos from the event.

We wish both Swiss teams lots of fun and success!

(afh)

> On the same topic in *Werbewoche*
 

The newspaper has been renamed the Klotener Anzeiger. According to the press release, publisher Kathrin Spross Rice's reason for the name change is that the local newspaper was rarely referred to by its correct and full name. In editorial terms, the paper will be divided more consistently into two parts, the press release continues. The first section contains politics, official news, local business and the special page "Wissen&Spielen". Society, culture, the agenda, the page for young people, local sport and, during the season, the special page "Flyers&Pucks" are placed in the second bundle.

Adliswil-based designer Ralf Turtschi from the company Agenturtschi was responsible for the new layout concept, while the company Unikat Kommunikationsagentur in Küsnacht was responsible for the new advertising presence - always in close cooperation with the Spross publishing house, the publisher of the newspaper, according to the press release.

The Klotener Anzeiger is a subscription newspaper and, according to its own information, one of the few independent local newspapers in the Zurich area. It is also the official publication organ of the city of Kloten. The Klotener Anzeiger is published every Thursday with a circulation of 3,200 copies, and once a month with a large circulation of 11,087 copies. The publishing house will next tackle the revision of the website and the cross-media expansion.

At the heart of the website are four print motifs that dramatize the added value for national and international customers. Further measures such as a website, mailings, brochures and internal communication tools extend the presence into other media. The campaign is now on air in Switzerland and abroad.

Responsible at Swiss Post International: Martine Reymond (Head of Communication), Ursula Gasser (Marketing Communication Manager), Ramona Fedrizzi (Marketing Communication Manager). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein, Christian Bobst (creative director), Wolfgang Bark (text), Marietta Albinus (art director), Anne-Marie Pappas (graphics), Peter Schäfer (strategy), Walter Tagliaferri, Lucia Staub, Milena Elias (consulting), Verena Rentsch (art buying), Edi Burri (production). Felix Streuli (photography/image editing), Optimedia AG (media).
 

Interviews with marketing managers from well-known Swiss companies give the program a new and indispensable perspective. First up is the premium chocolate manufacturer Lindt & Sprüngli.

"Advertising Week" today, at 19:45, on Star TV.

As the company announced on Wednesday, turnover increased by 11.0% to 736.7 million euros compared to the same quarter of the previous year, also thanks to acquisitions. Adjusted for special effects, earnings before interest, taxes, depreciation and amortization (EBITDA) rose by 6.5 percent to 126.9 million euros in the first three months. At 63.0 million euros, the bottom line was a slight plus (previous year 62.3 million euros).

This year, Springer CEO Mathias Döpfner is aiming for a single-digit percentage increase in turnover. Operating profit is expected to rise somewhat more strongly. The Group expects a low double-digit increase here. Döpfner expects the digital and international activities within the Group to continue to gain in importance. In the first three months, these divisions grew by 26% and 58% respectively.

Due to the expansion of the Eastern European business and the expansion of digital activities abroad, the share of international revenues jumped above the 30 percent mark of total revenues. Axel Springer is pursuing its activities in Eastern Europe in a joint venture with the Swiss Ringier Group. The newspaper business in Germany shrank in the first quarter, but remained the Group's most profitable division despite a decline in profits. The company was able to slightly increase its circulation revenues thanks to price increases for Welt and Berliner Morgenpost, among other things.

However, advertising income fell sharply. In Switzerland, various TV program guides as well as the Bilanz, Handelszeitung and Beobachter, among others, belong to the German publishing house. (SDA)

"Steff la Cheffe inspires as a beatboxer and rapper. But she is also a convincing communicator who knows how to use the various communication tools with virtuosity," says Béatrice Wertli, president of the BPRG, explaining the choice. "She provides up-to-date, brief and clear information about Facebook or on their Website. With her column in the Berner Zeitung, she lets us share her view of the world. She is an exciting and individual interview partner, she is authentic, sets topics and is not afraid to touch hot potatoes. Stefanie Peter is a figurehead for Bern and Bernese communication and a deserving winner of the Berner Kommunikationspreis 2011".

Every year, the BPRG awards a prize for communication to a person who achieves exceptional communicative achievements without the corresponding specialist training. As of this year, the event takes place under the title "Berner Kommunikationspreis" (Bernese Communication Award) and is intended to become a fixed point in the Bernese communication year. The award ceremony will take place this evening at Du Théâtre (by invitation).

(Image: Stefflacheffe.ch)

A total of 36 works were submitted for this year's Crossmedia Award, according to a statement. The 10-member jury, headed by Marco Taborelli, was impressed by the diversity and creativity that distinguished the works. They awarded gold to the campaign "Lost in Val Sinestra"which was realized by Contexta/Hinderling Volkart on behalf of Swisscom TV. Silver went to "Migipedia", bronze won the "M-Budget WG". Jung von Matt/Limmat is responsible for both campaigns on behalf of the Federation of Migros Cooperatives.

The Social Media Award, which was presented for the first time this year, honored the three categories "E-Commerce", "Dialog/CRM and Integrated Communication" and "Branding". Under the direction of Leila Summa, the 13-member jury of experts selected the following winners from the 23 entries: Brack Electronics in the "E-Commerce" category, Rod Kommunikation with "Slow down. Take it easy." in the category "Dialog/CRM and Integrated Communication" and Jung von Matt/Limmat with "M-Budget WG" in the category "Branding".

