The campaign looks back on the 20 years and shows wine producers, companions as well as customers of Casa del Vino at various wine events. The Victory Hand became the symbol for the successful time and runs through the photo series as well as on the anniversary logos. A 13-part series of advertisements can be seen in the current issue of Zürich geht aus.
 
 
Responsible at Casa del Vino: Frank Ebinger, Marco Caluori, Pascal Seyffer. Responsible at FS Parker: Hannes Sigrist (Creative Direction), Sandy Gattiker (Project Management), Magdalena Zbiec & Jenny Heinicke (Art Direction) and Lukas Zindel (Design). Photos: Undknup & various ZVG.
 

 

Since its launch, the .co domain has attracted more than one million people, organizations and companies in more than 200 countries worldwide, including major brands such as Twitter, Amazon - and now Google. G.co will soon be the "official URL link for Google websites", according to the official company blog. Only Google itself will be able to create g.co links. If you follow a g.co link, you can be sure that you will always land on a page for a Google product or service.

URL shorteners have recently gained in popularity. They are used to provide the shortest possible link instead of a long Internet address. Google launched a public URL shortener back in 2009 with Goo.gl.

 

Wrestling and Switzerland are as inextricably linked as Switzerland is to Migros, says the commercial. At the sight of the 720 burning candles, the two protagonists feel quite solemn, were it not for the nasty little trick that Kilian Wenger has to use at the end in order not to lose the bet against Jörg Abderhalden.

The TV spot will be used nationwide from mid-July, and the key visual featuring the two popular wrestlers will also characterize the print campaign as well as various measures at the POS.

Responsible at Migros: Oskar Sager (Head of Marketing Department), Marc Engelhard (Head of Marketing Communication), Markus Wanner (Head of Market Development SM/VM), Andreas Bühler (Head of Umbrella Brand), Conradin Schaad (Head of Theme Promotions), Sven Guggenheim (Senior Project Manager Umbrella Brand), Philipp Kuonen (Junior Project Manager Umbrella Brand), Markus Amann (Senior Project Manager Theme Promotions), Corin Camenisch (Junior Project Manager Theme Promotions), Nadine Geiger (Project Manager Media). Responsible at Wirz: Tom Zürcher (text); Chantal Heimo (art direction), Sarina Seifert (graphics); Nicole Suter, Fabienne Huwyler (art buying); Hanspeter Schweizer (creative direction). Urs Hirschi, René Kaiser, Gordon Suhling (Consulting). Ruedi Boller, Rino Frei, Debora Botella, Raphael Meier, Marino Walser, Carmela Guettouche (image editing, DTP); Giovanni Bucca (production). Film: Pumpkin Film Zurich; Caroline Büchel, Claudia Brand (production); Frieder Wittich (direction); Christian Rein (camera); Hastings Zurich (music and sound). Photography: Jonathan Heyer. Media: Delia Bär (media planning, OMD). Online: Assai.

 

The Tagesanzeiger on iPad is not an ePaper, but offers a solution tailored to the diverse possibilities of the iPad, writes Tamedia in a press release. The first articles are available as soon as the app is launched, while all other content is loaded in the background. Once an issue has been fully loaded onto the iPad, it can then be accessed without an Internet connection. 

The application can be personalized; by subscribing to keywords, for example, readers can compile topic dossiers according to their own interests. All articles can be sent directly from the app by e-mail and recommended on Facebook and Twitter. If you wish, you can be notified immediately of important events. Links draw attention to further articles on Tagesanzeiger.ch, Wikipedia and Google News. Individual terms can also be looked up directly on Google and Wikipedia without leaving the app. Andreas Dietrich is responsible for the journalistic management of the multimedia edition. He is supported by a team of five with a total of 340 full-time equivalents. 

Previous iPad app to be continued

The new app is now available to download free of charge from the iTunes store. It can be read for free until the end of August, and from September it will be available with a daily, weekly, monthly or annual subscription. The free iPad app, which the Tagi launched at the beginning of June last year, will also continue to be available, as Tagi editor-in-chief Markus Eisenhut told the news agency SDA. In terms of content, it will mainly offer daily articles from the online editorial team. However, the free offer will be limited. While the online editorial team is currently allowed to take around 15 articles from the newspaper editorial team, it will now be "less than half", according to Eisenhut. 

Last October, Tamedia had already launched a fee-based iPad version of the weekend supplement Das Magazin was launched. Eisenhut is now promising that the magazine app will be integrated into the new app in a second step.

 

Pretty cheeky. For a new commercial, Pepsi has once again snatched up the Coca-Cola advertising icon and whisked him away to the summer vacations. And Santa Claus is having a good time there. Wearing a casual Hawaiian shirt, he dances on the beach and sips the competition's forbidden drink. Really original.

