The US telecoms giant AT&T is working flat out on innovative products that go far beyond cell phones. The best example of this is the smart slippers, which are primarily intended as alarms for older people and are designed to ensure that the user receives help as quickly as possible in an emergency. This is made possible by an accelerometer built into the sole of the shoe. This automatically sends a text message to the family or doctor in charge as soon as the wearer shows signs of dizziness or risk of falling.

So far so good, can save lives and therefore somehow makes sense. The point of smart diapers is not quite so clear. Here, a special cell phone chip is integrated into a conventional baby diaper. The chip immediately sends a text message to the parents when their offspring needs a fresh diaper. Due to a lack of experience, it is unfortunately not possible for the writer to say whether the (parenting) world has been waiting for this. But who knows, perhaps a tool can be developed that reports when the baby's stomach is empty, when it needs affection or when it needs fresh air. And then women would soon no longer have to endure the ordeal of giving birth: Who needs children - after all, a Tamagotchi will do.

(Source: Press release)
 

Among other things, company CEO Carol Bartz spoke on Tuesday of a weakness in so-called display advertising - that is, graphic ads on websites. Actually, these are Yahoo's hobbyhorse, but the big rival Google penetrates further and further into the field. Just recently, Google took over the specialist Admeld. With the social network Facebook, a third powerful rival has also appeared on the ad market.

In order to improve the market positioning of her company, Bartz has cut hundreds of jobs and entered into a cooperation with Microsoft for Internet search. So Yahoo now uses Microsoft's Bing search engine, but in return must give up some of its ad revenue to the software company. "We're making clear progress on Internet search," Bartz said. But the effort wasn't enough for investors. Analysts had expected a better result and also criticized what they considered too weak an outlook.

Especially when compared with Google's figures, it becomes clear how difficult Yahoo is currently having it: The search engine market leader boosted its revenue last quarter by 32 percent to just over $9.0 billion and posted a profit of $2.5 billion - 36 percent more than in the same period last year. (SDA)
 

Three brightly colored mailings were sent to recipients throughout Switzerland at two-week intervals in May and June. The aim of the personalized mailings was to generate test drives and sales. The mailings are a good example of how a traditional and innovative British premium brand like Jaguar can use flashy colors to attract attention in the flood of mail, the agency writes in a statement. The three mailings came in neon green, neon pink and neon orange. The inside pages were based on the Jaguar appearance of the current national advertising campaign.

Responsible at Jaguar Land Rover Switzerland: Stephan Vögeli (Managing Director), Karin Held (Deputy Director Marketing, PR & Sponsoring), Christoph Brechtbühl (Communications Manager). Responsible at Republica: Bala Trachsel (overall responsibility), Oliver Kirschbaum (consulting), Chris Morgan (CD); Youri Laubscher (AD), Rico Adamina (graphics), Rita Steinauer (text).
 

On Thursday 19.45 on Star TV or also as Internet stream on Startv.ch/advertisingweek.

Of the 132.3 million, job ads accounted for 12.9 million francs (-18.6 percent), according to Wemf AG für Werbemedienforschung on Wednesday. Real estate ads (4.5 million Swiss francs) were down 21.6 percent compared to June 2010, and commercial/other ads (108.1 million Swiss francs) were down 3.9 percent. Brochure inserts (CHF 6.9 million) recorded a decrease of 9.5 percent.

The net advertising revenues for the individual print media categories were as follows in June 2011:

According to the owner Sappi, a total of around 550 employees will lose their jobs. The redundancy letters were sent out on Wednesday. A social plan has been agreed with the trade unions. The factory will continue to operate until the end of August. After that, the production of uncoated paper will also be discontinued. However, the South African Sappi Group intends to continue its search for a new owner for "Papieri". There are no plans yet for the factory site. (SDA)

According to the agency, topics such as biking, family and outdoor experiences, restaurants and bars are presented in an exciting and brand-appropriate way. Third-party advertisements contribute to the refinancing of the informative advertising material. The "Flims Guide" is made available to guests on site and can also be sent out on request.