"Young and full of drive. Everyone is wanted at the Youth Red Cross - even people like you and me." These testimonials form the hook for various posters and a brochure presenting the work of the Youth Red Cross in an accessible way. The idea is to make it unmistakably clear that the young volunteers not only receive thanks for their efforts, but also benefit personally and professionally from the valuable exchange between young and old. Accordingly, one of the statements is, "I didn't know you could learn so much about an entire century in one hour."

As part of International World Red Cross Day, young people between the ages of 15 and 30 are also being invited on flyers in postcard format to form their own impression of the social projects based on voluntary work at the open day on May 7, 2011 at the Kehl Center for the Elderly in Baden.

Responsible at Swiss Red Cross, Aargau, Youth Red Cross: Flurina Hoffmann, Marco Looser (project management). Responsible at Renzen Communications: Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Marc Prell (photography), Benjamin Stumpf (consulting).

Benjamin Best's WDR 5 radio report "Sieg, Tor, Betrug - Wettmanipulation im Sport" beat off competition from more than 300 applicants from three countries. Benjamin Best from Munich impressively illustrates the danger that international betting fraud poses to the acceptance of sport, according to a CNN statement. Born in Berlin, Best spent over three years researching this topic. His research took him from Europe to the USA and Asia. The interviews he conducted himself and commissioned were presented for the first time in this radio feature. Dominik Wichmann, deputy editor-in-chief of Stern and jury chairman, on the decision: "You are captivated by this contribution right to the end. I still have images and metaphors in my head to this day - truly a top contribution!"

The four award winners were honored yesterday evening at a festive event at the GOP Varieté Theater in Munich. Among the prominent guests from the media, politics and business were Dana Schweiger and the actors Hannes Jaenicke and Katja Flint. CNN Lead Political Anchor Wolf Blitzer also traveled from Washington, D.C. to attend. The award ceremony was hosted by Cherno Jobatey.

They were successful in the other categories:

Sebastian Kuhn, winner of the TV category (Arte): "USA: Under the Miami Bridge" tells the story of sex offenders in Miami. Since 2005, they have been obliged by law to keep 750 meters away from schools and kindergartens. The Julia Tuttle Causeway Bridge is therefore the only place left for them to live. Sebastian Kuhn spent a week living with the "outlaws" under the bridge in Miami.

Frederik Obermaier, winner of the Print category (Zeit Campus): In his reportage "I think it is my destiny to be here", Frederik Obermaier follows in the footsteps of Dutch student Tanja Nijmeijer, who joined the guerrillas in Colombia. Surprisingly, she is accused in absentia and wanted by the Colombian secret service, which believes her to be the right-hand man of Farc deputy Mono Jojoy.

Simon Kremer and Marc Röhlig, winners of the Online category (Soukmagazine.de): With "The Simultaneous City", an interactive map of the old city of Damascus has been created that can be explored by visitors to the website in order to trace the social transformation of Syria in this microcosm.

This year's international jury consisted of: Uli Baur (Editor-in-Chief Focus), Franz Fischlin (Tagesschau presenter Swiss Television), Katharina Borchert (Managing Director Spiegel Online), Kristin Zeier (Head of English-language radio and online editorial department at Deutsche Welle), Frederik Pleitgen (CNN correspondent), Ingrid Thurnher (ZIB presenter ORF) and Dominik Wichmann (Deputy Editor-in-Chief Stern).

In addition to the trophy, each category winner received prize money. As "CNN Journalist of the Year", Benjamin Best also receives an invitation to a full scholarship at CNN headquarters in Atlanta. There he will get to know the international news channel from the inside, gain insights into the Time Warner Group's global network and have the opportunity to gain new professional experience and contacts.
 

Experts from agencies, companies, administration or non-profit organizations can apply for the trophy until 31 July. They are looking for integrated communication concepts that are developed and implemented by July 2011 and link various communication disciplines. They should also appeal to different dialogue groups and be meaningfully integrated into the overall communication of an organization.

The second award is celebrating a premiere this year: for the first time, a concept with a focus on social media will be honored at the awards ceremony in mid-September. "We want to take account of the increasing importance of social media as part of corporate communications," says Roland Bieri, initiator and organizer of the Award-CC. For the "Social Media Award" category prize, campaigns are expected to be cross-media in structure and include at least three different media. At least two of these must be in the area of social media - for example Facebook, YouTube, mobile apps or blogs. You can now vote for your favorites on Facebook (www.facebook.com/awardcc).

Grayling Switzerland joins the industry partners as a new award sponsor this year. Grayling - represented in Switzerland with offices in Zurich and Geneva - is an independent public relations, public affairs, investor relations and event agency and is based on the merger of the Trimedia, Grayling and MMD brands. Beat W. Werder, Head of Corporate Communications at Publigroupe in Lausanne, also completes the jury of experts. A special jury Romande will be appointed for projects from French-speaking Switzerland. This ensures that projects from French-speaking Switzerland and their special features are appropriately recognized and evaluated, explains Bieri.