Since the end of February last year, it has once again been permitted to advertise alcoholic beverages on television. However, it is forbidden to make viewers a specific offer that they can take up immediately with the option of ordering.

In March 2010, the Swiss Radio and Television Company (SRG) had broadcast commercials of a winery. At the end of the program, a special offer for six bottles of wine was presented, and the company's telephone number and internet address were displayed for orders. The Federal Office of Communications (Bakom) considered this to be a violation of the ban on sales offers for alcohol, which was not disputed by SRG. It did not agree, however, with Bakom's order to hand over to the federal government the net revenue of CHF 185,000 generated by the spots.

The Federal Administrative Court has now ruled in favor of SRG and decided that it only has to pay the federal government one-third, or just under CHF 62,000. According to the judges in Bern, the decisive factor is that the spot was not illegal as a whole. In a first part, permitted advertising had been carried out. Only in the last part, the special wine offer with the immediate order possibility had been shown. Accordingly, the revenue to be collected had to be split. The decision can still be appealed at the Federal Court. (SDA)
 

The new magazine is slightly smaller and has a completely new layout, as 041 - Das Kulturmagazin announced on Monday. In addition, the already extensive editorial section has been expanded. However, some tried and tested features have been retained. For example, the cultural calendar, the service pages with event previews for all sectors, the legendary guesses and the puzzle. The aim is to create a magazine in which readers can quickly find what they are used to and still be surprised every time.

041 - The culture magazine is published eleven times a year and has a circulation of 4,000 copies. With the relaunch, the magazine is now also available again at Valora AG kiosks throughout Switzerland. (SDA)
 

"The demand for TV advertising time in French-speaking Switzerland is already greater than the supply. The SWA therefore welcomes TF1's plan to launch an additional TV advertising window for French-speaking Switzerland in the fall," says Jürg Siegrist, Director of the Swiss Advertisers Association (SWA). Siegrist also sees it as "positive" that Ringier is a new TV marketer on the scene. No wonder, because last year the SWA and some of its members did not exactly welcome Goldbach Media as the sole private TV marketer in Switzerland. Siegrist also has high hopes for the newcomer Ringier: "Ringier has certainly prepared itself well. After all, they won the TF1 battle against Goldbach Media."

Siegrist is not prepared to make any predictions about which media in French-speaking Switzerland will have to cede advertising revenue to TF1 from next year. However, he does not share the concerns of publishers in French-speaking Switzerland, who fear that the press in French-speaking Switzerland in particular will suffer. "The media mix will change and there will be winners and losers, but I question whether anyone will suffer under TF1," he says. "If only because TV revenues will continue to rise anyway."

However, the SWA director assumes that the TF1 offer will lead to "healthy competition in TV spot prices", i.e. that TF1 will allow TV rates to fall or at least keep them stable. "However, we do not yet know TF1's pricing structure," Siegrist qualifies. (Markus Knöpfli)
 

However, there is no question of a takeover by the French global market leader JC Decaux. As the Chairman of Affichage, Jean-Francois Decaux, said in an interview with the newspaper Finanz und Wirtschaft on Saturday, a proposal for a change should be submitted to the next General Meeting at the latest. Together with his brother, Decaux manages JC Decaux, now the largest company for outdoor advertising. According to SDA, this company has held 30 percent of the shares for over ten years
to Affichage, but can only vote with 5 percent due to the transfer restriction.

As the newspaper Le Temps quoted Jean-Francois Decaux as saying on Saturday, it is high time to exploit the potential synergies between Affichage and JC Decaux. A takeover bid to the other shareholders, which would be due if one third of the shares were exceeded, is not being sought. Decaux confirmed this to Le Temps with the words: "I have been accused of this intention for years. To make the situation clear once and for all: JC Decaux will not make a public takeover bid for Affichage".

On the other hand, the number of board members is to be increased from five to seven after the Board of Directors has steered the company through a crisis. The Chairman of Affichage was confirmed in office at the Annual General Meeting on Friday, along with other members of the Board of Directors, despite counter-proposals due to the mess surrounding the expansion in Greece. All opposing candidates put forward by a dissatisfied group of shareholders failed.

Affichage: Board of Directors re-elected despite countermotion
 

Interestingly, SRG was still talking about cost-cutting measures in April 2010.
At a press conference on April 27, the SRG management declared 2010 to be a year of crisis. The gloomy financial future of the public broadcasting company would force it to make savings, warned Walpen and Chairman of the Board Jean-Bernard Münch at the time. Nevertheless, the Director General received a substantial salary increase, most of which was related to fringe benefits. For example, he received a special discount of around CHF 35,000 on his company car from SRG. This can be seen in SRG's 2010 annual report, which will be published next week and is available to the Sonntagszeitung.
Since 2005, all SRG directors have benefited from such a discount when purchasing a company car, according to a regulation. These regulations fully legitimize his special discount, Armin Walpen defends himself to the Sonntagszeitung. These rules were decided by the Board of Directors. Now, however, the discount rule is to be abolished. This means that Walpen's successor, Roger de Weck, will not only have to dig deeper into his pockets for his company car. His salary is also lower, according to well-informed sources in the Sonntagszeitung. However, the reason for this is not "years of crisis" or other reasons for saving money, but simply his younger age and less experience.
 

