In the pitch process, Yjoo was successful with Coop as well as Raiffeisen and Swisslog, as detailed in a press release. Over the next three years, the retailer Coop will receive an overall solution from a single source and support in the areas of conception, design and implementation. The cooperative financial services provider Raiffeisen and the logistics service provider Swisslog are also relying on the agency in the same areas. Yjoo was awarded a direct contract by the Helvetia Group to redesign and create its annual report.
 

The survey showed that personal contact still plays the biggest role among good friends. Every second person also has at least one good friend who is not registered on social networks. Although personal contact plays the most important role in maintaining friendships, "impersonal" communication is the most common form of communication: by text message, via social networks and only in third place when meeting in person. Women prefer text messages, while men prefer a date or a phone call. Half of the young people surveyed stated that they had between 100 and 500 Facebook friends. Of their average 219 contacts, they know 199 personally, but only count ten of them as good friends. However, when asked about their personal ideas of a good friendship, frequent communication tends to play a subordinate role for young people. Much more important: mutual support, trust and honesty. What the good friends are doing at the moment is perceived by the respondents as less important for a friendship.

The study, which was conducted by the Fischer Appelt agency and the Forsa Institute in Germany, revealed hardly any differences between the French and German-speaking Swiss. The country comparison with Germany shows that our geographical neighbors use different social networks than we do. 91 percent of Swiss young people between the ages of 18 and 29 use Facebook - Twitter and Myspace follow far behind with eight percent users each. In addition to Facebook (65 percent), young Germans prefer the Studi VZ platform - 45 percent of them are registered there. On average, they have fewer contacts than the Swiss: on average, they have 130 virtual "friends". Of these, the respondents from Germany know 120 personally and describe six of them as good friends.

Bacardi jumps on the bandwagon

Based on the results of the preliminary study for this survey, Bacardi has decided to take up this theme in its communication for 2011, as detailed in a press release. The current advertising campaign features motifs that encourage people to meet in person rather than digitally. Various events are also planned in Switzerland, which will focus on real rather than virtual get-togethers between friends and colleagues under the motto "Together" (Facebook.com/thebatwall). In this way, the rum producer is making a communicative link to its past: even in the early days of Bacardi in Cuba in the 1860s, celebrating together united different social classes.

 

With Ivan Schultheiss, most recently Managing Director of APG Affichage, Mediaschneider has been able to sign up a proven media expert, according to a statement. Urs Schneider comments: "With his extensive experience in various functions in the print sector and many years of experience in outdoor advertising, Ivan Schultheiss is a great asset to our group and in particular to the Zurich location. My team and I are very much looking forward to our new colleague," Urs Schneider was quoted as saying.
 

As part of a strategy workshop, the brand personality and positioning were sharpened in order to be able to address future customers in a more targeted manner, according to a statement. Authentic images are to underline the personality and create closeness. Dr. Werner Rosenberger is an experienced specialist in the financial sector who takes over "temporary management" for his clients in delicate phases or advises them in the areas of risk and credit management, compliance and due diligence.

> To the website

Responsible at Dr. Werner Rosenberger GmbHDr. Werner Rosenberger, Giulia Tenconi. Responsible at Future Connection: Martina Waser (consulting), Saskia Böhm (design), Patrick Riekert (programming). Images: Rico Rosenberger.

 

As part of the image campaign "Schaffhausen. A little paradise", which aims to draw attention to the advantages of the region for young families and couples who want to have children, a couple was sought in recent weeks who would like to get married on 11.11.2011 at 11.11 a.m. on the Rhine Falls rock. Over 200 couples wishing to get married registered. Five finalist couples had to prove their "togetherness", according to a Radio Energy announcement. Nadja Zollinger and Simon Nyffenegger were the most capable of belonging together - and can get married on the magical date. Congratulations!

(Image: OBS/Wirtschaftsförderung Schaffhausen)
 

According to the press release, the newsroom brings together the "outlets" of Davos Klosters - namely Facebook, Twitter, YouTube and Flickr - with the latest information from the website, such as news, media texts, events, livecams and weather. It is intended to function as an interface between the destination's website and the content that users publish about Davos Klosters on the social media portals. Users can find detailed information on offers, experiences and services on the Davos and Klosters websites. In the tourism industry, newsrooms have so far mainly been offered by American destinations. According to the press release, Davos Klosters has realized the first newsroom of a Swiss tourism destination in collaboration with the Spot Werbung agency.

> Davos.ch/newsroom
> Klosters.ch/newsroom
 

The lion roared seven times for Switzerland. Five bronze medals, one silver medal and - in the supreme discipline of "film" - even a gold medal.

Back in Switzerland, the Star TV team visited the winning agencies and presents the creators and their campaigns exclusively and only in "Die Werbewoche".

Mini presents the latest special models, all of which are being launched in limited editions. One of the models is the black matt Mini by Stress, which was developed together with the Swiss rapper. All Mini by Stress models come with the rapper's signature. Draftfcb/Lowe realized the campaign. The shoot was realized with photographer Oliver Nanzig. The posters and a direct mailing will be in use from July 4, 2011.

