Because where the VBZ runs, Zurich lives, is the motto of the spot. Where the VBZ runs, investors come and new things can be created. As is currently the case in the booming Zurich-West district, for example. This is demonstrated in the latest VBZ cinema spot using the example of a somewhat different Zurich.

There is a namesake in Friesland in the Netherlands, situated on the dyke to the Waddenzee. Apart from the name, it has very little in common with our Zurich. It has just under 200 inhabitants, a hotel (De Steenen Man), a church, a street and a Zurich bank, which is integrated into a fishing store that sells lugworms, among other things. And not to forget: A village band that recorded a march especially for the movie spot.

Ruf Lanz captured the somewhat different Zurich in harmonious images together with the film production company Peacock Film. The film was directed by Rolando Colla from Peacock and produced by Elena Pedrazzoli.

Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf, Torsten Maas (Text), Kristina Burch (Consulting). Responsible at Peacock Film: Rolando Colla (director & editor), Elena Pedrazzoli (producer), Lorenz Merz (camera), Bernd Schurer (sound design).
 

This year, the Cristal Festival in Crans Montana on December 7 - 11 has been selected for the award ceremony. Voting ends on August 5, 2011.

To the online voting

Thanks to high advertising revenues, sales in the second quarter rose by 32 percent to a good 9.0 billion dollars. The bottom line was a profit of 2.5 billion dollars. This was 36 percent more than in the same period last year. Google even performed much better than analysts had expected. The share price jumped by a whopping 13 percent after trading hours.

In particular, the foray into display advertising - graphic advertising with classic banner ads, for example - on the website seems to have paid off for Google, as does the turnover in advertising on mobile devices such as smartphones. Until now, Google had primarily earned from plain text ads in the environment of its search engine.

New products, more employees

The company has just launched its own social network under the name Google+ and has thus entered into competition with Facebook. He was totally overwhelmed by how well Google+ was received, said co-founder and company CEO Larry Page on Thursday. The test phase has been running for two weeks. According to Page, there are already more than ten million members. By comparison, Facebook now has 750 million members.

Although Google is constantly investing in new products, it has succeeded in boosting profits. This has sometimes earned the management the resentment of investors, because new products first cost money. But in the end, the calculation seems to have worked out.

Google also needs new employees for new products. The number of employees grew further to almost 28'800 at mid-year. At the end of March, there were still 26'300 employees. Despite the investments, Google continues to have a bulging cash register. As of June 30, it was filled with $39.1 billion.

Google has been operating in Switzerland since 2004 and employs more than 700 people. According to the company, Zurich is Google's largest research and development location outside the USA.
 

The measure is planned for seven years according to the restructuring plan. Employees were informed about the wage deduction this week, foundation board president Markus Herren confirmed to SDA information from Radio DRS's Regionaljournal Basel on Friday. According to Herren, the core problem of the fund is that the necessary interest cannot be earned at the moment. The reason is the situation on the capital market as well as the unfavorable ratio of pensioners and active employees at the pension fund.
 

In June, the increase was comparatively small at 0.6 percent, Media Focus wrote in a release Thursday. With 58.3 percent, theTelecommunications the strongest growth. Its advertising activities cost CHF 128.7 million in the first half of the year. Mobile products in particular were advertised massively more, according to Media Focus. Spending on political advertising rose by 28.4 percent to 27.1 million Swiss francs. In the past month alone, they increased by more than half. Significantly more economical, on the other hand, were Insurances. They reduced their spending by 31.1 percent in the first half of the year. As before, the most advertising is placed by the Food industry. It is responsible for CHF 246.7 million in advertising expenditure. Behind it comes the Auto industry with 236.5 million Swiss francs.

With a share of 31.3 percent of the expenditures, the Daily and weekly newspapers the most popular channel for advertising. The share of TV advertising was only marginally lower.

Year-on-year development of advertising print in the media:

Justification and cobbler's boy, CTP and small caps, these and many other technical jargon terms can be accessed in German and French with the new free app, according to a statement from the group. The language is automatically adjusted to the iPhone's language setting. The app's content is dynamic and new terms are added regularly. The app is also available free of charge for Android devices.

Media Glossary" was developed and implemented by apprentice polygraphs from the Swissprinters Group in collaboration with sales and system technicians. They collected all the terms and created the design of the app and the icon.

According to its own information, Swissprinters is the largest group in the graphic arts industry in Switzerland with around 1,000 employees. It is a subsidiary of the media houses Ringier, NZZ and Edipress.
 

