Le Temps: Michel Danthe and Frédéric Koller become deputy editors-in-chief

Now that Serge Michel has been appointed to the editorial board of Le Monde in Paris and has left the team, Le Temps is filling the posts of deputy editors-in-chief.

The company envisages a matrix structure that allows for the harmonious management of current topics while at the same time supporting development projects, as detailed in a press release on Wednesday: in addition to managing information, which is headed by an "Info Chief" who changes on a weekly basis, each deputy editor-in-chief is responsible for specific areas. They also ensure direct contact with the heads of department. In addition, one of the five deputies will devote himself exclusively to the digital platforms with immediate effect.

Michel Danthe, Deputy Editor-in-Chief, responsible for the digital platforms from June 20, 2011

Michel Danthe has extensive experience as a journalist and media executive. After initially working for the Journal de Genève, Michel Danthe joined the founding team of the Nouveau Quotidien in 1991, where he headed the "Culture and Society" section. From 1993 to 2003, he was editor-in-chief of Construire at the Federation of Migros Cooperatives before taking over the management of all publications. At the Edipresse media group, he was responsible in particular for the launch of Le Matin Bleu and later became editor-in-chief of Matin Dimanche.

Frédéric Koller, Deputy Editor-in-Chief, responsible for the "International" department from August 1, 2011

Frédéric Koller began his professional career at the Journal de Genève after studying history and sinology in Geneva and Beijing. When Le Temps was founded, he was entrusted - together with three other journalists - with the management of the "Surveys" section. From 2000 to 2006, Frédéric Koller was correspondent in Beijing for Le Temps and other French-language media. For the past five years, Frédéric Koller has been head of the "International" section at Le Temps and is also responsible for a weekly column on foreign policy, which focuses mainly on emerging countries and the challenges facing the old superpowers. Frédéric Koller now takes part in the weekly rotation as "Info Chief" of the editorial board.

In addition to the two new deputies, the following employees are members of the Editorial Board and have been confirmed in their positions:

- Marie-Claude MartinDeputy Editor-in-Chief, responsible for the "Society & Culture" section. She takes part in the weekly rotation as "Info boss".

- François ModouxDeputy Editor-in-Chief, responsible for the "Switzerland" section and the "Debates" section. He is involved in the weekly rotation as "Info Chief".

- Ignace JeanneratDeputy Editor-in-Chief, responsible for the "Economy & Finance" and "Sport" sections. He also takes part in the weekly rotation as "Info Chief".

- Pierre Veya as editor-in-chief and member of the Le Temps management team, ensures a direct link with the "Science & Environment" department and the special editions "Hors-Séries". Together with him, the five deputies form the editorial board of Le Temps. They are responsible for all content on all media.

 

The Eyecatcher launches interactive online campaign for Microsoft

Microsoft commissioned The Eyecatcher to develop an online campaign tailored to users' individual computer needs.

The centerpiece of the campaign was a Microsite where consumers can use an interactive slider system to find out in just 30 seconds which PC selection suits their lifestyle. This is then automatically placed on an individual shopping list. And with a further click, interested parties can also find out at which retailer their computers are available for them. So they can print out their shopping list, show it to the relevant store and purchase their desired PC in no time at all.

The landing page is publicized through a wide range of online and offline measures. In addition to all the usual online advertising formats, these include attention-grabbing homepage takeovers for msn, Doodle and 20 Minuten, as well as streetcar advertising and advertisements, which were also created by the eyecatcher.

Responsible at Microsoft: Daniel Furger, Irène Dumas. Responsible at The Eyecatcher: Oliver Pel (project management), Claudia Näf and Giovanni Laportosa (creation), Janine Meyer and Jan Schwegler (programming).

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Last but not least: The Social Tatoo

People say that online friendships are superficial and short-lived. A Dutch woman is fighting this bad reputation by getting her 152 Facebook friends tattooed on her arm.

She then posted a video of the stabbing on YouTube, and the tattoo store responsible advertises it on its own website. Website with the video. Incidentally, the credits of the video thank a company that sticks photos of Facebook friends on posters, tables, lamps, clocks and even cars - so it's definitely an advertising campaign. Whether the video is real remains to be seen.

