The result was a trade fair stand in the Lyreco look, where visitors should feel "at home" in the truest sense of the word: With a Nespresso bar for relaxed breaks, recyclable Otto Raacke armchairs made of cardboard and the online game "Sigi Sammler", specially developed for Lyreco, in which the aim is to catch office items falling from the sky with a Lyreco bag, as well as an estimation competition, a good atmosphere was ensured.

Responsible at Lyreco: Thomas Illi (Management), Manuel Schettler (Marketing Director), Roland Saner (Marketing Communication Manager). Responsible at Renzen Communications Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Desirée Agostino, Frédéric Renzen (consulting).
 

Carole Massanes has worked for over 12 years in agencies such as Havas, Grey Worldwide and Young & Rubicam in London, Paris and Geneva, gaining expertise in traditional advertising as well as in the areas of sales promotion, trade marketing, CRM and the Internet, as detailed in a press release issued on Monday. In her career to date, Massanes has realized numerous projects for international and French-speaking Swiss clients in collaboration with interdisciplinary and intercultural teams. According to the press release, her most important projects include the redesign of the website Tgv.com with the Devarrieux Villaret agency (Havas Group), which won the Grand Prix Strategy award for the best institutional website, and Loterie Romande's recent Euro Millions relaunch in French-speaking Switzerland with a 360° campaign involving TV, Internet, press, radio and POS.

The new mandate includes support for all communication activities. As a sales company, Industrial and Building Automation comprises the product areas Automation, Motors & Drives, Low Voltage Products and Robotics.
 

The move is one of the cost-cutting measures as part of the publisher's strategic realignment, as Wuv.de writes. By discontinuing the international editions, the circulation figures for the two titles will fall by around 18,000 to 19,000 copies. The international editions are currently printed in New York, Frankfurt, Madrid, Malta and Cyprus.
 

The anniversary logo and the anniversary claim have been used on all communication media since the beginning of the year, as the agency writes in a press release. This includes TV commercials, sponsoring, fanfolds on millions of products, retail advertisements and all other POS materials. In the 125th birthday competition, 125 Goldvreneli can be won.

Various events for customers and employees as well as an exhibition entitled "Hero - on everyone's lips since 1886" at the Burghalde Museum in Lenzburg will round off the anniversary year. The foundation for this exhibition and the book, which will be published by Hier+Jetzt-Verlag in November, was laid by the donation of Dr. Arend Oetker's Hero archive to the local Burghalde Museum and the Swiss Economic Archives in Basel. Thanks to the initiative of the Burghalde Museum and the support of third parties, the outstanding collection of advertising posters can be seen in the special exhibition until the end of November 2012, according to the agency.

> To the new website

Responsible at Hero: Jens Ingwersen (Head of Marketing / Sales), Flavio Pellegrini (Product Manager). Responsible at Streuplan: Thomas Back (overall responsibility), Sabrina Hardegger (consulting), Caroline Schmid (AD), Stefanie Fink (AD), Dalibor Tihi (web development).

What if Toni Brunner (SVP) suddenly joined forces with Ursula Wyss (SP) to abolish the army? Or if Fulvio Pelli (FDP) and Ueli Leuenberger (Greens) campaigned for a rapid nuclear phase-out? Just like in folding books from childhood, APG reassembles the faces of candidates.

If you take a photo of one of these posters with the Poster Plus app on your smartphone, you can put together your own picture of a politician - and post it on Facebook or Twitter. You can find out which faces are hiding behind the campaign at Apg.ch.

Responsible at APG: Beat Holenstein, Slavica Lecic (Head of Communications Strategy). Concept and implementation: Balz Steiger, Mirjam Köllner (Core AG Design Works), Erich Baumgartner. (Brandpilot Markenberatung), Rebecca Grzesik (Creative Consultant).
 

Martin Stucki is a specialist economics editor in the Radio Editor-in-Chief department: He is in charge of the business sections on DRS 3 and can also often be heard in stock market broadcasts on DRS 4 News, according to a press release issued on Monday. The 54-year-old has been working as a journalist for radio for around twenty years.

Martin Stucki will host the "SF Börse" show from the fall, taking over from Daniel Hanimann, who is moving to the Swiss National Bank. The "SF Börse" team will also include "Eco" presenter Reto Lipp. Martin Stucki on his new role: "It's a great opportunity for me to apply everything I've learned on the radio to 'SF Börse'. I'm looking forward to this challenge."

Tagesschau Editorial Director Thomas Schäppi: "He is excellent at explaining complicated economic issues in an understandable way and getting to the heart of the matter in a well-rounded narrative arc. Exactly what we need at 'SF Börse'."
 

Compared to the "old aunt", the NZZ Folio, with its tender 20 years, which it will be in August, is of course a youngster, writes SW in a press release. And the almost 230-year-old Neue Zürcher Zeitung is not actually its aunt, but rather something like the mother of the "Folio" or the midwife. But this is not about birthdays, otherwise the Handelszeitung would of course also be mentioned. And the Schaffhauser Nachrichten, both of which are turning 150 this year, for which congratulations should of course still be offered on this "occasion". And because we are already there, we would also like to congratulate the young NZZ Folio on its milestone birthday, SW continues. At the same time, it was named Communicator of the Month for June. This is because the publication shows that young people also have depth and quality. And that young people - this may be the advantage of youth - often communicate this depth in a fresher, more surprising and more carefree way. Just look at the Editorial of the June issue an.
 

Hrastnig wants to devote himself to a new task, according to a statement on Monday. Information about his successor will be provided at the appropriate time.
 

Firstly, for the Sempach Museum, where the agency has been commissioned to do everything from concept to design and realization, according to a press release. Secondly, for the Paul Klee Center, where Wapico is responsible for a series of new advertising materials, including a poster campaign. And thirdly for the Federal Office of Culture Bak: the new cultural agenda is to bear Wapico's signature.
 

Every Wednesday from 6:30 p.m., the ex-Miss Switzerland will be on air. In her first broadcast, Buri will talk about the heartfelt wishes of disabled children. Among others, ex-Miss Switzerland Christa Rigozzi (Miss Switzerland 2006), ambassador of the "Wunderlampe" foundation, will also be present.
 

In order to emphasize more strongly the more than 135 years of brewing experience of the Rheinfeld-based beer manufacturer, the Feldschlösschen specialties "Hopfenperle," "Dunkle Perle" and the new "Amber" will become part of the new "Feldschlösschen Sélection" line, according to a statement. Valencia Kommunikation created a label design with a high proportion of images, which, with its traditional feel, is intended to convey the art of brewing in the best possible way.

The label was designed individually for each beer: In the background, the castle refers to the authentic origin; in the foreground, an element characteristic of the corresponding beer is depicted: Hop cones, barley ears and - in the case of the oak-aged "Amber" - an oak branch. Feldschlösschen Sélection is available in 33 and 50 cl bottles and 33 cl cans (only Hopfenperle) in retail stores and restaurants.

Responsible at Feldschlösschen: Massimo Di Dia (Head of Marketing), Sabine Strehle (Brand Portfolio Director Feldschlösschen), Simone Schmutz (Junior Brand Manager Feldschlösschen). Responsible at Valencia Communication: Séverine Küpfer, Melanie Nolte, Lukas Bertschmann (Consulting), Michael Gerber (CD), Simone Pérez-Fluri (Senior AD), Jan Kempen, Zoe Gunzenhauser (Graphics).