Almost 80 percent of the population use the Internet several times a week. Two-thirds of the Swiss even say they are online every day or almost every day, as Net-Metrix-Base publication 2011-1 shows. At universities, workplaces and at home, the Internet has become indispensable. Fifty-six percent of the population have access to the Internet at their place of work or education, compared with just under 42 percent ten years ago. The increase in Internet access at home is even more pronounced: While around one in two respondents said yes in 2001, the figure is now almost nine in ten.

This development underscores the general trend toward a media society, according to a statement from Net-Metrix: While so-called "offliners" are becoming a rarity (15 percent), onliners are spending more and more time on the Internet. In 1999, only 14 percent of respondents said they used the Internet daily or almost daily. In the meantime, this proportion has increased almost fivefold to 67 percent and is likely to rise further.

The typical "heavy user" is (still) between 20 and 30 years old, well educated and male. He lives in an urban region, belongs to the upper income bracket, and is in a management position professionally. In the medium term, however, the "heavy user" is likely to represent increasingly willing social groups: One reason for this is the increasing number of mobile devices and services available for visiting the World Wide Web.

The Net-Metrix-Base study provides general basic information on Internet users in Switzerland and Liechtenstein twice a year. With over 23,000 computer-assisted telephone interviews (CATI) per year, Internet usage habits are investigated for people aged 14 and over.

He had read that, as an exception, people are allowed to wear a head covering in passport photos if it is religiously justified, Alm told ORF. He thought that this exception should also apply to him - the pasta strainer as a symbol for the "Church of the Flying Spaghetti Monster", so to speak.

Alm was issued his driver's license after two and a half years of waiting. He first approached the authorities at the end of 2008, he told the Allgemeine Frankfurter Zeitung. He also had the pasta strainer on his head at the time so that his application was conclusive. Instead of a driver's license, however, he first received an invitation to see a medical officer to determine whether he was mentally healthy. As this was the case, he finally received his license after a long delay.

He was satisfied with the outcome of the headline-grabbing action, he told Faz. And rightly so: the Spaghetti Monster Church is no longer an unknown thanks to the pasta strainer. And who knows - maybe it will manage to establish itself as the sixth world religion. We wish it the best of luck on the way there.
 

Gillard said that she would like to sit down with parliamentarians and discuss such a review. She was "shocked and disgusted" by the intrusion into the privacy of grieving families in the UK. She was therefore "not surprised" that the media and its role in democracy was now also being discussed in Australia, Gillard said at the country's Press Club. The Australian Greens had previously called for a parliamentary inquiry into the Australian media system, in which Murdoch's News Corporation plays an important role.

Greens leader Bob Brown said on ABC that there was "less choice" on the Australian newspaper market than in the UK. In many cities, there were only newspapers belonging to the Murdoch Group for sale. Brown accuses newspapers owned by News Limited, the Australian subsidiary of News Corp, of campaigning against him and his party.

On Wednesday, the UK parliament dealt with the wiretapping affair surrounding the now defunct tabloid News of the World. The opposition Labor Party tabled a motion calling on News Corp to refrain from taking over the British broadcaster BSkyB. Prime Minister David Cameron had also declared his support for the motion. Shortly before the planned debate, Murdoch withdrew his takeover bid. (SDA)
 

> Murdoch withdraws offer for complete takeover of BSkyB
> Great Britain: Murdoch closes News of the World newspaper after wiretapping scandal
 

The clinic is now developing its own cosmetics line with around ten products for the time being, as the agency writes in a press release. Zeta was commissioned with the brand development and the creation of a holistic visual image for the planned products as well as various communication measures - from naming and packaging design to the online presence.
 

Lena Striegel is studying business administration in trade fair, congress and event management and will commute between the campus and the agency every three months, according to a statement from the agency. The 23-year-old previously completed her training as a hotel specialist in Freiburg.

Agency Director Frank Marreau comments: "It is part of the agency's philosophy to invest in young talent and growth - Lena Striegel is the fourth new recruit this year and also the fourth student to complete her studies with us in a combination of theory and practice."
 

At the end of 2010, the Zurich city and government councils decided to join forces with Zürich Tourism and created the integrated destination brand Zürich. After a competitive presentation, Valencia Kommunikation was commissioned to develop a logo, including a claim, which would clearly and differentiatedly bring the core values of the destination brand to the point.

CD Simone Pérez-Fluri's team developed an independent serif typeface that is intended to exude reliability while still appearing lively thanks to the combination of uppercase and lowercase letters. The claim "World Class. Swiss Made." is intended to combine internationality and cosmopolitanism with Swissness.

Responsible at Zürich Tourism: Marlis Ackermann (CEO). Responsible at Valencia Communication: Esther Weber, Melanie Nolte (consulting), Simone Pérez-Fluri (CD), Sebastian Refardt (text), Beatrice Ketterlin (AD), Julia Jenny, Nicole Bollinger, Jessica Vonmoos (graphics).