In a depressed market environment, sales at parent company SDA fell 7 percent last year to 26.54 million francs, according to its 2010 annual report. This is according to the news agency's 2010 annual report, which showed a bottom-line profit of CHF 1.22 million, down significantly from CHF 5.1 million a year earlier.

With a minus of 716,000 francs, the operating result EBIT was clearly negative compared to the previous year's minus of r -266'000 francs. The cost-cutting measures introduced had led to job cuts, SDA said in a statement on Friday. At the end of 2010, SDA still had 156 jobs - on a 100 percent basis - 21 fewer than a year earlier.

The number of news items produced by SDA in the three national languages German, French and Italian nevertheless increased by just under 4 percent to 178'716 reports. The SDA Board of Directors approved a new performance mandate. Among other things, it stipulates solidarity between the languages.

At group level, the holdings Sportinformation, AWP, news aktuell Schweiz and Keystone would have contributed significantly to a good result. On a consolidated basis, sales decreased by 3.8 percent to 36.8 million Swiss francs. Net income, on the other hand, increased by 3.5 percent to CHF 889'000.
 

For the documentary "Der Asylchef und die Nigerianer", Karin Bauer accompanied the head of the Federal Office for Migration FOM, Alard du Bois-Reymond, during his first year in office. Civis Media writes this in a press release. Lucerne students Andrea Schneider, Loretta Arnold, Fabio Friedli and Marius Portmann were also honored with the European Young Civis Media Prize for their film "Heimatland". The film is about a Swiss boy's fears of his Turkish neighbor.

Another Civis Media Prize was awarded this year to productions by the German broadcasters WDR, BR and Radio Essen. The award, worth a total of 40,000 euros, recognizes contributions that promote the "peaceful coexistence of people of different national, ethnic, religious or cultural backgrounds". According to the communiqué, 690 programs from 22 EU countries and Switzerland took part in the competition. The patrons of the media prize, which was awarded on Thursday at the Foreign Ministry in Berlin, were the German Federal President Christian Wulff and the President of the European Parliament, Jerzy Buzek.
 

Koller made a structural comparison of French and German-language SRG radio broadcasts in a report entitled "Quasselradio versus Dideldum" in the Kontext program on Radio DRS 2 on 9 March. The jury of the Bern Media Prize judged this contribution to be a lively and exciting characterization. This was announced by the Bern Foundation for Radio and Television.

This year's radio prize goes to DRS-Inland editor Peter Maurer for a report on the Bernese pastor, politician and writer Klaus Schädelin. The prize for the best daily news report goes to French-speaking Swiss television journalist Pierre Nebel. He reported on the presentation of the Swiss Music Awards to the rapper Stress in an exciting and informative way on the Tagesschau of French-speaking Swiss television.

The Bernese Foundation for Radio and Television has been in existence for 30 years and has been awarding prizes for broadcasts that deal with topics from the cantons of Bern, Fribourg and Valais in particular quality or make an important contribution to understanding between Welsch and German for just as long. In its anniversary year, it placed particular emphasis on the latter aspect. This year, it is therefore also awarding two sponsorship prizes of CHF 1,000 each to the bilingual editorial teams of the Canal 3 radio station and the local television station Tele Bielingue in Biel.

The prizes were awarded on Thursday afternoon in Bern.
 

Eliana Burki is known far beyond the Swiss borders. The alphorn player coined the term "Funky Swiss Alphorn" and performs on stages all over the world. Meta Hiltebrand became known as Switzerland's youngest chef and TV cook. In March she opened her own restaurant in Zurich: "Meta's Kutscherhalle". Her first cookbook will also be published in the summer.
 

The dietary supplement Pernaton is sold through drugstores, pharmacies and health food stores. The campaign focuses on advertisements and PR in special interest magazines, consumer information, posters and stands at POS, and direct mailings to health professionals.

Responsible at Doetsch Grether, Basel: Andrea Meppiel Overall responsibility. Responsible at BSSM Werbeagentur, Basel: Urs Schneider (CD), Daniel Bard (AD), Hannes Müller (text), Claudia Paganini (consulting). Photo: Eugen Leu and Partner, archive.
 

The New York-born photographer has made a name for herself with works such as "Purple Hearts - Back from Iraq" and "Homeland," a book about America after 9/11. Since 2009, she has been a member of the Noor Agency, a photography collective in Amsterdam.
The picture soiree will take place on Saturday May 28 at 9 pm in the Papiersaal, Sihlcity, Kalanderplatz 6, Zurich. During the photo night, short tours through the exhibition will take place in the Papiersaal.

Photo night 2011 with Nina Bermann - Picture soirée in the context of World Press Photo 11
 

As Head of Marketing and Partnerships at SRF, David Elsasser will lead the Sponsoring department under the direction of Raffael Huber and the newly created Call Media and License Sales department under the direction of Markus Ragginger. Elsasser himself will take over the management of the Partnerships department. This was announced by SRF in a press release on Friday.

David Elsasser, a business economist specializing in marketing and communications management, worked at Publisuisse in Bern from 2002 to 2009. Until 2006, he was the communications project manager for the new sponsorship business area, then head of advertising for the entire media offering. In 2009, Elsasser moved to Swisscom's Entertainment division, where he worked in Business Development. He had business responsibility for the development of new products and services in the TV and entertainment sector and was involved in the strategic positioning of Swisscom TV (IPTV) and the Bluewin media portal (online/mobile). He evaluated content partnerships and co-business models with third-party partners for development and marketing