The 20 finished films are now available on Swisshotelfilmaward.ch and face the judgment of the Internet community. Voting runs until August 24.

> Swiss Hotel Film Award enters the second round

According to the press release, the direct mailing campaign designed by Renzen Communications is based on a mechanism that has previously caused a sensation, particularly in the car industry, under the heading of "scrappage schemes": For every old window that is replaced with a new one, the customer receives a credit of 100 francs. With a total circulation of 135,000 copies, distributed in large parts of German-speaking Switzerland, the aim is to appeal to a very broad audience from the "private individuals" segment (homeowners)

Responsible at Kronenberger, Ebikon: Christian Käser (Managing Director). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Florence Kuhlemeier (text), Alain Götschi , Frédéric Renzen (consulting).

According to a press release, Chiquita is breaking new ground with the ad screen medium to advertise the Chiquita Smoothies at a reduced price promotion in Aperto stores. The offer launched by Alimentana Shops in the Aperto branches at Lucerne and Aarau railroad stations recently enabled even more target group-oriented positioning of messages at the point of sale. The resulting Chiquita spot is the first of its kind for Aperto and heralds a new era of POS advertising opportunities in the stores of the same name.
 

60% of companies estimate 1 to 3 years for this, but only one in four is granted this period by retailers. The majority (67%) of innovations have to assert themselves within the first 12 months - otherwise they risk being discontinued. This is a value-destroying practice for manufacturers, retailers and consumers, writes the Swiss Branded Goods Association in a press release.

Research & development, production, marketing and hundreds of thousands of francs in listing fees to retailers - a brand manufacturer in Switzerland invests a lot of money and time until a new product is on the shelves of retailers, the report continues. An enormous economic risk, especially as the biggest hurdle of all is still to come: 56% of the managing directors surveyed stated that they were given 7 to 12 months by their retail partners to be successful with their highly innovative new products, 11% even only 1 to 6 months. These would actually need 1 to 2 years (33% of respondents) or 2 to 3 years (27%) to be successful.
 

She succeeds Daniela Sgier, as announced by the City Chancellery on Monday. The 42-year-old Christina Stücheli has worked as Head of Communications at the City of Zurich's Department of Social Affairs since 2001. She will take up her new post once she has handed over her previous duties in the Department of Social Affairs. (SDA)
 

Gabriela Hodel is a Swiss certified marketing manager and has many years of experience in brand management and new media, according to a statement on Monday. She most recently worked for four years at Mammut Sports Group as communications manager, before which she worked for Swisscom Mobile as brand manager, among others.
 

Futurecom has developed for Graham-London the Video gallery depicted in the form of the London Underground map. The different subway lines represent the topics of the video clips. The gallery contains 17 movies on sponsorship activities such as clips from Formula 1, rugby and the Tourist Trophy. In addition, videos from the Porsche Cup as well as a trailer and a making of from the latest movie TT3D - Closer to the Edge are shown. The gallery is rounded off by product films such as the Tourbillograph Full Black, according to the press release.

Responsible at Graham-London: Olivier Degen (project management), Jessica Jacquot (project management). Responsible at Futurecom: Sandro Kümin, Isabelle Bischof (AD), Thomas Charrière (Programming), Dominik Cattaneo (Multimedia), Marc Maresch (Consulting and Project Management).

The competition is communicated on placemats and posters in the restaurants, and the solution to the melon search game must be entered on Facebook or the Marché website. QR codes were also placed on the placemats, which link directly to the respective landing page.

The campaign is running from today in Switzerland, Germany, Austria, Hungary, Slovenia, Croatia, Norway, Canada and Singapore.

In the field of mobility, the Swiss Road Safety Council (VSR), the umbrella organization and coordinating body for road safety, has joined the ranks of new Viva customers. As a first step, the VSR will launch a new website.

With the construction project Mobilcity In Bern, the automotive and transportation industry is investing in an industry-specific center of excellence for the training and continuing education of its professionals. Construction is set to begin in November 2011, and the building is expected to be ready for occupancy in 2013. Viva is developing the communication strategy for this project.

In the media sector, Southeastern Switzerland Publicitas and the Südostschweiz Media (SOM) also won two contracts. Viva is supporting Südostschweiz Medien in the launch of its new online offerings with an all-media campaign, which will initially include advertisements and online initiatives.

Last but not least, the agency can also expand its activities in the health sector. Viva works with the dental care provider Dema Dent in developing strategic frameworks and implementing various communication tools.
 

According to a statement on Monday, the 37-year-old from Thurgau succeeds Sindy Schmiegel, who left the company in the spring. Andreas Notter has headed the communications department of Swiss Radio DRS for the past three years. Prior to that, he worked for five years as a media spokesman for the Thurgau Cantonal Police and for four years as PR editor at Bühler in Uzwil. A qualified PR consultant, he began his professional career as an editor at the Thurgauer Zeitung newspaper.

The low price alone does not make the program attractive, as research by the newspaper Der Sonntag shows. Tele Züri, for example, will not broadcast the "Arena" copy, according to program director Markus Gilli. He refers to his own formats such as "Sonntalk" or "Talktäglich". In addition, special programs with candidates for the federal parliament are planned from September.

TVO is being cautious. Program director Mario Aldrovandi told the Sonntagspublikation that it remains to be seen whether the show will be taken over. However, Norbert Neininger, Delegate of the Board of Directors of Schaffhausen Television, has made a commitment. If you can have a program that is sure to be watched, that is good for the television station, he says. Leutenegger has promised to include members of the Schaffhausen cantonal and national councils.

Recording costs 220,000 to 250,000 francs

According to Sonntag, Leutenegger is waiving a fee and is not involved in the production with his own funds. Sat.1 Switzerland, meanwhile, assumes that the only six-minute advertising block in the one-hour program will be "well booked". Goldbach Media is responsible for this. As Der Sonntag also found out, the eight recordings are expected to cost between CHF 220,000 and 250,000. The biggest costs will be for the décor and graphics as well as the organization of the audience.

(Image: Keystone)

A week ago, it was reported that Migros had filmed the commercial for its current campaign for Heidi milk products—featuring the slogan «Heidi, alles Guati us da Schwizer Bärga»—in New Zealand. Now the newspaper *Der Sonntag* has revealed: Emmi and Coop also went abroad to capture the Swiss mountain idyll—both to South Africa. According to *Der Sonntag*, the season was the deciding factor in the choice of filming location in both cases. However, the CO2 emissions from the trip were offset, according to Coop spokesperson Denise Stadler.