(Source: Spiegel.de)
 

Corinne Dubacher new at Etextera

Corinne Dubacher is joining the team at the copywriting agency Etextera. A graduate in business administration, she has, among other things, completed training as a PR editor and copywriter .

In 2009, she impressively demonstrated her mastery of her craft by winning the Swiss Text Award, according to a press release. Over the past three years, the 30-year-old has worked at Swisscontent as a project manager and later as Head of Marketing.
 

The Advertising Week on Star TV: The Cannes Lions 2011 are coming up

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Ammarkt: New appearance for the St. Galler Kantonalbank

At the beginning of the year, Ammarkt prevailed over three agencies from Eastern Switzerland in the St. Galler Kantonalbank’s competitive pitch. The umbrella campaign has now launched.

St. Galler Kantonalbank has reacted to recent changes in the financial sector and is redefining its communications focus, the agency writes in a statement. As a traditional universal bank, it wants to emphasize the emotional closeness to the canton's population. However, regional solidarity cannot be communicated "from above" and certainly not through rational performance promises. Ammarkt has therefore opted for an emotional campaign designed to make St. Galler Kantonalbank's commitment to the region visible.

The new campaign was presented to 4,000 shareholders at the bank's annual general meeting and received with applause, according to the statement. Beforehand, all 1,200 employees received a personalized information package in which they were informed about the background of the campaign as brand ambassadors.

Responsible at St.Galler Kantonalbank: Thomas Rüegg (Head of Marketing), Thomas Harder (Youth Marketing). Responsible at Agentur Ammarkt, St. Gallen: Marcel Odermatt, Lucia Burtscher (consulting), Michael Schmid (strategic planning), Martin Fuchs, Sascha Fanetti (CD), Michael Frey, Günter Kasel (text), Sascha Fanetti, Nicole Bernhardsgrütter (AD), Jan Walser (graphics). Media & Production: Mäggie Widmer, Sandra Sigrist, Lea Hobi. Photography: Sven Bänziger. Directed by Mike Huber. Music: Lunik. Film production: Boutiq.
 

Pitch win: Grayling is on the road with DHL

Deutsche Post DHL has engaged Grayling as its communications partner for select European countries. In Switzerland, the agency will support the logistics company with media relations and strategic corporate communications, effective immediately.

With the support of Grayling, DHL intends to strengthen its media work in selected European markets, according to a Grayling press release. In the pitch process, the agency was able to prevail against five competitors and thus secure the European budget for the logistics service provider.

Central management of the international agency network is handled by the Grayling office in Frankfurt in close coordination with the team in London. In Switzerland, the Grayling offices in Zurich and Geneva support DHL in the areas of media relations and strategic corporate communications.
 

Last but not least: Tweeted and forgiven

The social web is rife with nasty comments and accusations. In Malaysia, authorities are now taking unconventional measures against offenders. Those who tweet the same message 100 times will be forgiven.

This is what happened to Malaysian internet activist Fahmi Fadzil. According to the British newspaper The Guardian, the man had accused his pregnant girlfriend's employer, a publisher, on Twitter. A few hours later, Fadzil apologized to the company, but the company lawyer showed little understanding. Instead, he demanded that Fadzil tweet the same apology message a hundred times within three days, which the man eventually did. For three days, every 30 minutes.

The lawyer did not want to reveal who came up with the idea for the unusual punishment. However, he hopes that this case will make Malaysians aware of the impact of their comments online. Be that as it may. In any case, many prominent Twitter users expressed their sympathy for Fadzil. And while he had 4,200 followers last week, he now has over 5,500.

 

SF no longer wants externally financed broadcasts

Following the cancellation of the cooking show «Ab in die Küche,» Swiss television is changing its strategy: Effective immediately, it will no longer air any entertainment programs that were entirely externally funded—for editorial and quality reasons.

"As of now, the lead is once again with us," SRF spokesman Martin Reichlin said in an interview with Zürcher Unterländer on Tuesday. Television wants to make the decisions itself again for all broadcasts.