Responsible at Weisse Arena Group: Andreas Bärtsch (Management, Marketing and Sales), Britta Kaula and Tobias Treichler (Marketing and Communications). Responsible at Four. Advertising agency: Björn Brinkmann and Philipp Sträuli (CD), Andrea Heierli (AD), Sandra Genge and Manon Gesess (consulting), Sven Scheuermeier (DTP). Photography: Gaudenz Danuser. Image editing: Sota.

Marco Castellaneta will concentrate on a new area of responsibility at his own request after a sabbatical and further training: As Chairman of the Board of Directors of Rose d'Or, the 46-year-old will expand festival activities in Lucerne and strengthen the international TV competition. As part of his board of directors mandates at Energy and SMC, he represents Ringier in the radio business.

Stefan Kastenmüller (pictured above) will be the new Managing Director Entertainment. The 48-year-old native of Munich was Head of Marketing (GSA) at MTV Networks in London and founded the advertising and film production agency "Katze Productions" in 1996. In 1999, Kastenmüller became managing partner of the brand agency Argo Brand and managing director of the Internet agency Argonauten in Munich. In 2003, he took over as Deputy Managing Director and Director of Marketing & Adsales at the Walt Disney Company's children's TV channel Jetix, becoming CEO in 2006 and responsible for the pay-TV business, co-productions, program buying, licensing & merchandising.

Since August 2009, Kastenmüller has worked at Ufa Film & TV Produktion in Potsdam, where he was responsible for expanding the strategic business areas, especially in corporate media, talent management, merchandising & rights for Ufa Cinema and branded entertainment for companies and brands. As Managing Director of Ufa Brand Communication, Kastenmüller had been a member of Ufa's Management Board since March 2010. Ufa is the holding company for all German production activities of Fremantle Media, which operates the global production business of RTL Group, part of Bertelsmann.

Kastenmüller will take up his new position at Ringier on September 15, 2011.

"Many users invest a lot of time in the portal," says Matthias Hallmann from Innofact in an interview with Pressetext. "This is taken away from other online media." On the other hand, friends like to link to external content and explicitly refer to "interesting content" in their status updates. In this way, they even attract new readers to traditional news websites. Twitter is a prime example of the "accelerator of communication".

At just under 20 million, more than a third of German internet users are currently active on Facebook. 27% of them dedicate at least half of their online time to the network, while 12% even spend more than 70% of their web consumption on the platform. Almost one in two users uses it to get the latest news from friends and acquaintances. 26% do not visit other websites for the news and only use Facebook for information.
 

According to the station, the literature week gives space to everything that usually goes unnoticed in the mainstream literary scene. "We want to spend a week discovering works beyond the mainstream together with our listeners and whet their appetite for small forms, experimental texts, multilingual approaches, subversive books and the cryptic." Each day of the literature week has a specific theme. On Monday, the whole day belongs to women, with female writers from Zurich and German-speaking Switzerland presenting their work. Every morning, a poem sets the mood for the day. Radio play productions created in German-language independent radio stations are given a special place.

On Wednesday, August 3, Lora also invites literature enthusiasts to the studio at 8 pm. The young Zurich author Enzo Scavone will be reading from his own texts in German and English.

More information: Lora.ch. 

10'000 plus has a circulation of 63,200 copies and reaches 288,000 readers. "With 10'000 plus, we offer an advertising platform that combines publications that are firmly anchored in the market with an attractive target group," says Hansruedi Bichsel, Managing Director of Zürichsee Werbe AG. The target group has a high income, is consumer-oriented, brand-conscious, cosmopolitan and quality-conscious. Advertising investors benefit from a price advantage compared to booking these publications individually. The offer can be booked immediately.
 

The newspaper deleted the entry stating that the 80-year-old had been found dead in his garden shortly after publication on Monday evening. The Sun, like the now defunct scandal sheet News of the World, belongs to the British Murdoch spin-off News International.

Visitors to the website were redirected to the Lulz Security page on the short messaging service Twitter, where the hackers claimed responsibility for the attack and announced further actions. "This story is just phase one," one message said. A spokeswoman for News International said the British newspaper group was aware of the online attack.

In recent weeks, Lulz Security claimed to have attacked the websites of companies such as Sony and Nintendo, as well as the US Senate and the US intelligence agency CIA. The group originally announced the end of its activities at the end of June. (SDA)