Responsible at Mini: Eveline Bauert (Head of Communications). Responsible at Lowe: Daniel Comte (ECD), Frédéric Nogier (AD), Tizian Walti (text), Martin Gonzenbach (consultant), Oliver Nanzig (photographer).
 

The magazine, which will be published for the first time in mid-October, is aimed at planners, approvers and organizers of business trips in small and medium-sized companies as well as travel managers in large companies. It is also aimed at business travelers themselves. In the three sections "Travel", "Organize" and "Enjoy", readers are provided with market information on the relevant service providers such as airlines, rental cars, hotels and destinations. The range of topics also includes areas such as purchasing, process management and IT. Tips from experts are included as well as tests, comparisons and analyses.

Beat Eichenberger is editor-in-chief, while the Travel Media team is responsible for sales and marketing. Business Traveltip will be published four times a year with a circulation of 14,000 copies; an annual subscription costs CHF 32.

Primus Verlag claims to be the leading specialist publisher of tourism publications in Switzerland. In addition to the weekly trade magazines Travel Inside (German) and Travel Inside (French), the MIC - Meeting Industry Magazine, the publishing house also publishes the consumer magazines Traveltip (German), Traveltip (French), Honeymoontip and Cruisetip.

 

Vendors can therefore look forward to dense cloud cover - especially on Saturdays and Sundays. Only on certain days of the week is the relationship between weather and web shopping exactly the opposite. Tuesday is the dominant good weather day. "Thanks to the findings, online retailers can make their campaign management dependent on the weather," explains e-Dialog Managing Director Siegfried Stepke in an interview with Pressetext. In the event of unfavorable forecasts, advertising budgets can be reduced and unnecessary costs avoided. Conversely, providers can potentially generate higher profits through increased marketing on good shopping days.
 

Mirco Fritschi is taking the place of Simone Boss, who will be on maternity leave from approximately September 2011 to April 2012. After her leave, she will continue to work in a management role together with Fritschi and Rolf Kästli, the owner of KPM.
 

In the future, the management will consist of long-time employees Andy Stäheli, Peter Brönnimann, Rolf Zimmermann (Managing Director) and Michael Waeber (CFO). They have contributed significantly to the agency's success in recent years. In addition, Michael Gassler, previously Managing Partner at Ruf Lanz, will complete the team as second Managing Director from September.

Spillmann and Felser are withdrawing from the operational business. They will remain associated with the agency as board members and will continue to work for clients on strategic and conceptual mandates. "In the future, we will again have more time for developing strategies and creative concepts," Martin Spillmann and Peter Felser say in unison.

The agency continues to focus on the core competence of developing and communicating strong brand ideas. Without a central idea, which is based on a sound understanding of the relationship between people and brand, a brand cannot be managed successfully in the long term. "The Leo Burnett philosophy coincides 100% with our view of promising communication," says new CEO Andy Stäheli. "We want to continue to shape the market with popular and efficient campaigns in the future - including digital and social media solutions, which are part of the classic offering for us today," Brönnimann adds of the agency's ambitions. Spillmann/Felser/Leo Burnett sees the leading minds as a guarantee for strategically and creatively sound performance and continuity. "Making outstanding creative advertising for clients who really want it, and having fun together in the process," remains the unifying motivation of the management team.

When the Swiss partners Spillmann, Felser, Brönnimann, Zimmermann and Waeber founded the agency almost 10 years ago, the choice of international partner was well considered. The decisive factor in choosing Leo Burnett was the shared ambition regarding the creative product. In fact, in recent years, few other agency groups have paid as much attention to the creative product as Leo Burnett. "At the time the agency was founded, it was already the goal and concept that the international partner Leo Burnett should become one hundred percent owner after the local agency had been set up and established," confirms Martin Spillmann. "Andy Stäheli and Peter Brönnimann are about the same age today as Martin and I were ten years ago. I am convinced that this generational change will have a positive impact on practical work and that Spillmann/Felser/Leo Burnett will continue to shape the market with efficient and creative campaigns in the future," says Felser.

On Spillmann/Felser/Leo Burnett
 
"Making outstanding advertising for clients who really want it, and having fun together in the process." This was the common motivation of the Swiss agency founders Martin Spillmann, Peter Felser, Rolf Zimmermann, Peter Brönnimann and Michael Waeber when they founded the agency in 2002. Spillmann/Felser/Leo Burnett has grown continuously since its founding and generates gross operating revenues of CHF 18.9 million (2010) with 75 employees. This makes the agency one of the most important in the Swiss market. It is the only agency to rank among the top 3 in all rankings - in terms of creativity as well as efficiency, size and reputation. Spillmann/Felser/Leo Burnett distinguishes itself through clever, cross-media campaigns based on a strong brand idea. Campaigns for Mammut (Mary Woodbridge), Switzerland Tourism (Felsenputzer) or the "Campaign of the Year 2010" for Sunrise (SMS) not only win national and international creative awards, but also enjoy high popularity among broad sections of the population. Clients include well-known brands such as ABB, Beldona, Bio-Suisse, Butter, Emmentaler, Fleurop, Cantonal Banks, Lindt, Migros, Switzerland Tourism, Suva, Swiss Life, Sympany, Tages-Anzeiger and Volvo.

A Interview with Peter Felser and Martin Spillmann can be found in the print edition of July 8.