This was not the case with "Ab in die Küche": Schweizer Fernsehen did have a say in the concept phase. But afterwards, management was handed over to partners Ringier and Betty Bossi, who bore the bulk of the costs, built a studio themselves in Hüntwangen ZH, and in return placed their products.

This should no longer happen in the future. The intention is to say goodbye to these fully financed models, Reichlin said. "It's a bad fit for public service and restricts our journalistic freedom." Classic sponsoring, however, will continue to be welcome, he added.

At least, because the partners paid for practically everything themselves, the fee payers have to pay almost nothing for the kitchen flop. The follow-up format is to be created again in collaboration with Ringier Entertainment and Betty Bossi. However, there is no concept yet. (SDA)

SF: End for "Off to the Kitchen

 

Cactus: Against discords at the music festival

To ensure that the festive spirit at the 2011 Swiss Music Festival in St. Gallen is not marred by excessive alcohol consumption, the creative team at the Cactus agency has been commissioned to develop an event-specific prevention campaign.

The prevention messages are an appeal to the common sense of music-loving visitors to the brass band festival. The communication measures commissioned by the City of St. Gallen and the Addiction Aid Foundation include large posters, flyers, print advertising and an outdoor stand with an alcohol-free bar.

Responsible at Stiftung Suchthilfe: Jürg Niggli. Responsible at the Cactus agency: Gabriele Masciali (concept/text), Fabienne Klarer (graphics), Astrid Imper (planning), Doris Ben Kahla (production).
 

Bob Sinclar DJs new for Radio 105

Following David Guetta and Pete Tong, Radio 105 is bringing another international star DJ on board. The youth station has signed Bob Sinclar for a weekly DJ show.

With "Love Generation," Bob Sinclar reached No. 1 several times in 2006. In Germany, the hit became the best-selling single of the year. In 2006, he was named best DJ in the world at the World Music Awards in London.

Starting June 18, 2011, Bob Sinclar will now be heard every Saturday from 9 to 10 p.m. with his own DJ show on Radio 105.

David Guetta with his own show on 105
DJ Pete Tong new at Radio 105

 

Federal Court: advertising monitors in Zurich's Niederdorf must go

The four advertising monitors on the "Zum Brotkorb" building in Niederdorf have to go. The Federal Supreme Court has also rejected the second appeal by the operating company. Following an initial decision, the company had replaced the banned large screens with two smaller ones.

Originally, a 50-inch flat screen was installed in each of the showcases at the property at Niederdorfstrasse 77. On the monitors, still images alternated every 10 seconds with advertisements for companies based in the buildings as well as for other stores and businesses.

Sensitive environment in terms of monument preservation

The Office for Urban Development ordered the removal of the screens in 2006, which was confirmed by the Federal Court in 2008. The operating company CityLights subsequently installed two smaller 30-inch monitors in place of the large screens. However, the Office for Urban Development also demanded their removal.

The operating company appealed to the Federal Supreme Court, which has now once again rejected its appeal. The judges in Lausanne supported the view of the Zurich authorities that the third-party advertising on the four monitors did not take sufficient account of the sensitive historic environment in Zurich's old town.

Avoid prejudice

This is particularly true in view of the fact that the "Zum Brotkorb" building in question is a listed building. In a small-scale environment, any form of illuminated or luminous advertising is highly visible.

The building authorities' fear that the approval of the controversial monitors would create a precedent that could lead to an aesthetic impairment of the old town over time appears justified against this background.

CityLights does not want to dismantle

The fact that shop windows in the surrounding area are designed similarly or even more conspicuously for the purpose of self-promotion is irrelevant. The Federal Supreme Court had already stated in its 2008 ruling that different treatment of self-promotion and third-party advertising was permissible in principle.

Jürg Knecht from CityLights does not want to remove the controversial monitors despite the ruling from Lausanne, as he explained to the SDA news agency on Tuesday. Instead, he will only allow his own advertising to flicker across the screens in future, which is apparently permissible. (SDA)

 

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