Santa is also in a good mood here thanks to Pepsi:

(Responsible agency: TBWA/Chiat/Day)
 

"Competition on another channel with a similar format is good for us," comments Ruedi Matter on Filippo Leutenegger's launch of a private "Arena" on Sat 1. People will recognize how much the format has evolved. Matter does not see the creation of a "counter-arena" as a sign of dissatisfaction. There is probably dissatisfaction among individual politicians, as the decision has been made to also have experts appear in the "Arena". This means that it is no longer possible for politicians to make any claim they like. However, it is not true that viewer numbers have plummeted. Compared to the previous year, they had remained stable, "just like those of many of our other programs".
 

SRF Director is satisfied with the half-year results. Entertainment programs got off to a very good start. According to Matter, the format "Die grössten Schweizer Talente", with a market share of 40 percent, has reached all age groups. In addition, events such as the Arab revolution or Japan have given the information programs above-average viewing figures. Maintaining the market share will be difficult. "But I am definitely optimistic." SF1 is very stable with its own productions. The viewer figures for SF Zwei, on the other hand, are heavily dependent on major sporting events, which were absent this year.

In response to the question of where the foreign magazine, which has already been described as a desired program on various occasions, would remain, Matter replied: "Our wish list is long, but resources are limited." The network of correspondents has been expanded. However, the correspondents are very much involved in day-to-day business. The existing resources were not sufficient for a foreign magazine. Collaborations are being examined, for example with Scandinavian broadcasters, "because they have a similar look to ours".
 

"This is the most humbling day of my life," said Rupert Murdoch at the start of the hearing before the Media Committee in the House of Commons in London. The public hearing, which was broadcast live on television, is one of the most sensational hearings ever held by a parliamentary committee.

Murdoch rejected any responsibility for the wiretapping scandal at his British newspapers. He had also seen no evidence that victims of the terrorist attacks of September 11, 2001 in the USA had been wiretapped by journalists. Nor did he assume that the US Federal Police had such evidence. The News of the World had been shut down because of the allegations against the newspaper.

Rupert Murdoch's News Corporation has reacted to the wiretapping affair at the British scandal newspaper News of the World as "quickly and transparently" as possible, Rupert Murdoch and his son James went on to say. The two entrepreneurs reacted dismissively to many questions.

The News of the World accounted for less than one percent of the group, said the 80-year-old media czar. Most of the cases did not even reach the threshold of the Murdochs being involved, added his son James. When the company management became aware of the case of the spied on actress Sienna Miller in 2010, they immediately informed the police and initiated further investigations.

www.sda.ch

Hacker attack on Murdoch newspaper The Sun

United Kingdom: Murdoch shuts down News of the World newspaper after wiretapping scandal

Murdoch confidant released on bail

 

Within the framework of a competitive presentation, the Bernese agency Exact! was able to prevail over the competition and realize the Internet presence of the Swiss brand Perskindol/Vifor. The result is already available at Perskindol.ch to see.

Another new addition to the portfolio is the Spitex Verband Schweiz (Swiss Spitex Association) with a new and appealing campaign presence. The various advertising materials, produced in the three national languages, can be ordered, customized and used by Spitex organizations throughout Switzerland.

 

This relied entirely on the power and familiarity of arguably Switzerland's most popular magazine brand, the agency writes in a statement. The campaign starts with posters, ads and animated text spots. Further measures will follow.

Responsible at Ringier Magazines/Swiss Illustrated: Urs Heller (Managing Director), Thomas Passen (Head of Marketing), Claudia Zweifel (Product Manager). Responsible at KSB: Daniel Krieg (CD), Claudia Schille, Yves Kellenberger (graphics), Beat Egger (text), Marco Serratore and Simone Eder (consulting). Image processing: Swisspringers. Spot Production: Stories.

 

For the modern Chinese woman, fishing for a millionaire is worth the equivalent of 2,200 euros. For this money, she receives a 30-hour course in which she learns all the tricks that will soon make her a millionaire's wife. According to an advertisement, the course teaches the participating ladies, among other things, how to see through a man's character and expose cheaters immediately. In addition, the secret of their own attractiveness is revealed and they are taught how to increase it. Interesting - in general, not just when the target is a millionaire. Incidentally, a whopping 2,800 women have already signed up for the course. And men are also showing interest in the project. For a mere 300 euros, they can take part live and meet the trained Chinese women. According to the Belgian website HLN, 30 women have already been successfully married to rich men thanks to the training.
 

The new, "powerful word mark" is intended to emphasize the Group's "strength and design aspirations", according to Kress.de. In future, the logo will do without the complementary slogan "media worldwide" that was previously used. The new slogan "creativity meets entrepreneurship", used for the first time in this year's annual report, will instead be used by Bertelsmann in other contexts as required. Bertelsmann developed the new image in collaboration with the Hamburg agency Peter Schmidt Group.

The previous logo:

The former editor-in-chief of the discontinued tabloid News of the World will have to reappear at a London police station at the end of October. The 43-year-old Brooks is considered a close confidante of Murdoch.

The wiretapping and bribery scandal surrounding media tsar Murdoch has been rocking the UK for days. Before the affair, Brooks had distinguished herself above all through her excellent contacts in politics. London's police chief, Paul Stephenson, also resigned from his post as a result of the escalating scandal. (SDA)